Basic principles are needed when selling either online or face-to-face to consumers. In fact, you have to be able to really convince your audience that their lives will be better with the product or service you offer.
Regardless of what products you sell or to whom you sell them, the basic principles of how to sell are the same. It is quite difficult to explain how the product or service you offer can sell well. However, there are some things that you feel can help sell your business.
1. Market segmentation
Before connecting with potential customers, make a list of the advantages of the product you are selling. Explore exactly how the product can help others and analyze the target market.
The thing that is often thought by the majority of business people is that the product or service that you are made is offered to everyone. This assumption is wrong. You can't sell to all audiences. Therefore, determine who your market is and see what they want.
Create a market demographic that is a measurable factual description by sorting people into groups that are divided into:
You can also identify the market into psychographics. You can look at mental and emotional characteristics such as lifestyle choices, interests, and habits of consumers. For each of the characteristics that have been identified, consider the selling point of the product or service that fits them.
2. Competitor analysis
Advances in technology today make it easier for people to buy goods and services. Not only from within the country, but also from abroad. You are not only competing with products that exist in the country, but also other countries.
Therefore, it is important to be able to know and study your competitors. Learn what your competitors have to offer, services, and marketing. This analysis can help your business grow in making marketing strategies such as setting competitive prices.
The analysis can also help you to know what to do when a threat arises from new competitors. While paying attention, you must also continue to promote, innovate, accept suggestions and criticisms so that your business can progress even more.
3. Consumer needs
A mistake that is often made by marketers is selling products without experience as a consumer. In many cases, marketers sell products from the company's point of view, so the focus is only on trying to convey the company's value to consumers.
Marketing like this often makes consumers feel cheated. In practice, consumers will only care about how companies can provide solutions to their problems.
For that, you must be able to create products that relate to consumers. Stay focused on the value of the target market, the problems you have, and the benefits of the product. If you pay attention to these things, it is likely that consumers will loyally use your products.
4. Promotion
To make it easier for consumers, provide comprehensive information about your product. The use of attractive visual media such as photos and videos is very helpful for the content you create.
In fact, Facebook posts with images are viewed 2.3 times more than those without. Even Twitter, which is a text-based social media, receives more responses when using images.
However, don't use generic visuals when promoting your business. Create creative content, use persuasive words and actions. Here are some content ideas that can help promote your product:
1. Use how-to videos and pictures as instructions for using your product
2. Create detailed, value-packed infographics designed around your product's features and benefits
3. Create custom graphics for promotions, events, holidays and special offers.
In the end, the level of the seller is closely related to the relationship between the brand and the buyer. As a businessman, you need to know the market, target market, consumer demand, and product value that can be useful for consumers.
Through the Strategic Business Analysis program organized by prasmul eli, you can identify to carry out the right business development strategy. You will be equipped with the ability to analyze strategic issues in order to change the future of the business in order to compete and survive well.
Basic principles are needed when selling either online or face-to-face to consumers. In fact, you have to be able to really convince your audience that their lives will be better with the product or service you offer.
Regardless of what products you sell or to whom you sell them, the basic principles of how to sell are the same. It is quite difficult to explain how the product or service you offer can sell well. However, there are some things that you feel can help sell your business.
1. Market segmentation
Before connecting with potential customers, make a list of the advantages of the product you are selling. Explore exactly how the product can help others and analyze the target market.
The thing that is often thought by the majority of business people is that the product or service that you are made is offered to everyone. This assumption is wrong. You can't sell to all audiences. Therefore, determine who your market is and see what they want.
Create a market demographic that is a measurable factual description by sorting people into groups that are divided into:
You can also identify the market into psychographics. You can look at mental and emotional characteristics such as lifestyle choices, interests, and habits of consumers. For each of the characteristics that have been identified, consider the selling point of the product or service that fits them.
2. Competitor analysis
Advances in technology today make it easier for people to buy goods and services. Not only from within the country, but also from abroad. You are not only competing with products that exist in the country, but also other countries.
Therefore, it is important to be able to know and study your competitors. Learn what your competitors have to offer, services, and marketing. This analysis can help your business grow in making marketing strategies such as setting competitive prices.
The analysis can also help you to know what to do when a threat arises from new competitors. While paying attention, you must also continue to promote, innovate, accept suggestions and criticisms so that your business can progress even more.
3. Consumer needs
A mistake that is often made by marketers is selling products without experience as a consumer. In many cases, marketers sell products from the company's point of view, so the focus is only on trying to convey the company's value to consumers.
Marketing like this often makes consumers feel cheated. In practice, consumers will only care about how companies can provide solutions to their problems.
For that, you must be able to create products that relate to consumers. Stay focused on the value of the target market, the problems you have, and the benefits of the product. If you pay attention to these things, it is likely that consumers will loyally use your products.
4. Promotion
To make it easier for consumers, provide comprehensive information about your product. The use of attractive visual media such as photos and videos is very helpful for the content you create.
In fact, Facebook posts with images are viewed 2.3 times more than those without. Even Twitter, which is a text-based social media, receives more responses when using images.
However, don't use generic visuals when promoting your business. Create creative content, use persuasive words and actions. Here are some content ideas that can help promote your product:
1. Use how-to videos and pictures as instructions for using your product
2. Create detailed, value-packed infographics designed around your product's features and benefits
3. Create custom graphics for promotions, events, holidays and special offers.
In the end, the level of the seller is closely related to the relationship between the brand and the buyer. As a businessman, you need to know the market, target market, consumer demand, and product value that can be useful for consumers.
Through the Strategic Business Analysis program organized by prasmul eli, you can identify to carry out the right business development strategy. You will be equipped with the ability to analyze strategic issues in order to change the future of the business in order to compete and survive well.
