Marketing Pricing Strategy

Marketing Pricing Strategy Program with prasmul-eli. Online training courses with professional coaches to develop your career

To set the right price, companies need to know how to determine the cost of a product or service. Relevant costs must be recognized and measured so that the price set must be able to cover these costs and achieve the desired profit target.

Apart from that, external factors such as the nature of the market, the type of competition, the perception of customer value are also factors that cannot be separated from price considerations.

Learning Objectives

To equip participants with:

  • Knowledge for identifying and analyzing various costs and cost elements as well as their application in different situations
  • Assessment of product/ service pricing decisions in the short and long term
  • Skills to use cost model analysis according to conditions
  • Ability to set cost based on strategy when product launching in accordance with the target market.

Learning Coverage

Day 1

  • Cost of Product
  • Fixed & Variable Cost
  • Short Term Pricing Strategy
  • Cost Volume Profit
  • Target Costing & Cost Analysis for Pricing Decision
  • Costing Product & Variable Costing

Day 2

  • Market and Competition Analysis for Pricing
  • Customer Value
  • Strategic Pricing.

Learning Method

  • Concept application
  • Workshop
  • Group discussion


Ruby Hermanto

*subject to availability


  • Product manager/assistant manager
  • Brand manager/assistant manager
  • Business development manager
  • For the general public who want to understand the marketing aspect of pricing strategy


Program Schedule


  • 3 September 2024 - 4 September 2024