Memahami Buyer Persona dan Manfaatnya Bagi Bisnis
27 September 2022Buyer persona membantu bisnis Anda untuk dapat memahami dan berempati dengan konsumen sehingga perusahaan dapat memberikan pelayanan dan pengalaman terbaik bagi konsumen.......
Buyer persona membantu bisnis Anda untuk dapat memahami dan berempati dengan konsumen sehingga perusahaan dapat memberikan pelayanan dan pengalaman terbaik bagi konsumen.......
Perasaan pesimis saat mengerjakan suatu pekerjaan atau kekhawatiran tidak selalu berdampak buruk. Yuk, cari tahu bagaimana sikap pesimis dapat membantu Anda di lingkungan kerja!......
Sebagai pemimpin, salah satu indikator keberhasilan dalam menjalankan tanggung jawab sebagai seorang pemimpin adalah, ketika pemimpin tersebut bisa mencetak calon pemimpin baru yang jauh lebih baik dari dirinya. ......
Meningkatkan loyalitas pada karyawan dapat dilakukan dengan evaluasi yang memberi tahu karyawan tentang ekspektasi perusahaan, update, penilaian kinerja, dan follow-up.......
Berbagai persiapan akan dilakukan dalam rangka perilisan produk produk, serta didiskusikan dan direncanakan jauh sebelum waktu perilisan produk.......
Setiap perusahaan yang menginvestasikan tenaga dan waktunya untuk melakukan product research akan siap untuk meningkatkan kualitas produk dan kepuasan pelanggan.......
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Memberikan harga terbaik bagi bisnis Anda membutuhkan upaya khusus dengan pengamatan yang jeli terhadap situasi pasar dan kondisi pesaing bisnis.......
Tekanan untuk mengoptimalkan penetapan harga terbaik semakin besar dan terus berkembang. Terlepas dari apapun pendekatan yang akan Anda terapkan, terdapat beberapa kesalahan dalam penetapan harga mendasar yang sebaiknya dihindari.......
Dalam membangun inovasi seorang desainer harus memperhatikan keuntungan, kompatibilitas, kompleksitas dan kesederhanaan, uji coba, dan observability.......
Bundle pricing memungkinkan perusahaan untuk menjual beberapa produk atau jasa dengan satu harga tetap sebagai sebuah kesatuan dan hal ini dapat menarik perhatian konsumen.......
Konflik dalam sebuah proyek dapat diatasi dengan meningkatkan keterampilan kepemimpinan dan komunikasi yang lebih baik dengan tim.......
Para marketers dapat mengidentifikasi peluang pertumbuhan bisnis sebagai strategi pemasaran di situasi yang menantang menggunakan strategi model bisnis Ansoff.......
Disukai atau tidak, perusahaan pasti akan mengalami kondisi yang menyebabkan perubahan dalam berbagai hal. Lalu, bagaimana respon yang dapat dilakukan oleh perusahaan?......
Kerja sama tim dapat gagal jika tidak adanya kepercayaan, takut konflik, kurangnya komitmen, menghindari akuntabilitas, dan bekerja dengan tidak memperhatikan hasil.......
Analisis cost dan benefit adalah proses membandingkan proyeksi atau perkiraan biaya dan manfaat yang bertujuan untuk mengetahui potensi keberhasilan proyek bisnis.......
Mengelola tim dari jarak jauh dalam situasi WFH adalah sebuah keterampilan yang membutuhkan perencanaan cermat dan strategi yang dibuat dengan baik, hal ini memiliki banyak tantangan.......
Dalam menjalankan bisnis, stakeholders bertanggung jawab mengatur manajemen, menarik uang ke perusahaan, mempengaruhi pengambilan keputusan, dan menyampaikan hati nurani perusahaan.......
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Apa yang harus dilakukan ketika berhadapan dengan situasi kacau? Apakah situasi kacau akan menghancurkan projek kita?......
Agar tidak kehilangan semangat, cara terbaik memotivasi rekan kerja adalah dengan memberikan contoh, bangun persahabatan, berikan bantuan, dan dengarkan mereka.......
Etika di tempat kerja dilakukan untuk membantu para karyawan, pebisnis, dan pemangku kepentingan lain agar diberlakukan secara adil, dan hak-hak semua yang terlibat dipenuhi.......
Tujuan untuk mempertahankan tim atau karyawan tidak dapat dibatasi pada perbaikan saja, perubahan struktural dan budaya juga harus dimulai dengan membahas dua prioritas inti, yaitu adanya rasa kekurangan nilai (lack of value) dan rasa memiliki (sense of belonging).......
Pengembagan karier merupakan salah satu isu yang penting, tetapi terkadang kurang menjadi prioritas bagi perusahaan dan manajer. Padahal, program pengembangan karier yang baik akan dapat memotivasi karyawan untuk dapat menetap dan berkinerja.......
Untuk meningkatkan tingkat pembelian secara terus menerus, brand dapat melakukan customer loyalty program dengan memberikan konsumen poin, diskon, atau produk gratis.......
Review atau ulasan pelanggan tentang bisnis Anda dapat memberikan keuntungan dan meningkatkan penjualan.......
Permintaan pasar dapat dihitung berdasarkan jumlah konsumen yang menginginkan suatu produk. Cara menghitung market demand bisa melalui tools pencarian atau media sosial.......
Beralih ke transformasi digital dan menghadapi tantangan bisa diatasi dengan melakukan penyesuaian adaptasi teknologi, pola pikir, hingga menentukan parameter kesuksesan bisnis Anda.......
Agar pelanggan ritel membeli produk, strategi marketing terbaik adalah memanfaatkan kondisi psikologis konsumen yang mengharapkan suatu perubahan dalam hidup.......
Untuk mendorong konversi pelanggan tawarkan pengiriman gratis, berikan informasi-informasi penting tentang produk, dan tingkatkan rekomendasi dari mulut ke mulut.......
Sebuah bisnis akan mendapatkan peluang untuk meningkatkan produk dan keuntungannya jika mendapatkan masukan dari pelanggan, baik pengalaman buruk maupun pengalaman menyenangkan.......
Studi kelayakan dilakukan untuk mengukur tingkat produk yang akan dipasarkan. Untuk mengetahui kelayakannya, studi dilakukan dengan melihat aspek teknis, ekonomi, hukum, operasional, dan waktu.......
SCAMPER adalah metode untuk membantu proses berpikir kreatif dan menemukan solusi atas permasalahan di dunia bisnis yang akan membantu Anda menemukan ide untuk meningkatkan kualitas dari sebuah produk.......
Customer retention bermanfaat untuk menonjolkan brand, meningkatkan rekomendasi, eksplorasi, feedback, kemungkinan untuk mencoba hal-hal baru, hingga menjaga pemasukan.......
Dalam usaha menjaga keberlangsungan dan kelancaran sebuah bisnis, perusahaan, program dalam jangka waktu yang cukup lama diperlukan rencana manajemen risiko yang matang.......
Product Life Cycle dilakukan untuk mengetahui waktu yang tepat dalam meningkatkan iklan, menurunkan harga, memperluas jangkauan pasar, hingga melakukan desain ulang pada kemasan produk atau jasa yang ditawarkan.......
Standarisasi kode QR dengan QRIS memberikan banyak manfaat, baik untuk berbagai merchant seperti UMKM maupun bagi masyarakat awam sebagai konsumen.......
Self-leadership adalah kemampuan memahami diri sendiri, tujuan yang ingin dicapai, dan cara yang akan dilakukan untuk memenuhi keinginan pribadi maupun profesional.......
Metriks dasar dalam menjalankan ecommerce bisa dilihat dari metriks yang sama dengan sebuah website misalnya konversi, CTR, session, dan sebagainya.......
CRM disebut sebagai salah satu alat untuk membantu tugas-tugas tim sales perusahaan. Yuk kenali apa itu CRM!......
Untuk melakukan product development, pebisnis harus membuat ide, perencanaan, prototipe, sourcing, penetapan biaya, dan membuat produk komersial.......
Perbedaan perekrutan dan talent acquisition adalah periode perencanaan jangka pendek dan jangka panjang sehingga kedua proses ini sering kali dianggap sama.......
