Managing Strategic B2B Account

Through this program you are invited to be able to see in more depth how to prepare and manage marketing strategies for B2B businesses. It starts with a basic understanding of what B2B is and how it differs from B2C. How do we fundamentally design market mapping and determine the target market. Identify who the real target is at macro and micro level. What is their pain and gain? And how we can meet their expectations in a more appropriate and better manner than competitors.

In this program you are also invited to understand the role of Branding in B2B businesses and what efforts we have to do in building communication for the creation of leads. At the end, you will be invited to understand the importance of relationship marketing in B2B and how Key Account Management can be the answer to these needs.

Learning Objectives

After completing this program, participants are expected to be able to prepare and manage marketing strategies for B2B businesses.

Learning Coverage

  1. B2B vs B2C: What is B2B Marketing Strategy?
  2. Managing Customer Value: Segmenting and Targeting B2B Customer
  3. Managing Customer Value: Understanding Customer Pain and Gain
  4. Managing Customer Value: Our Value Offering
  5. B2B Brand Strategy: Branding and lead generation
  6. Relationship Marketing: Key Account Management.

Learning Method

  • Synchronous Online Learning
  • Case Study
  • Group Discussion (Breakout Room).

Instructor

  • Ruby Hermanto

Participants

  • Company leaders
  • Entrepreneurs
  • Senior managers across departments
  • Senior & middle managers from the marketing, business development, R&D, market research, sales, and other divisions closely related to sales, marketing and market development.

Through this program you are invited to be able to see in more depth how to prepare and manage marketing strategies for B2B businesses. It starts with a basic understanding of what B2B is and how it differs from B2C. How do we fundamentally design market mapping and determine the target market. Identify who the real target is at macro and micro level. What is their pain and gain? And how we can meet their expectations in a more appropriate and better manner than competitors.

In this program you are also invited to understand the role of Branding in B2B businesses and what efforts we have to do in building communication for the creation of leads. At the end, you will be invited to understand the importance of relationship marketing in B2B and how Key Account Management can be the answer to these needs.

Learning Objectives

After completing this program, participants are expected to be able to prepare and manage marketing strategies for B2B businesses.

Learning Coverage

  1. B2B vs B2C: What is B2B Marketing Strategy?
  2. Managing Customer Value: Segmenting and Targeting B2B Customer
  3. Managing Customer Value: Understanding Customer Pain and Gain
  4. Managing Customer Value: Our Value Offering
  5. B2B Brand Strategy: Branding and lead generation
  6. Relationship Marketing: Key Account Management.

Learning Method

  • Synchronous Online Learning
  • Case Study
  • Group Discussion (Breakout Room).

Instructor

  • Ruby Hermanto

Participants

  • Company leaders
  • Entrepreneurs
  • Senior managers across departments
  • Senior & middle managers from the marketing, business development, R&D, market research, sales, and other divisions closely related to sales, marketing and market development.
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat, Jakarta 12430
Indonesia
Prasetiya Mulya Executive Learning Institute
Prasetiya Mulya Cilandak Campus, Building 2, #2203
Jl. R.A Kartini (TB. Simatupang), Cilandak Barat,
Jakarta 12430
Indonesia