Social Media Monitoring: Definition, Benefits, and Uses

What your brand's social media followers share is a potential for development and opportunity, and that's where social media monitoring comes in.

Every customer message and post related to your industry is an opportunity to grow by gathering information about customer needs.

Customer monitoring efforts carried out by a brand are an effort to gather information for a better business strategy.

What is social media monitoring and what is its use for your brand?

Check out the full explanation below, okay?

Definition of Social Media Monitoring

Quoted from Sprout Social, social monitoring is the process of collecting 'conversations' and messages from social media to be used as an information database.

The term social monitoring is always paired with social listening. Many consider both to have the same function and purpose.

Although both are forms of social media intelligence, social listening and social monitoring are different things.

Simply put, social monitoring is more specific with the target of finding out what customers are saying on social media, while social listening has a broader scope.

Social media monitoring allows you to react individually to what customers experience, such as complaints, submitting criticism, suggestions, and questions on social media.

Monitoring is an active process directly with customers or social media followers.

Social media monitoring will help your business solve customer problems by utilizing social media.

Influencer Marketing Hub says that social monitoring reviews various content on social media.

Starting from websites or sites, blogs, message boards, media sites, and others.

From this monitoring, you will find out how your brand is seen by many people, including its products, services offered, and who the brand's competitors are.

Benefits of Social Media Monitoring

In general, social media monitoring has the benefit of getting information about brand visibility online through what happens on social media.

The data obtained will be used afterwards to measure the impact of social media campaigns, as well as find out what trends are currently popular.

Not only that, social media monitoring can also help you identify new opportunities to interact with your audience.

That way it will be easier to improve a brand's service.

Well, below are some of the benefits that social media monitoring will provide:

Improve brand reputation

When you know what customers are talking about, of course you will be faster in responding to what they ask or request.

Increase customer interaction

By monitoring, there will be opportunities created for business. This will also form a loyal relationship between the brand and customers.

Have new insights for social media campaigns

When doing social media monitoring by utilizing keywords, you will see how customers respond to the latest campaigns that match what they need/talk about.

Will not miss the trend

Being in the circle of social media social monitoring will make your brand not miss the trend. The reason is, with social monitoring you can always know what your customers need.

Critical elements in research to develop social media

Social media monitoring is a good weapon or tool for forming a more effective digital marketing strategy. Knowing prospects and targets from the start can improve business through digital efforts.

Using Social Media Monitoring

To maximize social media monitoring results, Hootsuite explains the steps you must take, namely:

1. Choose Social Media Monitoring Tools

To conduct social monitoring, a brand can use social monitoring tools.

By using the right social monitoring tools, it will be easier for you to monitor and analyze conversations from your audience on social media.

2. Choose the Right Keywords

The next step to optimize social media monitoring is to choose the right keywords.

Next, you can choose terms that represent your brand's industry.

Usually, keyword selection is done by searching for your brand name, then the product name, the name of the brand founder, slogan, and brand hashtag.

This also applies to searching for information on competitors and the brand's industry.

3. Searching with Tools

After the keywords are selected, the next step is to search and monitor using the features in the tools.

Then, you can monitor more focused with more optimal results.

4. Check Social Media Regularly

Even though you are using social monitoring tools, don't forget to check social media regularly.

It is also a good idea to set reminders at certain times to check social media periodically and see the developments.

5. Evaluate and Make Adjustments

After conducting social media monitoring with certain keywords, make sure to check again whether the keywords are still relevant.

If they are no longer relevant, adjustments must be made with new keywords and change the parameters so that the results are as you expect.

By maximizing social media monitoring, it will be easier to organize a digital marketing strategy for your brand.

A good digital marketing strategy will help brand development more efficiently and effectively.

Not only by implementing social media monitoring, but also by studying the concept and implementation of digital marketing is also important.

One way is to take the Digital Marketing Fundamental class at the prasmul-eli!
With learning objectives that focus on digital marketing, this class will help you explore digital marketing according to the focus you want.