General Business Management

Learning Objectives

• Provide comprehensive and integrated insight into the role of management
• Increase understanding of the interrelationships between functions within management.

Learning Coverage

• Business Management
• Business Ecosystem
• Role of Management and Leadership in Business Organization - Management Cycle
• Managing Value for Customer
• Creating and Capturing Customer Value
• Communicating the Value to Customer
• Delivering Value the Customer
• Managing Business Process
• Managing Operation - The Scope and Responsibility
• Managing Quality
• Managing Capacity
• Managing People and Organization
• Organizational Behavior
• Organization Development
• Recruitment, Development and Career
• Managing Finance
• Introduction to Financial Statement
• Financial Statement Analysis
• Managing Business Strategy and Growth
• Introduction to Strategic Management
• Business Ethics and Social Responsibility
• Marketing Management
• Segmenting and Targeting
• Differentiation & Positioning
• Branding Strategy
• Product (Goods) Strategy
• Product (Services) Strategy
• Pricing Strategy
• Channel Strategy
• Integrated Marketing Communication Strategy
• Competitor Analysis
• Marketing Strategy
• Marketing Plan
• Marketing Strategy
• B2B Strategy
• Digital Marketing
• Customer Satisfaction and Customer Relationship Management.

Learning Method

• Synchronous Online Learning and Hybrid Learning
• Case study
• Group discussion
• Exam
• Guest speaker

Participants

• Business actors or entrepreneurs, who need to plan a marketing strategy for the products or services they produce
• Professionals in the field of marketing who wish to increase their understanding/ abilities in the current marketing field
• Professionals across functions within the company, who want to know the field of marketing to support the field/ function they are handling
• Professors, Lecturers, Teachers, and Consultants who wish to broaden their horizons in marketing.

Schedule

• 5 Feb 2024
• 9 Oct 2024