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In an era of increasingly fierce business competition, a company's success is determined not only by the quality of its products or services, but also by how its brand is managed.The Kantar BrandZ Global Top 100 report shows that companies with high brand strength are capable of creating significantly greater corporate value compared to competitors who lack a clear brand strategy.This underscores that a brand is not merely a logo or visual identity, but a strategic asset that influences customer

In a rapidly changing business landscape, an organization’s success is largely determined by the quality of its leadership.Have you ever considered that your team’s success today may not necessarily guarantee success tomorrow?This is where choosing a leadership training vendor that is not only reliable, but also relevant to today’s challenges becomes critically important.As a business owner, HR leader, or decision-maker, you naturally want to ensure that every leader in your organization is equi

Amid increasing pressure from regulators, investors, and consumers for more responsible business practices, the terms ESG and CSR are being mentioned more frequently.However, did you know that although they may seem similar, ESG and CSR actually differ in their approach, objectives, and impact on business performance?Many companies are still confused about the distinction between ESG and CSR, and even use the two interchangeably.In fact, a proper understanding can unlock greater strategic opport

In the modern business era, sustainability is no longer merely an option, but a strategic necessity. Investors, customers, regulators, and employees are now placing greater attention on a company’s social and environmental responsibility.This has positioned ESG (Environmental, Social, and Governance) as a new compass for navigating long-term growth.The question is, what do examples of ESG implementation in companies actually look like, and how can you begin?Many companies are still confused abou

Amid the accelerating wave of global transformation that increasingly demands sustainable business practices, companies can no longer focus solely on financial aspects.Today, investors, consumers, and regulators are paying closer attention to how companies treat environmental, social, and governance issues.This is why the concept of ESG (Environmental, Social, Governance) has evolved into a critical pillar of modern business strategy.However, despite ESG’s growing popularity, many organizations

Leadership training has undergone a major evolution as the world of work continues to transform, driven by technological disruption and the emergence of new generations such as Gen Z.Amid these changes, traditional top-down leadership styles are rapidly losing relevance.A survey by Gartner shows that organizations adopting a human-centric leadership approach—one based on empathy and flexibility—achieve 3.8 times higher employee performance and 3.2 times better retention rates compared to convent

In an increasingly competitive and transparent business environment, sustainability is no longer a complementary initiative. ESG (Environmental, Social, and Governance) has become a key driver of reputation, access to capital, and long-term competitive advantage.Deloitte (2024) notes that companies that strategically integrate ESG principles are 2.6 times more likely to maintain a competitive edge compared to their peers.However, how can ESG be measured in a concrete and meaningful way? Many com

In today’s modern business landscape, the term ESG Reporting is becoming increasingly common, and for good reason. Amid growing public pressure on environmental, social, and governance issues, companies are no longer expected to focus solely on generating profit. They are now required to demonstrate accountability and responsibility in how they operate.Yet, many business leaders are still asking the same questions: What exactly is ESG Reporting? Why is it so critical? And how should we begin?The

The ESG Framework is no longer just a buzzword in the modern business world — it has become a strategic compass for companies that want to remain relevant in the era of transparency and sustainability. According to PwC’s 2023 report, more than 76% of global investors consider sustainability performance (ESG) a key factor in their investment decisions. Meanwhile, Bloomberg Intelligence projects that global ESG-related assets will reach USD 53 trillion by 2025, representing over one

Poor business negotiation skills can impact a company's financial well-being. One result of poor negotiations is that neither party achieves a win-win solution, but rather a one-sided outcome. Good negotiation isn't just about winning a deal with the other party; it's also about maximizing your company's long-term profits and success. However, what happens if your team lacks the skills to negotiate effectively? The negative impact is financial. Companies can experience lost profits due to poo

Every business leader wants their business to continue to generate sustainable profits. However, market conditions can change, so businesses need to design a business strategy to stay relevant to current market conditions. A business strategy helps companies maintain their market leadership, identify new business opportunities, and even plan exit or pivot strategies if the current business model is no longer relevant to the market. Designing an effective business strategy can increase a co

