Create a Successful FYP Content Strategy for Brands

The use of social media has become one of the main strategies used in building marketing efforts. Almost every brand uses social media Instagram, Facebook, or TikTok as the main communication medium to reach customers.

Currently, this type of video content is relatively more popular and performs well in reaching audiences. Because of this, many brands are competing to find ways to create popular content strategies known as FYP content on TikTok.

Usually, content that performs well on TikTok will also be posted on other social media platforms. To prove good content performance for your business development, here's how to create an FYP content strategy.

What is FYP?

FYP is an abbreviation for For Your Page, which is a core feature on the TikTok platform that provides a unique content discovery experience tailored to user preferences. Everyone who has a TikTok account will get different content.

Simply put, FYP is a feed display that shows a mix of videos from accounts that users follow and like. The page displays a feed based on an algorithm and provides predictions of content that the user might like.

Currently, TikTok platform users have also reached billions of active users globally, so the potential for content strategy success is wider. In the TikTok application, the FYP content given to each user is determined based on the three main factors that form the following algorithm.

• Interaction from users when liking, commenting, or sharing content
• Detailed video information such as sound, hashtags and descriptions of the content
• User settings such as language, location and type of device used

How to Create FYP Content

To achieve broader content performance for your brand's audience, pay attention to the things you can plan to create FYP content.

1.Understand development trends

FYP TikTok always discusses popular trends, meaning you also have to be able to predict trends that will be popular in the future. When creating a content calendar, think about holidays, seasonal activities, or weather changes. Consider things you can do to make your content important when it's posted.

For example, a sports shoe brand account posts preparations for a marathon ahead of a national marathon event. This will be sought after by participants who are preparing so that your content will have more FYP potential.

2. Create short videos

Typically, the content that people like is 21—34 seconds long. Even though you can make videos up to 10 minutes long, creating long content will not necessarily make your content more successful or viral when posted. What is no less important is conveying a message that makes the audience curious at the opening of the video.

3. Post consistently

The more often you create content to post on TikTok, the higher your potential for entering FYP. If posting one piece of content every day isn't realistic, try starting out by creating 3—5 pieces of content every week. Set content posting consistency so that your content appears regularly so that there is more chance of getting into FYP.

4. Invite the audience to interact

Audience engagement is one of the factors that can increase the success of TikTok content. There are many ways to increase engagement by encouraging your audience to like, save, or share videos with others. This doesn't have to be a direct invitation, but can be a question or a catchy closing sentence.

5. Use hashtags and locations

The use of hashtags is still one of the ways the TikTok algorithm uses to identify content. Use hashtags that are popular in your industry or look for insights from competitors. Leverage location tags to group content by specific cities or countries with target audiences who might like your content.

6. Collaborate with other creators

Collaborate with creators to create content that audiences prefer. You will certainly benefit if you can collaborate with creators who are going viral. Automatically, your brand will be visible on the creator's FYP page. However, still make sure that the niche of the content being collaborated on is appropriate, not just because the creator is viral.

7. Find a content niche

When you join a particular community, know the niche of the audience because this can be very specific. The audience that becomes your brand community on TikTok may not necessarily have the same interest in content as the audience on other social media platforms. Therefore, narrow down the content that is interesting and appropriate to the audience on TikTok, then master the topic to present it to a wider audience.

These are various ways to create an FYP content strategy that can be implemented in everyday content creation. Technological developments and shifting social media trends must be something that continues to be studied as a manager so that brands can still reach a wider audience.