Managing Strategic B2B Accounts

Over the past four decades, the relationship between seller and buyer companies has been shaped by the implementation of Key Account Management (KAM). However, many organizations still lack understanding and accuracy in applying this concept. This program provides a comprehensive understanding of managing key and strategic clients in a B2B context.

Managing Strategic B2B Accounts

Programs

Duration

2 days

Location

Offline

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Overview

This two-day program covers the fundamentals of B2B marketing, including differences between B2B and B2C, market mapping, segmentation, targeting, and managing customer value. Participants will also learn branding strategies, lead generation, and the importance of relationship marketing in developing long-term partnerships with strategic clients.

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