How to Measure Business Growth in a Company with Google Analytics
Business growth is the main goal for every company. To achieve this, you need to rely on data and analysis to make the right decisions in strengthening the digital presence of the business you are in.
One particularly effective analytical tool is Google Analytics, which provides you with a variety of key metrics you can use to improve your online marketing efforts.
For those of you who are involved in digital business, you can refer to the following review to find out how to measure business growth within a company.
Utilizing Data from Google Analytics
As a business owner, you need to understand how Google Analytics can help you collect and analyze important data from simple data. Google Analytics is a popular analytics tool used to provide important information about visitors to your business website. By installing Google Analytics, you can track several key metrics to make better marketing decisions.
Know Your Business Traffic Sources
Knowing the traffic source or traffic source is very important. These metrics will tell you where visitors to your business website are coming from and whether your online marketing efforts are successful. Here are some of the main traffic segments you need to know about.
1. Direct traffic
Direct traffic means the number of visitors that come directly to your site. The more Direct traffic, the more people will start to know your brand.
2. Organic search traffic
Organic search traffic is equally important. It shows how many people came to the site through search results on search engines. It's important to know what keywords people are searching for so you can create content that is relevant to your business.
3. Referral traffic
If your business starts to grow, other businesses in the same industry will be interested in partnering and linking to your site so that they will direct visitors to your business site.
These links are very important to increase search rankings in search engines. And usually referral traffic has a higher conversion rate if the referring sites are relevant to your industry.
4. Social media traffic
Traffic from social media cannot be ignored either. Customer feedback is usually found on social media. Not only positive reviews, customers can also leave negative reviews. When getting these reviews, be sure to listen to complaints, analyze them and respond properly so that customers are satisfied and your brand reputation is maintained.
How to Measure Business Growth Through Visitor Engagement Rate Metrics
Visitor engagement rate is an indicator of how long visitors stay on your site and how actively they engage. Some of the metrics you should pay attention to are:
- Bounce rate: The percentage of visitors who leave your site after viewing one page. A high bounce rate can indicate a bad experience or irrelevant content.
- Site speed: Site speed is the time it takes for your site to load. Slow sites can lead to high bounce rates.
- Visitor feedback: Ask for feedback from visitors to improve the user experience. This feedback can help you identify problems and improve your site.
Conversion Rate Metrics to Measure Business Growth
Not only is it enough to bring in visitors, you also need to measure whether these visitors become customers or reach your business targets. One of the metrics you can use is "Goals" or goals that you can set in your Google Analytics account.
It's one of the easiest ways to connect all your digital marketing efforts. You can adjust the goals that you need, for example, fill out a contact form, or leave a response on your site.
Once you have set your desired Goals, you can better understand each metric you want to measure in Google Analytics. That way, you can find out what steps can help your business develop and find out a number of problems that can hinder your business.
Those are some ways to measure business growth in a company, especially your online business, by using Google Analytics. Be sure to keep a close eye on Google Analytics data feeds, asking for feedback from customers, site visitors and marketing experts.