Cara efektif untuk mengurangi ongkos pengiriman adalah mengurangi berat paket. Hal ini bisa dikendalikan dengan memilih kemasan hingga memberi pilihan ambil sendiri.......
Memulai bisnis layanan pengiriman dapat dimulai dengan menentukan strategi untuk bisnis yang dijalankan, potensi tantangan, dam faktor pasar untuk memastikan hasil terbaik.......
Terdapat tantangan yang mendesak dan penting bagi perusahaan yang memilih Marketing Technology (Martech) mulai dari rasionalisasi hingga privasi sebagai strategi kesuksesan bisnis. ......
Melakukan alignment sales dan marketing dapat membantu meningkatkan potensi keuntungan jangka panjang bagi bisnis dan memudahkan koordinasi antar karyawan.......
Agar lebih produktif saat sedang tidak bekerja, cara tepat untuk membangun skill diri adalah dengan volunteer, freelance, kerja kontrak, dan networking.......
Personal branding dapat menjadi peran penting dalam keputusan perekrutan karena perekrut dapat melihat karakter dan sikapnya lewat personal branding.......
Agar audiens suka dengan konten yang dibuat, cara efektif untuk membuat video marketing adalah memperhatikan funnel, bangun hubungan dengan konsumen, buat video review dan testimonial.......
Kehabisan dana, gagal menarik investor baru, produk yang tidak dibutuhkan pasar, kalah bersaing, dan perasaan burnout pada karyawan adalah beberapa alasan di balik kegagalan startup.......
Agar pitching lebih efektif, cara terbaik yang dapat dilakukan adalah bangun karakter diri, kenali calon partner, berikan informasi yang penting, dan berikan roadmap.......
Tujuan inovasi adalah menerapkan pada bisnis atau perusahaan Anda untuk mencapai kesuksesan bisnis jangka panjang dengan beberapa perbaikan bertahap.......
Dalam goal setting, apabila seseorang diberikan atau menentukan tujuan yang spesifik dan menantang dengan disertai feedback yang sesuai, maka, hal ini akan dapat mendorong kinerja yang lebih baik. ......
Perbedaan sustaining dan disruptive innovation dapat dilihat dari kualitas dan kinerja produk, target audiens, dan model bisnis.......
Seorang leader harus mampu meningkatkan kepuasan karyawan, mengelola margin perusahaan secara efektif, menciptakan nilai bagi konsumen, dan supplier.......
Cara mengatasi silo mentality melibatkan peran pemimpin di perusahaan dalam berkomunikasi, merumuskan tujuan, dan berkolaborasi di dalam tim.......
Strategi talent acquisition dapat memicu pertumbuhan perusahaan karena memungkinkan perusahaan berkembang dan mendapatkan penting untuk mencapai keberhasilan bisnis.......
Analytic roadmap menjadi serangkaian aksi atau kegiatan yang dapat membantu Anda meraih tujuan-tujuan strategis bisnis.......
Kehilangan karyawan potensial tentu saja memiliki dampak signifikan bagi perusahaan, dikarenakan tidak jarang karyawan memiliki pengetahuan dan keterampilan langka......
Analisis data merupakan aktivitas memproses sebuah data mentah mencari informasi yang dibutuhkan oleh divisi pemasaran untuk membuat strategi penjualan produk.......
Various business growth can be implemented by a company before taking strategic steps for business development.......
Data strategy merupakan rencana panduan jangka panjang yang menentukan banyak orang, berbagai proses, dan teknologi yang akan diterapkan untuk mengatasi tantangan pada data dan mendukung tujuan bisnis Anda.......
Competitive advantage is a position that benefits a company with the aim of getting more advantages than competitors.......
Price is one of the factors that cannot be separated in a buying and selling activity or business. Let's find out more about why pricing is important in a marketing strategy!......
Making the HRD team that serves as a recruiter to be impressed with our CV and portfolio is not an easy thing. Every day they can get hundreds or even thousands of e-mails sent by applicants.......
there is a unique phenomenon that shows a rapid increase in resignations throughout the pandemic. This phenomenon, known as The Great Resignation......
How to avoid micromanaging in a team can be overcome by not continuously controlling the activities and work of employees in detail.......
The term work burnout (tiredness at work) is something that is increasingly found among workers. In some industries, even this phenomenon has become something that is considered normal......
Online learning can build greater networking opportunities, broaden perspectives, and facilitate the development of cultural competencies.......
A customer acquisition strategy is a strategy to get new customers that can help your business grow with the aim of increasing profits and visibility.......
Customer engagement metrics are used to monitor and track customer engagement in your business.......
How to understand consumer needs can be done by visualizing the customer experience, measuring customer satisfaction, providing fast and effective support, and asking for feedback from consumers.......
Networking can be done anywhere and anytime, so it's a good idea to practice pitching, build curiosity, be confident, and always carry a business card with you.......
The right Software-as-a-Service (SaaS) pricing model will help you attract more customers and sell more subscriptions, increasing your regular monthly income.......
Prestige Price is a tactic that businesses use to shape the perception of a premium brand by charging a premium price with the aim of providing more profit for the company.......
If the price of a product exceeds the consumer's lower and final limits, their willingness to buy will also decrease.......
Fishbone diagrams can help you to map a problem to take the right decision for the company.......
To find out consumers' willingness to pay for a product, brands can conduct surveys, focus groups, aggregated analysis, auctions, view preferences, and experiment.......
Conducting a feasibility study is very important to minimize the occurrence of losses before approving a new project.......
Determining the price of a product or service has a direct impact on company profits. Price elasticity is one of the important elements of pricing decisions.......
Changing your mindset and taking a systematic approach like design thinking can build a career in any professional field.......
Building value on stakeholders is an asset for companies that can produce productive performance, positive brand image, consumer interest in products, and revenue.......
The difference between cash flow and profit can be identified from the source of income. The understanding of these two terms greatly influences the making of important decisions regarding business performance.......
Getting to know the concept of Time Value of Money (TVM) can help stakeholders to predict future financial values and can help see the correlation with business activities.......
Customer service improves logistics performance by making processes more transparent and adding more value to the customer experience.......
To maintain financial management, employees must know how to calculate personal inflation by calculating routine expenses and paying attention to the difference.......
Employer Branding is a reputation formed by companies to be able to recruit the best talents in their fields and is reflected in the company's treatment of employees.......
The right decision making can be done by identifying the factors that influence the decision making bias so that decision making can be done correctly.......
Guerilla Marketing is a way to market your product in a unique way with an element of surprise in order to attract the attention of consumers.......
Doing A/B Testing can help your company make the best decisions so as to make a product well received by customers.......
In order for companies to maximize their profits, the ability to negotiate is the key so that the company's strategy can be carried out successfully when carried out by anyone.......
Not only companies, improving the quality of the delivery system will also have an impact on the interests of customers and distributors.......
Calculating the start-up costs of starting a business or company can help to project expenses. The goal is to access funding and estimate profits.......
To get maximum results, A/B testing needs to pay attention to the number of samples, the use of calculating tools, and the ideal time for testing on users or consumers.......
Market segmentation aims to provide more benefits to the company, get to know more about target consumers, and open up new market opportunities.......
The benefit of revenue marketing is to seek alignment of goals in achieving the value of income generated from marketing activities by a brand or company.......
The role of market share and market capitalization can be used as indicators that affect the company's investment value based on market share.......
To increase recruitment, companies can do branding, post vacancies to social media, look for passive candidates, and applicants on campus.......
Market segmentation is a business strategy that a company can use to differentiate its target market based on behavioral, demographic, geographic, and psychographic characteristics.......
The Business Model Canvas is a way to understand business ideas in a concise manner and aim to achieve......
To sell products to target consumers, the main intermediaries in distribution channels start from within the company itself, institutions or groups, and individuals.......
Factors that can be used to determine the competitive nature of a business and its effect on a company's profits.......
Employee motivation in the work environment is very important to improve company performance and productivity. Managers have a responsibility to keep their team motivated.......
Evaluation after the job interview serves to assess the suitability of the candidate with the skills, qualifications, and characteristics sought by the company in order to avoid mistakes in recruiting workers.......
In addition to measuring the extent of the candidates' abilities, the recruitment team will also look at the motivation of prospective workers through interviews.......