What if the problem in your business isn't due to declining sales, but rather to poor financial management? Managing company finances is a crucial aspect that businesses must address if they want to avoid future losses. Financial management skills are not only essential for the finance department; it would be beneficial for every leader, from middle management, managers, and even the executive team, to have a solid foundation of financial management knowledge. Since the COVID-19 pan

The development of artificial intelligence has rendered many business models irrelevant. Innovation has become a non-negotiable requirement for companies. To innovate, companies need to implement business planning that is relevant to market conditions. A business plan, or business development plan, that is not relevant to market conditions will expose your business to risks that can cripple performance, hinder growth, and ultimately lead to failure. In a 2006 survey by The McKinsey-Quar

Today, every strategic, operational, and tactical decision has a significant financial impact. However, many managers from marketing, operations, technology, and even human capital backgrounds still lack confidence when dealing with financial reports or budget discussions. In an increasingly complex and dynamic business environment, non-financial managers are faced with challenges that are no longer limited to their functional scope. According to a 2021 Harvard Business Review article, a l

The role of business analysis (BA) has become crucial in helping leaders understand the overall business landscape, map risks, and make decisions with high precision. Especially amidst economic turmoil and market uncertainty, non-data-driven business decisions are now a high-stakes gamble. According to a 2023 Harvard Business Review article, 82% of small and medium-sized business failures are caused by poor cash flow management, not a lack of ideas, products, or opportunities. Meanwhile, 2

The supply chain has evolved into a strategic component that determines competitiveness, profitability, and business continuity. In an increasingly complex and rapidly changing business landscape, supply chain effectiveness is no longer simply an operational matter. A 2020 McKinsey study showed that companies with integrated supply chains were able to increase profit margins by up to 7%. Meanwhile, a 2021 Harvard Business Review article revealed that 79% of companies that had digitized

In an increasingly competitive and dynamic business world, success is not solely determined by product strength, marketing strategy, or technological innovation. One key determining factor that is often overlooked is strategic and integrated financial management. According to a 2023 Harvard Business Review article, as many as 82% of small to medium-sized business failures are caused by poor cash flow management. This is not just data, but a reflection of a systemic crisis in how companies

Team leadership skills are no longer just additional skills, but rather a key foundation for building highly competitive organizations in increasingly complex and stressful businesses. The Harvard Business Review confirms that leaders who create psychological safety can improve team performance by up to 27%. McKinsey research confirms that supportively led teams have 39% higher engagement rates, while a 2022 Gallup report states that 70% of employee engagement is determined by the direct m

Employee performance at work will impact company performance. To master certain skills that support company performance, sometimes skills certification is required, which can now be obtained through certified online training. Companies that focus on improving employee skills will reap the rewards of their performance. This was confirmed by a 2024 McKinsey survey. The McKinsey survey results stated that companies that focus on organizational health and employee performance are 4.2 times mor

According to McKinsey research in 2021, 69% of organizations reported an increase in training activities during the pandemic compared to the crisis. The training conducted was online, given the current situation. Will companies still need online training after the pandemic? In fact, it is. Online training offers companies time benefits; employees can still participate in training while still attending work. It's also more cost-effective than face-to-face training. Online training al

"Why was he promoted and not me, even though I'm more diligent than him?" This classic question can disrupt productivity if the talent development process is still rife with subjectivity and bias. To minimize such accusations, companies need to invest in objective and structured assessment center programs. By focusing on developing talent based on valid evaluations, employees feel treated fairly, reducing the risk of damaging team morale if talent development isn't based on

In today's competitive and dynamic business world, a company's success is no longer solely determined by corporate strategy or technological sophistication. One crucial factor that is often overlooked is personal leadership, also known as self-leadership. Amidst high work pressure and rapid change, an individual's ability to manage themselves is the foundation for team performance and overall organizational success. As a C-Level or Manager, you are undoubtedly aware that strong

