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A 3-Month Manager Experience: Insight from prasmul-eli’s General Business Management Program


14 December 2023
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From October to November 2023, I had the opportunity to take part in General Business Management activities organized by PT Prasetiya Mulya ELI (prasmul-eli), as part of the company's employee development program.

The Program

The General Business Management program itself is part of the Public Certified Business Management Program, which means that I experienced this development program together with other participants from various organizations and backgrounds.  For approximately 3 months, I and the other participants were invited by expert consultants from prasmul-eli to explore what it was like to see how business operates from a manager's perspective. These are some insights I gained:

Analyzing Business Strategy to Determine Value.

The first session was brought by Gerhard M. Sitanggang, an expert in the field and topic of Performance Management and Value Innovation. In this session, we were taught what value is and how it is related to business strategy. After that, we were asked to analyze the value using the TOWS model and to use the results of the analysis into the Business Model Canvas to help define what kind of value the company can provide to customers and how to create it.

Using Marketing and Branding to Communicate Value.

After a value has been identified, the next step is to make potential customers aware of the value we created. This second session focuses more on how to understand customer value, as well as using marketing and branding to communicate value. This session was presented by Ruby Hermanto, an expert in Brand Management and Marketing Communications. On this occasion, we were asked to use the perspective of a marketing manager regarding how to identify and  communicate customer value, 

Ensuring Smooth Operations to Maintain Value Consistency.

Of course, a brand or product will only be chosen by customers if they believe that the brand or product provides consistent value over time that matches their expectations. Therefore, companies need to ensure that in this value creation process, every element involved in the operational process of value creation can run well and meets the quality standard. This session on operational management was brought by Ruben Hamonangan Saragih, an expert in the fields of leadership, performance management and business processes, where we were invited to look at business processes using the eyes of an operational manager.

Shaping Employee Behavior to Produce Value.

No matter how well the brand has been built or how detailed the quality standards have been set, in the end it is the people who operate within a company. Employees are an important aspect in creating value, and therefore, companies must ensure that they can perform well. This session focused more on human resource management and organizational behavior, and was brought by Wahyuningsih and Mawar Sheila, experts in the field of Human Resources management and development. In this session, we were invited to use a human resources manager's perspective on directing and managing employees

Managing Financial Health to Maintain and Develop Value.

It cannot be denied that financial health is the pulse of the company and is even the reason for the company's existence. In fact, financial health is one of the main indicators of company performance. The final session on financial management was presented by Switomo Santoso, an expert in the fields of Finance, Accounting and Supply Chain. In this session, we positioned ourselves as financial and accounting managers, where we were given exposure to the types of financial reports and analysis.

 

Impression of the General Business Management Program that Runs for 3 Months

The General Business Management program that I attended was held online and on-site. Throughout the program, I met teaching consultants who delivered the material in interesting ways. Gerhard M. Sitanggang, consultant in the field of values and strategy, divided us into four large groups to conduct an analysis of an organization using the materials discussed throughout this program. This group would later discuss and work together in completing this project, and present the results of their analyses in a final presentation at the end of the program. The interaction in these groups made the General Business Management program more fruitful, because we did not only attend and listen to the material, but also made us get to know each other and expand our network. 

In addition, the materials presented by other consultants are also interesting. Ruby Hermanto, who taught marketing and branding, used real-life examples of branding and marketing process/campaign from various companies in his sessions. In addition, we were also given a case study session on marketing failures made by a salesperson, and how to avoid repeating the same mistakes. One of the insightful materials for me is about customer value and brand equity because it provides new knowledge on how costumers view value and how to make someone choose a brand.

Next, Ruben Hamonangan Saragih, who taught operational management, invited us to pay attention not only to internal but also external aspects in managing company operations effectively, efficiently, and innovatively. Wahyuningsih and Mawar Sheila who taught about HR gave us the opportunity to discuss in small groups about HR management practices and the role of organizational culture in shaping employee behavior.  And finally, Switomo Santoso who taught about finance made use of games such as Who Wants to Be A Millionaire and snakes and ladders to help us review the material. The magic tricks he displayed during the learning sessions also kept us entertained.

The highlight of this program was during the final presentation which was held in a hybrid manner. My team members and I had intense discussions in designing and finalizing our presentation materials. Some members from other groups even agreed to meet offline to complete the project. When some of us finally were able to meet at the final presentation, we had the opportunity to socialize in person and exchange contacts/business cards. The close atmosphere was evident throughout the final presentation, and after all the activities were over, we took a group photo together.

