The marketing management module addresses the important role of marketing acting for for-profit and non-profit organizations. Marketing today is not only part of the organization, but is very important to support the company's efforts to achieve its vision, mission and strategic plans. Marketing efforts will be more productive if all divisions work together in achieving company goals. Methods: Teaching in class, case studies, group discussions, comprehensive summaries through seminars, group assignments at the end of the program.
Online learning using the Zoom platform. Participants can ask questions, respond, and interact with teachers and other participants with the quiz and poll features.
Guided by our experienced Resident Consultants, classes will not only run in one direction, but will also be delivered in an interactive and engaging way. So that participants will get a comprehensive learning experience.
Participants not only learn theory and understanding, but also use case studies from the real world, so they will get a thorough picture of the topics discussed.
Participants will be divided into several groups or teams to work on a task. Each participant will contribute to his team and discuss and interact with each other on learning topics.
At the end of the program, participants will be given a final assignment that discusses all the topics that have been discussed during the learning period.
Ruby has core expertise in Brand Management and Marketing Communications. His competence and interest in marketing has enabled him to lead marketing departments in several companies in various industries including Information Technology and Telecommunications with major exposure in the Fast Moving Consumer Goods industry. During her career, Ruby gained experience overseeing the strategy and execution of company-wide marketing communications, as well as Managing Research, Product Development, Budget Control and Business Planning.
Alfred has expertise in branding and strategic marketing. He has deep interests in Consumer Markets, Business Development, New Product Innovation, Marketing Communications and Brand Management. Alfred has exposure to several market leading companies in the Healthcare, Fast Moving Consumer Goods and Media industries. His expertise in marketing includes Strategic Planning Development, Brand Equity Development, Integrated Marketing Program Development, Marketing Research Implementation and Human Resources & Organizational Development. Alfred is also the FORTH Innovation Facilitator, FORT Innovation Methodology, the Netherlands.
The marketing management module addresses the important role of marketing acting for for-profit and non-profit organizations. Marketing today is not only part of the organization, but is very important to support the company's efforts to achieve its vision, mission and strategic plans. Marketing efforts will be more productive if all divisions work together in achieving company goals. Methods: Teaching in class, case studies, group discussions, comprehensive summaries through seminars, group assignments at the end of the program.
Online learning using the Zoom platform. Participants can ask questions, respond, and interact with teachers and other participants with the quiz and poll features.
Guided by our experienced Resident Consultants, classes will not only run in one direction, but will also be delivered in an interactive and engaging way. So that participants will get a comprehensive learning experience.
Participants not only learn theory and understanding, but also use case studies from the real world, so they will get a thorough picture of the topics discussed.
Participants will be divided into several groups or teams to work on a task. Each participant will contribute to his team and discuss and interact with each other on learning topics.
At the end of the program, participants will be given a final assignment that discusses all the topics that have been discussed during the learning period.
Ruby has core expertise in Brand Management and Marketing Communications. His competence and interest in marketing has enabled him to lead marketing departments in several companies in various industries including Information Technology and Telecommunications with major exposure in the Fast Moving Consumer Goods industry. During her career, Ruby gained experience overseeing the strategy and execution of company-wide marketing communications, as well as Managing Research, Product Development, Budget Control and Business Planning.
Alfred has expertise in branding and strategic marketing. He has deep interests in Consumer Markets, Business Development, New Product Innovation, Marketing Communications and Brand Management. Alfred has exposure to several market leading companies in the Healthcare, Fast Moving Consumer Goods and Media industries. His expertise in marketing includes Strategic Planning Development, Brand Equity Development, Integrated Marketing Program Development, Marketing Research Implementation and Human Resources & Organizational Development. Alfred is also the FORTH Innovation Facilitator, FORT Innovation Methodology, the Netherlands.