Employee motivation is very important to increase the productivity and quality of the company by showing appreciation, giving trust, and so on.......
In addition to salary, the company's benefits for useful employees are transportation, health, education, and flexibility in working hours.......
Unique selling proposition is a strategy that can be used to market a product with a more prominent value than competitors.......
Upselling strategy is a way to market premium quality products aimed at different target markets with the aim of increasing business profits.......
To be a good negotiator, it takes analysis to negotiate, build relationships, listen, and be neutral during negotiations.......
The economic skills needed by a manager are very important to be able to manage a qualified managerial role in a company.......
Brand satisfaction and loyalty to customers through customer lifetime value (CLV) can be a financial benefit for the company.......
Mistakes can occur in setting business goals. From these mistakes, problems will arise that must be faced by entrepreneurs.......
Assessment of candidate abilities for managers, supervisors, and staff in companies requires analysis and observation. This can be done by identifying the principles of each candidate.......
The mistake managers need to avoid is focusing on themselves and putting aside the involvement and interests of their team members.......
Strategies in problem solving can start with a clear mind and detailed identification. Managers have a big role in solving problems within the team.......
The types of assessment can be distinguished based on cognitive needs to cultural needs to identify the potential and performance of employees in achieving the company's vision.......
Assessment has an important function and role, both for employees and the company to obtain quality human resources as needed.......
The importance of risk assessment for companies is to ensure business security when establishing partnership or cooperation with other companies.......
Employees has significant influences on company, therefore building relationship with them is important for leaders.......
The decision making stage in business can be started from identifying problems to conducting evaluations. The effectiveness of a decision can be a benchmark for future decisions.......
There are many types of income you can get from business activities, both active and passive. Fund management can be obtained for personal or business purpose.......
Funding from investors is an important aspect for the development of the company. Check out the steps to get funding from venture capital here.......
Sources of funding for startups can be obtained from venture capital or investment companies. You can also use personal funds or from angel investors.......
Perfect competition market is one of the market conditions that target consumers in a competitive pricing situation among business people in similar industries.......
A right angel investor can be found on business or startup community events. Prepare thoroughly before connect with them......
To help businesses recover during a pandemic, CIOs can ensure that the business models their companies use are resilient to disruptions.......
Partnership agreement is a document that can protect the interests of business founders now and in the future.......
Finance and accountant are different roles, in their field of work finance focuses more on the subject while accountant focuses on practice.......
Project management in business involves someone's process of planning, managing, and monitoring project progress.......
Business Review is a periodic process a company can do to align market demand and business potential.......
Communication difficulties can be handled by self awareness, give chance to understand others, and keep a cool head.......
The leadership role can help a business process run well through risk management that is applied logically and emotionally to employees.......
The way to be a good leader during a pandemic begins by setting the priority scale to providing humanist communication opportunities with team members.......
Problems in the supply chain can be one of the challenges that must be faced by business people by expanding networking to automating the system.......
The benefit of data for companies is that it provides concrete considerations for solving a problem. Data can be used to make creative and rational decisions.......
Financial management is a business plan that can ensure the company's operational activities run well.......
The advantage of conducting an IPO is the public trust in the performance of a company to increase the value of the company in the eyes of the public.......
Who enjoys dealing with conflict? When conflict comes, every leader will certainly show their own way of dealing with and dealing with conflict.......
There are various ways of optimizing the supply chain to make the company's expenses more efficient. One of them is to build good relationships with suppliers.......
A well-managed supply chain management will increase revenue which has an impact on the growth of your company.......
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Careless use of social media can cost you professional career-building opportunities.......
Good financial management will ensure that your business or business runs smoothly.......
Running a business can be easy-easy-difficult! Here are steps to help you set up your business more easily.......
Toxic productivity is a feeling of guilt that someone feels when they are not doing anything. Here are the characteristics and how to avoid them.......
Jobdesc does not only apply when creating or looking for a job, but also for organizational functions that are important for the company's sustainability.......
How to do a SWOT analysis can be done to evaluate......
WFH is becoming a new habit, but there are many obstacles that arise that you should pay attention to. Obstacles during WFH make employees and companies need to adapt. Recognize possible obstacles that arise so that team coordination remains good.......
The characteristics of people who are ready to build a business can be seen from their passion in seeking business knowledge, time management, commitment, and also having a mature plan that is ready to be executed.......
The money-burning strategy is often carried out by start-ups at the beginning of their pioneering. This step is taken to attract customers to stay in the industry.......
Maintaining employee work patterns during the pandemic can be maintained by adopting healthy habits so that employees don't get tired, stressed, and stay productive.......
The benefits of building networking are good capital to build self-image, increase connections, and so on.......
Business and technology development must be accompanied by the application of agile values in all elements of the company. Although bureaucracy is still needed, all elements must be able to respect the value of agile in business operations.......
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Achievement of success in marketing efforts can be monitored through KPIs in digital marketing so that you can monitor business performance in accordance with goals.......
A business exit strategy is a plan carried out by business people to leave the company when they have made a profit or experienced a loss.......
The many advantages of digital marketing are felt to be able to shift traditional marketing as a marketing strategy that is often used by business people......
Determining the company's strategic management process can be done by starting to identify, determine alternatives, and evaluate ideas or ideas for the progress of the company.......
Marketing is not a standalone job, so there are many different job opportunities for people interested in marketing.......
Work life balance is one of the strategies that can keep the company from creating a healthy work environment, quality talent, and the achievement of targeted goals.......
Tools for effective WFH must be used consistently to enable communication, virtual meetings, and project management to be carried out properly according to organizational goals.......
What comes to your mind when you hear the word “workaholic”? Someone who continues to work non-stop or someone who feels he has to keep himself busy with various jobs?......
Awareness of mental health issues is increasingly being discussed by the public. Mental health problems can happen to anyone, including office workers.......
Documents required when applying for jobs online are CV, cover letter, and copies of important documents for proof of qualifications required by the company.......
The marketing decoy effect strategy can provide a psychological influence on consumers to choose the most profitable price alternative.......
Employee skill development can be an important investment to support employee career development in the new normal era.......
The ideal business development can be determined by making a pricing strategy according to the industrial sector so as to optimize the company's revenue.......
To ensure that the product is sold, the business must pay attention to the market, competitors, consumer needs, and promotions.......
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Financial projection is a budget planning that is related to the estimated income and expenses that will occur in the future.......
The success of viral marketing is strongly influenced by bonding with an audience who is willing to share your campaign with others.......
The benefits of using paid ads can target a more specific target market to introduce a product to the public.......
Program tax amnesty diselenggarakan Dirjen Pajak untuk meningkatkan penerimaan negara dengan menarik uang pajak yang selama ini belum terlaporkan oleh para wajib pajak. ......
Isi curriculum vitae (CV) terdiri atas riwayat akademik yang bisa digunakan untuk merepresentasikan kualifikasi seperti pendidikan formal, prestasi, dan portofolio.......
Media sosial paling banyak digunakan di Indonesia seperti YouTube dan WhatsApp memiliki potensi yang cukup tinggi untuk digunakan sebagai media pemasaran. ......
Gig economy merupakan sistem yang mempekerjakan individu untuk kepentingan perusahaan dengan menggunakan kontrak kerja jangka pendek atau pekerja lepas (freelancer). ......
Pedagang dan pebisnis punya perbedaan yang sangat jauh dalam urusan sama dalam mencari keuntungan. Perbedaan tersebut bisa dilihat dari cara dan sistem yang digunakan ......
Penggunaan website dan landing page ditentukan pada konten yang ingin disampaikan sehingga fungsinya lebih efektif dibandingkan yang lain. ......
Strategi marketing menggunakan webinar dapat menjadi salah satu cara yang menarik untuk memasarkan produk kepada audiens di berbagai tempat......
Membangun brand persona harus dimulai dengan membentuk kepribadian yang sama dari sudut pandang pelanggan maupun brand sehingga persona tidak menjadi sesuatu yang dipaksakan......
Pengaturan waktu yang baik tidak hanya diperlukan oleh manajerial, tapi juga pekerja kreatif yang dukungannya sangat dibutuhkan untuk berbagai situasi dalam bisnis. ......
Penyampaian pesan dari sebuah brand dengan engagement yang erat sangat mempengaruhi brand awareness dan loyalitas konsumen terhadap produk atau jasa......