In retrospect, prasmul-eli's General Business Management program provides valuable experience and insight into various managerial aspects of the company. Here, we are invited to look at the business process of a company from various approaches to understand how a company can create value, convey that value to its consumers, and how to benefit from that value. This program helps provide a broader business perspective for its participants, so that participants of this program can apply what they learn in various lines of companies where they work.  In fact, not only for companies, participants also get personal benefits in the form of networks and business opportunities that may be established. 

 

Artikel by:
Herjuno Tisnoaji
Resident Assesor
prasmul-eli Assessment Services

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The GMS has special authority that is not owned by the board of commissioners or directors.

This is regulated in Law Number 40 of 2007 concerning Limited Liability Companies.

To hold a GMS, the company must fulfill the following requirements:

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GMS function

The GMS is a forum where shareholders have the opportunity to be directly involved in making important company decisions. GMS has a very important function for the company, namely:

1. Establish Company Policy

This meeting is a forum for shareholders to jointly formulate and review company policies for both the short and long term.

For example, whether the company will expand its business to new areas or whether it will launch new products.

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2. Check the Company's Financial Health

One of the main agendas at the GMS is examining the company's financial reports.

Shareholders will look at whether the company made a profit, how much debt it has, and how money was used over the last year.

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If there is a problem, shareholders can ask for an explanation and solution from company management.

3. Assess the performance of the Board of Commissioners and Directors

The GMS is also an opportunity for shareholders to evaluate the performance of company executives such as the board of commissioners and directors.

They will see whether the leaders have carried out their duties well and achieved the targets they have set or not.

If their performance is less than satisfactory, shareholders can decide to replace them with other people who are more competent.

4. Establish Dividend and Profit Sharing Policies

When a company makes profits, shareholders need to decide how those profits will be used.

At the GMS, they will discuss whether profits will be distributed to shareholders in the form of dividends or reinvested into the company for business development.

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The GMS can change the basic rules that govern the company. These changes could be:

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This decision must be approved by the majority of shareholders.

The aim is to ensure that this major change is carried out with the support of many parties so that the company remains stable and has a clear direction.

6. Deciding on the Dissolution of the Company

The GMS can also decide on the dissolution of the company if the company experiences serious financial problems or cannot continue its operations.

This decision is usually taken if the company experiences serious financial problems or cannot continue operations.

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Extraordinary General Meeting of Shareholders (EGMS)

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By following this clear and orderly mechanism, the GMS ensures that every decision taken is the result of a transparent and fair discussion in accordance with the interests of all shareholders.

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Conceptual Skills

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Interpersonal Skills

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Examples of Managerial Skills

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Communication

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Planning

A manager must be able to plan or plan. This type of managerial skill is really needed because it will have an impact on the way you work in a team.

The planning skills possessed by a manager help him to create something that is visionary and still pay attention to obstacles and goals. Apart from that, in planning a manager must be able to do the following things:

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Decision Making

Decision making is another example of managerial skill. The success of a company or organization depends on the decisions taken by superiors within it.

In order for a plan to run smoothly, it is necessary to make the right decision in every situation. A manager who is able to make effective decisions in every situation will help the company develop further.

Problem Solving

A good manager can solve problems in an effective way and prioritize common interests. Problem solving in a company also involves identifying problems and then reaching conclusions about how to solve them.

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Delegation of Tasks

A manager who has this ability is certainly able to reassign tasks or divide tasks within the team. With this managerial skill, a manager will better understand who is suitable to carry out the task and can do it more efficiently.

Delegation helps managers optimize their productivity and helps teams gain new learning or skills.

Motivation

Another example of a managerial skill that needs to be learned is how to motivate. A manager who can motivate his team is a valuable asset for the company.

Motivation triggers desired behavior or responses from employees. There are two types of motivation used by managers, namely intrinsic motivation and extrinsic motivation.

If a manager has mastered managerial skills, of course this will have a good impact on himself and the team. It doesn't stop there, having good managerial skills can also motivate other employees to learn more and have an impact on the company's success.

The company's success in question is synergy within the team to achieve company goals and continue to grow.

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Find further information on various short programs at Prasmul-Eli now by clicking this link!