Meet The Resident Consultant

Specializes in business planning, strategic management, corporate finance and leadership. As a Ph.D in business management, he is able to integrate scientific thinking into practice, seamlessly link disparate knowledge, bridge disparate viewpoints, and articulate them in an easily understood and applicable framework.

He is a CPTD (Certified Professional in Talent Development) from the Association for Talent Development and has a wealth of experience in designing development programs and consulting for various large companies in Indonesia for more than 25 years. His extensive background in education and business consulting has proven invaluable in designing systematic and innovative development programs, delivering effective learning experiences, and speaking at various seminars. With his deep understanding of financial management, strategic management and leadership, he has a keen sense of strategic issues in organizations and the challenges faced by leaders.

Since 2009 to 2024, he has led the Prasetiya Mulya Executive Learning Institute (prasmul-eli) as CEO, having previously served as Associate Dean at Prasetiya Mulya Business School. His commitment in the world of business and education drives him to always directly inspire those who have the privilege to learn. In addition to his professional activities, he is also involved in various non-profit and social activities.

Ida is a business practitioner who has strong expertise and interest in the topic of Strategic Controlling, Enterprise Risk Management, International Business Finance, Strategic Controllership, Strategic Finance, Financial Restructuring, Valuation, and Corporate Finance. In the areas of development program, she dedicated her time to teach and facilitate various learning programs in the field of Financial Management, Operation Management, as well as handling numerous high-level consulting projects and speaking engagements in several national public seminars in Indonesia and overseas.

Ida was a senior leader with a bunch of exposures in a corporate world as being CFO, Director, Senior Advisor, and Commissioner in the industry of manufacturing, pharmaceutical & healthcare, data & software, logistics, and consumer goods. She holds an award for Ph.D. Dissertation: The influence of inflation on performance criteria and performance controlling, the Indonesian case from Eduard-Adolf-Stein Award. She is currently a Director and Commissioner in several organizations in the industry of property, pharmaceutical, healthcare, logistics, investment, outsourcing, digital, and consumer goods. 

Program

Short Program

• Corporate Valuation
• Introduction to Merger & Acquisition
• Strategic Alliances in Business

*subject to availability

Endang Tatiana's deep interest in talent and organizational development is founded upon her considerable experience in training and development function in several industries, including Automotive, Insurance and Distribution Services.

In the areas of development program, she was involved in high-level program for developing business management capabilities and leadership, which are related to Organizational Development, Performance Management, and Human Capital Development in the form of coaching, mentoring, training, and consulting. These high-level programs provided Endang Tatiana exposure in the automotive, F&B, Petrochemicals, and Property industries, among many others.

WorkingExperience:

• PT PrasetiyaMulyaELI, Jakarta - COO & RC, 2011- Present
• PT AstraInternational Tbk- Toyota - Training and Development Departement Head (1995 - 1998)
• Asuransi Jiwa Lippo Life (AIGLippo) - Training and Development Assistant Manager (1998 - 1999)
• PT Anugerah Pharmindo Lestari - Training and Development Manager (2000)
• Pengajar Paruh Waktu
  - Universitas Gunadarma (2006-2010)
  - Citra Widya Education Polytechnic (2008-2011)

Courses / Certification

• Certified Administratorof MBTI Suite of Instruments (The Myers-Briggs Company, 2012)
• Situational Leadership II Trainer (The Ken Blanchard Companies, 2014)
• DICS Certified Trainer (Everything DISC: A Wiley Brand, 2016)
• Certified Professional Coach (Wharton School, Singapore, 2019)
• Certifiedi 4 Neuroleader, Level 2 Trainer (About My Brain Institute, 2021)
• Certified Administrator of The STRONG Instrument (The Myers-Briggs Company, 2014)
• Certified Master DISC Analyst (Institute for Motivational Living Inc., The, 2017)

Program

Short Program

• Team Leadership: Becoming Flexible Leader
• Neuro Leadership

*subject to availability

Wehandy has expertise and deep interest in digital strategy, business model, digital marketing, design thinking, and other topics area of digital and business strategy. He is the co-founder of several companies in e-commerce, trading, FMCG, and cosmetics. Wehandy helps companies as consultant to develop business strategy in digital and coporate strategy. He is the host of "Berani Melangkah" podcast, covering topics around practical and relevant digital marketing strategy and business. Currently, Wehandy is a Partner at prasmul-eli.

Alfred has expertise in branding and strategic marketing. He has a deep interest in the fields of Consumer Markets, Business Development, New Product Innovation, Marketing Communication and Brand Management. Alfred's brings with him an outstanding 20-year career in blue-chip consumer goods companies. In his early 30s, he was entrusted to be part of top management as Marketing Director in major multinational companies.

Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing Integrated Marketing programs, executing Marketing Research as well as developing people & organizations. He has involved in consulting activities in some companies such as: Perum BULOG, Asuransi AXA Indonesia, CTI Group, RS Mitra Keluarga, Bogasari Flour Mills, Kapal Api Global, PT Hisamitsu Pharma Indonesia, PT Darya Varia Laboratoria Tbk, PT BFI Finance Indonesia Tbk, AGIP/eni. He has engaged in designing and facilitating Human Capital Development in the industry of: oil and gas, construction, government agencies, logistics, telecommunication, banking, manufacturing, F&B, multi finance, property, automotive, and many more.

He has involved in activities in managerial capability evaluation as well as active as a speaker in seminars and executive sharing events.��

Working Experience :�

• PT Prasetiya Mulya ELI, Jakarta - Resident Consultant, 2013 - Present�
• PT Karyamegah Adijaya Indonesia (AoraSatelliteTV), Jakarta - Chief Marketing Officer (CMO), 2012 - 2013�
• PT Arnott’s Indonesia, Bekasi - Marketing Director, 2008 - 2011�
• PT Kraft Foods Indonesia, Jakarta - Marketing Director, 2006 - 2008�
• PT Heinz ABC Indonesia, Jakarta - Marketing Director, 2004 - 2006�
• PT Danone Biscuit Indonesia, Jakarta - Marketing Director, 2003 - 2004��

Courses / Certification�

• Media/Journalist/PR-Crisis Management (Hill & Knowlton Asia Pacific, Kuala Lumpur, Malaysia, 2002)�
• Integrated Communication Planning (J Walter Thompson, Bangkok, Thailand, 2000)�
• Market Research & Marketing Planning (Research International & SRM-Netherlands, Kuala Lumpur, Malaysia, 2000)
• Gobalizationand the New Challenges of Pollicy Adjustment in Emerging Economies (Prof. DR. Rudiger Dornbusch, MIT-USA, Jakarta, 1997)�
• Account Management & Category Management (Pieter van Wissen MBA & Prof Wim van der Ster, Royal Ahold-Netherlands, Jakarta, 1997 )
• Marketing Research for Advertising (Eduardo L Roberto, Ph.D., SRI, Jakarta)��.

Program

Short Program

• Applied Negotiation Technique
• Problem Solving & Decision Making
• Strategic Brand Management
• Design Thinking for Business Innovation
• Strategic Business Analysis
• System Thinking & Complex Decision Making

*subject to availability

Ruby has core expertise in Brand Management and Marketing Communication. His competence and interest in the marketing world enabled him to head the marketing departments of several companies in various industries including Information Technology and Telecommunications with major exposure in Fast Moving Consumer Goods industry. During his career, Ruby acquired experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. In business and strategic consulting activities, he has served some well known companies such as: PT PP (Persero) Tbk, PT OTO Multiartha, PT Aplikasinusa Lintasarta, and PT Bahana Nusa Lubrindo (BNL) � Agip Indonesia. Ruby also has involved in designing or facilitating Human Capital Development as well as some activities in managerial capability evaluations in the industry of: pharmaceutical, resource-based, multi finance, automotive, survey & inspection service, facility service, infrastructure, and many more. Ruby has delivered speech in some award events. Currently, he serves as a Senior Partner at prasmul-eli in sharing his marketing acumen.

Working Experience :

• PT Prasetiya Mulya ELI - Principal (2013-Present)
• PT Gudang Gara, Tbk - Head of Light Mild Group Brands (2012-2013)
• PT Smart Telecom - Head of Product and Marketing (2008-2012)
• PT Sampoerna Telekomunikasi Indonesia - Head of Marketing (2007-2008)
• PT Excelcomindo Pratama - General Manager Marketing Product (2005-2007)
• PT Abbott Indonesia - Marketing Head (2004-2005)
• PT Mead Johnson Indonesia - Senior Brand Manager Promoted to Associate Director (2001-2004)

Courses / Certification

• Key Account Management: Best Practice Programme, Cranfield, England, 2018
• Advanced Industrial Marketing Strategy Programme, Insead, Singapore, 2016
• Word of Mouth Marketing: Clickadvisor.com, Singapore, 2007
• Advanced Advertising College: Brand Development Network International, Bangkok, 2003
• How to Use Marketing Information for Better Decision Making, ACNielsen Burke Intitute, Jakarta, 2001
• Executive Leadership Team (ELT) Sales School, IBM Singapore, 1996

