To set the right price, companies need to know how to determine the cost of a product or service. Relevant costs must be recognized and measured so that the price set must be able to cover these costs and achieve the desired profit target.
Apart from that, external factors such as the nature of the market, the type of competition, the perception of customer value are also factors that cannot be separated from price considerations.
To equip participants with:
Day 1
Day 2
Ruby Hermanto
Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication.
To set the right price, companies need to know how to determine the cost of a product or service. Relevant costs must be recognized and measured so that the price set must be able to cover these costs and achieve the desired profit target.
Apart from that, external factors such as the nature of the market, the type of competition, the perception of customer value are also factors that cannot be separated from price considerations.
To equip participants with:
Day 1
Day 2
Ruby Hermanto
Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication.