The social media trend for marketing strategies is now growing rapidly in various industries. Every business is competing to stand out in front of consumers through social media channels. This does not only happen to consumer goods, but also B2B service products.
Social media content preferences tend to be more popular if packaged in video form. Because of this, TikTok is one of the preferred platforms for being able to reach more customers through For You Page (FYP) content.
The content strategy carried out by the business is not only aimed at FYP, but also provides an interesting message. The high level of engagement is expected to be able to become positive leads to convert prospects into transactions.
The TikTok content algorithm is a unique experience for users, but also has great potential for content creators. This is what brands use to increase visibility and reach a wider audience. The following are the main reasons FYP TikTok can benefit the growth of a brand.
TikTok engagement measurements need to be evaluated regularly with concrete data so that your business can gain insight into the target market. Content posted via TikTok is believed to better reflect real experiences when discussing a product.
Not only is it fun for the viewing audience, TikTok also provides a different experience from the creator's side. When they reach a high level of engagement, creators will usually be interested in making other creations. This encourages brands to utilize the TikTok platform and count engagement as an indicator of success.
TikTok analysis metrics can be seen through the TikTok Analytics feature in the form of the number of likes, comments, shares and follows. This data can be interpreted as an engagement value using the following formula.
((Number of likes+number of comments)/number of followers) * 100
Or
((Number of likes+number of comments+number of shares)/number of followers) * 100
Interaction with your audience on social media shows that you have a desire to connect in a real way. This also shows your honesty in providing information to your audience regarding your product or business. Therefore, make sure to put enough effort into increasing engagement in the following ways.
Getting lots of comments on a post provides validation that people are interested in the message you are conveying. Brands can use this to build organic interactions with target customers. Responding to their comments by creating a new video will give your audience the impression that your brand is “there” for them.
Not only can TikTok be used for one-way promotion, but it can also be used by people to start conversations with creators. In this case, brands can also use the Stitch or Duet feature by asking interesting questions. These two features are relatively the same, but only the video display will be different/
The interactions that occur on TikTok change very quickly when content enters FYP. If you haven't succeeded in finding the right content niche for your audience, leave a comment on passing FYP content on your account's FYP page. If done consistently, you may be able to collaborate with creators or at least be recognized by your audience at once.
The Q&A feature function can also be used to respond to questions from followers. You can reply using an explanatory video. This method will be a great way to provide more relevant content for followers while increasing engagement through the content created.
Develop the quality of your content through metrics obtained from TikTok Analytics. You can see patterns shown by your audience so you can create other content that suits their preferences. The information obtained from this feature can also provide demographics for the age, gender and location of the audience.
Understanding your audience through interactions via social media is an effective way to increase engagement for brands. Therefore, you must be able to use every measurement data as a metric that can be evaluated periodically by managers, as can be learned as new insight through the Corporate Digital Marketing Strategy.
The social media trend for marketing strategies is now growing rapidly in various industries. Every business is competing to stand out in front of consumers through social media channels. This does not only happen to consumer goods, but also B2B service products.
Social media content preferences tend to be more popular if packaged in video form. Because of this, TikTok is one of the preferred platforms for being able to reach more customers through For You Page (FYP) content.
The content strategy carried out by the business is not only aimed at FYP, but also provides an interesting message. The high level of engagement is expected to be able to become positive leads to convert prospects into transactions.
The TikTok content algorithm is a unique experience for users, but also has great potential for content creators. This is what brands use to increase visibility and reach a wider audience. The following are the main reasons FYP TikTok can benefit the growth of a brand.
TikTok engagement measurements need to be evaluated regularly with concrete data so that your business can gain insight into the target market. Content posted via TikTok is believed to better reflect real experiences when discussing a product.
Not only is it fun for the viewing audience, TikTok also provides a different experience from the creator's side. When they reach a high level of engagement, creators will usually be interested in making other creations. This encourages brands to utilize the TikTok platform and count engagement as an indicator of success.
TikTok analysis metrics can be seen through the TikTok Analytics feature in the form of the number of likes, comments, shares and follows. This data can be interpreted as an engagement value using the following formula.
((Number of likes+number of comments)/number of followers) * 100
Or
((Number of likes+number of comments+number of shares)/number of followers) * 100
Interaction with your audience on social media shows that you have a desire to connect in a real way. This also shows your honesty in providing information to your audience regarding your product or business. Therefore, make sure to put enough effort into increasing engagement in the following ways.
Getting lots of comments on a post provides validation that people are interested in the message you are conveying. Brands can use this to build organic interactions with target customers. Responding to their comments by creating a new video will give your audience the impression that your brand is “there” for them.
Not only can TikTok be used for one-way promotion, but it can also be used by people to start conversations with creators. In this case, brands can also use the Stitch or Duet feature by asking interesting questions. These two features are relatively the same, but only the video display will be different/
The interactions that occur on TikTok change very quickly when content enters FYP. If you haven't succeeded in finding the right content niche for your audience, leave a comment on passing FYP content on your account's FYP page. If done consistently, you may be able to collaborate with creators or at least be recognized by your audience at once.
The Q&A feature function can also be used to respond to questions from followers. You can reply using an explanatory video. This method will be a great way to provide more relevant content for followers while increasing engagement through the content created.
Develop the quality of your content through metrics obtained from TikTok Analytics. You can see patterns shown by your audience so you can create other content that suits their preferences. The information obtained from this feature can also provide demographics for the age, gender and location of the audience.
Understanding your audience through interactions via social media is an effective way to increase engagement for brands. Therefore, you must be able to use every measurement data as a metric that can be evaluated periodically by managers, as can be learned as new insight through the Corporate Digital Marketing Strategy.
