Marketing Pricing Strategy

To set the right price, companies need to know how to determine the cost of a product or service. Relevant costs must be recognized and measured so that the price set must be able to cover these costs and achieve the desired profit target.

Apart from that, external factors such as the nature of the market, the type of competition, the perception of customer value are also factors that cannot be separated from price considerations.

Learning Objectives

To equip participants with:

• Knowledge for identifying and analyzing various costs and cost elements as well as their application in different situations
• Assessment of product/ service pricing decisions in the short and long term
• Skills to use cost model analysis according to conditions
• Ability to set cost based on strategy when product launching in accordance with the target market.

Learning Coverage

Day 1

• Cost of Product
• Fixed & Variable Cost
• Short Term Pricing Strategy
• Cost Volume Profit
• Target Costing & Cost Analysis for Pricing Decision
• Costing Product & Variable Costing

Day 2

• Market and Competition Analysis for Pricing
• Customer Value
• Strategic Pricing.

Learning Method

• Concept application
• Workshop
• Group discussion

Instructor

Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communication. He has experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. His current focus is Banking, Fast Moving Consumer Goods, and Telecommunication.

Participants

• Product manager/assistant manager
• Brand manager/assistant manager
• Business development manager
• For the general public who want to understand the marketing aspect of pricing strategy

Schedule

• 3-4 September 2024