15 Effective Ways to Get Feedback from Customers

Communication is an important element that needs to be maintained for the smooth running of your business. Apart from internally in your business, smooth communication also needs to be considered between your business and customers, especially providing feedback or input from them.

Many businesses or companies only hear complaints or bad experiences experienced by customers. This isn't a bad thing, but a business will have a better chance if it can receive feedback from customers who had a pleasant experience as well.

How to Get Customer Feedback

For faster and more efficient development of your business, feedback from customers can be a valuable asset. The following are several steps you can take to get feedback from customers to help business development:

Choice of feedback means for each communication medium

Provide a telephone number, email, or feedback form on every product or communication media that your business has, that way you provide a forum and opportunity for all customers to provide input.

Find customers with a pleasant experience

It's important to get perspectives from all angles, not just from disappointed customers but also those who got what they wanted. These two perspectives will both make your business grow.

Send regular surveys

This strategy is quite common and proven to be effective. In this case, your business needs to pick up the ball by starting to ask customers. Send regular short surveys that focus on specific areas. That way, you can find out what things need to be improved.

Monitor social media

In this way, you can find out to what extent people are familiar with the product brand. Follow related topics and conversations, then respond when necessary.

Offers “beta” access

In an effort to develop the products your business offers, it is important to  beta test new products or experimental features. This is a great way to get feedback from customers. Having a feeling of being involved will give a special impression and can create an attachment between customers and a brand.

Offer gifts to customers

Prizes do not need to be given in large amounts because the most important thing is the opportunity to win a prize. You can give gift cards, points, or discounts. These things are pulling factors so that input and response arise between customers and brands.

Offers anonymity to express opinions

Many people feel more comfortable and can speak more honestly if they don't have to give their identity (anonymous). From customer feedback, you expect accountability from the business brand, not the customer's identity. Therefore, the option to be anonymous should always be available while still providing a response or even a reward.

Call for more details

Randomly contact customers. You can check by asking specific questions about their experience.

Show how well you responded

Statistics show that customers tend to want to have a say when a brand develops its products. By showing how responsive you are to their requests, customers will provide higher levels of feedback.

Inquire through direct conversation with customers

This doesn't only apply to businesses that have physical stores. You can communicate with customers through various channels. Ask your customers specific questions, but don't overdo it. Note down all the input you get, over time you will get something that can develop the product.

Monitor websites or forums

Many of the conversations that take place occur in forums on various websites, comments on blogs, or news sites. Again, it's important to keep up with current topics, browse related conversations, and respond when appropriate.

do not force

It is important to give your customers time and space to explore your website, social media, or even try the products you offer. After that, you can start asking for feedback from customers, whether they had good or bad experiences.

Offer feedback after interaction

At every point of contact in your business, ask the customer at the start of the conversation if they would like to provide feedback. Prepare your employees for a friendly and real approach. It is important for customers to know that you are listening to their input and that it means improving the quality of your business.

Product development via crowdsource

Ask the public for feedback openly. If there is pressure or high demand, your business will have a big impact in the future when it successfully accommodates input from the public.

Sharing insights from various parties

Everyone in your company has the right to know the feedback provided by customers. Good comments, input, pleasant experiences, deficiencies experienced are often not clearly communicated to several divisions in a company.

Sharing information with all internal parties will encourage commitment to product improvement and development. Feeling proud of your work results will provide motivation and have a positive impact on the environment and the development of a business.

Feedback from customers is important for the sustainability of a business or company. One of them, looking back at what worked and what didn't as long as the business has been running. Relationships and engagement with customers can also run well. If there is feedback that the brand can respond to, customers will feel important and appreciated so they will become more loyal to the business.