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Business Communication as the Key to Work Success


25 June 2024
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As in everyday life, business communication is something that needs to be understood in order to realize company goals. The reason is so that we can be more adaptive to the work environment and can make our work successful.

Clear and effective business communication is very crucial for employees, managers and business leaders in carrying out their duties and fulfilling their responsibilities. Without appropriate processes and tools, businesses can face a variety of serious problems, from dissatisfied employees, disappointed customers, to a gradual decline in profits.

So what does business communication look like? Check out this article to understand the differences in business communication that make you look more professional at work!

Understanding Business Communication

Business communication is a process of sending and receiving information in a business environment. According to Rosenblatt, business communication is the act of sharing information, ideas, concepts and instructions conveyed both personally and to the public.

In business communication, the sender of the message is obliged to ensure that the message conveyed can be received or understood by the person he is speaking to. Carrying out business communication has several benefits, one of which is increasing customer satisfaction.

When carrying out business communications at work, engagement with customers is one of the goals.

Business Communication Objectives

The application of business communication itself has the aim of increasing collaboration within the company or with customers. Through effective communication in business, of course there will be collaboration and reciprocal relationships that will benefit both parties.

In addition, business communication aims to increase employee trust in the company or customers in product marketing organizers.

In the business world, business communication is one of the important things to implement. The reason is, without effective communication there will be misunderstandings whose impact could be detrimental to the business.

Types of Business Communication

Communication carried out in a business environment also has various types in its application. The following are the types of business communication that you need to know:

Horizontal Communication

This communication is a type of communication in business that is carried out with people who have positions in the company. This type of communication usually occurs between department heads in a company or two employees who work in the same department.

Another term refers to horizontal communication in business as peer communication. Horizontal communication can help with coordination within a team or when further discussions are needed for plans within a team or department.

Vertical Communication

Vertical communication is a type of communication in business that occurs between employees with different level positions. For example, vertical communication is the exchange of information between team members and the team head.

In this communication, team members need to report work or have further discussions regarding the project so that communication occurs. Of course, communication between these two individuals also needs to be regulated by appropriate etiquette.

Diagonal Communications

Diagonal communication is a type of communication that occurs within a company between people at different but related levels. The type of diagonal communication in a company is open communication and facilitates collaboration with different teams.

Practical Business Communication Techniques 

To achieve effective communication goals, at work each individual must master business communication techniques. The following are business communication techniques that you can apply!

Active Listening

When communicating at work, make sure you actively listen. In business communication, it is very important to receive information correctly so as to achieve mutual understanding.

When you can listen actively, business communication will be more effective because you can understand the other person's intentions appropriately. Apart from that, this method allows someone to build close relationships with other members who work at the same company.

Using Appropriate Language

Communication with the right use of language will produce high effectiveness. It should be understood that choosing the type of business communication also determines the language used.

Of course, communicating with teammates with equal positions will be different from talking with your boss. So, make sure to understand who you are talking to to determine the appropriate language style.

However, in general, formal and clear language is still the choice for conveying information in business.

Maintain Eye Contact

Of all the things in communication techniques, there are several small things that can also make you more successful in carrying out business communications. A small thing but it can also lead to more successful business communications.

Maintaining eye contact while talking can build good working relationships in business. Apart from eye contact, gesture is also an important thing.

Not the main goal but can help if this technique is learned well.

Maintaining Emotions

In a meeting, there are often differences of understanding or differences of opinion which lead to tension. In business communication, one of the important techniques to learn is not to involve emotions when communicating.

Again, the goal is to provide success in business, so we must be able to control our emotions and think openly.

There are times when business communications involve emotions to build better relationships. However, make sure you can control your emotions so that they don't become something that has a negative impact on carrying out business communications.

Want to sharpen your business communications?

You can try taking one of the short programs at prasmul-eli. Currently, prasmul-eli has provided various short classes to hone skills that are useful for your job or business.

Apart from that, there are also facilitators who are experienced in their fields to help you learn and gain insights that can be applied.


Curious? Contact Prasmul-Eli immediately for further information by clicking this link!

RELATED ARTICLE
Banner-Article-Juni-No.15.jpg
Business Communication as the Key to Work Success
25 June 2024

As in everyday life, business communication is something that needs to be understood in order to realize company goals. The reason is so that we can be more adaptive to the work environment and can make our work successful.

