One marketing effort to create creative and attractive campaigns for consumers is to use the AIDA method.
In today's digital era, a brand will be very dependent on the marketing strategy they carry out.
If you want to understand how to create attractive campaigns, studying the AIDA model is one way to do it.
So, what exactly is this strategy and how is it implemented? Read more below!
Quoted by Indeed, AIDA is an acronym meaning Awareness, Interest, Desire, and Action which describes the thought process or consumer journey before deciding to buy a product or use a service.
In simple terms, the AIDA process is described as below:
In some cases, many marketing professionals also include a fifth stage, namely Retention, which describes the consumer's thought process.
Usually a brand uses this method to form and distribute marketing strategies that suit its target audience.
AIDA itself was previously an advertising principle used by Elias St. Elmo Lewis and started in 1898.
He stated that good advertising is one that attracts attention and makes consumers believe.
In its development, this principle was known as the acronym AIDA and is still relevant for marketing today.
According to HubSpot, to implement AIDA in your marketing strategy, you need a structured plan so that at each stage, consumers become increasingly interested in your brand.
The following is an example of implementing AIDA in marketing that you can do:
At this stage, a business must be able to make consumers aware of the product. Then, how to implement a strategy that can reach consumers and what message you want to convey depending on the platform used.
If the content you create can attract attention and increase brand awareness, the chances that consumers will be interested in what your business offers will be greater.
In practice, the role of content marketing is very important. If you create interesting content and can solve consumer problems, it will certainly attract their attention and focus to your brand.
Once your audience has paid attention to your brand, they will start to learn about the product and the benefits and solutions it offers.
The goal of this stage is no longer to make them interested, but to make them like your product.
To reach this stage, you must prepare informative and persuasive content. If the first stage in the AIDA method is to attract attention, this stage is the time for you to maintain that interest.
An example that is often applied at the Interest stage is content that answers 'why' questions or certain problems. Then, your brand is present as the solution.
Everyone will choose products they know, like, and trust.
The 'know' and 'like' parts should have been achieved in the first two stages of using the AIDA method.
In the third stage, you must be able to make consumers want the product. How to turn interest into a desire to own your product.
That's why at this stage, you must be able to gain consumer trust. Testimonials and good service in this case play a big role in its implementation.
After you make consumers want the product offered, the next stage of AIDA is to ensure they make a purchase or action.
This is why call-to-action also plays an important role in every content you create.
The CTA must also be made as clear as possible with an uncomplicated flow so that it can be accessed easily and effectively.
In the world of marketing, the AIDA model is an important model for understanding what kind of approach is suitable for consumers.
This model will make you focus more on what you want to do in each stage before purchasing.
Here are some of the advantages:
Apart from the advantages, you also have to pay attention to several disadvantages as below:
If we talk about marketing, it will never end. Required to continue to develop and adapt to the times, you need a deeper understanding of marketing management if you run a business.
In order not to be left behind, you can take Marketing Management training from the Prasetiya Mulya Executive Learning Institute and deepen your understanding of marketing.
Register now so you don't miss out!
One marketing effort to create creative and attractive campaigns for consumers is to use the AIDA method.
In today's digital era, a brand will be very dependent on the marketing strategy they carry out.
If you want to understand how to create attractive campaigns, studying the AIDA model is one way to do it.
So, what exactly is this strategy and how is it implemented? Read more below!
Quoted by Indeed, AIDA is an acronym meaning Awareness, Interest, Desire, and Action which describes the thought process or consumer journey before deciding to buy a product or use a service.
In simple terms, the AIDA process is described as below:
In some cases, many marketing professionals also include a fifth stage, namely Retention, which describes the consumer's thought process.
Usually a brand uses this method to form and distribute marketing strategies that suit its target audience.
AIDA itself was previously an advertising principle used by Elias St. Elmo Lewis and started in 1898.
He stated that good advertising is one that attracts attention and makes consumers believe.
In its development, this principle was known as the acronym AIDA and is still relevant for marketing today.
According to HubSpot, to implement AIDA in your marketing strategy, you need a structured plan so that at each stage, consumers become increasingly interested in your brand.
The following is an example of implementing AIDA in marketing that you can do:
At this stage, a business must be able to make consumers aware of the product. Then, how to implement a strategy that can reach consumers and what message you want to convey depending on the platform used.
If the content you create can attract attention and increase brand awareness, the chances that consumers will be interested in what your business offers will be greater.
In practice, the role of content marketing is very important. If you create interesting content and can solve consumer problems, it will certainly attract their attention and focus to your brand.
Once your audience has paid attention to your brand, they will start to learn about the product and the benefits and solutions it offers.
The goal of this stage is no longer to make them interested, but to make them like your product.
To reach this stage, you must prepare informative and persuasive content. If the first stage in the AIDA method is to attract attention, this stage is the time for you to maintain that interest.
An example that is often applied at the Interest stage is content that answers 'why' questions or certain problems. Then, your brand is present as the solution.
Everyone will choose products they know, like, and trust.
The 'know' and 'like' parts should have been achieved in the first two stages of using the AIDA method.
In the third stage, you must be able to make consumers want the product. How to turn interest into a desire to own your product.
That's why at this stage, you must be able to gain consumer trust. Testimonials and good service in this case play a big role in its implementation.
After you make consumers want the product offered, the next stage of AIDA is to ensure they make a purchase or action.
This is why call-to-action also plays an important role in every content you create.
The CTA must also be made as clear as possible with an uncomplicated flow so that it can be accessed easily and effectively.
In the world of marketing, the AIDA model is an important model for understanding what kind of approach is suitable for consumers.
This model will make you focus more on what you want to do in each stage before purchasing.
Here are some of the advantages:
Apart from the advantages, you also have to pay attention to several disadvantages as below:
If we talk about marketing, it will never end. Required to continue to develop and adapt to the times, you need a deeper understanding of marketing management if you run a business.
In order not to be left behind, you can take Marketing Management training from the Prasetiya Mulya Executive Learning Institute and deepen your understanding of marketing.
Register now so you don't miss out!
