Alfred has expertise in branding and strategic marketing. He has a deep interest in the fields of Consumer Markets, Business Development, New Product Innovation, Marketing Communication and Brand Management. Alfred's brings with him an outstanding 20-year career in blue-chip consumer goods companies. In his early 30s, he was entrusted to be part of top management as Marketing Director in major multinational companies.
Alfred has exposure to several market-leading companies in the industry of Healthcare, Fast Moving Consumer Goods, and Media. His marketing expertise covers developing Strategic Planning, building Brand Equity, developing Integrated Marketing programs, executing Marketing Research as well as developing people & organizations. He has involved in consulting activities in some companies such as: Perum BULOG, Asuransi AXA Indonesia, CTI Group, RS Mitra Keluarga, Bogasari Flour Mills, Kapal Api Global, PT Hisamitsu Pharma Indonesia, PT Darya Varia Laboratoria Tbk, PT BFI Finance Indonesia Tbk, AGIP/eni. He has engaged in designing and facilitating Human Capital Development in the industry of: oil and gas, construction, government agencies, logistics, telecommunication, banking, manufacturing, F&B, multi finance, property, automotive, and many more.
He has involved in activities in managerial capability evaluation as well as active as a speaker in seminars and executive sharing events.��
Working Experience :�
- PT Prasetiya Mulya ELI, Jakarta - Resident Consultant, 2013 - Present�
- PT Karyamegah Adijaya Indonesia (AoraSatelliteTV), Jakarta - Chief Marketing Officer (CMO), 2012 - 2013�
- PT Arnott’s Indonesia, Bekasi - Marketing Director, 2008 - 2011�
- PT Kraft Foods Indonesia, Jakarta - Marketing Director, 2006 - 2008�
- PT Heinz ABC Indonesia, Jakarta - Marketing Director, 2004 - 2006�
- PT Danone Biscuit Indonesia, Jakarta - Marketing Director, 2003 - 2004��
Courses / Certification�
- Media/Journalist/PR-Crisis Management (Hill & Knowlton Asia Pacific, Kuala Lumpur, Malaysia, 2002)�
- Integrated Communication Planning (J Walter Thompson, Bangkok, Thailand, 2000)�
- Market Research & Marketing Planning (Research International & SRM-Netherlands, Kuala Lumpur, Malaysia, 2000)
- Gobalizationand the New Challenges of Pollicy Adjustment in Emerging Economies (Prof. DR. Rudiger Dornbusch, MIT-USA, Jakarta, 1997)�
- Account Management & Category Management (Pieter van Wissen MBA & Prof Wim van der Ster, Royal Ahold-Netherlands, Jakarta, 1997 )
- Marketing Research for Advertising (Eduardo L Roberto, Ph.D., SRI, Jakarta)��.
Program
Short Program
- Applied Negotiation Technique
- Problem Solving & Decision Making
- Strategic Brand Management
- Design Thinking for Business Innovation
- Strategic Business Analysis
- System Thinking & Complex Decision Making
*subject to availability