In a constantly evolving and uncertain business ecosystem, strategic decisions can no longer rely solely on intuition. Data and analytics are now the primary foundation for designing a winning strategy. It's no surprise that 90% of Fortune 500 companies have adopted competitive intelligence (CI) as a key pillar in building their competitive advantage. In fact, 73% of global companies allocate up to 20% of their technology budgets to research and analytics, demonstrating that a deep und

Changes in market conditions can cause problems for businesses. Business problems can be diverse, and no company is problem-free. Therefore, it is crucial for company leaders to have a strong problem-solving strategy. Solving a business problem involves more than just looking at the surface. In fact, surface problems are often the result of root causes that have not been addressed for a long time. What is a strong problem-solving strategy that can produce progressive solutions for a busine

Selecting the right training for managers and employees will have a positive impact on the company. To ensure that the training selected is effective and on target, a training needs analysis process is necessary. Every company has a different training needs analysis process. The larger the company, the more streamlined the training needs analysis process. However, a 1991 study in the Journal of Personal Selling and Sales Management found that most organizations tend to rely more on top man

The growing popularity of social media and socio-commerce has led consumers to prefer brands with high credibility and visibility. A company's brand with high online visibility can optimize its marketing communications strategy. The role of marketing communications is crucial for companies because it helps them adapt to market changes and consumer behavior. When change occurs rapidly, an appropriate marketing communications strategy can accelerate product innovation, promotional change

A manager in a company has a significant responsibility for their team's performance. Therefore, managers are recommended to participate in the best leadership training, either in Jakarta or online, depending on their company's position. However, leadership training should not only teach theory and the usual approaches. A manager needs leadership training with a different approach, such as neuroscience. Neuroscience is the study of how the human brain works. Leadership training tha

Digitalization has driven supply chain management processes to adopt digital technology. In fact, a 2022 study by Delloite found that although 76% of companies have invested in AI-based digital solutions, only 25% of supply chain professionals feel adequately trained in digital technology. The Delloite study is supported by McKinsey's annual survey of supply chain leaders conducted in 2020. The survey found that 90% of respondents said they lacked sufficient talent to achieve their compan

Marketing teams in this era of disruption are pushed to achieve significant results with limited resources. With limited budgets and staff, their presence is expected to contribute to the company's business growth. With such rapid market changes, marketing teams can no longer simply conduct business as usual (BAU). They need to have adaptive goals in this modern marketing era and also improve their ability to collaborate across divisions. Findings from a study conducted by McKinsey ind

Digitalization is increasingly becoming a necessity, making brand visibility across all online channels a necessity. It is now the marketing division's responsibility to increase the company's brand visibility. Marketing activities can no longer be monotonous and repetitive. Various marketing initiatives need to be adaptive to changing consumer behavior. Initiatives that can be taken to continuously adapt to market changes include conducting A/B testing and providing learning facil

Supply chain management has become the backbone of company operations. However, in this era of disruption, supply chain management faces various challenges that push companies to adapt, one of which is by conducting supply chain management training. The Wall Street Journal reports that geopolitical tensions, labor disruptions, and natural disasters continue to put pressure on global supply chains, pushing companies to adopt risk management strategies and new technologies to gain a competitive

The challenges companies face in the era of disruption encourage them to continuously prepare learning processes for their employees. One way to do this is by designing learning processes using a training needs analysis (TNA). Businesses now face multidimensional challenges such as the challenge of human resources across generations with varying characteristics, constantly changing regulations, volatile market conditions, technological disruption, and other challenges. The shift to a digit

Self-assessment is no longer foreign to companies, self-assessment is an assessment method to measure a person's ability based on certain indicators. Based on research from McKinsey in the McKinsey Center for CEO Excellence, the CEO's influence contributes 45% in terms of improving company performance. Seeing how important the role of the CEO is in the company, the CEO should also conduct a self-assessment and improve his/her skills. Why does the CEO need to conduct a self-assessme

ESG (Environmental Social, and Governance) has become quite popular in corporate operations since 2005, surpassing the popularity of the term CSR (corporate social responsibility). Many businesses and companies implement ESG in the implementation of their business practices and as part of the company's goals. This is evident from the Sustainability reporting in focus from the G&A Institute in 2021 which stated that more than 90% of companies listed on the S&P 500 (Standard &amp

