Creating Brand Awareness in the Midst of High Business Competition
Consumers don't just want to use a brand's products or services. They want a connection or personal bond with a brand. This relationship will later influence consumer loyalty to a product or service.
Therefore, a business is advised to carry out brand awareness, namely a soft selling business introduction strategy. You can do this through posts on social media, podcasts, and blogs. In practice, strategy is very important because you are not only asking people to buy a product or service, but also creating relationships with many people.
To create brand awareness, you can create stories and campaigns that you feel are in line with your company or brand values and also your business targets. For more details, here are ways to build brand awareness for a product.
1. Native ads
Surely you have opened Instagram or Facebook and seen an interesting post. Then, think that it is a post made by your relative. However, after paying attention, it was not a post from a relative or colleague, but from a brand.
The ad you see is an ad called a native ad, namely an ad that looks similar to content created by a regular account - not a company or brand.
According to survey results, 70% of people are attracted to products through content rather than advertising. Therefore, don't be surprised when you see this type of advertisement on your social media. This strategy is a mainstay way to increase brand awareness.
2. Video campaigns
Apart from brand awareness through advertising and social media, you can carry out video campaigns. Create a short story that is neat and interesting. You can make videos with organized and neat storytelling.
For example, you can show the market conditions before your product was introduced. Then show how your business provides the solutions that customers need. Give an idea of why your business is better than others. Create a story as creative as possible that can attract the attention of many people.
You can also campaign on social issues that are currently being discussed. However, you have to be careful. Pay attention again to what issues you want to raise and see whether these issues are in line with your company and customer values.
3. Blogging
To find out something, now everyone must open the internet to see and read explanations from experts about that topic. Blogging – whether on your own website or from another blogger – allows your posts to be searched for and seen by others.
In blog posts, you can share ideas or thoughts that you have. Later, readers will ask what they want to know so that it can attract their interest in your company or brand. Indirectly, you may be able to find answers from customer interactions to gain business insights.
4. Partnerships
Collaborating with other companies or brands can be a mutually beneficial marketing strategy. This makes it easier to reach more people. However, cooperation needs to be done carefully. Think carefully about the partner you choose. Choose a company or brand that can complement your business.
5. Hashtags and engagement
Even though it sounds trivial, hashtags are a marketing strategy that is often used because they are considered effective and easy to spread. Not only that, using hashtags can also increase high engagement. Because, when this is successful, you can also increase brand awareness of your business.
For maximum results, take advantage of follower engagement, catchy taglines, and post consistently. With these things, your brand will have more potential to get high engagement.
Brand awareness is closely related to engagement, namely the relationship between a company or brand and its consumers. In practice, brand awareness often uses the internet and social media because engagement is easier to track with videos, comments, retweets, posts, etc.
To find out whether these efforts are successful or not, you can track content on social media using social listening tools such as HubSpot and Hootsuite. Then send a survey to your email list and use Google Adwords.
With this collected data, you can easily measure what is achieving your goals and what is not. However, keep in mind that brand awareness is successful when the brand sticks in people's minds after the campaign is over. Through the Strategic Business Analysis program from Prasmul Eli, you can learn that the formulation and implementation of business strategies can be managed with appropriate strategic analysis.
