Marketing products by only focusing on the product is certainly very outdated. You have to look at the habits and problems faced by consumers. One way that salespeople often use to increase sales is an inbound sales strategy.
It is believed that this strategy can attract interest from potential buyers because it makes the product really needed. Not only that, the potential for someone to become a loyal customer by repurchasing is even greater. For more details, see the ins and outs of the inbound sales strategy below.
Inbound sales is a sales strategy that provides added value to a product by focusing on the needs of consumers. This strategy will make the marketing and sales process very personal and address the problem at hand. The goal is to make consumers believe that the product was created for them.
In the process, inbound sales will go through three phases. The first phase is awareness to make someone aware that they have a problem. Then it goes to consideration when someone starts to consider solving the problem, finally decision when someone has determined their attitude.
Inbound sales can still be said to be very effective for the habits of Generation Y (Millennials) and Generation Z. This is because consumers are now open enough to information so they can find their own needs. Your job is only to target the problem and try to provide a solution with the product.
As previously mentioned, consumers will go through three phases before deciding to give. The following is an explanation of each phase in the inbound sales strategy.
In the initial phase, you need to build awareness of each potential consumer. You must first know about the problems faced by everyone in everyday life. Apart from that, consumers will also look for solutions to each problem in this phase.
Your business needs to find a buyer persona that potential consumers can accept. This will help your business to build awareness of potential consumers that your business is actually needed.
An important part of an inbound sales strategy is not to focus on the product in the awareness phase. The more often you bring up a product, the less interested the potential targeted consumers will be.
Consumers are starting to understand the problems they face. Then, they will look for offers from every piece of information they find. In this case, they will really weigh things up before going any further.
Things that can be given in the consideration phase are the pros and cons, advantages and disadvantages, and pros and cons of the solution offered. Therefore, you must know the unique selling point provided by the product compared to competitors. With this data, you can convey these values for consideration by potential consumers.
The final stage is decision making. In the decision stage, consumers have determined the chosen solution to solve the problem. If consumers choose the product being sold, it means you have succeeded in winning their hearts with the right approach.
However, inbound sales won't stop there. You still need to identify, explore and provide suggestions to keep them from moving to competitors.
If consumers go through three phases, the sales team must take four steps to capture and maintain consumers. The following are the steps taken by the sales team.
You need to identify target consumers by finding out their problems. Carrying out surveys in various ways is the best way to get the feedback and data needed.
After knowing everything that is needed, you must try to connect with potential consumers. One way is to create a persona that you like. This will make consumers close to the company and its products.
The sales team must continue to explore sales. You need to find the right strategy and time to attract new consumers. An important thing that should not be forgotten is setting a budget.
Advise will keep consumers and products connected. This step will also make consumers consider your business and products as a solution to their problems.
Basically, inbound sales provides a journey for consumers to solve the solutions they need. It is important for you to know that this sales is not only business to consumer, but there is also business to business collaboration.
For this reason, it's a good idea to have the knowledge to build relationships with other businesses. The Managing Strategic B2B Account program can help you provide insight into the concept of Key Account Management.
Marketing products by only focusing on the product is certainly very outdated. You have to look at the habits and problems faced by consumers. One way that salespeople often use to increase sales is an inbound sales strategy.
It is believed that this strategy can attract interest from potential buyers because it makes the product really needed. Not only that, the potential for someone to become a loyal customer by repurchasing is even greater. For more details, see the ins and outs of the inbound sales strategy below.
Inbound sales is a sales strategy that provides added value to a product by focusing on the needs of consumers. This strategy will make the marketing and sales process very personal and address the problem at hand. The goal is to make consumers believe that the product was created for them.
In the process, inbound sales will go through three phases. The first phase is awareness to make someone aware that they have a problem. Then it goes to consideration when someone starts to consider solving the problem, finally decision when someone has determined their attitude.
Inbound sales can still be said to be very effective for the habits of Generation Y (Millennials) and Generation Z. This is because consumers are now open enough to information so they can find their own needs. Your job is only to target the problem and try to provide a solution with the product.
As previously mentioned, consumers will go through three phases before deciding to give. The following is an explanation of each phase in the inbound sales strategy.
In the initial phase, you need to build awareness of each potential consumer. You must first know about the problems faced by everyone in everyday life. Apart from that, consumers will also look for solutions to each problem in this phase.
Your business needs to find a buyer persona that potential consumers can accept. This will help your business to build awareness of potential consumers that your business is actually needed.
An important part of an inbound sales strategy is not to focus on the product in the awareness phase. The more often you bring up a product, the less interested the potential targeted consumers will be.
Consumers are starting to understand the problems they face. Then, they will look for offers from every piece of information they find. In this case, they will really weigh things up before going any further.
Things that can be given in the consideration phase are the pros and cons, advantages and disadvantages, and pros and cons of the solution offered. Therefore, you must know the unique selling point provided by the product compared to competitors. With this data, you can convey these values for consideration by potential consumers.
The final stage is decision making. In the decision stage, consumers have determined the chosen solution to solve the problem. If consumers choose the product being sold, it means you have succeeded in winning their hearts with the right approach.
However, inbound sales won't stop there. You still need to identify, explore and provide suggestions to keep them from moving to competitors.
If consumers go through three phases, the sales team must take four steps to capture and maintain consumers. The following are the steps taken by the sales team.
You need to identify target consumers by finding out their problems. Carrying out surveys in various ways is the best way to get the feedback and data needed.
After knowing everything that is needed, you must try to connect with potential consumers. One way is to create a persona that you like. This will make consumers close to the company and its products.
The sales team must continue to explore sales. You need to find the right strategy and time to attract new consumers. An important thing that should not be forgotten is setting a budget.
Advise will keep consumers and products connected. This step will also make consumers consider your business and products as a solution to their problems.
Basically, inbound sales provides a journey for consumers to solve the solutions they need. It is important for you to know that this sales is not only business to consumer, but there is also business to business collaboration.
For this reason, it's a good idea to have the knowledge to build relationships with other businesses. The Managing Strategic B2B Account program can help you provide insight into the concept of Key Account Management.
