Business Trends in 2021 That Changed Since the Pandemic

Since the Covid-19 pandemic, people have started to live side by side with the pandemic. A condition that was never expected before. For some people, the pandemic may be a stumbling block for the previously spinning economy. Many businesses were forced to go out of business and not even a few people had to lose their jobs as a result of the company's efficiency.

However, for those who are creative and keen to see opportunities, it turns out that the pandemic has not succeeded in killing their enthusiasm and efforts. There are lots of new businesses that are even more stretched during this pandemic.

The use of technology is one of the keys to business success that survives and even grows during a pandemic. Activity restrictions during the pandemic have made people's lives more spent at home. Technology plays a role in facilitating various human activities to stay connected with other humans.

Business culture will always develop according to existing conditions and needs. Then, what business trends will develop in 2021? Here's an overview of Business Trends in 2021.

1. Work From Home (WFH) or Remote Working

In order to prevent the transmission of the Covid-19 virus, everyone must reduce the intensity of activities outside the home and avoid physical contact with other people. Starting from school, work, religious activities, sports, to entertainment, it turns out that they are starting to adapt and find new mechanisms without having to leave the house.

According to NoHQ, WFH refers to a work mechanism when companies provide flexibility for employees to complete work from home. This is done so that employees can take a short break from the fatigue of the office and work more focused. When doing WFH, you still have to follow the work schedule and make sure that you are easily contacted by colleagues.

Meanwhile, remote working provides an opportunity for you to work without having to come to the office. You can determine your own place and schedule for you to work. Remote working gives you more flexibility because you don't have to be tied to office rules and schedules. However, your ability to manage work so that it is completed on time and professionalism will be very much needed here.

2. Online shopping

According to Deloitte, the Covid-19 pandemic has given rise to the concept of a contactless economy which is characterized by long-distance economic activities using various platforms. A research conducted by Brain & Company and Facebook in 2020 stated that by 2025 the online shopping sector in Indonesia is predicted to grow 3.7 times to US$ 48.3 billion compared to 2017 which was US$ 13.1 billion. .

Seeing these numbers, it is not surprising that online-based businesses are booming today. If you are interested in starting a business, of course, preparations must be made carefully. Do research on what items are in demand and in accordance with the characteristics of the community so that you can focus on marketing the products that buyers are interested in.

Several other things that are no less important are determining the business mechanism. Good for producing goods yourself, collaborating with other parties, or even through the dropshipping system. Then, find ways to market your product as creatively as possible to attract customers, such as giving away giveaways. Keep evaluating so you can continue to improve the service.

3. Social media marketing

The presence of social media marketing is very important in running a business today. Apart from helping to analyze what things are of public interest, it can also help your business to establish good relationships with customers.

Take advantage of your social media presence as a way for you to get to know your customers better. Like, follow, and comment are three magic words to find out how customers respond to the product that is being marketed.

Not only that, social media can also be used to learn about competitors' strategies so that they continue to trigger innovation in presenting better quality products or services.

In order to stay afloat in the midst of new trends that are growing faster, prasmul eli provides Short Programs with various business marketing focuses. You can choose the Integrated Marketing Communication, Strategic Brand Management, and Customer Satisfaction & Relationship Program programs for developments that suit your business.