Project management skills are now a strategic need for companies that want to improve the effectiveness of project implementation and business competitiveness. Thus, the need for project management training is increasing. In an era marked by high uncertainty and complexity, businesses that master project management will be able to deliver relevant products to consumers faster. Due to the urgency of project management skills, companies are competing to include their employees in project man

Learning financial analysis is an absolute necessity in the era of fast-paced and data-driven business. Based on McKinsey research, companies that actively develop financial analysis capabilities across various organizational lines are able to increase the effectiveness of strategic decision-making by up to 30%. In Indonesia itself, a number of large companies such as those in the FMCG and technology sectors that have managed to survive and even grow amidst the 2020–2021 global crisi

In an era of increasingly tight business competition, investment in employee certification programs is a strategic key to improving the quality of human resources and company competitiveness. According to the LinkedIn Workplace Learning Report 2024, 76% of large organizations prioritize certified employees for job promotions. In addition, employees who have professional certification are twice as likely to fill strategic roles in the organization. The Society for Human Resource Manageme

In the era of digitalization and unpredictable changes in consumer behavior, every marketing manager needs to master the important pillars of marketing management as a strategic competency. The role of marketing managers has evolved, from simply managing promotional campaigns to becoming the main architect of customer-based business strategies. This is increasingly relevant when the 2023 McKinsey report shows that companies that use a data-driven marketing approach can increase ROI by up t

In an increasingly competitive and dynamic business world, strategic brand management is the key to building a brand that is not only known, but also trusted and loved by customers. This approach positions the brand as a strategic business asset that must be managed holistically to align with company goals, customer experience, and long-term value. According to Keller's Brand Equity Model, a strong brand is able to create emotional resonance and high customer loyalty, two elements that

To bridge the skill gap, companies invest heavily in employee training and development. Therefore, it is important to find the best job training institution for their employees. There is a fact from the LinkedIn Learning Report which states that 70% of employees who participated in training said that their sense of connection with the company increased. In addition to increasing the sense of connection with the company, 80% of employees also admitted that after participating in training, t

Business competition is getting tighter, changes are increasingly unpredictable. To deal with uncertain changes, companies often use consulting services to create future business strategies. In America, every year consulting services companies earn more than $ 2 billion for the consulting services they offer to companies. The revenue data from consulting services companies shows that there is still a high demand for consulting services for companies. The question is when is the right ti

The task of an HR (Human Resources) does not stop when the candidate search process is complete, HR has an important role in the company's operations. For that, it is necessary to always develop its competence, one of which is through human resources (HR) training. Research from McKinsey shows that organizations or companies that facilitate positive work experiences are 1.3 times more likely to report better organizational performance. In addition to building a positive work experience

Every transformation that occurs in a company will touch every aspect starting from human resources, processes, strategies, structures, and technology. The role of HR becomes a strategic role because it is related to human resources, so it is necessary to continue upskilling and reskilling by following HR (Human Resources) training. In the transformation process, HR has an important role to drive various initiatives in the company. For example, mapping human resource needs based on company va

Supply chain is the journey of raw materials, resources, components, and goods before they are assembled into a product and sold to consumers. If the supply chain journey is disrupted, it will also affect the product sales process. For example, when there is inflation in one of the raw materials, it will have an impact on the increase in the selling price of a product. Like the trade tariff war imposed by the United States against China, it will increase the prices of goods in America. Bec

In the 21st century, data has become a new currency that is an important and very valuable asset for businesses. However, only companies that do data analysis correctly can feel the valuable benefits of data. The benefits of data in business can be the basis for making decisions that are not just based on assumptions. With data, decisions taken will be more measurable. The existence of data is also an important lesson for businesses, for example when conducting a marketing campaign, there