Clear and effective business communication is very crucial for employees, managers and business leaders in carrying out their duties and fulfilling their responsibilities. Without appropriate processes and tools, businesses can face a variety of serious problems, from dissatisfied employees, disappointed customers, to a gradual decline in profits.

So what does business communication look like? Check out this article to understand the differences in business communication that make you look more professional at work!

Understanding Business Communication

Business communication is a process of sending and receiving information in a business environment. According to Rosenblatt, business communication is the act of sharing information, ideas, concepts and instructions conveyed both personally and to the public.

In business communication, the sender of the message is obliged to ensure that the message conveyed can be received or understood by the person he is speaking to. Carrying out business communication has several benefits, one of which is increasing customer satisfaction.

When carrying out business communications at work, engagement with customers is one of the goals.

Business Communication Objectives

The application of business communication itself has the aim of increasing collaboration within the company or with customers. Through effective communication in business, of course there will be collaboration and reciprocal relationships that will benefit both parties.

In addition, business communication aims to increase employee trust in the company or customers in product marketing organizers.

In the business world, business communication is one of the important things to implement. The reason is, without effective communication there will be misunderstandings whose impact could be detrimental to the business.

Types of Business Communication

Communication carried out in a business environment also has various types in its application. The following are the types of business communication that you need to know:

Horizontal Communication

This communication is a type of communication in business that is carried out with people who have positions in the company. This type of communication usually occurs between department heads in a company or two employees who work in the same department.

Another term refers to horizontal communication in business as peer communication. Horizontal communication can help with coordination within a team or when further discussions are needed for plans within a team or department.

Vertical Communication

Vertical communication is a type of communication in business that occurs between employees with different level positions. For example, vertical communication is the exchange of information between team members and the team head.

In this communication, team members need to report work or have further discussions regarding the project so that communication occurs. Of course, communication between these two individuals also needs to be regulated by appropriate etiquette.

Diagonal Communications

Diagonal communication is a type of communication that occurs within a company between people at different but related levels. The type of diagonal communication in a company is open communication and facilitates collaboration with different teams.

Practical Business Communication Techniques 

To achieve effective communication goals, at work each individual must master business communication techniques. The following are business communication techniques that you can apply!

Active Listening

When communicating at work, make sure you actively listen. In business communication, it is very important to receive information correctly so as to achieve mutual understanding.

When you can listen actively, business communication will be more effective because you can understand the other person's intentions appropriately. Apart from that, this method allows someone to build close relationships with other members who work at the same company.

Using Appropriate Language

Communication with the right use of language will produce high effectiveness. It should be understood that choosing the type of business communication also determines the language used.

Of course, communicating with teammates with equal positions will be different from talking with your boss. So, make sure to understand who you are talking to to determine the appropriate language style.

However, in general, formal and clear language is still the choice for conveying information in business.

Maintain Eye Contact

Of all the things in communication techniques, there are several small things that can also make you more successful in carrying out business communications. A small thing but it can also lead to more successful business communications.

Maintaining eye contact while talking can build good working relationships in business. Apart from eye contact, gesture is also an important thing.

Not the main goal but can help if this technique is learned well.

Maintaining Emotions

In a meeting, there are often differences of understanding or differences of opinion which lead to tension. In business communication, one of the important techniques to learn is not to involve emotions when communicating.

Again, the goal is to provide success in business, so we must be able to control our emotions and think openly.

There are times when business communications involve emotions to build better relationships. However, make sure you can control your emotions so that they don't become something that has a negative impact on carrying out business communications.

Want to sharpen your business communications?

You can try taking one of the short programs at prasmul-eli. Currently, prasmul-eli has provided various short classes to hone skills that are useful for your job or business.

Apart from that, there are also facilitators who are experienced in their fields to help you learn and gain insights that can be applied.


Curious? Contact Prasmul-Eli immediately for further information by clicking this link!

Banner-Article-Juni-No.7.jpg
Upskilling: Definition, Benefits, How to Create a Program, and Examples of Programs
13 June 2024

Upskilling is one way to meet company targets and needs. This effort takes the form of new skills and experience that can help them complete their work.

Upskilling can also be a program created by a company to help its employees. Find out more about upskilling, how to create a program, and program recommendations below.

