The relationship pattern between seller and buyer companies in the last 4 decades has been characterized by the implementation of Key Account Management. This implementation is an effort by the selling company to improve services with the buying company, especially those that are measured by strategy and are important for the selling company. However, in reality there are still many misconceptions and lack of precision in understanding and implementing the Key Account Management (KAM) concept.
This program will explore the basic principles of Key Account Management in managing important and strategic clients. Through this program, it is hoped that participants can understand the overall position of KAM in achieving company goals.
Through this program you are invited to look in more depth at how to prepare and manage marketing strategies for B2B businesses. Starting with a basic understanding of what B2B is and how B2B differs from B2C. How we fundamentally design market mapping and market targeting. Identify who the targets actually are at macro and micro levels. What is their suffering and gain? And how we can meet their expectations more appropriately and better than competitors. In this program you are also invited to understand the role of branding in B2B businesses and what efforts we must make in building communication to create leads. In the final part, you will be invited to understand the importance of relationship marketing in B2B and how Key Account Management can be the answer to this need.
Day 1
Day 2
(subject to availability)
Ruby Hermanto
Ruby has core expertise in Brand Management and Marketing communications. He has experience in overseeing company-wide strategy and marketing communications implementation, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunications.
This program is designed for those of you who do business with other companies, governments and non-profit institutions.
Onsite
The relationship pattern between seller and buyer companies in the last 4 decades has been characterized by the implementation of Key Account Management. This implementation is an effort by the selling company to improve services with the buying company, especially those that are measured by strategy and are important for the selling company. However, in reality there are still many misconceptions and lack of precision in understanding and implementing the Key Account Management (KAM) concept.
This program will explore the basic principles of Key Account Management in managing important and strategic clients. Through this program, it is hoped that participants can understand the overall position of KAM in achieving company goals.
Through this program you are invited to look in more depth at how to prepare and manage marketing strategies for B2B businesses. Starting with a basic understanding of what B2B is and how B2B differs from B2C. How we fundamentally design market mapping and market targeting. Identify who the targets actually are at macro and micro levels. What is their suffering and gain? And how we can meet their expectations more appropriately and better than competitors. In this program you are also invited to understand the role of branding in B2B businesses and what efforts we must make in building communication to create leads. In the final part, you will be invited to understand the importance of relationship marketing in B2B and how Key Account Management can be the answer to this need.
Day 1
Day 2
(subject to availability)
Ruby Hermanto
Ruby has core expertise in Brand Management and Marketing communications. He has experience in overseeing company-wide strategy and marketing communications implementation, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunications.
This program is designed for those of you who do business with other companies, governments and non-profit institutions.
Onsite
