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Marketing Pricing Strategy
Pricing is an essential part of the marketing mix. A correct and appropriate pricing strategy greatly influences the sustainability of the product and the company. The tug-of-war between finance, marketing, sales, and production makes pricing a challenging task. Understanding the basic aspects and alternative pricing strategies is necessary for achieving optimal profit for the company.
Overview
This two-day program provides comprehensive insights into effective pricing strategies, including product cost analysis, customer value-based pricing, and market competition impact on pricing decisions. Participants will learn various pricing methods and analytical techniques to enhance business competitiveness.