General Business Management

Learning Objectives

  • Provide comprehensive and integrated insight into the role of management
  • Increase understanding of the interrelationships between functions within management.

Learning Coverage

  • Business Management
    • Business Ecosystem
    • Role of Management and Leadership in Business Organization - Management Cycle
  • Managing Value for Customer
    • Creating and Capturing Customer Value
    • Communicating the Value to Customer
    • Delivering Value the Customer
  • Managing Business Process
    • Managing Operation - The Scope and Responsibility
    • Managing Quality
    • Managing Capacity
  • Managing People and Organization
    • Organizational Behavior
    • Organization Development
    • Recruitment, Development and Career
  • Managing Finance
    • Introduction to Financial Statement
    • Financial Statement Analysis
  • Managing Business Strategy and Growth
    • Introduction to Strategic Management
    • Business Ethics and Social Responsibility
  • Marketing Management
    • Segmenting and Targeting
    • Differentiation & Positioning
    • Branding Strategy
    • Product (Goods) Strategy
    • Product (Services) Strategy
    • Pricing Strategy
    • Channel Strategy
    • Integrated Marketing Communication Strategy
    • Competitor Analysis
  • Marketing Strategy
    • Marketing Plan
    • Marketing Strategy
    • B2B Strategy
    • Digital Marketing
    • Customer Satisfaction and Customer Relationship Management.

 

Metode Pembelajaran

  • Synchronous Online Learning
  • Kuliah (lecturing)
  • Studi kasus
  • Diskusi kelompok (Breakout Room)
  • Rangkuman komprehensif melalui seminar tugas kelompok pada akhir program.

 

Peserta

  • Pelaku bisnis atau Pengusaha, yang perlu merencanakan strategi pemasaran bagi produk atau layanan yang dihasilkan
  • Profesional dalam bidang pemasaran yang ingin meningkatkan pemahaman/kemampuannya dalam bidang pemasaran terkini
  • Para profesional lintas fungsi dalam perusahaan, yang ingin mengetahui bidang pemasaran untuk menunjang bidang/fungsi yang ditanganinya
  • Profesor, Dosen, Guru, dan Konsultan yang ingin memperluas wawasannya dalam pemasaran.

Learning Objectives

  • Provide comprehensive and integrated insight into the role of management
  • Increase understanding of the interrelationships between functions within management.

Learning Coverage

  • Business Management
    • Business Ecosystem
    • Role of Management and Leadership in Business Organization - Management Cycle
  • Managing Value for Customer
    • Creating and Capturing Customer Value
    • Communicating the Value to Customer
    • Delivering Value the Customer
  • Managing Business Process
    • Managing Operation - The Scope and Responsibility
    • Managing Quality
    • Managing Capacity
  • Managing People and Organization
    • Organizational Behavior
    • Organization Development
    • Recruitment, Development and Career
  • Managing Finance
    • Introduction to Financial Statement
    • Financial Statement Analysis
  • Managing Business Strategy and Growth
    • Introduction to Strategic Management
    • Business Ethics and Social Responsibility
  • Marketing Management
    • Segmenting and Targeting
    • Differentiation & Positioning
    • Branding Strategy
    • Product (Goods) Strategy
    • Product (Services) Strategy
    • Pricing Strategy
    • Channel Strategy
    • Integrated Marketing Communication Strategy
    • Competitor Analysis
  • Marketing Strategy
    • Marketing Plan
    • Marketing Strategy
    • B2B Strategy
    • Digital Marketing
    • Customer Satisfaction and Customer Relationship Management.

 

Metode Pembelajaran

  • Synchronous Online Learning
  • Kuliah (lecturing)
  • Studi kasus
  • Diskusi kelompok (Breakout Room)
  • Rangkuman komprehensif melalui seminar tugas kelompok pada akhir program.

 

Peserta

  • Pelaku bisnis atau Pengusaha, yang perlu merencanakan strategi pemasaran bagi produk atau layanan yang dihasilkan
  • Profesional dalam bidang pemasaran yang ingin meningkatkan pemahaman/kemampuannya dalam bidang pemasaran terkini
  • Para profesional lintas fungsi dalam perusahaan, yang ingin mengetahui bidang pemasaran untuk menunjang bidang/fungsi yang ditanganinya
  • Profesor, Dosen, Guru, dan Konsultan yang ingin memperluas wawasannya dalam pemasaran.
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat, Jakarta 12430
Indonesia
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat,
Jakarta 12430
Indonesia