Pemilihan strategi marketing melalui email atau iklan sangat dipengaruhi oleh target dan segmen yang ingin disasar oleh bisnis Anda. ......
Identitas brand seperti logo dan warna memiliki peran penting dalam membentuk kepercayaan atas strategi pemasaran sebuah produk.......
Strategi CRM dapat menjadi modal jangka panjang untuk memberikan manfaat bisnis yang berkesinambungan dalam merangkul pelanggan setia bagi produk dan jasa perusahaan Anda......
Peran marketing communication adalah menjalin koneksi dengan seluruh elemen yang terkait dengan perusahaan sekaligus melakukan pemasaran secara langsung......
Kemampuan public speaking yang terus dilatih dapat membuat seseorang lebih nyaman untuk beraktivitas secara profesional di hadapan orang banyak......
Perbedaan sales dan marketing dapat dibedakan berdasarkan proses, tujuan, resources, dan strategi yang direncanakan dalam mencapai sebuah pengambilan keputusan......
Manfaat CRM tool untuk sebuah bisnis adalah meningkatkan hubungan dengan konsumen sekaligus menjalin kolaborasi apik dalam internal bisnis guna mendapatkan keuntungan......
Melakukan inovasi bisnis sangat penting dilakukan supaya perusahaan bisa tetap bertahan. Inovasi yang bisa dilakukan bisa dalam produk, proses, dan model bisnis yang dijalani.......
Inovasi bisnis perlu dilakukan untuk dapat mempertahankan keberlanjutan bisnis dalam persaingan pasar yang semakin pesat.......
Entrepreneur merupakan salah satu penopang ekonomi dalam mewujudkan pembangunan nasional yang berkelanjutan. Seorang entrepreneur harus memiliki mental yang kuat, salah satunya dengan memiliki mindset yang mendukung keberhasilan......
Program mentoring kini cukup lazim dilakukan oleh berbagai perusahaan. Salah satu keuntungannya adalah meningkatkan kemampuan para karyawan dengan efisien dan juga hemat biaya.......
Pemberian gaji, fasilitas, dan tunjangan bisa jadi hal yang menarik bagi para profesional untuk bertahan dan berkontribusi dalam waktu lama pada suatu perusahaan.......
Promosi jabatan bisa didapatkan dengan melakukan inisiatif positif terhadap perusahaan. Setiap karyawan dapat mengajukan promosi dengan kompetensi yang sesuai untuk mencapai tujuan bersama.......
Multigenerational workforce dapat menjadi salah satu tantangan yang muncul dalam suatu lingkungan kerja dan perlu diatasi dengan tepat agar membawa pengaruh yang baik di dalam tim.......
Memberi kesan pribadi yang profesional sangat penting untuk diaplikasikan bersama rekan kerja untuk mempertahankan relasi yang baik di dalam tim......
Sikap profesional dalam karier dapat membuat kesan yang baik untuk mengembangkan diri dan mengelola tim yang solid dalam berbisnis maupun dalam skala perusahaan......
Database pelanggan bisa dimanfaatkan oleh sebuah bisnis atau perusahaan dalam mengembangkan strategi dan kualitas produk serta menjalin komunikasi yang lebih personal.......
Terdapat empat tipe komunikasi di tempat terja dengan kelebihan dan kekurangannya. Anda bisa memilih gaya analytic, intuitive, functional, dan personal dalam menghadapi rekan kerja.......
Seorang project manager memiliki tanggung jawab yang penting untuk mengelola sebuah tim dengan soft skill untuk project manager dalam melakukan komunikasi dan mencapai tujuan......
Pengembangan customer retention strategy sangat baik untuk dapat membangun kepercayaan dari pelanggan yang setia pada produk atau layanan perusahaan Anda.......
Bisnis yang sukses harus diawali dengan adanya financial analysis yang baik dengan berbagai elemen penting dari seperti laporan laba-rugi, arus kas, dan sebagainya.......
Brand essence memiliki peran yang lebih dari sekedar logo, tapi juga value yang menjadi kelangsungan aset bisnis untuk jangka panjang.......
Anda akan berkompetisi memenangkan hati pelanggan dengan berbagai cara. Maka dari itu, penting untuk Anda mengetahui tentang customer satisfaction and relationship dalam dunia usaha.......
Kesalahan dalam melakukan digital marketing perlu Anda hindari karena bisa merugikan bisnis. Berikut hal-hal yang perlu Anda hindari dalam melakukan digital marketing.......
Bisnis UMKM dan startup memerlukan motivasi yang tinggi untuk dapat mempertahankan pencapaian dan perkembangan tujuan perusahaan yang berkesinambungan......
Sikap agile dalam sebuah bisnis dapat diimplementasikan sebagai nilai yang terintegrasi dalam kultur perusahaan untuk mempertahankan keutuhan dan perkembangan tim yang terus berubah.......
Good business innovation must be carried out in accordance with the needs of consumers (the market) in order to survive and continue to grow in all economic climates.......
Crab Mentality is a behavior that often hinders the work environment from developing due to unsupportive team behavior.......
Maintaining the mental health of the team is one of the main keys that are important to keep the business growing with good human resources.......
Business owners need to implement the right strategic brand management in order to keep loyal customers and get new customers. Here's how to achieve the ideal business with the right strategic brand management.......
Decision making by stakeholders in a business or organization has an important role so that it should not be trapped in a distorted logical fallacy.......
Every organization and business has a different strategy in carrying out team leadership according to their needs. This is related to the needs of team members to achieve goals.......
The growth mindset is an important capital to value a process rather than the end result so that a leader can form a loyal team and continue to grow.......
Writing skills are basic skills that can be used for various marketing purposes. Both in the world of conventional and digital marketing, good writing will be useful for a business......
For companies that are just starting out and large companies require different Supply Chain Management.......
Risk in business is impossible to avoid. However, good risk management can minimize and anticipate risks that are detrimental to the company.......
B2B negotiations require more thorough preparation to be able to reach an agreement between the parties working together. Good preparation is needed so that every business person can benefit from the transactions that occur......
Personas and values are important things that need to be done in compiling digital marketing during a pandemic. You must be able to compete with the rapidly growing and specific needs of consumers......
Business trends in 2021 will focus on using technology such as WFH, online shopping, and social media marketing. The changes that have occurred due to the pandemic have brought the business and industrial sectors to be able to move faster.......
Positive thinking at work is an important key to good emotional management to stay productive. You can also keep the work environment conducive to achieving goals......
The marketing framework can be a logical and directed planning step related to the goals to be achieved by a business......
Branding in a business can be a valuable identity that is reflected in real terms. Not only beneficial for consumers, strong branding can also keep employees from continuing to contribute well in a business.......
How to improve leadership skills for Gen Z and millennials can be focused on communication and practical job opportunities......
Self-leadership ability is a leadership stage that every leader needs to have. The following are important aspects of self-leadership that leaders need to have.......
The skills of a customer service are empathy, patient, caring, and persuasive. A customer service person also needs to use positive language and understand product knowledge well for customer satisfaction.......
Today's business is heavily influenced by technological changes and industrial innovation. Long-term business success becomes the benefit of leadership skills in entrepreneurial activities for both leaders and teams.......
Organizational leadership is needed to achieve better organizational goals. An organizational leader needs to achieve goals as well as motivate staff in the group to succeed in realizing success.......
Word of Mouth (WOM) marketing is an effective marketing strategy to sell a product. This applies to the form of products in the form of goods and services......
Carrying out the role of first line leadership is very important in an organization or company. These abilities can form skilled and reliable resources.......
Training Needs Analysis, also known as Training Needs Assessment, is a process to determine training and development needs.......
Employee engagement is a topic that in recent years......
Happiness at Work is not just a short-term talk a day or two. Happiness at......
Stress "streeeesss".. that's what people often complain about. Sometimes this is taken for granted or......
Ten years ago, I had an inspiring conversation with the CEO of a company.......
Even though profit is only a milestone in the long journey of creating value for the company, profit is still......
Imagine one day you are in need of an emergency fund of Rp. 800,000 for one month and......
As leaders we believe that leadership is not actually limited by a period of leadership. Leadership traces will always continue into the future, even when we are no longer leading.......
