Marketing Management

The marketing management module addresses the important role of marketing acting for for-profit and non-profit organizations. Marketing today is not only part of the organization, but is very important to support the company's efforts to achieve its vision, mission and strategic plans. Marketing efforts will be more productive if all divisions work together in achieving company goals. Methods: Teaching in class, case studies, group discussions, comprehensive summaries through seminars, group assignments at the end of the program.

Learning objectives

  • Increase understanding in the field of marketing, and be able to apply it in the company's marketing strategy
  • Improve the ability of Marketing Executives in developing and implementing marketing plans and strategies
  • Develop Marketing Executive sensitivity to the opportunities or problems of the products or services provided
  • Enabling Marketing Executives to cooperate with other functional executives in achieving company goals
  • Understand the development of current marketing strategies.


Learning Scope

  • Consumer Behavior
    • Marketing Framework (Value Creation Strategy)
    • Consumer Behavior : Cognitive & Affective Approach
    • Consumer Behavior : Behavioral Approach
    • Customer Value
    • Marketing Research
    • Market Analysis, Market Potential, Demand Analysis
  • Marketing Management
    • Segmenting and Targeting
    • Differentiation & Positioning
    • Branding Strategy
    • Product (Goods) Strategy
    • Product (Services) Strategy
    • Pricing Strategy
    • Channel Strategy
    • Integrated Marketing Communication Strategy
    • Competitor Analysis
  • Marketing Strategy
    • Marketing Plan
    • Marketing Strategy
    • B2B Strategy
    • Digital Marketing
    • Customer Satisfaction and Customer Relationship Management.

 

Learning methods

  • Synchronous Online Learning

Online learning using the Zoom platform. Participants can ask questions, respond, and interact with teachers and other participants with the quiz and poll features.

  • Lectures

Guided by our experienced Resident Consultants, classes will not only run in one direction, but will also be delivered in an interactive and engaging way. So that participants will get a comprehensive learning experience.

  • Case study

Participants not only learn theory and understanding, but also use case studies from the real world, so they will get a thorough picture of the topics discussed.

  • Group discussion (Breakout Room)

Participants will be divided into several groups or teams to work on a task. Each participant will contribute to his team and discuss and interact with each other on learning topics.

  • Comprehensive summary through group assignment seminars at the end of the program.

At the end of the program, participants will be given a final assignment that discusses all the topics that have been discussed during the learning period.

Resident Consultant

  • Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communications. His competence and interest in marketing has enabled him to lead marketing departments in several companies in various industries including Information Technology and Telecommunications with major exposure in the Fast Moving Consumer Goods industry. During her career, Ruby gained experience overseeing the strategy and execution of company-wide marketing communications, as well as Managing Research, Product Development, Budget Control and Business Planning.

  • Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. He has deep interests in Consumer Markets, Business Development, New Product Innovation, Marketing Communications and Brand Management. Alfred has exposure to several market leading companies in the Healthcare, Fast Moving Consumer Goods and Media industries. His expertise in marketing includes Strategic Planning Development, Brand Equity Development, Integrated Marketing Program Development, Marketing Research Implementation and Human Resources & Organizational Development. Alfred is also the FORTH Innovation Facilitator, FORT Innovation Methodology, the Netherlands.

Participant

  • Business people or Entrepreneurs, who need to plan marketing strategies for the products or services they produce
  • Professionals in the field of marketing who want to improve their understanding/ability in the latest field of marketing
  • Cross-functional professionals within the company, who want to know the field of marketing to support the field/function they handle
  • Professors, Lecturers, Teachers and Consultants who want to broaden their horizons in marketing.

 

Program Schedule

  • 12 June - 18 August 2023
  • October 10 - December 11, 2023

The marketing management module addresses the important role of marketing acting for for-profit and non-profit organizations. Marketing today is not only part of the organization, but is very important to support the company's efforts to achieve its vision, mission and strategic plans. Marketing efforts will be more productive if all divisions work together in achieving company goals. Methods: Teaching in class, case studies, group discussions, comprehensive summaries through seminars, group assignments at the end of the program.