Understanding Upskilling

Upskilling is a professional skills development strategy to increase employee productivity and work quality. According to Oracle, in this program the company will target several things, such as adding new skills according to the job, developing skills that employees already have, and changing the way employees work to increase effectiveness.

By adding new capabilities, employees can expand their portfolio and companies can ensure their new targets are achieved. Companies usually consider upskilling as an investment, because the results will help the company progress further.

Benefits of Upskilling

The benefits of upskilling are not only felt by employees, but also companies. Here are some of the benefits, according to FDM Group:

Adapting to market needs

Upskilling is the right strategy when a company wants to face changes and business needs. Employees also get the opportunity to enrich their portfolio.

Opportunity to master new technology

Changes in market needs are not only caused by consumers and the economy, but also technological developments. Starting from Artificial Intelligence (AI), automation, to various tools for business needs.

Employees can increase their abilities to master this new technology. Companies can also adopt the use of these tools to achieve targets.

Form a solid and effective team

Developing employees will make the team understand each other's roles better. The team will be more solid and effective in completing a project or problem. They also have the potential to learn from each other and monitor each other's performance.

Maximize time and resources

By improving and increasing employee capabilities, companies don't need to bother looking for new talents. By having employees who have worked in the company for a long time, you no longer need to bother retraining regarding the company's internal values.

Increase productivity and job satisfaction

In a company, employees certainly have hopes and targets to achieve. Not only do they increase their work experience, they also want to have new skills so that their "selling value" increases. With upskilling provided by the company, productivity will increase and their job satisfaction will also increase.

Support company success

Of course, with developing employees, they will be able to solve more complex problems or projects. The company also has new targets to achieve with greater profits.

The company's selling value in the eyes of job seekers

Lastly, when a company opens new job vacancies, of course an upskilling program can be one of the benefits offered. Many job seekers today are looking for opportunities to gain experience and develop skills while working for one company.

How to Build an Upskilling Program

Make sure you have a plan and program that is mature and meets the needs of employees and the business. Summarizing Betterworks, here are several ways to build the right upskilling program:

Identify the skills that employees already have

To find out what kind of upskilling program to run, first make sure you know what abilities your employees already have. Also identify their aspirations and what skills they want to learn.

Analyze the types of capabilities the market requires

Identify what skills are currently popular among competitors or the market in general. That way, you can map what capabilities the company needs. After that, match these needs with the employee profile.

Create targets that are in line with the business

Business targets can be determined through:

  • market research
  • competitor analysis
  • changes in the industry

Keep an eye on new needs as they arise

This means that companies must be able to anticipate new problems and needs that arise during the upskilling program. Ensure programs are continuously updated and business targets are flexible. You also have to set a flexible timeline or program duration.

Know the type of upskilling required

In general, there are two types of upskilling that you can do, including:

Internal upskilling program

This type of upskilling usually utilizes senior and experienced employees in the company. So companies don't need to use external services that require extra expenses.

External upskilling program

This type of program usually requires a budget or additional costs because it has to use external services. You can also do a mutually beneficial inter-business collaboration.

Analyze opportunities for employees to change roles

As has been explained, upskilling helps employees to add and develop new abilities. That way, this program can give rise to potential new roles or changes in employee roles.

You can determine whether the employee deserves a promotion after the upskilling program is completed.

Check-in and make sure the program is running as intended

Check-ins can occur once per week or once per fortnight. Make sure that every check-in, a target is achieved. Also make sure you ask for input and opinions from employees regarding the program.

Example of an Upskilling Program

There are many upskilling programs that employees can take part in. Depending on your needs, you can choose a long or short term program.

If you need a specific and short skills development program, then Short Training Programs from prasmul-eli could be the best solution!

In this short program, employees can develop abilities that influence the company's business strategy.

This program presents experts directly from their fields. If interested, you can click here to learn more and enroll in the program.

That is an explanation of upskilling which can help employees increase their productivity and work results.

Companies can provide upskilling programs according to business and employee needs. One of the programs that can be chosen is short programs from Prasmul-Eli.


Click here to learn and follow the program.

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What is Negotiation? These are the goals, stages and things you need to pay attention to
04 June 2024

You have probably heard the term negotiation often, but what is negotiation actually? In fact, there are still many people who don't understand that negotiation requires special skills.