Program

Short Program

• Applied Negotiation Technique
• Problem Solving & Decision Making
• Strategic Brand Management
• Management Strategic B2B Account
• Marketing Pricing Strategy
• Strategic Business Analysis
• System Thinking & Complex Decision Making

Certificate of Business Management

• General Business Management

*subject to availability

Gerhard is an expert in performance management, value innovation, strategic planning, corporate strategy, and organization development which are among the topics he has facilitated together with various strategic management subjects. Gerhard has involved in business and strategic consulting in some big corporates such as: PT. ASDP Indonesia Ferry (Persero), Astra International, Astra Otoparts, Auto2000, Toyota Astra, Perusahaan Perdagangan Indonesia, Astra International, and Astra Graphia Information Technology. He has engaged in designing and facilitating Human Capital Development as well as some activities in managerial capability evaluations in the industry of: pharmaceutical, multi finance, multi businesses, manufacturing, oil and gas, construction, laboratory clinic, property, facility services, forestry and agriculture, and many more. Gerhard was the Chief Judge of InnovAstra (2008-2009).�

Working Experience :�

• PT Prasetiya Mulya ELI - RC (2010-Present)�
• PT Astra International, Tbk - Faculty Member Astra Management Development Inst (2002-2010)�
• PT Global Teknindo Infotama - Client Service Manager (1999)�
• PT CocaCola Amatil Indonesia - Business Analyst (1997-1998)�
• PT UnileverIndonesia - Assistant Manager of Service Engineering (1994-1996)��

Courses / Certification�

• Leading Digital Innovation - Silicon Valley, 2019
• DesignThinking: Solving Problem With Innovation - Darden School of Business, 2015�
• Business Model Master class - Strategyzer, 2014�
• Kaplan-Norton BSC Certification Booth Camp - The Palladium Group, 2007��

Program

Short Program

• Problem Solving & Decision Making
• Design Thinking for Business Innovation
• Strategic Business Analysis
• Business Development Planning
• System Thinking & Complex Decision Making

Certificate of Business Management

• General Business Management

*subject to availability

Switomo's core expertise includes Finance, Accounting, and Supply Chain. He also has exposure to MNCs, both local and abroad, with over 20 years in Retail, Automotive, Banking, Financial, and Manufacturing sectors. He has broad experience and interest in the field of financial analysis, branch development, sales performance management, retail marketing, as well as managerial accounting. Switomo has engaged in business and strategic consulting of Golden Age Planning at PT Indo Tambang Raya Megah Tbk as well as Corporate University Grand Design at PT PLN (Persero), PT Prudential Life Assurance, and PT Adira Dinamika Multi Finance Tbk. He also has involved in designing or facilitating Human Capital Development as well as some activities in managerial capability evaluations in the industry of: telecommunication, automotive, agri-food, property, banking, multi finance, resource-based, manufacturing, infrastructure, media, insurance, pharmaceutical, and many more. He is the author of two books: “Tujuh Langkah Awal Menuju Karier Idaman” published by: Pustaka Sinar Harapan, 1997 and “Mengasah Indra ke-7” published by: Prasetiya Mulya Publishing, 2017. Switomo was awarded professional qualifications of CPMA (Certified Professional Management Accountant) and CFP (Certified Financial Planner). Switomo is a Senior Partner at prasmul-eli.

Working Experience :��

• PT Prasetiya Mulya ELI - RC (2011-Present)�
• Bank Chinatrust Indonesia - Marketing, Credit Analyst, Collection Head (2006-2010)�
• PT Astra International, Tbk�
  - Sales Operation Manager, 2003-2006
  - Marketing & Sales Support, 2001-2003
  - Corporate Business Process, 2000-2001
  - Corporate Financial Analyst, 1997-2000�
• Worldwide Merchandising Pte. Ltd, Singapore - Trading & Account Manager, 1994-1996���

Courses / Certification

• Certified Professional Management Accountant
• Certified Financial Planner
• Diploma in Supply Chain Management�
• Associate of Estate Planning Professionals
• Quallified Wealth Planner
• Certified Associate Project Management
• Microsoft Office Specialist
• Certified Scrum Master
• Assessment Center by Pacific Century Consulting Pte Ltd, Financial Planning for Business Owner by FPSB Indonesia��

Program

Short Program

• Finance for Non-Finance Professionals
• Financial Analysis
• The Real Project Management
• Supply Chain Management
• Business Development Planning

Certificate of Business Management

• General Business Management

*subject to availability

Wahyuningsih specializes in Human Resources and Personal Development, she also has exposure for more than 20 years in banking companies. Experienced in the field of Employee Selection, Training and Personal Development Programs, HR Services, and HR Business Partners. Wahyuningsih holds HR (Certified Human Resource Executive) certification, CCL Leader Coach Certification, Recruitment Certification, MBTI (Myers Briggs Type Indicator) Certification, Certified Neuro Linguistic Programming (NLP) Practitioner and Certified Financial Planner (CFP). Wahyuningsih is the Chief Operation Officer at prasmul-eli.

