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Alfred has expertise in branding and strategic marketing. He has a deep interest in Consumer Markets, Business Development, New Product Innovation, Marketing Communications, and Brand Management.

Alfred has exposure in several market-leading companies in the healthcare, FMCG, and media industries. His marketing expertise includes Strategic Planning, brand equity development, integrated marketing programs, market research, and HR & organizational development.

Alfred is also an innovation facilitator for FORTH, FORT Innovation Methodology, Netherlands.