Assessment is an integral part of an effective and impactful human resource development strategy for a company. Based on a report from McKinsey in 2015, there was a survey of global executives on capability building, the report showed that companies that are effective in capability building rely on more objective assessments of their team's core skills. With assessment, companies can identify skills gaps in the company. These skills gaps can be the basis for determining what training o

  Agile culture adalah budaya kerja organisasi yang akhir-akhir ini relevan dengan perubahan lanskap bisnis yang tidak terprediksi.  Agile culture menekankan pada budaya kerja organisasi yang gesit dan mudah beradaptasi dengan perubahan pasar.  Riset dari McKinsey menunjukkan bahwa organisasi yang mengadopsi budaya kerja yang agile lebih cepat merespon krisis, sedangkan organisasi yang tidak mengadopsi budaya kerja agile kemungkinan besar akan kehilangan manfaat dari kece

The era of disruption encourages companies to produce adaptive leaders. Adaptive leaders are leaders who continue to learn. For this reason, leadership training is important. This time we will explain the goals and benefits of leadership training for companies. According to a survey conducted by McKinsey Quartely, 90% of survey respondents stated that capability building is one of the top priorities for their organization. This means that many companies realize that in order to remain comp

The 21st century has brought its own challenges and difficulties. To face the increasingly unpredictable challenges of the 21st century, leadership training is needed that can improve the abilities of company leaders. Ten years ago, observations from McKinsey stated that a leader only focused on four or five critical issues at a time. Today, critical issues can come twice as much or more at one time. These critical issues are challenges that come unexpectedly. These challenges include COVI

As many as 80 percent of global executives believe that making project management a core competency can help companies stay competitive during a recession, as reported by the Economist Intelligence Unit. From this fact, project management training is now increasingly in demand by companies. Project management competency is increasingly needed, especially when businesses face a crisis or recession. Businesses that have implemented project management well can reduce business risks and spending

Post COVID-19, the world continues to change. Competition between companies is getting tighter. Businesses that are smart in increasing their visibility will be the ones that will be known by consumers. Therefore, many companies continue to carry out digital marketing activities to be able to adapt during the crisis. Moreover, if we look at the political issues that continue to develop both in Indonesia and globally, it also affects the business climate. Uncertain political conditions make co

Innovation in a business is absolutely necessary. With innovation, a business will continue to be relevant when changes continue to occur. To continue to drive innovation in a business, you can use Design Thinking. What is Design Thinking and what is its role in innovation? Let's dissect the definition of design thinking and how to implement it in a business. Initially, Design Thinking was only popular among designers. However, it turns out that Design Thinking can be applied in various f

Market changes are increasingly unpredictable, businesses need to adapt. The law of the jungle applies, those who can adapt will survive. Those who can survive are inseparable from the role of strategic leadership in their business operations. Strategic leadership plays an important role in navigating an increasingly dynamic market. Every leader, whether at the managerial or top executive level, needs to implement it. Strategic leadership helps leaders direct their organizations towards a big

When a company grows and more teams with different interests and goals collaborate, they need a single system or best practice so that projects can run smoothly. The Project Management Office (PMO) is a part of the company that can act as a mediator and ensure that collaboration between teams runs smoothly. The PMO is tasked with increasing the efficiency and effectiveness of projects through the systems and best practices they have developed. Both of these will later become a guide and refer

Endorsement is one of the increasingly popular marketing strategies in the digital era. This is the result of changes in consumer behavior that increasingly rely on third-party recommendations in determining product or service choices. Endorsement is a very effective marketing tool because it is able to bridge brands with a wider audience, especially through social media. Not just promoting, endorsement also plays a big role in building a positive brand image, creating trust, and influencing

Bundling is one of the most widely used business strategies today. The bundling strategy takes advantage of consumer buying psychology, which tends to choose offers with added value, thus creating a more attractive shopping experience. Bundling is not just about offering a cheaper price for a product package, but also about creating a combination that meets customer needs. This article will explore in depth the concept of bundling and the strategic benefits it can bring to a business. A