Our fingers teach us about cohesiveness. Different in sizes and shapes, the five fingers are synergistically capable of playing beautiful tunes on piano......
Buyer persona membantu bisnis Anda untuk dapat memahami dan berempati dengan konsumen sehingga perusahaan dapat memberikan pelayanan dan pengalaman terbaik bagi konsumen.......
Perasaan pesimis saat mengerjakan suatu pekerjaan atau kekhawatiran tidak selalu berdampak buruk. Yuk, cari tahu bagaimana sikap pesimis dapat membantu Anda di lingkungan kerja!......
Sebagai pemimpin, salah satu indikator keberhasilan dalam menjalankan tanggung jawab sebagai seorang pemimpin adalah, ketika pemimpin tersebut bisa mencetak calon pemimpin baru yang jauh lebih baik dari dirinya. ......
Meningkatkan loyalitas pada karyawan dapat dilakukan dengan evaluasi yang memberi tahu karyawan tentang ekspektasi perusahaan, update, penilaian kinerja, dan follow-up.......
Berbagai persiapan akan dilakukan dalam rangka perilisan produk produk, serta didiskusikan dan direncanakan jauh sebelum waktu perilisan produk.......
Setiap perusahaan yang menginvestasikan tenaga dan waktunya untuk melakukan product research akan siap untuk meningkatkan kualitas produk dan kepuasan pelanggan.......
Memberikan harga terbaik bagi bisnis Anda membutuhkan upaya khusus dengan pengamatan yang jeli terhadap situasi pasar dan kondisi pesaing bisnis.......
Tekanan untuk mengoptimalkan penetapan harga terbaik semakin besar dan terus berkembang. Terlepas dari apapun pendekatan yang akan Anda terapkan, terdapat beberapa kesalahan dalam penetapan harga mendasar yang sebaiknya dihindari.......
Dalam membangun inovasi seorang desainer harus memperhatikan keuntungan, kompatibilitas, kompleksitas dan kesederhanaan, uji coba, dan observability.......
Bundle pricing memungkinkan perusahaan untuk menjual beberapa produk atau jasa dengan satu harga tetap sebagai sebuah kesatuan dan hal ini dapat menarik perhatian konsumen.......
Konflik dalam sebuah proyek dapat diatasi dengan meningkatkan keterampilan kepemimpinan dan komunikasi yang lebih baik dengan tim.......
Para marketers dapat mengidentifikasi peluang pertumbuhan bisnis sebagai strategi pemasaran di situasi yang menantang menggunakan strategi model bisnis Ansoff.......
Disukai atau tidak, perusahaan pasti akan mengalami kondisi yang menyebabkan perubahan dalam berbagai hal. Lalu, bagaimana respon yang dapat dilakukan oleh perusahaan?......
Kerja sama tim dapat gagal jika tidak adanya kepercayaan, takut konflik, kurangnya komitmen, menghindari akuntabilitas, dan bekerja dengan tidak memperhatikan hasil.......
Analisis cost dan benefit adalah proses membandingkan proyeksi atau perkiraan biaya dan manfaat yang bertujuan untuk mengetahui potensi keberhasilan proyek bisnis.......
Mengelola tim dari jarak jauh dalam situasi WFH adalah sebuah keterampilan yang membutuhkan perencanaan cermat dan strategi yang dibuat dengan baik, hal ini memiliki banyak tantangan.......
Dalam menjalankan bisnis, stakeholders bertanggung jawab mengatur manajemen, menarik uang ke perusahaan, mempengaruhi pengambilan keputusan, dan menyampaikan hati nurani perusahaan.......
Apa yang harus dilakukan ketika berhadapan dengan situasi kacau? Apakah situasi kacau akan menghancurkan projek kita?......
Agar tidak kehilangan semangat, cara terbaik memotivasi rekan kerja adalah dengan memberikan contoh, bangun persahabatan, berikan bantuan, dan dengarkan mereka.......
Etika di tempat kerja dilakukan untuk membantu para karyawan, pebisnis, dan pemangku kepentingan lain agar diberlakukan secara adil, dan hak-hak semua yang terlibat dipenuhi.......
Tujuan untuk mempertahankan tim atau karyawan tidak dapat dibatasi pada perbaikan saja, perubahan struktural dan budaya juga harus dimulai dengan membahas dua prioritas inti, yaitu adanya rasa kekurangan nilai (lack of value) dan rasa memiliki (sense of belonging).......
Pengembagan karier merupakan salah satu isu yang penting, tetapi terkadang kurang menjadi prioritas bagi perusahaan dan manajer. Padahal, program pengembangan karier yang baik akan dapat memotivasi karyawan untuk dapat menetap dan berkinerja.......
Untuk meningkatkan tingkat pembelian secara terus menerus, brand dapat melakukan customer loyalty program dengan memberikan konsumen poin, diskon, atau produk gratis.......
Review atau ulasan pelanggan tentang bisnis Anda dapat memberikan keuntungan dan meningkatkan penjualan.......
Permintaan pasar dapat dihitung berdasarkan jumlah konsumen yang menginginkan suatu produk. Cara menghitung market demand bisa melalui tools pencarian atau media sosial.......
Beralih ke transformasi digital dan menghadapi tantangan bisa diatasi dengan melakukan penyesuaian adaptasi teknologi, pola pikir, hingga menentukan parameter kesuksesan bisnis Anda.......
Agar pelanggan ritel membeli produk, strategi marketing terbaik adalah memanfaatkan kondisi psikologis konsumen yang mengharapkan suatu perubahan dalam hidup.......
Untuk mendorong konversi pelanggan tawarkan pengiriman gratis, berikan informasi-informasi penting tentang produk, dan tingkatkan rekomendasi dari mulut ke mulut.......
Sebuah bisnis akan mendapatkan peluang untuk meningkatkan produk dan keuntungannya jika mendapatkan masukan dari pelanggan, baik pengalaman buruk maupun pengalaman menyenangkan.......
Studi kelayakan dilakukan untuk mengukur tingkat produk yang akan dipasarkan. Untuk mengetahui kelayakannya, studi dilakukan dengan melihat aspek teknis, ekonomi, hukum, operasional, dan waktu.......
SCAMPER adalah metode untuk membantu proses berpikir kreatif dan menemukan solusi atas permasalahan di dunia bisnis yang akan membantu Anda menemukan ide untuk meningkatkan kualitas dari sebuah produk.......
Customer retention bermanfaat untuk menonjolkan brand, meningkatkan rekomendasi, eksplorasi, feedback, kemungkinan untuk mencoba hal-hal baru, hingga menjaga pemasukan.......
Dalam usaha menjaga keberlangsungan dan kelancaran sebuah bisnis, perusahaan, program dalam jangka waktu yang cukup lama diperlukan rencana manajemen risiko yang matang.......
Product Life Cycle dilakukan untuk mengetahui waktu yang tepat dalam meningkatkan iklan, menurunkan harga, memperluas jangkauan pasar, hingga melakukan desain ulang pada kemasan produk atau jasa yang ditawarkan.......
Standarisasi kode QR dengan QRIS memberikan banyak manfaat, baik untuk berbagai merchant seperti UMKM maupun bagi masyarakat awam sebagai konsumen.......
Self-leadership adalah kemampuan memahami diri sendiri, tujuan yang ingin dicapai, dan cara yang akan dilakukan untuk memenuhi keinginan pribadi maupun profesional.......
Metriks dasar dalam menjalankan ecommerce bisa dilihat dari metriks yang sama dengan sebuah website misalnya konversi, CTR, session, dan sebagainya.......
CRM disebut sebagai salah satu alat untuk membantu tugas-tugas tim sales perusahaan. Yuk kenali apa itu CRM!......
Untuk melakukan product development, pebisnis harus membuat ide, perencanaan, prototipe, sourcing, penetapan biaya, dan membuat produk komersial.......
Perbedaan perekrutan dan talent acquisition adalah periode perencanaan jangka pendek dan jangka panjang sehingga kedua proses ini sering kali dianggap sama.......
Cara efektif untuk mengurangi ongkos pengiriman adalah mengurangi berat paket. Hal ini bisa dikendalikan dengan memilih kemasan hingga memberi pilihan ambil sendiri.......
