What is a Beta Tester and Their Role in Experiments

When building a business, you want to create a new product that can meet market needs. Unfortunately, if at the same time you are not making a profit, you feel the stress and pressure to sell the new product as soon as possible.

You then wonder, are mobile phone applications, clothing designs, or subscription services popular with the market? Or is the product not developing, affecting sales? By using Beta Tester, you can find out the possibilities and causes of your business problems.

What is a Beta Tester?

Beta Testing is a practical and affordable way to generate feedback on your startup or new idea. Using a Beta Tester also allows you to provide information to your target audience about the usability and benefits of using the product. For clarity, below is a discussion about Beta Testers and how to test them.

Benefits of Beta Testers

A global business analysis and data company that provides market information to private companies and investors, CB Insights conducted a survey regarding the reasons why brands fail. The survey showed that as many as 35% of startups failed because the product they released was not needed by the market, 20% failed because they were unable to compete, 15% had problems with pricing, and 8% sold bad products.

As a business person who has spent months or even years planning a new business and product, seeing your business not growing or failing will really make you sad and even angry.

However, it is better for you to learn the source of the problem. This is done so that you can minimize risks and overcome problems in the future. Beta Testers can help you identify possible sources of problems and allow you to address issues before the product launches. Some of the benefits of Beta Tester include:

Before the release Beta Testers will create a buzz about your brand, services and products;
Enables you to collect details about target market demographics, such as how people of different backgrounds or ages view or use your products;
Validate product requirements and benefits while better understanding your market expectations;
Refine marketing, advertising, and placement based on product performance and beta tester feedback; And
Identify problems early and develop solutions to overcome problems, so that customer satisfaction will increase.

How to conduct Beta Tester experiments

There is no definite formula for conducting a Beta Tester. However, you need to remember that experiments must be relevant to your goals. Here are some requirements you need to ensure the product is ready for testing:

The product must be complete, and according to plan when it is to be marketed;
The product must be stable, so that users do not experience unwanted crashes;
Must be tested in the real world and resolve possibilities that users face on a daily basis; And
Participating users must be your target market.

After ensuring that the product is ready to be tested, it is important for you to know the target market, because they are the main subjects of this trial. It would be even better if the target market consisted of a variety of people from various backgrounds and ages. Because if everyone in the Beta Tester is a family member or friend, the resulting feedback will not be authentic.

To find a Beta Tester, here are some things you can do:

Email list: Send exclusive invitations to customers who are already subscribers to your email. For better results, segment customers based on activeness and reach;
Community events: Participate in events, such as fairs, exhibitions, and conferences. To do a test run, create a registration booth and encourage them to fill in their personal data on the form you have provided;
Social media: So that your audience is interested in visiting your page, direct them to subscribe to your email. Share information on social media and utilize hashtags, such as #Betatesting and #Betatesters;
Online forums and services: Consider using sites created for Beta Testers, such as BetaList, Betabound, or Beta Family.

Market demand is high and will continue to increase. By using the Beta Tester application and website, your business can more easily understand market needs.