Various Employee Recruitment Strategies to Attract the Best Talent

Employee recruitment is capital that can be used as a long-term investment. When you choose employees with the best talent, you will be able to build a reliable team. The best employees will actively contribute to the company's success.

Offering a position in a company is also not something easy. Therefore, the human resources team also needs a strategy to attract the best talent. Effective recruitment consists of the process of searching, identifying and retaining talented professionals within a company.

Employee Recruitment Strategy

To get good resources for a company, it is important to understand talent acquisition and how it works. Not just getting new employees, here are ways companies can recruit employees.

1. Employer branding

Employer branding is a persona that a company creates as an employer to the outside world. Usually, this persona is a combination of several things that are thought of when someone asks for testimonials about working at that company.

Usually, companies with high employer branding will find it easier to recruit candidates. In the long term, this will also reduce company recruitment costs. You can also show it through your career page or social media channels.

2. Implement marketing tactics

Just like marketing a product or service, you can also use marketing strategies to offer job vacancies to potential candidates. Below are several marketing tactics that can be implemented in the recruitment process.

• Conduct programmatic advertising on highly qualified candidates
• Share experiences via social media, blogs, or videos about your experience working at your company
• Contribute to virtual job fairs, hackathons, or informal learning sessions

3. Employee referral program

If you have a great job candidate, trust their references to find new candidates. Usually, employees with good performance have good networks and may be more relevant to your company culture.

Through this program, you can provide incentives to internal employees who successfully recommend the best candidates. In some companies, employee incentive requirements can be obtained if the recommended employee passes the probation period.

4. Prioritize employees' internal potential

If you want to be a competitive company, don't just rely on new talent to fill vacancies in the company. You can also focus on identifying and developing the potential of employees who are currently working at the company.

This method can be a new strategy in developing career paths. Not just mobilizing employees, this method is also suitable for creating access to the skills needed by the organization.

5. Approach passive candidates

Many candidates are not actively looking to change jobs, but would be willing to consider finding the right role. For this reason, you can invite them to join by interacting with these passive candidates first.

6. Skill-based recruitment

Also consider carrying out skill-based recruitment which prioritizes a person's skills rather than educational achievements or past roles. This strategy allows you to gain transferable skills with greater talent potential in the future.

7. Alumni relations (former employees)

You can also think about company alumni who have resigned from the company to return to work. Some people may consider returning if they get a better opportunity or situation. As a recruiter, maintaining relationships with alumni can be done through private pages on LinkedIn or Facebook.

8. Campus recruitment

Hiring talent through university job fairs can be the best way to secure fresh graduate candidates for entry-level positions. You can get a wide choice of candidates while making your company known to a new generation.

9. Utilize recruitment metrics

If you don't measure the strategy you are implementing, you will never know its level of success. Recruitment metrics can help evaluate the recruiting process and whether you are recruiting the right people. Through this step, you can optimize your strategy based on existing data.

10. Take advantage of the talent pool from the past

There is always a reason why a candidate does not pass the recruitment process. However, that doesn't mean the candidate doesn't have good qualities. Therefore, you can look for prospective employees who may have registered from the old talent pool.

These are various recruitment strategies that can be implemented as a way to find suitable candidates for your company. Regardless of whatever strategy you choose, make sure to measure the right metrics to get the right candidates.