When using the internet, people spend time getting information or entertainment. User behavior that occurs every day is the prospect of organic content or advertising so that the person makes a conversion from passive to active audience.
Even though it seems trivial, it is important to direct your audience to do something after seeing your content by providing a call to action (CTA). Without a CTA, there is a possibility that the audience will interpret the information ambiguously. Therefore, know the types of CTAs that are suitable for driving conversions from your marketing content.
Call-to-action (CTA) is a visual command in the form of text or button that can direct users to take certain actions. A company's marketing makes various efforts to create web pages, social media content, and other marketing efforts to persuade users.
However, clear instructions are needed to be given to users so that your efforts are not in vain. CTAs help your business make it clear what your audience should do. The invitation given via CTA also needs to be persuasive to convince people to take the action desired by your business.
CTAs can be provided on various platforms, both websites and applications. Based on the function ordered, the types of CTA are differentiated as follows.
This type of CTA is the most common command given to users. The goal of a lead CTA is to generate more leads who are ready to become new customers. The position of this CTA is usually in the sidebar, landing page, and can also be at the bottom of the blog content page.
Usually, this type of CTA does not use hard selling sentences so it takes the form of a lead magnet. CTA content is solely created to collect potential audience information as prospects with the lure of a free e-book or case study with the following examples.
You need to provide something to gain customer trust. Even though it's not easy, CTA content marketing can also have an impact. This type of CTA helps you deepen relationships with customers while also giving the brand the title of an expert in its field.
Audiences who find your content useful can position your brand as a trusted provider of services or information. This element has also been considered one of the keys prioritized by the Google algorithm as a search engine to prioritize content provided by experts in their field.
This CTA may sound more passive than other types of CTA, but social shares are an easy way to build brand awareness. The CTA function will help you to engage with customers without asking them to do anything other than follow social media for the opportunity to continue serving them.
You can add social share buttons on your website in the form of buttons that can be shared on Facebook, Twitter and Instagram. This type of CTA is useful for increasing brand exposure. If the prospects you are targeting do not convert into customers, this CTA button will be useful for increasing exposure.
This type of subscription CTA is usually owned by businesses that utilize email marketing. By implementing a subscribe CTA, you encourage existing prospects to sign up for the email newsletter. However, people won't subscribe if you only spam them. So, ensure quality email content with a soft selling style.
Even though many audiences don't like hard selling, that doesn't mean you shouldn't direct users to make direct purchases. If you run an online store, direct people to buy directly from existing purchasing channels. How to make it will really depend on the type of product, for example as follows.
In conclusion, CTA is one of the right ways to help you direct consumers. Through Corporate Digital Marketing Strategy, you can understand the concept of digital marketing and the customer journey to determine the right CTA to generate conversions from existing prospects.
When using the internet, people spend time getting information or entertainment. User behavior that occurs every day is the prospect of organic content or advertising so that the person makes a conversion from passive to active audience.
Even though it seems trivial, it is important to direct your audience to do something after seeing your content by providing a call to action (CTA). Without a CTA, there is a possibility that the audience will interpret the information ambiguously. Therefore, know the types of CTAs that are suitable for driving conversions from your marketing content.
Call-to-action (CTA) is a visual command in the form of text or button that can direct users to take certain actions. A company's marketing makes various efforts to create web pages, social media content, and other marketing efforts to persuade users.
However, clear instructions are needed to be given to users so that your efforts are not in vain. CTAs help your business make it clear what your audience should do. The invitation given via CTA also needs to be persuasive to convince people to take the action desired by your business.
CTAs can be provided on various platforms, both websites and applications. Based on the function ordered, the types of CTA are differentiated as follows.
This type of CTA is the most common command given to users. The goal of a lead CTA is to generate more leads who are ready to become new customers. The position of this CTA is usually in the sidebar, landing page, and can also be at the bottom of the blog content page.
Usually, this type of CTA does not use hard selling sentences so it takes the form of a lead magnet. CTA content is solely created to collect potential audience information as prospects with the lure of a free e-book or case study with the following examples.
You need to provide something to gain customer trust. Even though it's not easy, CTA content marketing can also have an impact. This type of CTA helps you deepen relationships with customers while also giving the brand the title of an expert in its field.
Audiences who find your content useful can position your brand as a trusted provider of services or information. This element has also been considered one of the keys prioritized by the Google algorithm as a search engine to prioritize content provided by experts in their field.
This CTA may sound more passive than other types of CTA, but social shares are an easy way to build brand awareness. The CTA function will help you to engage with customers without asking them to do anything other than follow social media for the opportunity to continue serving them.
You can add social share buttons on your website in the form of buttons that can be shared on Facebook, Twitter and Instagram. This type of CTA is useful for increasing brand exposure. If the prospects you are targeting do not convert into customers, this CTA button will be useful for increasing exposure.
This type of subscription CTA is usually owned by businesses that utilize email marketing. By implementing a subscribe CTA, you encourage existing prospects to sign up for the email newsletter. However, people won't subscribe if you only spam them. So, ensure quality email content with a soft selling style.
Even though many audiences don't like hard selling, that doesn't mean you shouldn't direct users to make direct purchases. If you run an online store, direct people to buy directly from existing purchasing channels. How to make it will really depend on the type of product, for example as follows.
In conclusion, CTA is one of the right ways to help you direct consumers. Through Corporate Digital Marketing Strategy, you can understand the concept of digital marketing and the customer journey to determine the right CTA to generate conversions from existing prospects.