Memulai bisnis layanan pengiriman dapat dimulai dengan menentukan strategi untuk bisnis yang dijalankan, potensi tantangan, dam faktor pasar untuk memastikan hasil terbaik.......
Terdapat tantangan yang mendesak dan penting bagi perusahaan yang memilih Marketing Technology (Martech) mulai dari rasionalisasi hingga privasi sebagai strategi kesuksesan bisnis. ......
Melakukan alignment sales dan marketing dapat membantu meningkatkan potensi keuntungan jangka panjang bagi bisnis dan memudahkan koordinasi antar karyawan.......
Agar lebih produktif saat sedang tidak bekerja, cara tepat untuk membangun skill diri adalah dengan volunteer, freelance, kerja kontrak, dan networking.......
Personal branding dapat menjadi peran penting dalam keputusan perekrutan karena perekrut dapat melihat karakter dan sikapnya lewat personal branding.......
Agar audiens suka dengan konten yang dibuat, cara efektif untuk membuat video marketing adalah memperhatikan funnel, bangun hubungan dengan konsumen, buat video review dan testimonial.......
Kehabisan dana, gagal menarik investor baru, produk yang tidak dibutuhkan pasar, kalah bersaing, dan perasaan burnout pada karyawan adalah beberapa alasan di balik kegagalan startup.......
Agar pitching lebih efektif, cara terbaik yang dapat dilakukan adalah bangun karakter diri, kenali calon partner, berikan informasi yang penting, dan berikan roadmap.......
Tujuan inovasi adalah menerapkan pada bisnis atau perusahaan Anda untuk mencapai kesuksesan bisnis jangka panjang dengan beberapa perbaikan bertahap.......
Dalam goal setting, apabila seseorang diberikan atau menentukan tujuan yang spesifik dan menantang dengan disertai feedback yang sesuai, maka, hal ini akan dapat mendorong kinerja yang lebih baik. ......
Perbedaan sustaining dan disruptive innovation dapat dilihat dari kualitas dan kinerja produk, target audiens, dan model bisnis.......
Seorang leader harus mampu meningkatkan kepuasan karyawan, mengelola margin perusahaan secara efektif, menciptakan nilai bagi konsumen, dan supplier.......
Cara mengatasi silo mentality melibatkan peran pemimpin di perusahaan dalam berkomunikasi, merumuskan tujuan, dan berkolaborasi di dalam tim.......
Strategi talent acquisition dapat memicu pertumbuhan perusahaan karena memungkinkan perusahaan berkembang dan mendapatkan penting untuk mencapai keberhasilan bisnis.......
Analytic roadmap menjadi serangkaian aksi atau kegiatan yang dapat membantu Anda meraih tujuan-tujuan strategis bisnis.......
Kehilangan karyawan potensial tentu saja memiliki dampak signifikan bagi perusahaan, dikarenakan tidak jarang karyawan memiliki pengetahuan dan keterampilan langka......
Analisis data merupakan aktivitas memproses sebuah data mentah mencari informasi yang dibutuhkan oleh divisi pemasaran untuk membuat strategi penjualan produk.......
Various business growth can be implemented by a company before taking strategic steps for business development.......
Data strategy merupakan rencana panduan jangka panjang yang menentukan banyak orang, berbagai proses, dan teknologi yang akan diterapkan untuk mengatasi tantangan pada data dan mendukung tujuan bisnis Anda.......
Competitive advantage is a position that benefits a company with the aim of getting more advantages than competitors.......
Price is one of the factors that cannot be separated in a buying and selling activity or business. Let's find out more about why pricing is important in a marketing strategy!......
Making the HRD team that serves as a recruiter to be impressed with our CV and portfolio is not an easy thing. Every day they can get hundreds or even thousands of e-mails sent by applicants.......
there is a unique phenomenon that shows a rapid increase in resignations throughout the pandemic. This phenomenon, known as The Great Resignation......
How to avoid micromanaging in a team can be overcome by not continuously controlling the activities and work of employees in detail.......
The term work burnout (tiredness at work) is something that is increasingly found among workers. In some industries, even this phenomenon has become something that is considered normal......
Online learning can build greater networking opportunities, broaden perspectives, and facilitate the development of cultural competencies.......
A customer acquisition strategy is a strategy to get new customers that can help your business grow with the aim of increasing profits and visibility.......
Customer engagement metrics are used to monitor and track customer engagement in your business.......
How to understand consumer needs can be done by visualizing the customer experience, measuring customer satisfaction, providing fast and effective support, and asking for feedback from consumers.......
Networking can be done anywhere and anytime, so it's a good idea to practice pitching, build curiosity, be confident, and always carry a business card with you.......
The right Software-as-a-Service (SaaS) pricing model will help you attract more customers and sell more subscriptions, increasing your regular monthly income.......
Prestige Price is a tactic that businesses use to shape the perception of a premium brand by charging a premium price with the aim of providing more profit for the company.......
If the price of a product exceeds the consumer's lower and final limits, their willingness to buy will also decrease.......
Fishbone diagrams can help you to map a problem to take the right decision for the company.......
To find out consumers' willingness to pay for a product, brands can conduct surveys, focus groups, aggregated analysis, auctions, view preferences, and experiment.......
Conducting a feasibility study is very important to minimize the occurrence of losses before approving a new project.......
Determining the price of a product or service has a direct impact on company profits. Price elasticity is one of the important elements of pricing decisions.......
Changing your mindset and taking a systematic approach like design thinking can build a career in any professional field.......
Building value on stakeholders is an asset for companies that can produce productive performance, positive brand image, consumer interest in products, and revenue.......
The difference between cash flow and profit can be identified from the source of income. The understanding of these two terms greatly influences the making of important decisions regarding business performance.......
Getting to know the concept of Time Value of Money (TVM) can help stakeholders to predict future financial values and can help see the correlation with business activities.......
Customer service improves logistics performance by making processes more transparent and adding more value to the customer experience.......
To maintain financial management, employees must know how to calculate personal inflation by calculating routine expenses and paying attention to the difference.......
Employer Branding is a reputation formed by companies to be able to recruit the best talents in their fields and is reflected in the company's treatment of employees.......
The right decision making can be done by identifying the factors that influence the decision making bias so that decision making can be done correctly.......
Guerilla Marketing is a way to market your product in a unique way with an element of surprise in order to attract the attention of consumers.......
Doing A/B Testing can help your company make the best decisions so as to make a product well received by customers.......
In order for companies to maximize their profits, the ability to negotiate is the key so that the company's strategy can be carried out successfully when carried out by anyone.......
Not only companies, improving the quality of the delivery system will also have an impact on the interests of customers and distributors.......
Calculating the start-up costs of starting a business or company can help to project expenses. The goal is to access funding and estimate profits.......
To get maximum results, A/B testing needs to pay attention to the number of samples, the use of calculating tools, and the ideal time for testing on users or consumers.......
Market segmentation aims to provide more benefits to the company, get to know more about target consumers, and open up new market opportunities.......
The benefit of revenue marketing is to seek alignment of goals in achieving the value of income generated from marketing activities by a brand or company.......
The role of market share and market capitalization can be used as indicators that affect the company's investment value based on market share.......
To increase recruitment, companies can do branding, post vacancies to social media, look for passive candidates, and applicants on campus.......
Market segmentation is a business strategy that a company can use to differentiate its target market based on behavioral, demographic, geographic, and psychographic characteristics.......
The Business Model Canvas is a way to understand business ideas in a concise manner and aim to achieve......
To sell products to target consumers, the main intermediaries in distribution channels start from within the company itself, institutions or groups, and individuals.......
Factors that can be used to determine the competitive nature of a business and its effect on a company's profits.......
Employee motivation in the work environment is very important to improve company performance and productivity. Managers have a responsibility to keep their team motivated.......
Evaluation after the job interview serves to assess the suitability of the candidate with the skills, qualifications, and characteristics sought by the company in order to avoid mistakes in recruiting workers.......
In addition to measuring the extent of the candidates' abilities, the recruitment team will also look at the motivation of prospective workers through interviews.......
Employee motivation is very important to increase the productivity and quality of the company by showing appreciation, giving trust, and so on.......
In addition to salary, the company's benefits for useful employees are transportation, health, education, and flexibility in working hours.......
