Understanding Keywords, Important Elements in Digital Marketing that Must be Understood

Keywords are terms that often appear in the world of SEO and digital marketing, but do you really know how important this one is?

Keywords are often used by internet users when searching for information on search engines. However, have you ever felt confused when you heard the term "keyword" in the world of digital marketing?

Don't worry, this article will help you understand keywords more easily. Starting from the definition to how to choose the right keywords for a digital marketing strategy.

Definition of Keywords

Keywords are words or phrases used when searching for information on the internet.

For example, if someone wants to know "how to make chocolate cake", they might type keywords like "chocolate cake recipe" into a search engine like Google.

If you write an article on the same topic, it is important to use the keyword "chocolate cake recipe" in your article.

The goal is for search engines to understand that your article is relevant to what people are looking for. The more relevant your article is, the more likely it is that the content will appear in search results.

The Importance of Keywords

Keywords are the bridge that connects content with the right audience.

Quoting Hubspot, keywords are important because they help you understand what internet users are looking for and the type of content they need.

By using the right keywords, you can:

Help people find your content

The right keywords help your website appear on the search results page (SERP).

The more relevant the keywords used are to what users are looking for, the more likely your content is to appear on the first page of Google

Attract a relevant audience

By using specific and relevant keywords, you can reach people who are really interested in the topic being discussed or the products being offered.

For example, if you use the keyword "custom children's birthday cake". Then most likely, people who search for that keyword are those who are looking for a special birthday cake for their child.

So their chances of buying your product are greater.

Building a content strategy

By using the right keywords, you can create content that is more focused and in accordance with what people are looking for.

Keyword Quality Determinants

Not all keywords have the same value in SEO strategy

Keywords are the main factor that influences how effectively a content appears in search results, but the quality of a keyword is not only seen from its volume.

Instead, there are several factors that determine the quality of a keyword. Let's discuss them one by one:

Search Volume

Reported by Ahrefs, search volume is the number of times a keyword is searched each month.

For example, if we search for the word "sports shoes", maybe the word has a high search volume because many people search for it every month.

However, what needs to be noted here is that high search volume is usually accompanied by tighter competition.

This means that the more people search for the keyword, the more websites will try to appear on the first page of search results.

Therefore, we must consider this competition when choosing keywords.

Keyword Difficulty

Keyword difficulty shows how difficult it is to get the top position in Google search results for a particular keyword.

This level of difficulty is measured on a scale of 0-100, where the higher the scale, the more difficult it is to compete.

For example, if a keyword has a difficulty level of 80 or more, of course it is necessary to do a lot of optimization so that the content can compete on the first page of the search engine.

Both in terms of content quality, backlinks, and other SEO techniques, in order to compete with large sites that also target the keyword.

So, for a newly developing website, it is advisable to choose keywords with a lower or medium level of difficulty.

Traffic Potential

Traffic potential shows how much traffic or visitors we can get if we succeed in reaching the top position in search results.

However, what is interesting is that one article on a website does not only appear for one keyword, but can also appear on various similar keywords.

This means that with just one content, we have the potential to get traffic from several keywords at once, not just from the main keyword.

Cost Per Click (CPC)

If you are interested in paid advertising, CPC shows how much advertisers have to pay for each click on an ad targeting a specific keyword.

The higher the CPC value, the greater the commercial value of the keyword.

Example of Keyword Application in Content

To make it clearer, let's look at an example of keyword application in an article. For example, you want to write an article about "how to care for a pet cat".

The title of the article is "5 Ways to Care for a Pet Cat to Keep It Healthy"

In this article, you can insert several related keywords such as:

• How to care for a cat
• Cat health tips
• The best food for cats
• Cat vaccination schedule
• Cat fur care

Remember, don't force the use of keywords.

Keywords are one of the important elements in SEO, but their insertion must be done naturally so that the article remains comfortable to read.

Googlebot is now getting smarter in understanding context, so just focus on creating quality content that is useful for readers.

If you want to have a deeper understanding of the field of Digital Marketing, you should follow the Digital Marketing Fundamental program from prasmul-eli.

Click here to read more information!