Meet The Resident Consultant

Michael Wehandy has experience in social media, internet marketing, digital marketing, business development, and entrepreneurship.

Wehandy is an entrepreneur with various companies in the fashion, cosmetics, and FMCG sectors. In addition to running his business, he has also taught several topics at Prasetiya Mulya University for the past 8 years, and assisted business owners and companies as a consultant.

Wehandy holds a bachelor's degree from Pelita Harapan University and post-graduate degrees from the University of Indonesia and the University of Grenoble 2 - Pierre Mendes, France.

Alfred has expertise in branding and strategic marketing. He has a deep interest in Consumer Markets, Business Development, New Product Innovation, Marketing Communications, and Brand Management.

Alfred has exposure in several market-leading companies in the healthcare, FMCG, and media industries. His marketing expertise includes Strategic Planning, brand equity development, integrated marketing programs, market research, and HR & organizational development.

Alfred is also an innovation facilitator for FORTH, FORT Innovation Methodology, Netherlands.

Ruby has core expertise in brand management and marketing communication. Her competency and interest in marketing have led her to lead marketing departments in several companies across various industries, including telecommunications with major exposure in the FMCG industry.

Throughout her career, Ruby has gained experience in overseeing marketing communication strategy and execution across the company, as well as managing research, product development, budget control, and business planning. Her current focus is in banking, FMCG, and telecommunications.

Gerhard is an expert in the field and topic of Performance Management and Value Innovation, which are the topics he presents along with other strategic management topics.

Gerhard has extensive experience in facilitating Strategic Planning, Organizational Behavior, and Culture and Business Model Development.

Switomo's expertise includes finance, accounting, and supply chain. He also has experience with multinational companies, with more than 20 years of experience in the automotive retail, banking, finance, and manufacturing sectors.

He has extensive experience and deep interests in financial analysis, branch development, sales performance management, retail marketing, and managerial accounting.

Switomo has been awarded the professional qualifications of Certified Professional Management Accountant (CPMA) and Certified Financial Planner (CFP).

Mawar Has expertise and interest in development and training programs in the field of organization and human resource development. She also provides assessments and executive coaching programs in various government agencies, state-owned enterprises, and leading private companies.

In the field of consulting, she has facilitated various development programs such as leadership, supervision, coaching, counseling, mentoring, communication, training for trainers, change management, conflict management, recruitment, and selection.

Mawar Sheila holds certification as an Associate Certified Coach (ACC) from the International Coach Federation (ICF) and a Certified Practitioner in Neuro-Linguistic Programming (NLP).

Ruben has expertise in leadership, performance management, and business process. He has a strong interest in change management and happiness at work.

Ruben is the founder of Indonesia Happiness Club (IHC). Ruben has 20 years of career experience in various large companies ranging from services, retail, distribution, and manufacturing, where in the last 5 years he was at the director level.

Ruben was awarded the Certified Happiness Officer qualification from Woohoo Happiness Academy, Denmark, he also holds the Certified Professional Coach (CPC) title from the International Coach Federation, and MBTI Certified Practitioner from CPP Asia Pacific.

Herry Ginanjar is a professional with more than 3 decades of experience in ESG, stakeholder management, strategic planning, project management, government & public affairs, and corporate governance. He has expertise in bridging the relationship between companies and regulators, Herry has successfully led various strategic initiatives that strengthen business resilience, improve regulatory compliance, and promote sustainable development practices. His main focus includes ESG, sustainability, risk management, Lean Six Sigma, corporate communication, and corporate governance in a complex and dynamic work environment. 

During his career at Chevron (1990–2017) and Star Energy (2017–2022), Herry played a key role in building stakeholder engagement strategies and ensuring alignment between company policies and government regulations. His leadership in sustainability and risk management has contributed to long-term value creation and operational efficiency. Previously, he also served as Head of the Mathematics Department at UIN SUSQA (1999–2005), which strengthened his analytical skills and strategic approach in formulating policies and work programs.
 

Ibnu Agung M is a seasoned Human Capital executive with over two decades of experience in human resource management, organizational development, talent development, and change management. He has successfully led HR functions across several major financial institutions, overseeing operations for more than 14,000 employees, including a large field workforce, and managing teams of over 100 HR professionals. His leadership has been instrumental in designing and executing end-to-end human capital strategies that align business goals with people development, while enhancing employee engagement and experience through structured, impactful initiatives.

Throughout his career, Ibnu has played a key role in driving organizational transformation, including leading people stream on major banks integration. He has held top HR positions in both multinational and local banks. Beyond corporate leadership, Ibnu is a certified trainer in leadership and HR, actively contributing to executive development programs in Indonesia. His certifications include MBTI, Thomas DiSC, and national-level HR accreditations, reflecting a strong commitment to professional excellence and people-centered leadership.
 

Eli Djurfanto is a Resident Consultant at prasmul-eli with a background as a finance executive specializing in corporate finance and investment management for over three decades. Eli holds a Bachelor of Economics degree from Atma Jaya Catholic University and a Master of Business in Finance from the University of Technology Sydney, with a specialization in corporate finance.

He has held senior leadership positions at several prominent financial institutions, including serving as President Director at PT FWD Asset Management and Director at PT First State Investment Indonesia. His experience also includes key roles such as Head of Fixed Income & Money Market at PT Manulife Asset Management Indonesia, Vice President at ABN AMRO Private Banking, and Director at ABN AMRO Investment Management.

Throughout his professional career in investment management, Eli was part of the Asian Fixed Income Team at First State Investments Hong Kong and contributed to cross-border investment management. His career reflects a strong commitment to the Indonesian financial sector, particularly in capital market investments.