Unique selling proposition is a strategy that can be used to market a product with a more prominent value than competitors.......
Upselling strategy is a way to market premium quality products aimed at different target markets with the aim of increasing business profits.......
To be a good negotiator, it takes analysis to negotiate, build relationships, listen, and be neutral during negotiations.......
The economic skills needed by a manager are very important to be able to manage a qualified managerial role in a company.......
Brand satisfaction and loyalty to customers through customer lifetime value (CLV) can be a financial benefit for the company.......
Mistakes can occur in setting business goals. From these mistakes, problems will arise that must be faced by entrepreneurs.......
Assessment of candidate abilities for managers, supervisors, and staff in companies requires analysis and observation. This can be done by identifying the principles of each candidate.......
The mistake managers need to avoid is focusing on themselves and putting aside the involvement and interests of their team members.......
Strategies in problem solving can start with a clear mind and detailed identification. Managers have a big role in solving problems within the team.......
The types of assessment can be distinguished based on cognitive needs to cultural needs to identify the potential and performance of employees in achieving the company's vision.......
Assessment has an important function and role, both for employees and the company to obtain quality human resources as needed.......
The importance of risk assessment for companies is to ensure business security when establishing partnership or cooperation with other companies.......
Employees has significant influences on company, therefore building relationship with them is important for leaders.......
The decision making stage in business can be started from identifying problems to conducting evaluations. The effectiveness of a decision can be a benchmark for future decisions.......
There are many types of income you can get from business activities, both active and passive. Fund management can be obtained for personal or business purpose.......
Funding from investors is an important aspect for the development of the company. Check out the steps to get funding from venture capital here.......
Sources of funding for startups can be obtained from venture capital or investment companies. You can also use personal funds or from angel investors.......
Perfect competition market is one of the market conditions that target consumers in a competitive pricing situation among business people in similar industries.......
A right angel investor can be found on business or startup community events. Prepare thoroughly before connect with them......
To help businesses recover during a pandemic, CIOs can ensure that the business models their companies use are resilient to disruptions.......
Partnership agreement is a document that can protect the interests of business founders now and in the future.......
Finance and accountant are different roles, in their field of work finance focuses more on the subject while accountant focuses on practice.......
Project management in business involves someone's process of planning, managing, and monitoring project progress.......
Business Review is a periodic process a company can do to align market demand and business potential.......
Communication difficulties can be handled by self awareness, give chance to understand others, and keep a cool head.......
The leadership role can help a business process run well through risk management that is applied logically and emotionally to employees.......
The way to be a good leader during a pandemic begins by setting the priority scale to providing humanist communication opportunities with team members.......
Problems in the supply chain can be one of the challenges that must be faced by business people by expanding networking to automating the system.......
The benefit of data for companies is that it provides concrete considerations for solving a problem. Data can be used to make creative and rational decisions.......
Financial management is a business plan that can ensure the company's operational activities run well.......
The advantage of conducting an IPO is the public trust in the performance of a company to increase the value of the company in the eyes of the public.......
Who enjoys dealing with conflict? When conflict comes, every leader will certainly show their own way of dealing with and dealing with conflict.......
There are various ways of optimizing the supply chain to make the company's expenses more efficient. One of them is to build good relationships with suppliers.......
A well-managed supply chain management will increase revenue which has an impact on the growth of your company.......
Careless use of social media can cost you professional career-building opportunities.......
Good financial management will ensure that your business or business runs smoothly.......
Running a business can be easy-easy-difficult! Here are steps to help you set up your business more easily.......
Toxic productivity is a feeling of guilt that someone feels when they are not doing anything. Here are the characteristics and how to avoid them.......
Jobdesc does not only apply when creating or looking for a job, but also for organizational functions that are important for the company's sustainability.......
How to do a SWOT analysis can be done to evaluate......
WFH is becoming a new habit, but there are many obstacles that arise that you should pay attention to. Obstacles during WFH make employees and companies need to adapt. Recognize possible obstacles that arise so that team coordination remains good.......
The characteristics of people who are ready to build a business can be seen from their passion in seeking business knowledge, time management, commitment, and also having a mature plan that is ready to be executed.......
The money-burning strategy is often carried out by start-ups at the beginning of their pioneering. This step is taken to attract customers to stay in the industry.......
Maintaining employee work patterns during the pandemic can be maintained by adopting healthy habits so that employees don't get tired, stressed, and stay productive.......
The benefits of building networking are good capital to build self-image, increase connections, and so on.......
Business and technology development must be accompanied by the application of agile values in all elements of the company. Although bureaucracy is still needed, all elements must be able to respect the value of agile in business operations.......
Achievement of success in marketing efforts can be monitored through KPIs in digital marketing so that you can monitor business performance in accordance with goals.......
A business exit strategy is a plan carried out by business people to leave the company when they have made a profit or experienced a loss.......
The many advantages of digital marketing are felt to be able to shift traditional marketing as a marketing strategy that is often used by business people......
Determining the company's strategic management process can be done by starting to identify, determine alternatives, and evaluate ideas or ideas for the progress of the company.......
Marketing is not a standalone job, so there are many different job opportunities for people interested in marketing.......
Work life balance is one of the strategies that can keep the company from creating a healthy work environment, quality talent, and the achievement of targeted goals.......
Tools for effective WFH must be used consistently to enable communication, virtual meetings, and project management to be carried out properly according to organizational goals.......
What comes to your mind when you hear the word “workaholic”? Someone who continues to work non-stop or someone who feels he has to keep himself busy with various jobs?......
Awareness of mental health issues is increasingly being discussed by the public. Mental health problems can happen to anyone, including office workers.......
Documents required when applying for jobs online are CV, cover letter, and copies of important documents for proof of qualifications required by the company.......
The marketing decoy effect strategy can provide a psychological influence on consumers to choose the most profitable price alternative.......
Employee skill development can be an important investment to support employee career development in the new normal era.......
The ideal business development can be determined by making a pricing strategy according to the industrial sector so as to optimize the company's revenue.......
To ensure that the product is sold, the business must pay attention to the market, competitors, consumer needs, and promotions.......
Financial projection is a budget planning that is related to the estimated income and expenses that will occur in the future.......
The success of viral marketing is strongly influenced by bonding with an audience who is willing to share your campaign with others.......
The benefits of using paid ads can target a more specific target market to introduce a product to the public.......
Program tax amnesty diselenggarakan Dirjen Pajak untuk meningkatkan penerimaan negara dengan menarik uang pajak yang selama ini belum terlaporkan oleh para wajib pajak. ......
Isi curriculum vitae (CV) terdiri atas riwayat akademik yang bisa digunakan untuk merepresentasikan kualifikasi seperti pendidikan formal, prestasi, dan portofolio.......
Media sosial paling banyak digunakan di Indonesia seperti YouTube dan WhatsApp memiliki potensi yang cukup tinggi untuk digunakan sebagai media pemasaran. ......
Gig economy merupakan sistem yang mempekerjakan individu untuk kepentingan perusahaan dengan menggunakan kontrak kerja jangka pendek atau pekerja lepas (freelancer). ......
Pedagang dan pebisnis punya perbedaan yang sangat jauh dalam urusan sama dalam mencari keuntungan. Perbedaan tersebut bisa dilihat dari cara dan sistem yang digunakan ......
Penggunaan website dan landing page ditentukan pada konten yang ingin disampaikan sehingga fungsinya lebih efektif dibandingkan yang lain. ......
Strategi marketing menggunakan webinar dapat menjadi salah satu cara yang menarik untuk memasarkan produk kepada audiens di berbagai tempat......
Membangun brand persona harus dimulai dengan membentuk kepribadian yang sama dari sudut pandang pelanggan maupun brand sehingga persona tidak menjadi sesuatu yang dipaksakan......
Pengaturan waktu yang baik tidak hanya diperlukan oleh manajerial, tapi juga pekerja kreatif yang dukungannya sangat dibutuhkan untuk berbagai situasi dalam bisnis. ......
Penyampaian pesan dari sebuah brand dengan engagement yang erat sangat mempengaruhi brand awareness dan loyalitas konsumen terhadap produk atau jasa......
Pemilihan strategi marketing melalui email atau iklan sangat dipengaruhi oleh target dan segmen yang ingin disasar oleh bisnis Anda. ......
