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Strategic Brand Management
A brand serves as a guarantee to consumers for product or service quality, consistency, and reliability. A strong brand becomes the core identity of the company and a valuable asset that plays a critical role in business success. Therefore, organizations must understand and strategically manage their brands to build sustainable brand equity.
Overview
This two-day program explores the essence of branding and its distinction from products, the importance of building a strong brand, and strategies for market positioning. Participants will learn about brand elements, brand identity, customer loyalty, and brand extensions through interactive workshops.