Corporate Digital Marketing Strategy

The development of the technological era helps consumers more easily find the products and services they need online, from search engines, websites, to social media. Companies must be able to stay relevant to this development, and be able to create the right digital marketing strategy to reach potential customers online.

Learning objectives

The development of the technological era helps consumers to more easily find the products and services they need. This program is designed so that participants can:

• Understand the concept of digital marketing and its implementation within the company
• Understand the customer journey and how to reach new customers in the digital world
• Understand how to design digital marketing strategies online, starting from search engines, websites, to social media. Companies must be able to stay relevant to this development, and be able to create the right digital marketing strategy to reach potential customers online.

Learning Scope

Day 1

1. Introduction to Digital Marketing Strategy
2. Customer Personas
3. Social Media Marketing
4. Digital Paid Advertising
5. Digital Free Advertising

Day 2

1. Customer Journey & Online Sales Funnels
2. Digital Marketing Strategy & Workshop

Participant

This program is suitable for:

• Managers/ professionals working in the marketing and sales divisions.
• Professionals and individuals associated with the function of the marketing division.
• Entrepreneurs/entrepreneurs who want to deepen digital marketing knowledge

Program schedule

• 20-22 June