Ruby has core expertise in Brand Management and Marketing Communication. His competence and interest in the marketing world enabled him to head the marketing departments of several companies in various industries including Information Technology and Telecommunications with major exposure in Fast Moving Consumer Goods industry. During his career, Ruby acquired experience in overseeing companywide strategy and execution of marketing communication, as well as Managing Research, Product Development, Budget Control and Business Planning. In business and strategic consulting activities, he has served some well known companies such as: PT PP (Persero) Tbk, PT OTO Multiartha, PT Aplikasinusa Lintasarta, and PT Bahana Nusa Lubrindo (BNL) � Agip Indonesia. Ruby also has involved in designing or facilitating Human Capital Development as well as some activities in managerial capability evaluations in the industry of: pharmaceutical, resource-based, multi finance, automotive, survey & inspection service, facility service, infrastructure, and many more. Ruby has delivered speech in some award events. Currently, he serves as a Senior Partner at prasmul-eli in sharing his marketing acumen.
Working Experience :
- PT Prasetiya Mulya ELI - Principal (2013-Present)
- PT Gudang Gara, Tbk - Head of Light Mild Group Brands (2012-2013)
- PT Smart Telecom - Head of Product and Marketing (2008-2012)
- PT Sampoerna Telekomunikasi Indonesia - Head of Marketing (2007-2008)
- PT Excelcomindo Pratama - General Manager Marketing Product (2005-2007)
- PT Abbott Indonesia - Marketing Head (2004-2005)
- PT Mead Johnson Indonesia - Senior Brand Manager Promoted to Associate Director (2001-2004)
Courses / Certification
- Key Account Management: Best Practice Programme, Cranfield, England, 2018
- Advanced Industrial Marketing Strategy Programme, Insead, Singapore, 2016
- Word of Mouth Marketing: Clickadvisor.com, Singapore, 2007
- Advanced Advertising College: Brand Development Network International, Bangkok, 2003
- How to Use Marketing Information for Better Decision Making, ACNielsen Burke Intitute, Jakarta, 2001
- Executive Leadership Team (ELT) Sales School, IBM Singapore, 1996
Program
Short Program
- Applied Negotiation Technique
- Problem Solving & Decision Making
- Strategic Brand Management
- Management Strategic B2B Account
- Marketing Pricing Strategy
- Strategic Business Analysis
- System Thinking & Complex Decision Making
Certificate of Business Management
- General Business Management
*subject to availability
