Email marketing vs ads

There are various ways to attract potential customers and increase revenue. One of them is by introducing the products of your business. This is known as product marketing.

Marketing strategies are usually carried out through digital media such as email marketing, social media marketing, and paid advertising. Digital marketing strategies have their own advantages and disadvantages. Some of them are more effective than others in line with the profits generated.

Leveraging different media is critical to business success, but it's also important to find which media works best for your business. That way you can maximize its use.

So, how do you find the most suitable digital marketing for your business? To help, take a look at the following discussions.

Return On Investment (ROI)

Using email marketing is a must. Because, of all marketing media, email marketing has the highest ROI, namely 4,400%. Paid advertising on the other hand has an average ROI of 200%.

Meanwhile, ROI via social media is very difficult to measure. A study revealed that most brands often have difficulty calculating ROI from social media. In a separate survey, 52% of social media marketers admitted that they have difficulty reviewing their ROI.

User base and popularity

Data shows that there are more than 3.8 billion email users worldwide. Experts predict this number will continue to increase. Meanwhile, social media such as Facebook, Twitter and Instagram have far fewer users than email. Data from 2018 shows that there are 2.34 billion social media users worldwide.

Many people are annoyed by advertisements. It's not surprising because from a consumer's perspective, paid advertising is the least favorite digital marketing medium. According to a survey, 64% of customers said that they found paid advertising very annoying. In fact, 92% of paid advertising is never noticed.

Compared to paid advertising, consumers prefer email. As many as 70% stated that rather than advertising, they wanted to know about products and brands through email content, not advertising. Apart from that, 73% of millennial customers said that email is the most suitable communication medium to use between customers and brands.

Level of engagement

Despite being the main means of communication used by many people, the click through ratio (CTR) for email is relatively low, namely 3.2% worldwide. In other words, email is also not very reliable for creating engagement with customers.

On the other hand, even though it has a fairly low ROI, social media is the most ideal marketing for building engagement. As many as 30% of millennials say that they feel connected to brands through social media.

Level of trust

Even though many people spend time on social media. However, in fact many users do not really trust social media. As many as 37% of consumers in the United States stated that they do not trust social media companies to protect their data.

When it comes to customer trust, Facebook is the most suspect. A report revealed that 49% of consumers in the United States are not at all confident that Facebook can keep their data safe. Meanwhile, 66% of adults in the United States feel more confident that email can protect their data.

By looking at several of these arguments, using email marketing is more recommended to build trust in your brand. On the other hand, as many as 75% of consumers are willing to share their personal data with brands they trust.

To determine the right brand marketing strategy for your product, Prasmul Eli's Strategic Business Analysis program can provide guidance for you. This program will help you to be proactive about stringent business opportunities and challenges.