Create a Website for Small Business
In today's all-digital era, it feels like the presence of a website is very important to support various business and work activities. Starting from the snack business, workshops, goods rental services, to even large companies, it will definitely be easier to market their products and services through website media.
Internet, Website, and Bisnis
Over the past two decades, the number of Internet users has increased many times. Based on data from the Global Overview Report, more than half of the world's population are mobile phone users and can access the internet. With this data, of course a business person must be able to see opportunities and take advantage of the internet by creating a website to develop his business.
Of course, small businesses should not miss this opportunity. By being present in cyberspace, small businesses have the opportunity to market their products and attract a wider range of potential consumers.
More than that, a website can also help small businesses to be able to build a brand image that will differentiate them from competitors. For this reason, the website does not only act as an information medium, but also a means to build company credibility.
Benefits of Website You Shouldn't Missed
Apparently, there are still many small business actors who still think that a website has no significant influence in helping their business. Several reasons are because many people think that creating a website for a business requires a large amount of money. However, there are several advantages of having a website for small businesses:
- Cost-effectiveness - you may need to spend a lot of money when starting a website. Furthermore, the expenses you incur for website maintenance will not eat up all of the company's income.
- Visibility - The internet and all its conveniences will really help your company to be known by many people. Especially now that people tend to look for information first via the internet when buying goods.
- Media of communication - Website is the right place to provide as much information as possible about your product or service. Apart from that, you can also provide opportunities for consumers to interact, for example through the comments column or links to customer service.
How To Start A Website for Small Business?
Are you interested in creating a website for your business? Below are steps you can follow to develop a website for your business.
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Choosing the right platform
Want to create your own website but don't have coding skills? Does not matter! Currently, there are many platforms available to choose from to help you design a user-friendly website. Some platforms that are easy for small businesses to use include WordPress and Wix.
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Choosing Domain Name
Domain refers to the website address that will be used by your business. The most important thing to consider when creating a domain name is alignment with your business. You can search for domain names yourself or with the help of online domain generator software. Three things are the key to an effective domain name, including: short, easy to remember, containing keywords that are relevant to the scope of your business.
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Choose a Secure and Reliable Web Hosting
Web hosting is a company that provides technical services to make your website visible on the internet. Through this service, all files and data on your website will be stored so that they can be accessed online via a browser.
The fees required to use this service, of course, vary according to the services provided. Therefore, do some research before choosing a web hosting service that really suits your company's needs.
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Design Interface and Post Website Content
Just like a store that displays products and allows visitors to find out various information, websites now have the same role. You can post pictures or text that represent the products and services of the company.
On the website, you can also add several business-related pages, such as front pages, product/service profiles, about pages that contain company or product/service information, and pages that contain contacts.
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Optimize Website on Search Engine
Search engine optimization or SEO helps your website to be indexed on search sites and easily found by internet users. If your website is on the first page of search sites, it is also more likely that it will be visited by internet users.
SEO will be greatly influenced by the keywords entered by the user and the quality of the content. Therefore, the more relevant the website content you create with keywords, the easier it will be for your website to be found on search sites.
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Maintain Website
A website that is not properly maintained will be like a house that is left to wear out without occupants. Apart from making it difficult for people to access the latest information from your company, a website that is not managed properly will also be difficult to access on search sites and easily hacked.
It is important to fill the website with content and check it for malware regularly. When you already know the characteristics of consumers and know competitors, this can help to present interesting content that will drive sales.
There are several steps you can take to create a website for your small business. When applied, maybe some things are not that simple. However, you can ask others to design or develop a website. In that way, you can gain success in running an online business.