Provide comprehensive and integrated insight into the role of management
Increase understanding of the interrelationships between functions within management.
Learning Coverage
Business Management
Business Ecosystem
Role of Management and Leadership in Business Organization - Management Cycle
Managing Value for Customer
Creating and Capturing Customer Value
Communicating the Value to Customer
Delivering Value the Customer
Managing Business Process
Managing Operation - The Scope and Responsibility
Managing Quality
Managing Capacity
Managing People and Organization
Organizational Behavior
Organization Development
Recruitment, Development and Career
Managing Finance
Introduction to Financial Statement
Financial Statement Analysis
Managing Business Strategy and Growth
Introduction to Strategic Management
Business Ethics and Social Responsibility
Marketing Management
Segmenting and Targeting
Differentiation & Positioning
Branding Strategy
Product (Goods) Strategy
Product (Services) Strategy
Pricing Strategy
Channel Strategy
Integrated Marketing Communication Strategy
Competitor Analysis
Marketing Strategy
Marketing Plan
Marketing Strategy
B2B Strategy
Digital Marketing
Customer Satisfaction and Customer Relationship Management.
Learning Method
Synchronous Online Learning and Hybrid Learning
Case study
Group discussion
Exam
Guest speaker
Participants
Business actors or entrepreneurs, who need to plan a marketing strategy for the products or services they produce
Professionals in the field of marketing who wish to increase their understanding/ abilities in the current marketing field
Professionals across functions within the company, who want to know the field of marketing to support the field/ function they are handling
Professors, Lecturers, Teachers, and Consultants who wish to broaden their horizons in marketing.
Schedule
5 Feb 2024
9 Oct 2024
Learning Objectives
Provide comprehensive and integrated insight into the role of management
Increase understanding of the interrelationships between functions within management.
Learning Coverage
Business Management
Business Ecosystem
Role of Management and Leadership in Business Organization - Management Cycle
Managing Value for Customer
Creating and Capturing Customer Value
Communicating the Value to Customer
Delivering Value the Customer
Managing Business Process
Managing Operation - The Scope and Responsibility
Managing Quality
Managing Capacity
Managing People and Organization
Organizational Behavior
Organization Development
Recruitment, Development and Career
Managing Finance
Introduction to Financial Statement
Financial Statement Analysis
Managing Business Strategy and Growth
Introduction to Strategic Management
Business Ethics and Social Responsibility
Marketing Management
Segmenting and Targeting
Differentiation & Positioning
Branding Strategy
Product (Goods) Strategy
Product (Services) Strategy
Pricing Strategy
Channel Strategy
Integrated Marketing Communication Strategy
Competitor Analysis
Marketing Strategy
Marketing Plan
Marketing Strategy
B2B Strategy
Digital Marketing
Customer Satisfaction and Customer Relationship Management.
Learning Method
Synchronous Online Learning and Hybrid Learning
Case study
Group discussion
Exam
Guest speaker
Participants
Business actors or entrepreneurs, who need to plan a marketing strategy for the products or services they produce
Professionals in the field of marketing who wish to increase their understanding/ abilities in the current marketing field
Professionals across functions within the company, who want to know the field of marketing to support the field/ function they are handling
Professors, Lecturers, Teachers, and Consultants who wish to broaden their horizons in marketing.
Schedule
5 Feb 2024
9 Oct 2024
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat, Jakarta 12430
Indonesia