Negotiation itself is a two-way communication process that aims to reach mutual agreement for various interests.

Is a form of discussion, negotiation is usually carried out to obtain an agreement. Therefore, negotiations usually consist of many parties. Getting an agreement is not easy.

Several stages of negotiation must be carried out to achieve this. Apart from that, several factors also influence whether the negotiation process can run smoothly or vice versa. One of them is the attitude of both parties which could influence the outcome of the agreement.

Want to find out more about negotiation? Read this article to understand how negotiation can be one of the basic skills in business!

Definition of Negotiation

Negotiation is a term used to refer to a discussion to solve a problem. In negotiations, the problem resolution is expected to be acceptable to both parties.

Negotiations involve give and take. In other words, in the negotiation process there are also parties who need to make sacrifices to achieve the best mutual agreement for both parties.

Negotiations can be carried out in business between sellers and buyers, superiors and employees, and many more. Negotiation is a situation that we can do every day during our activities, whether consciously or unconsciously.

So actually, what is the purpose of negotiations? The aim is as a discussion process to reach agreement. The purpose of negotiations is also so that something can be done immediately with the agreement of the parties involved.

After knowing what negotiation is, of course you need to know the stages so you don't take the wrong steps in practicing it.

Negotiation Stages

Apart from involving interested parties, you also need to know the stages of negotiation so that the process is smoother and more successful. The following are the stages of negotiation that you need to understand:

Preparation

Before starting what form negotiations take, there are several questions that can make you better prepared for negotiations:

  • What would you ideally like to get?
  • What do you want your realistic expectations to be?
  • What deals are you ready to do?
  • What will happen if negotiations fail?

In the negotiation preparation stage, you can also look for as much information as possible. Starting from the person who will be negotiated with to the topics that will be discussed.

Carrying out the preparation stage will help negotiations to be more effective.

Exchange Information

After making preparations, you are ready to negotiate. If the person you are talking to is smart enough, of course he or she will also have prepared themselves for the negotiation process they will face. At this stage, both parties will express their expected wishes.

Please remember, in negotiations it is not certain that all your wishes can be achieved. However, an effective negotiation process actually allows the negotiating parties to have other ideas.

Bargaining Process

When both parties enter the argumentation stage, that is where the negotiation process or what is called bargaining begins. In the negotiation process, the main key is to listen to the opinion of the other person and avoid making a dismissive attitude.

Please note that the negotiation process will not always run smoothly. Therefore, you need to focus on solutions for both parties without making it seem like your interests are the most important.

Agreement

When both parties are satisfied with the results of the discussion and the solution, this is the final stage of negotiations, namely closing the agreement. The next stage is to express ideas as solutions, both orally and in writing.

The agreed idea or solution is usually better because it outlines the position of each negotiating party. Apart from that, if one of the parties does not follow the results of the agreement, of course strict measures can be given.

Deciding Factors During Negotiations

Some people may be good negotiators, but there are also those who are not. For those of you who are still learning to negotiate, here are the things that determine whether negotiations will be more effective:

Attitude

Both your attitude and that of the person you are talking to really determine the negotiation process. All stages of negotiation are based on the attitudes of both parties in facing problems that require discussion.

However, attitude is also determined by personality and perspective. Focus on solutions to common problems so that discussions are more effective without negative arguments.

Knowledge

It is important to prepare when you want to negotiate, because it gives us knowledge. So what kind of knowledge is needed?

Some of them are knowledge of the subject of discussion and your own main goals in negotiating.

Interpersonal Skills

Having good interpersonal skills will make negotiations more effective. These interpersonal skills include; effective communication, how to listen to the other person, problem solving and decision making.

You can learn these interpersonal skills in everyday life. Not only does it apply in negotiations, but for other things it can make all discussions more effective and enjoyable.

Want to learn more about the art of negotiation, especially in the business sector? Take the Applied Negotiation Technique training program from prasmul-eli. In this program, you will be taught how to negotiate to gain sales profits in business.

The program is held over two days with comprehensive learning material and guided by experienced lecturers in communication and business. The duration is short, suitable for those of you who want to develop skills without interrupting activities.

What are you waiting for, register yourself to join the program at this link!