Identitas brand seperti logo dan warna memiliki peran penting dalam membentuk kepercayaan atas strategi pemasaran sebuah produk.......
Strategi CRM dapat menjadi modal jangka panjang untuk memberikan manfaat bisnis yang berkesinambungan dalam merangkul pelanggan setia bagi produk dan jasa perusahaan Anda......
Peran marketing communication adalah menjalin koneksi dengan seluruh elemen yang terkait dengan perusahaan sekaligus melakukan pemasaran secara langsung......
Kemampuan public speaking yang terus dilatih dapat membuat seseorang lebih nyaman untuk beraktivitas secara profesional di hadapan orang banyak......
Perbedaan sales dan marketing dapat dibedakan berdasarkan proses, tujuan, resources, dan strategi yang direncanakan dalam mencapai sebuah pengambilan keputusan......
Manfaat CRM tool untuk sebuah bisnis adalah meningkatkan hubungan dengan konsumen sekaligus menjalin kolaborasi apik dalam internal bisnis guna mendapatkan keuntungan......
Melakukan inovasi bisnis sangat penting dilakukan supaya perusahaan bisa tetap bertahan. Inovasi yang bisa dilakukan bisa dalam produk, proses, dan model bisnis yang dijalani.......
Inovasi bisnis perlu dilakukan untuk dapat mempertahankan keberlanjutan bisnis dalam persaingan pasar yang semakin pesat.......
Entrepreneur merupakan salah satu penopang ekonomi dalam mewujudkan pembangunan nasional yang berkelanjutan. Seorang entrepreneur harus memiliki mental yang kuat, salah satunya dengan memiliki mindset yang mendukung keberhasilan......
Program mentoring kini cukup lazim dilakukan oleh berbagai perusahaan. Salah satu keuntungannya adalah meningkatkan kemampuan para karyawan dengan efisien dan juga hemat biaya.......
Pemberian gaji, fasilitas, dan tunjangan bisa jadi hal yang menarik bagi para profesional untuk bertahan dan berkontribusi dalam waktu lama pada suatu perusahaan.......
Promosi jabatan bisa didapatkan dengan melakukan inisiatif positif terhadap perusahaan. Setiap karyawan dapat mengajukan promosi dengan kompetensi yang sesuai untuk mencapai tujuan bersama.......
Multigenerational workforce dapat menjadi salah satu tantangan yang muncul dalam suatu lingkungan kerja dan perlu diatasi dengan tepat agar membawa pengaruh yang baik di dalam tim.......
Memberi kesan pribadi yang profesional sangat penting untuk diaplikasikan bersama rekan kerja untuk mempertahankan relasi yang baik di dalam tim......
Sikap profesional dalam karier dapat membuat kesan yang baik untuk mengembangkan diri dan mengelola tim yang solid dalam berbisnis maupun dalam skala perusahaan......
Database pelanggan bisa dimanfaatkan oleh sebuah bisnis atau perusahaan dalam mengembangkan strategi dan kualitas produk serta menjalin komunikasi yang lebih personal.......
Terdapat empat tipe komunikasi di tempat terja dengan kelebihan dan kekurangannya. Anda bisa memilih gaya analytic, intuitive, functional, dan personal dalam menghadapi rekan kerja.......
Seorang project manager memiliki tanggung jawab yang penting untuk mengelola sebuah tim dengan soft skill untuk project manager dalam melakukan komunikasi dan mencapai tujuan......
Pengembangan customer retention strategy sangat baik untuk dapat membangun kepercayaan dari pelanggan yang setia pada produk atau layanan perusahaan Anda.......
Bisnis yang sukses harus diawali dengan adanya financial analysis yang baik dengan berbagai elemen penting dari seperti laporan laba-rugi, arus kas, dan sebagainya.......
Brand essence memiliki peran yang lebih dari sekedar logo, tapi juga value yang menjadi kelangsungan aset bisnis untuk jangka panjang.......
Anda akan berkompetisi memenangkan hati pelanggan dengan berbagai cara. Maka dari itu, penting untuk Anda mengetahui tentang customer satisfaction and relationship dalam dunia usaha.......
Kesalahan dalam melakukan digital marketing perlu Anda hindari karena bisa merugikan bisnis. Berikut hal-hal yang perlu Anda hindari dalam melakukan digital marketing.......
Bisnis UMKM dan startup memerlukan motivasi yang tinggi untuk dapat mempertahankan pencapaian dan perkembangan tujuan perusahaan yang berkesinambungan......
Sikap agile dalam sebuah bisnis dapat diimplementasikan sebagai nilai yang terintegrasi dalam kultur perusahaan untuk mempertahankan keutuhan dan perkembangan tim yang terus berubah.......
Good business innovation must be carried out in accordance with the needs of consumers (the market) in order to survive and continue to grow in all economic climates.......
Crab Mentality is a behavior that often hinders the work environment from developing due to unsupportive team behavior.......
Maintaining the mental health of the team is one of the main keys that are important to keep the business growing with good human resources.......
Business owners need to implement the right strategic brand management in order to keep loyal customers and get new customers. Here's how to achieve the ideal business with the right strategic brand management.......
Decision making by stakeholders in a business or organization has an important role so that it should not be trapped in a distorted logical fallacy.......
Every organization and business has a different strategy in carrying out team leadership according to their needs. This is related to the needs of team members to achieve goals.......
The growth mindset is an important capital to value a process rather than the end result so that a leader can form a loyal team and continue to grow.......
Writing skills are basic skills that can be used for various marketing purposes. Both in the world of conventional and digital marketing, good writing will be useful for a business......
For companies that are just starting out and large companies require different Supply Chain Management.......
Risk in business is impossible to avoid. However, good risk management can minimize and anticipate risks that are detrimental to the company.......
B2B negotiations require more thorough preparation to be able to reach an agreement between the parties working together. Good preparation is needed so that every business person can benefit from the transactions that occur......
Personas and values are important things that need to be done in compiling digital marketing during a pandemic. You must be able to compete with the rapidly growing and specific needs of consumers......
Business trends in 2021 will focus on using technology such as WFH, online shopping, and social media marketing. The changes that have occurred due to the pandemic have brought the business and industrial sectors to be able to move faster.......
Positive thinking at work is an important key to good emotional management to stay productive. You can also keep the work environment conducive to achieving goals......
The marketing framework can be a logical and directed planning step related to the goals to be achieved by a business......
Branding in a business can be a valuable identity that is reflected in real terms. Not only beneficial for consumers, strong branding can also keep employees from continuing to contribute well in a business.......
How to improve leadership skills for Gen Z and millennials can be focused on communication and practical job opportunities......
Self-leadership ability is a leadership stage that every leader needs to have. The following are important aspects of self-leadership that leaders need to have.......
The skills of a customer service are empathy, patient, caring, and persuasive. A customer service person also needs to use positive language and understand product knowledge well for customer satisfaction.......
Today's business is heavily influenced by technological changes and industrial innovation. Long-term business success becomes the benefit of leadership skills in entrepreneurial activities for both leaders and teams.......
Organizational leadership is needed to achieve better organizational goals. An organizational leader needs to achieve goals as well as motivate staff in the group to succeed in realizing success.......
Word of Mouth (WOM) marketing is an effective marketing strategy to sell a product. This applies to the form of products in the form of goods and services......
Carrying out the role of first line leadership is very important in an organization or company. These abilities can form skilled and reliable resources.......
Training Needs Analysis, also known as Training Needs Assessment, is a process to determine training and development needs.......
Employee engagement is a topic that in recent years......
Happiness at Work is not just a short-term talk a day or two. Happiness at......
Stress "streeeesss".. that's what people often complain about. Sometimes this is taken for granted or......
Ten years ago, I had an inspiring conversation with the CEO of a company.......
Even though profit is only a milestone in the long journey of creating value for the company, profit is still......
Imagine one day you are in need of an emergency fund of Rp. 800,000 for one month and......
As leaders we believe that leadership is not actually limited by a period of leadership. Leadership traces will always continue into the future, even when we are no longer leading.......
Our fingers teach us about cohesiveness. Different in sizes and shapes, the five fingers are synergistically capable of playing beautiful tunes on piano......