Ruby Hermanto is a Resident Consultant of prasmul-eli with over 28 years of experience in FMCG, Communications, and Manufacturing industries. He has expertise in Business Management, Brand Management, Sales and Marketing, and Strategic Management, which helps him in designing and implementing innovative and sustainable business strategies. Ruby holds a Doctoral degree in Science Management from Institut Teknologi Bandung (ITB), Indonesia, and has obtained various international certifications, including Enterprise Risk Management from Nanyang University, Singapore, Key Account Management: Best Practice Programme from Cranfield, UK, and Advanced Industrial Marketing Strategy Programme from INSEAD, Singapore. With extensive experience in various industry sectors and strong academic insight, Ruby plays a role in helping companies improve their competitiveness through effective management strategies.