Digital Marketing Fundamental

The development of the technological era helps consumers more easily find the products and services they need online, from search engines, websites, to social media. Companies must remain relevant to these developments, and be able to create the right digital marketing strategy to reach potential consumers online.

Learning objectives

The development of the technological era helps consumers more easily find the products and services they need. This program is designed so that participants can:

Understand the concept of digital marketing and its implementation within the company
Understand the customer journey and how to reach new customers in the digital world
Understand how to design digital marketing strategies online, starting from search engines, websites, to social media. Companies must remain relevant to these developments, and be able to create the right digital marketing strategy to reach potential consumers online.

Learning Coverage

Day 1

Introduction to Digital Marketing Strategy
Understanding customer personas in digital media environments
Paid Digital Advertising Strategy
Free Digital Advertising Strategy

Day 2

Omnichannel Customer Journey
Understanding & Implementing Online Sales Funnels
Digital Marketing Campaigns - Workshop
Digital Marketing Campaign - Workshop & Wrap Up

Learning methods

Short lecture
Concept application
Workshops
group discussion

Instructor

Michael Wehandy

Michael Wehandy has expertise in the fields of social media, digital marketing, and business development. Michael Wehandy has 12+ years of career and business experience in various companies from the retail, FMCG and luxury goods industries.

Participant

Managers / professionals who work in the marketing and sales division.
Professionals and individuals related to the functions of the marketing division.
Entrepreneurs/entrepreneurs who want to deepen their digital marketing knowledge.

Program Schedule

onsite

April 29-30
September 24-25