The world of marketing will always be concerned with establishing relationships with customers and making them interested in buying products. One method that is often used is to build customer personas by looking at the appropriate target market. Personal customers are a representative of target customers who help a business market its products.
In determining customer personas, you still need to use two important factors. The first is to look at the demographics of the target market, starting from age, where you live, to the amount you spend per month. Second, look at consumer shopping habits so you know what kind of strategy to use.
This step lets you know what kind of consumers you are targeting. This customer persona will later help you get closer to customers so that they are willing to spend money on your product.
It's not without reason that you need to build customer personas to support the business you run. Here's why you need to build customer personas.
Customers tend to spend their money on products or companies that reflect who they are. With personalization, it is very likely that a consumer will become a repeat customer without having to spend a lot of marketing budget.
Developing a new product certainly requires input from external parties. In this case, you need the voices and opinions of customers too. Seeing customer experiences and habits will help you create a product that is really needed.
Customer personas help you better understand the customer's point of view. This will also help you create specific content, messages and products for customers. Not only that, you can also understand everything that customers like, such as the way they need to communicate.
The persona you build may be a fictional character, but you create it with all the data that actually exists. Here's how to dig into customer personas to get the right target market.
Start by looking at all customer data that has had contact with your business. From there, you can see a number of interesting things that can be processed. Just mention the number of transactions, how they transacted, and which items they have purchased.
After that, select a number of customers to interview to support the research carried out. In determining respondents, you can determine age, occupation and average monthly income. This will get you the answers you really need.
However, this interview is not mandatory. You can replace it with other methods, such as conducting a survey or asking them to fill out a questionnaire.
You also need to remember that one persona will not be able to represent all customers. However, this customer persona means you can reach the right customers more easily. Therefore, first determine the market segment you want to target.
Create an identity from the general behavior of people in the target market. Mention the work they are doing, goals they want to achieve, or problems that often arise in their lives. After that, pour everything into a persona.
You can create more than one persona for a company. This step was taken to reach a wider target market. However, try to keep the number relatively small, around four or five personas used.
Create a description of each person in a narrative description or listicle. The description created for each persona must include needs, behavior, experiences, preferences, and problems faced.
It's even better if you use a name and photo for each customer persona you create. This will make them appear real to your customers. That way, they will feel closer to the message conveyed by the company.
Considering that this digital marketing strategy is also used by many companies, you still have to look different in order to win the competition. Get information and training in the Strategic Brand Management program to help you in implementing company strategy.
The world of marketing will always be concerned with establishing relationships with customers and making them interested in buying products. One method that is often used is to build customer personas by looking at the appropriate target market. Personal customers are a representative of target customers who help a business market its products.
In determining customer personas, you still need to use two important factors. The first is to look at the demographics of the target market, starting from age, where you live, to the amount you spend per month. Second, look at consumer shopping habits so you know what kind of strategy to use.
This step lets you know what kind of consumers you are targeting. This customer persona will later help you get closer to customers so that they are willing to spend money on your product.
It's not without reason that you need to build customer personas to support the business you run. Here's why you need to build customer personas.
Customers tend to spend their money on products or companies that reflect who they are. With personalization, it is very likely that a consumer will become a repeat customer without having to spend a lot of marketing budget.
Developing a new product certainly requires input from external parties. In this case, you need the voices and opinions of customers too. Seeing customer experiences and habits will help you create a product that is really needed.
Customer personas help you better understand the customer's point of view. This will also help you create specific content, messages and products for customers. Not only that, you can also understand everything that customers like, such as the way they need to communicate.
The persona you build may be a fictional character, but you create it with all the data that actually exists. Here's how to dig into customer personas to get the right target market.
Start by looking at all customer data that has had contact with your business. From there, you can see a number of interesting things that can be processed. Just mention the number of transactions, how they transacted, and which items they have purchased.
After that, select a number of customers to interview to support the research carried out. In determining respondents, you can determine age, occupation and average monthly income. This will get you the answers you really need.
However, this interview is not mandatory. You can replace it with other methods, such as conducting a survey or asking them to fill out a questionnaire.
You also need to remember that one persona will not be able to represent all customers. However, this customer persona means you can reach the right customers more easily. Therefore, first determine the market segment you want to target.
Create an identity from the general behavior of people in the target market. Mention the work they are doing, goals they want to achieve, or problems that often arise in their lives. After that, pour everything into a persona.
You can create more than one persona for a company. This step was taken to reach a wider target market. However, try to keep the number relatively small, around four or five personas used.
Create a description of each person in a narrative description or listicle. The description created for each persona must include needs, behavior, experiences, preferences, and problems faced.
It's even better if you use a name and photo for each customer persona you create. This will make them appear real to your customers. That way, they will feel closer to the message conveyed by the company.
Considering that this digital marketing strategy is also used by many companies, you still have to look different in order to win the competition. Get information and training in the Strategic Brand Management program to help you in implementing company strategy.