Learning objectives

  • Increase understanding in the field of marketing, and be able to apply it in the company's marketing strategy
  • Improve the ability of Marketing Executives in developing and implementing marketing plans and strategies
  • Develop Marketing Executive sensitivity to the opportunities or problems of the products or services provided
  • Enabling Marketing Executives to cooperate with other functional executives in achieving company goals
  • Understand the development of current marketing strategies.


Learning Scope

  • Consumer Behavior
    • Marketing Framework (Value Creation Strategy)
    • Consumer Behavior : Cognitive & Affective Approach
    • Consumer Behavior : Behavioral Approach
    • Customer Value
    • Marketing Research
    • Market Analysis, Market Potential, Demand Analysis
  • Marketing Management
    • Segmenting and Targeting
    • Differentiation & Positioning
    • Branding Strategy
    • Product (Goods) Strategy
    • Product (Services) Strategy
    • Pricing Strategy
    • Channel Strategy
    • Integrated Marketing Communication Strategy
    • Competitor Analysis
  • Marketing Strategy
    • Marketing Plan
    • Marketing Strategy
    • B2B Strategy
    • Digital Marketing
    • Customer Satisfaction and Customer Relationship Management.

 

Learning methods

  • Synchronous Online Learning

Online learning using the Zoom platform. Participants can ask questions, respond, and interact with teachers and other participants with the quiz and poll features.

  • Lectures

Guided by our experienced Resident Consultants, classes will not only run in one direction, but will also be delivered in an interactive and engaging way. So that participants will get a comprehensive learning experience.

  • Case study

Participants not only learn theory and understanding, but also use case studies from the real world, so they will get a thorough picture of the topics discussed.

  • Group discussion (Breakout Room)

Participants will be divided into several groups or teams to work on a task. Each participant will contribute to his team and discuss and interact with each other on learning topics.

  • Comprehensive summary through group assignment seminars at the end of the program.

At the end of the program, participants will be given a final assignment that discusses all the topics that have been discussed during the learning period.

Resident Consultant

  • Ruby Hermanto

Ruby has core expertise in Brand Management and Marketing Communications. His competence and interest in marketing has enabled him to lead marketing departments in several companies in various industries including Information Technology and Telecommunications with major exposure in the Fast Moving Consumer Goods industry. During her career, Ruby gained experience overseeing the strategy and execution of company-wide marketing communications, as well as Managing Research, Product Development, Budget Control and Business Planning.

  • Alfred Albert Tuwahatu

Alfred has expertise in branding and strategic marketing. He has deep interests in Consumer Markets, Business Development, New Product Innovation, Marketing Communications and Brand Management. Alfred has exposure to several market leading companies in the Healthcare, Fast Moving Consumer Goods and Media industries. His expertise in marketing includes Strategic Planning Development, Brand Equity Development, Integrated Marketing Program Development, Marketing Research Implementation and Human Resources & Organizational Development. Alfred is also the FORTH Innovation Facilitator, FORT Innovation Methodology, the Netherlands.

Participant

  • Business people or Entrepreneurs, who need to plan marketing strategies for the products or services they produce
  • Professionals in the field of marketing who want to improve their understanding/ability in the latest field of marketing
  • Cross-functional professionals within the company, who want to know the field of marketing to support the field/function they handle
  • Professors, Lecturers, Teachers and Consultants who want to broaden their horizons in marketing.

 

Program Schedule

  • 12 June - 18 August 2023
  • October 10 - December 11, 2023
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus,
Building 2, #2203,
Jl. R.A Kartini (TB. Simatupang),
Cilandak Barat, Jakarta 12430,
Indonesia
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat,
Jakarta 12430
Indonesia