Just like humans have their own uniqueness, brand identity is the most important thing that can make your brand different from others. However, what exactly is brand identity?
Currently, the perception formed about your brand is very important to increase customer trust. Therefore, brand identity is considered as a strong foundation to differentiate your brand in similar industries.
Brand identity is not just a name or product, but includes many elements that can strengthen your relationship with customers.
For more details, see the following summary of what brand identity is, its benefits and how to form it!
Brand identity is a collection of all aspects created by a company to portray an appropriate image to customers.
There is still a lot of confusion regarding the meaning of brand identity and brand image or branding. Branding refers more to active marketing efforts to form a distinctive brand.
Meanwhile, brand identity is the company's perception in the eyes of people.
When you have a strong brand identity, your brand will be more easily recognized by many people.
So, when a brand identity is formed, the relationship between you and your customers will get better, so loyalty will also be built.
Apart from that, there are several other benefits of brand identity that you need to know below.
Here are some of the benefits of having a brand identity for a business:
As stated previously, brand identity is able to highlight your brand compared to other competitors in the midst of increasingly tight market competition.
In this process, brand awareness increases, so that sales also increase. Good post-sales handling will create loyal customers.
Once customers recognize the brand, you are indirectly building a public image.
A good public image will always increase your brand's credibility to gain more trust from customers.
Apart from targeting the target market, brand identity can also target other potential people.
This is because a good brand identity can be attractive to anyone. So, in the end brand identity can also expand the market and bring in new customers.
So, how do you form a good and strong brand identity? Check out the following review!
Before determining what elements you want as brand identity, you need to first identify the brand identity.
Try answering the following questions to find out your brand identity:
By answering the questions above, you will better recognize the brand and describe what brand identity you want to form.
After knowing who you are, it's time to identify the market in which you will be involved.
Market research has a central role in forming a successful brand identity.
The first object that can be researched is customers. Understand their behavior, needs, desires and preferences to form the right brand identity.
Then, research industry trends. Find out about unique opportunities that can be used to make your brand different from others.
By combining insights from market research, you can build a brand identity that reflects your business values but is also relevant to the industry.
Design is the tangible element that people see as your brand identity.
Pay attention to things like; fonts, color palettes and shapes that will be used to build your brand identity.
When you have chosen the right elements, apply them to the logo, website, and packaging.
The logo is the main face of your brand. When creating your own logo, there are several things you need to pay attention to:
If your brand is a digital product or service, the website is also one of the main representations. Regarding creating a website, these are the things you must pay attention to:
Does your brand have physical products? So packaging is also the key to attracting potential customers. Pay attention to the following things when creating product packaging:
Forming a brand identity is not something easy and short, it requires consistency and a long time. Therefore, you must determine the right strategy to communicate it to the public.
One way you can try to reach various potential customers is through social media. Create campaigns or gimmicks on social media that are interesting but still relevant to the values of your brand.
That's the information you need to know about what brand identity is, its benefits and how to form it. Building a good brand identity requires hard work and must be done for sustainable business continuity.
Brand identity is one of the many existing brand strategy management. You can learn more by taking part in the Strategic Brand Management short program from Prasmul Eli.
In the 2-day program, the scope of learning includes:
There are also two workshop sessions and presentations as practice. Register yourself via the following link to take part in the class which will be held on 22-23 October 2024.
Just like humans have their own uniqueness, brand identity is the most important thing that can make your brand different from others. However, what exactly is brand identity?
Currently, the perception formed about your brand is very important to increase customer trust. Therefore, brand identity is considered as a strong foundation to differentiate your brand in similar industries.
Brand identity is not just a name or product, but includes many elements that can strengthen your relationship with customers.
For more details, see the following summary of what brand identity is, its benefits and how to form it!
Brand identity is a collection of all aspects created by a company to portray an appropriate image to customers.
There is still a lot of confusion regarding the meaning of brand identity and brand image or branding. Branding refers more to active marketing efforts to form a distinctive brand.
Meanwhile, brand identity is the company's perception in the eyes of people.
When you have a strong brand identity, your brand will be more easily recognized by many people.
So, when a brand identity is formed, the relationship between you and your customers will get better, so loyalty will also be built.
Apart from that, there are several other benefits of brand identity that you need to know below.
Here are some of the benefits of having a brand identity for a business:
As stated previously, brand identity is able to highlight your brand compared to other competitors in the midst of increasingly tight market competition.
In this process, brand awareness increases, so that sales also increase. Good post-sales handling will create loyal customers.
Once customers recognize the brand, you are indirectly building a public image.
A good public image will always increase your brand's credibility to gain more trust from customers.
Apart from targeting the target market, brand identity can also target other potential people.
This is because a good brand identity can be attractive to anyone. So, in the end brand identity can also expand the market and bring in new customers.
So, how do you form a good and strong brand identity? Check out the following review!
Before determining what elements you want as brand identity, you need to first identify the brand identity.
Try answering the following questions to find out your brand identity:
By answering the questions above, you will better recognize the brand and describe what brand identity you want to form.
After knowing who you are, it's time to identify the market in which you will be involved.
Market research has a central role in forming a successful brand identity.
The first object that can be researched is customers. Understand their behavior, needs, desires and preferences to form the right brand identity.
Then, research industry trends. Find out about unique opportunities that can be used to make your brand different from others.
By combining insights from market research, you can build a brand identity that reflects your business values but is also relevant to the industry.
Design is the tangible element that people see as your brand identity.
Pay attention to things like; fonts, color palettes and shapes that will be used to build your brand identity.
When you have chosen the right elements, apply them to the logo, website, and packaging.
The logo is the main face of your brand. When creating your own logo, there are several things you need to pay attention to:
If your brand is a digital product or service, the website is also one of the main representations. Regarding creating a website, these are the things you must pay attention to:
Does your brand have physical products? So packaging is also the key to attracting potential customers. Pay attention to the following things when creating product packaging:
Forming a brand identity is not something easy and short, it requires consistency and a long time. Therefore, you must determine the right strategy to communicate it to the public.
One way you can try to reach various potential customers is through social media. Create campaigns or gimmicks on social media that are interesting but still relevant to the values of your brand.
That's the information you need to know about what brand identity is, its benefits and how to form it. Building a good brand identity requires hard work and must be done for sustainable business continuity.
Brand identity is one of the many existing brand strategy management. You can learn more by taking part in the Strategic Brand Management short program from Prasmul Eli.
In the 2-day program, the scope of learning includes:
There are also two workshop sessions and presentations as practice. Register yourself via the following link to take part in the class which will be held on 22-23 October 2024.
