Digital marketing is a major need for every brand today, that's why it's also important to understand social listening.
The role of social media for marketing is increasing over time. Not only as an advertising medium, but social media is also a place to evaluate and review your brand's performance.
Through social listening, you can get information from conversations that occur on social media.
Whether this is good or bad for your brand, social listening can help you better map potential and problems.
So, what is social listening and how does it work? Read more below, OK!
Quoted by HubSpot, social listening is the process of reviewing or monitoring your business brand's social media accounts to find out customer feedback, messages left, or conversations between customers.
So, through this social listening process, a brand will get a lot of input with specific topics and keywords regarding the brand.
It could be a comparative comment with competitors or the industry that includes the brand.
The social listening process will be followed up with analysis to get input and look for new opportunities.
This method is often used to improve products and services by listening to customers, either directly or indirectly.
Social listening has a wider scope than social monitoring.
Some of the scope of social listening is brand mentions, customer feedback, industry trends, and other social media conversations.
Social listening has two approaches, namely by paying attention to mentions and conversations on social media.
Social listening is a method used to find the roots of media conversations which can then be applied in long-term business strategies.
According to Coursera, from Hootsuite's Social Media Trends survey in 2022, 65.6% of 18 thousand participants said that social listening was an important and valuable element.
One of the main reasons is that social listening helps understand customers and target audiences better, making marketing decisions easier.
Rather than making assumptions about what customers will like or dislike, it is important to understand the customer's own needs.
Here are some benefits you can get from social listening:
Quoting HubSpot, from a survey conducted by Sprout Social, 46% of customers think listening to their audience on social media gives a good impression of the brand.
Staying relevant and responsive on social media helps brands understand customer behavior better.
How a brand responds to customers or followers on social media can influence customer behavior.
If you use social listening well, you can respond appropriately and make a positive impression on followers on social media.
By carrying out further analysis, it is not impossible that this can influence your brand loyalty and have an impact in the long term.
Every issue or problem that arises from a brand will definitely have a big influence on that brand's social media.
It is not impossible that one incident could have a big negative impact.
Ignoring negative and rude comments is sometimes necessary, but an increase in these can also be said to be a bad sign for a brand.
If this happens to your brand, social listening can be used to map the problem.
You can analyze the main problem and determine what steps must be taken to save the business.
When using social listening, you often find both the problem and the solution they want from the brand.
This happens because often, customers also use social media to express what they think about the brand.
This will provide input and evaluation to the brand regarding customer needs and create new opportunities from completing this information.
There is always an opportunity to increase the number of customers coming from social media.
Creating content for marketing that suits trends and customer needs will increase the number of your customers.
This can happen because your customers are not only followers but also viewers of your brand's content on social media.
To ensure that your social listening is optimal, here are strategies you can follow:
To get accurate results from social listening, the first thing you have to do is identify the problem.
First understand the gaps between your product and what customers perceive.
Social listening will provide data on customer habits, demographics, and current trends and phenomena related to your brand.
By seeing your customers' problems and needs directly, it will be easier to solve these problems.
The wider coverage of social listening also often becomes a problem of not focusing on the topic you want to review.
Social listening will be easier if you choose what keywords and topics to cover from the start.
To get accurate and relevant information, it is important to choose keywords and topics related to your brand.
The main goal of social listening is to respond to customer feedback and evaluate it.
Whether negative or positive, it is important to use the information you get from social listening to improve customer service.
For example, if a customer comments about the delivery process taking too long, you can evaluate and respond quickly to the customer's complaint.
You also don't need to hesitate to follow the results of social listening. The reason is, according to survey results from the Social Intelligence Lab, it was found that 89% of respondents said that data from social listening provided useful information for brands.
So, those are the things about social listening that you should know.
Social listening is part of an effective digital marketing strategy to see customer needs.
It is important to understand digital marketing strategies to develop a brand.
So, don't hesitate to delve deeper into digital marketing by taking the Corporate Digital Marketing Strategy class at the Prasetiya Mulya Executive Learning Institute!
For better brand development, don't forget to register yourself.
