How to Make Customers Felt Like VIPs for a Long Term
The adage that the customer is king has a significant role in the 21st century. Product-based marketing is dying and being replaced by markets that demand personalized customer-centric services. This is in line with online shop services that are increasingly developing according to user needs.
The presence of an online store allows brands to treat customers like very important persons (VIP). Personalization can be customized using algorithms and machine learning to collect, store and analyze user data to provide a unique experience for each visitor.
How to Treat Customers Well
Although much has been adapted through the use of online stores, how to treat customers like VIPs is a good business strategy. Through shopping habits, a business can treat customers well in the following ways.
1. Provide dynamic information
Steps taken through e-commerce usually utilize content provided in various communication channels. Content can be in the form of information provided by a brand and is not limited to product-related information.
You may be able to provide information regarding the quality of raw materials, production processes, and company culture to build personal relationships with customers. This will encourage more people who have a relationship with the brand, not limited by the goods.
To provide the right information, ask customers what they think about your product or service. This way it allows a business to know much more than other employees or owners perceive. Let their opinion build your next business plan.
2. Dynamic pricing
Pricing strategy is one of the strategies that can be adjusted to various customer preferences. Some examples of pricing tailored to demographics, purchase history, and general purchasing profile.
Pricing dynamics can also be adjusted according to price competition, sales data and market demands that are constantly changing. Slow-moving products identified by sales time and conversion percentage can be priced more aggressively to increase turnover.
On e-commerce product pages, customers also get curated product recommendations, promotions, and other offers. These are selected based on previous purchase preferences to help narrow down consumer choices before making a payment.
3. Segmentation and extrapolation of loyal customers
VIP customers have the highest score in terms of purchase frequency or average order value. For retailers with fast-moving inventory, the most valuable customers are full-price buyers (not on sales or discounts).
According to the Pareto Principle, 80% of your sales are represented by 20% of your customers. For that reason, they deserve to be appreciated. Include a time limit when defining the VIP segment in your business system. You can reward them with access to exclusive information, a loyalty program, a subscription plan, or a reward.
“'One satisfied customer brings 100 more customers”. This perception can be a building foundation for the company. Today, customer reviews play a very important role in shaping and changing people's perceptions. VIP customers have the power to influence the market to a very large extent and benefit the business.
4. Meet customer demands
When you treat VIP customers like kings, they don't want to be told what to do. Customers will not buy products just because they are offered or asked to buy.
Several studies have shown that aggressive marketing can actually turn off customers. When treating customers as kings, they are more likely to listen to and trust their advisors. Be a wise adviser to find the solution they want.
A king only rules and does nothing. He directs what he wants and doesn't listen to what you have. A product or service must be made based on customer problems because they are not bound to conform. Customers may switch to other products if you don't have the solution they need
5. Provide convenience for customers
Everyone wants to save as much time, money and energy as possible. For this reason, you must ensure that customer access to the products offered can be obtained easily. Through a marketing strategy, you must be able to "save" them from the hassle and busyness.
If you do an online campaign for them, make sure the mechanics are simple. The easier the way they participate, the better the expected final result. Like a king, customers want their life easier and let them make the decisions.
Sometimes, you can also let the customer dictate what they want or how they want it. Let your customers participate in product development just like coffee products that can be ordered according to the tastes of consumers.
Whatever business you are in, prospects and loyal customers will be your most valuable stakeholders. You can treat them well to bring good conversions for the company. Do not underestimate the relationship with the customer as a transactional relationship, but a long term relationship that is worth maintaining.