Strategic Brand Management

Brand is a guarantee for our consumers. Guarantee of quality, consistency, competence, and reliability. Brand is crucial, that the brand seems to be the identity of our products, services, and even our company. The importance of a brand is also reflected in the large equity value of a brand, which is an important asset in business.

Learning Objectives

In the 2-day program, participants will be invited to:

  • Understand and master what is the essence of a brand
  • What is the difference between a brand and a product
  • The importance of having a strong brand
  • How to differentiate & position our brand
  • As well as deepening the importance of the elements of a brand and how to form a brand identity.

Learning Coverage

Day 1

  • Product and Brand Management
  • Brand Element
  • Brand Identity
  • Workshop (1)

Day 2

  • Brand Loyalty
  • Brand Extensions
  • Workshop (2)
  • Presentation

Learning Method

  • Group Discussion
  • Interactive Workshops

Instructor

Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication.

Ruben Saragih

Ruben has expertise in leadership, performance management, and business processes. He is a founder of Indonesia Happiness Club. Ruben has 20 years of career experience in a variety of large companies ranging from services, retail, distribution, and manufacturing which in the last 5 years at the level of directors.

Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing integrated Marketing programs, executing Marketing Research as well as developing people & organizations.

Participants

  • Pemimpin perusahaan
  • Pengusaha
  • Manajer senior di seluruh departemen
  • Manajer senior dan menengah dari pemasaran, pengembangan bisnis, R&D, riset pasar, penjualan, dan divisi lain yang terkait erat dengan pemasaran dan periklanan.
  • Pemimpin perusahaan dan senior di perusahaan Advertising

Program schedule

Onsite:

  • 22-23 October

Brand is a guarantee for our consumers. Guarantee of quality, consistency, competence, and reliability. Brand is crucial, that the brand seems to be the identity of our products, services, and even our company. The importance of a brand is also reflected in the large equity value of a brand, which is an important asset in business.

Learning Objectives

In the 2-day program, participants will be invited to:

  • Understand and master what is the essence of a brand
  • What is the difference between a brand and a product
  • The importance of having a strong brand
  • How to differentiate & position our brand
  • As well as deepening the importance of the elements of a brand and how to form a brand identity.

Learning Coverage

Day 1

  • Product and Brand Management
  • Brand Element
  • Brand Identity
  • Workshop (1)

Day 2

  • Brand Loyalty
  • Brand Extensions
  • Workshop (2)
  • Presentation

Learning Method

  • Group Discussion
  • Interactive Workshops

Instructor

Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication.

Ruben Saragih

Ruben has expertise in leadership, performance management, and business processes. He is a founder of Indonesia Happiness Club. Ruben has 20 years of career experience in a variety of large companies ranging from services, retail, distribution, and manufacturing which in the last 5 years at the level of directors.

Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing integrated Marketing programs, executing Marketing Research as well as developing people & organizations.

Participants

  • Pemimpin perusahaan
  • Pengusaha
  • Manajer senior di seluruh departemen
  • Manajer senior dan menengah dari pemasaran, pengembangan bisnis, R&D, riset pasar, penjualan, dan divisi lain yang terkait erat dengan pemasaran dan periklanan.
  • Pemimpin perusahaan dan senior di perusahaan Advertising

Program schedule

Onsite:

  • 22-23 October
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus,
Building 2, #2203,
Jl. R.A Kartini (TB. Simatupang),
Cilandak Barat, Jakarta 12430,
Indonesia
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat,
Jakarta 12430
Indonesia