Digital marketing is a major need for every brand today, that's why it's also important to understand social listening.
The role of social media for marketing is increasing over time. Not only as an advertising medium, but social media is also a place to evaluate and review your brand's performance.
Through social listening, you can get information from conversations that occur on social media.
Whether this is good or bad for your brand, social listening can help you better map potential and problems.
So, what is social listening and how does it work? Read more below, OK!
Quoted by HubSpot, social listening is the process of reviewing or monitoring your business brand's social media accounts to find out customer feedback, messages left, or conversations between customers.
So, through this social listening process, a brand will get a lot of input with specific topics and keywords regarding the brand.
It could be a comparative comment with competitors or the industry that includes the brand.
The social listening process will be followed up with analysis to get input and look for new opportunities.
This method is often used to improve products and services by listening to customers, either directly or indirectly.
Social listening has a wider scope than social monitoring.
Some of the scope of social listening is brand mentions, customer feedback, industry trends, and other social media conversations.
Social listening has two approaches, namely by paying attention to mentions and conversations on social media.
Social listening is a method used to find the roots of media conversations which can then be applied in long-term business strategies.
According to Coursera, from Hootsuite's Social Media Trends survey in 2022, 65.6% of 18 thousand participants said that social listening was an important and valuable element.
One of the main reasons is that social listening helps understand customers and target audiences better, making marketing decisions easier.
Rather than making assumptions about what customers will like or dislike, it is important to understand the customer's own needs.
Here are some benefits you can get from social listening:
Quoting HubSpot, from a survey conducted by Sprout Social, 46% of customers think listening to their audience on social media gives a good impression of the brand.
Staying relevant and responsive on social media helps brands understand customer behavior better.
How a brand responds to customers or followers on social media can influence customer behavior.
If you use social listening well, you can respond appropriately and make a positive impression on followers on social media.
By carrying out further analysis, it is not impossible that this can influence your brand loyalty and have an impact in the long term.
Every issue or problem that arises from a brand will definitely have a big influence on that brand's social media.
It is not impossible that one incident could have a big negative impact.
Ignoring negative and rude comments is sometimes necessary, but an increase in these can also be said to be a bad sign for a brand.
If this happens to your brand, social listening can be used to map the problem.
You can analyze the main problem and determine what steps must be taken to save the business.
When using social listening, you often find both the problem and the solution they want from the brand.
This happens because often, customers also use social media to express what they think about the brand.
This will provide input and evaluation to the brand regarding customer needs and create new opportunities from completing this information.
There is always an opportunity to increase the number of customers coming from social media.
Creating content for marketing that suits trends and customer needs will increase the number of your customers.
This can happen because your customers are not only followers but also viewers of your brand's content on social media.
To ensure that your social listening is optimal, here are strategies you can follow:
To get accurate results from social listening, the first thing you have to do is identify the problem.
First understand the gaps between your product and what customers perceive.
Social listening will provide data on customer habits, demographics, and current trends and phenomena related to your brand.
By seeing your customers' problems and needs directly, it will be easier to solve these problems.
The wider coverage of social listening also often becomes a problem of not focusing on the topic you want to review.
Social listening will be easier if you choose what keywords and topics to cover from the start.
To get accurate and relevant information, it is important to choose keywords and topics related to your brand.
The main goal of social listening is to respond to customer feedback and evaluate it.
Whether negative or positive, it is important to use the information you get from social listening to improve customer service.
For example, if a customer comments about the delivery process taking too long, you can evaluate and respond quickly to the customer's complaint.
You also don't need to hesitate to follow the results of social listening. The reason is, according to survey results from the Social Intelligence Lab, it was found that 89% of respondents said that data from social listening provided useful information for brands.
So, those are the things about social listening that you should know.
Social listening is part of an effective digital marketing strategy to see customer needs.
It is important to understand digital marketing strategies to develop a brand.
So, don't hesitate to delve deeper into digital marketing by taking the Corporate Digital Marketing Strategy class at the Prasetiya Mulya Executive Learning Institute!
For better brand development, don't forget to register yourself.