Program

Short Program

• First Line Leadership: Becoming Effective Leader
• Followrship Mastery
• Team Leadership: Becoming Flexible Leader
• Self Leadership: Personality Perspective
• HR Today: Building Employee Excellence

Certificate of Business Management

• General Business Management
• Human Resource Management

*subject to availability

Mawar has a great expertise and interest in development and training program in the fields of organization as well as human capital development. She has delivered assessment and executive coaching program at various government agencies, state-owned companies, and leading private companies such as: PT Asuransi Astra Buana, Kementrian Luar Negeri Republik Indonesia, PT Chandra Asri Petrochemical Tbk, PT Sandvik Indonesia, PT Bank BTN Tbk, PT Bukit Makmur Mandiri Utama (BUMA), PT HM Sampoerna Tbk, PT Kalbe International, PT Japfa Comfeed Indonesia Tbk, PT Kimia Farma Tbk, and PT Modern Group Indonesia. Mawar also has involved in designing or facilitating Human Capital Development as well as some activities in managerial capability evaluations in the industry of: banking, manufacturing, survey & inspection service, life insurance, multi finance, government agency, mining, infrastructure, and many more. In the areas of consulting, she has facilitated variety of development programs such as Leadership, Supervisory, Coaching, Counseling & Mentoring, Communication, Training for Trainers, Change Management, Conflict Management, Recruitment & Selection.�

Working Experience :�

• PT Prasetiya Mulya ELI, Jakarta�
  - Leader of Assessment Service, 2017-Present�
  - RC, 2012-Present�
• Prasetiya Mulya Business School�
  - Head of Career Development & Alumni Relations, 2008 � 2012�
  - Students Admission, 2004 � 2008��

Courses / Certification�

• Gallup Accelerated Strengths Coaching Course (Gallup Companies, 2018)�
• Certified Assessment Center Assessor (Pasific Century Consulting, 2019)�
• Konvensi & Prakonvensi Penyusunan SKKNI Bidang Assessment Center - PASSTI�
• Talent Management Asia (Kuala Lumpur, 2018)�
• 40th International Congresson Assessment Center Methods : Buildings Next Generation Leadership (Bali, 2016 )
• Kongres Nasional Assessment Center Indonesia - PASSTI�
• HR Summit 2015 Singapore - Spire HR Summit Singapore, 2015�
• 38th International Congress on Assessment Center Methods The Speed of Change : Moving From Classic to Technology-Aided AssessmentCenter - Alexandria, Virginia, USA, 2014��

Program

Short Program

• First Line Leadership: Becoming Effective Leader
• Followership Mastery
• Team Leadership
• Self Leaderhip
• HR Today: Building Employee Excellence

Certificate of Business Management

• General Business Management
• Human Resource Management

*subject to availability

Ruben has expertise in leadership, performance management, and business processes. He has a strong interest in change management and happiness at work. He is the founder of Indonesia Happiness Club which aim is to creating a company that is successful and prosperous (profitable, healthy, and happy). Ruben has 20 years of career experience in a variety of large companies ranging from services, retail, distribution, and manufacturing which in the last 5 years at the level of directors.

Working Experience :�

• PT Prasetiya Mulya ELI, Jakarta - Principal, 2017 - Present�
• Ratu Pertiwi Group - Corporate Director, 2014�
• Ganeca Exact - Managing Director, 2013�
• Inkha Group - Executive Director, 2012�
• Gramedia - GM Sales & Marketing, 2008 & GM Distribution Center, 2006�
• Kompas Gramedia Group - Corporate Manager, 2001��

Courses / Certification�

• Certificate Professional Coach - Coach Indonesia, 2016�
• MBTI - MBTI Singapore, 2017�
• Chief Happiness Officer - Woohoo Academy Denmark, 2018��

Program

Short Program

• First Line Leadership: Becoming Effective Leader
• Followership Mastery
• Self Leadership: Personality Perspective
• HR Today: Building Employee Excellence
• Applied Negotiation Technique
• Strategic Brand Management
• The Real Project Management
• Supply Chain Management
• Design Thinking for Business Innovation
• Business Development Planning

Certificate of Business Management

• General Business Management
• Human Resource Management

*subject to availability