6 Types of Infographics and How to Make Them to Present Information in an Interesting Way!
Infographics are the most powerful way to convey ideas in visual form. Various types of infographics are used in design and marketing to present information in an interesting and easy-to-understand way.
Infographics will make your content easier to read and understand, compared to just writing.
Those of you who often give presentations can also take advantage of infographics. This is because infographics can be used to convey important information, present data in an interesting way, or simply to provide additional visuals.
Here is some information about the advantages, types, examples, and how to make attractive infographics.
Understanding Infographics
Infographics are a form of visual communication that aims to attract attention and increase understanding of information and data. Infographics are currently used in online articles, print media, presentations, banners, or even billboards.
The main elements of infographics are images, symbols, diagrams, charts, copy (writing), and numbers (data). The main purpose of infographics is to make complex ideas and information easy to understand and digest, quoted from Column Five.
Infographics are also used to convey stories through visual aids. In other words, infographics can be in the form of static images or videos. This type depends on the needs and persona of the audience.
If you work in marketing, this one is also useful as a tool for presenting information in blog articles, banners, and social media content. Meanwhile, if you are a salesperson, use infographics as a presentation medium related to the products you sell.
Advantages of Infographics
Here are some of the advantages of infographics and the benefits of using them:
- The combination of images and words allows you to convey stories well.
- Infographics are more eye-catching and attractive than content that only contains writing.
- Images and graphics are generally easier to remember.
- Helps explain difficult topics easily.
- Infographics related to a topic and content on a website can increase the ranking of articles on Google.
- Can be printed as posters and flyers.
- Can be used for social media content.
- Can be used to raise awareness of a critical situation.
- Infographics are the most powerful tools for presenting relevant data or research results.
Types of Infographics
According to Adobe, here are six types of infographics that are often created:
Data visualization infographics
Often referred to as statistical infographics, this type is primarily intended to present survey or research data. Data visualization infographics can help you convey stories or narratives from data clearly.
Especially if you utilize attractive design elements so that the data is easy to remember and understand.
Charts are the most important element in this type of infographic. You can use bar or pie charts to illustrate data. Also add color to each data or analysis so that the audience understands the presentation in the infographic better.
Timeline infographics
Timeline infographics help you explain history or present timeline information of an event. You can add fonts and icons to highlight important dates or moments.
This type of infographic can be used for project timeline presentation needs.
Process infographics
You may rarely hear the term process infographic. However, this type of infographic is most often used in printed books and social media content. Process infographics present information on the steps or stages of doing something.
The visual form in this infographic must be able to make the stages explained easy to follow.
The use of this infographic is usually in food recipes, science posters, to social media content related to how to do something.
Comparison infographics
As the name implies, this infographic is used to compare two or more things. By using visuals, the audience will find it easier to understand the differences in the objects being discussed and help them in making decisions.
Usually this infographic will juxtapose two similar objects, such as smartphones, food, to living things.
List infographics
This infographic can be used to make it easier for you to present information that is mostly written. Use a table that contains information about goods, tips, examples, and sources of information.
Hierarchical infographics
The information presented in hierarchical infographics must have a clear order, level, or hierarchy.
An example of using this infographic is to illustrate a food pyramid, where the top of the pyramid has the highest caste and the bottom is the lowest caste, or vice versa.
Infographic Example
Timeline infographic: history of social media
Source: streambankmedia.com
Comparison infographic: Millennials vs Gen Z
Source: freepik.com
Hierarchical infographic: food pyramid
Source: nationalgeographic.com
How to Make Infographics
Some ways to make interesting infographics, according to Infogram, are:
- Know your target audience, who are you presenting this infographic for?
- Collect relevant data and statistics from trusted sources, also make sure the accuracy is high.
- Choose the type of information based on the information and data to be presented.
- Choose the right type of visuals, images, colors, and charts for data and information.
- Prioritize only important data and information so that it is easy to read.
- Add an interesting headline or title.
- Use infographic templates available on various platforms.
- Don't forget to distribute infographics through the right channels.
That's a complete explanation of infographics. You can use infographics for performance presentations, presenting important data, and even distributing important information in an attractive format.
Digital marketing is one industry that uses infographics as social media content, blog content, and banners. Therefore, if you intend to explore this industry, you must understand how to create infographics and their various types.
To master the use of infographics and various other digital marketing knowledge, you can take the Digital Marketing Fundamental short program from prasmul-eli.
This short program is filled by digital marketing experts and professionals who are ready to share knowledge and best practices with you. Interested? Click this link to register for the program!
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