Strategic Business Analysis

The rising tide of information has left many business executives disoriented and unable to act proactively. For example, the issue of rescheduling foreign debt has not yet resolved, there has been an issue that Asia will experience a second financial crisis. Just as the investment in the expansion of production facilities was approved, the market suddenly showed symptoms of sluggishness. While actively selling efforts are carried out, there are new competitors who enter with better product quality and cheaper prices to deal with chaotic situations like this, business executives need to equip themselves with strategic business analysis skills.

It is the ability to analyze various factors that lead to understanding, translating, and characterizing strategic issues that determine the survival of the company. Only when business executives know about strategic issues will they have a greater chance of succeeding in the competitive arena, during an increasingly violent information storm

Learning Objectives

Through the Strategic Business Analysis program, business executives will be equipped with:

  • Knowledge to identify events, trends and forces that can radically change the future of the business
  • Skills in using a company environmental analysis model that is open to the characteristics of each company
  • Ability to deduce strategic issues based on the synthesis method. Strategic issues with a focus on the so-called "drivers", "dominos" and "wildcards"
  • Knowledge to manage business strategic analysis so that the resulting strategic issues can drive strategy formulation and implementation activities.

Learning Coverage

Day 1

  • Introduction to Strategic Business Analysis
  • General Environment and Scenario Analysis
  • Industrial Analysis
  • Competitive Analysis

Day 2

  • Internal Analysis
  • Core Competence Analysis
  • SWOT Analysis

Day 3

  • Business Model Analysis
  • Customer Pain & Gain Analysis

Learning Method

  • Group Discussions
  • Interactive Workshops

Instructor

Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing integrated Marketing programs, executing Marketing Research as well as developing people & organizations

Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication

Gerhard Sitanggang

Gerhard is an expert in performance management and value innovation. Gerhard has conducted corporate training, project coaching and consultancies for business and strategic in the industry of automotive, healthcare, and resource-based industry. He has abundant experience in facilitating strategic planning, organizational behavior, culture development, and business models.

Participants

  • Company leaders
  • Senior Managers
  • Entrepreneurs.

Program schedule

Online

  • 23-25 Apr

Onsite

  • 23-24 Jul
  • 15-16 Oct
  • 3-4 Dec

The rising tide of information has left many business executives disoriented and unable to act proactively. For example, the issue of rescheduling foreign debt has not yet resolved, there has been an issue that Asia will experience a second financial crisis. Just as the investment in the expansion of production facilities was approved, the market suddenly showed symptoms of sluggishness. While actively selling efforts are carried out, there are new competitors who enter with better product quality and cheaper prices to deal with chaotic situations like this, business executives need to equip themselves with strategic business analysis skills.

It is the ability to analyze various factors that lead to understanding, translating, and characterizing strategic issues that determine the survival of the company. Only when business executives know about strategic issues will they have a greater chance of succeeding in the competitive arena, during an increasingly violent information storm

Learning Objectives

Through the Strategic Business Analysis program, business executives will be equipped with:

  • Knowledge to identify events, trends and forces that can radically change the future of the business
  • Skills in using a company environmental analysis model that is open to the characteristics of each company
  • Ability to deduce strategic issues based on the synthesis method. Strategic issues with a focus on the so-called "drivers", "dominos" and "wildcards"
  • Knowledge to manage business strategic analysis so that the resulting strategic issues can drive strategy formulation and implementation activities.

Learning Coverage

Day 1

  • Introduction to Strategic Business Analysis
  • General Environment and Scenario Analysis
  • Industrial Analysis
  • Competitive Analysis

Day 2

  • Internal Analysis
  • Core Competence Analysis
  • SWOT Analysis

Day 3

  • Business Model Analysis
  • Customer Pain & Gain Analysis

Learning Method

  • Group Discussions
  • Interactive Workshops

Instructor

Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing integrated Marketing programs, executing Marketing Research as well as developing people & organizations

Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication

Gerhard Sitanggang

Gerhard is an expert in performance management and value innovation. Gerhard has conducted corporate training, project coaching and consultancies for business and strategic in the industry of automotive, healthcare, and resource-based industry. He has abundant experience in facilitating strategic planning, organizational behavior, culture development, and business models.

Participants

  • Company leaders
  • Senior Managers
  • Entrepreneurs.

Program schedule

Online

  • 23-25 Apr

Onsite

  • 23-24 Jul
  • 15-16 Oct
  • 3-4 Dec
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus,
Building 2, #2203,
Jl. R.A Kartini (TB. Simatupang),
Cilandak Barat, Jakarta 12430,
Indonesia
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat,
Jakarta 12430
Indonesia