Advertising is one of the important elements in marketing strategies used by various types of businesses. The goal is to introduce their products or services to the wider community. Nowadays, advertising is not only about placing ads on television or social media. More than that, advertising involves choosing the right message, media, and strategy to achieve business goals. In this article, we will discuss the definition of advertising, its main functions, its various types, and its benefi

Public relations is a very important communication strategy for every organization, be it a company, government agency, or non-profit organization. In today's digital era, where information can spread quickly, the role of public relations is increasingly crucial. PR or public relations helps organizations build an image, communicate with the public, and respond to issues that may affect the organization's reputation. This article will discuss the definition of public relations, its

There are various strategies for developing a business, one of which is a referral code. However, what exactly is a referral code? For business people, of course, they will always look for ways to increase their reach without having to spend a lot of money on conventional marketing. Apparently, one practical and efficient solution that is increasingly popular is the use of referral codes. In this digital era, an effective marketing strategy is very important so that businesses can stand ou

Asset management is the backbone of an organization's operations and sustainability. Not just physical goods, asset management is a comprehensive strategic approach to optimizing all resources owned by a company. The focus can be on all physical assets to intangible assets. The main goal of asset management is to maximize the value and utility of assets, and minimize risks and other unexpected costs. In other words, asset management is about managing assets efficiently and effectively

Cost-based pricing is one of the pricing strategies widely used by companies. In this strategy, the selling price of a product or service is determined based on the total production costs incurred, then added to the percentage of profit desired by the company. Cost-based pricing has become popular in various industries because it provides certainty for companies that the selling price can cover all costs incurred and provide a profit margin. This method is very effective for companies t

Negotiation skills are invaluable skills in many aspects of life, both professionally and personally. Have you ever had difficulty negotiating? Maybe because you were nervous, had difficulty expressing your opinion, or were unsure of what to say. Don't worry, because negotiation skills can be learned and improved. In this article, we will discuss negotiation skills in depth, from basic techniques to strategies that can help you achieve the desired results Negotiation Skill Defini

Consumer markets play a vital role in understanding what buyers are really looking for and need. If you have ever wondered why some products sell well while others are difficult to find, the answer lies in how we understand the consumer market. In the business world, understanding consumer behavior and preferences is very important in order to create the right strategy to attract their interest. This article will discuss in depth how the consumer market works, the types of purchases in

Have you ever felt the need for someone to listen to your complaints and seek validation for what you feel? Or maybe you are looking for a solution to a problem you are facing? Counseling might be the answer. Counseling is a place where you can talk freely about anything that is bothering you without feeling judged. To find out more about this one and what its function is, you should read the explanation below first! Definition of Counseling You Need to Know Counseling is a proces

Accounting is a very important foundation in managing a healthy and sustainable business. That is why there are many benefits of accounting for businesses that you should understand. With a good recording system, you can clearly see the financial condition of the business, including income, expenses, and profitability. In this article, we will discuss more about the benefits of accounting for businesses that you should know. What is Accounting? Accounting is not just a simple calcula

Have you ever wondered what makes some companies immediately remembered when we hear their names? Or, why do some businesses seem more trustworthy than others? All of this is closely related to a concept called corporate branding. You need to know that in business competition, having a prominent branding can be a major differentiator. With strong corporate branding, companies can differentiate themselves from competitors and leave a deep impression on customers' minds. However, what

Have you ever dreamed of having your own business but still hesitant to start? Actually, this is normal. Starting a business is not a small decision, and requires a lot of consideration. Therefore, to help you be more confident, let's discuss business opportunity analysis. With the right analysis, the level of business success will certainly be higher and have the opportunity to become a leader in the industry. In addition, of course, you will also be more prepared to face all possibil

Infographics are the most powerful way to convey ideas in visual form. Various types of infographics are used in design and marketing to present information in an interesting and easy-to-understand way. Infographics will make your content easier to read and understand, compared to just writing. Those of you who often give presentations can also take advantage of infographics. This is because infographics can be used to convey important information, present data in an interesting way, or si

Computational thinking is one way of thinking used to solve problems. However, before solving a problem, you must be able to deeply understand the basics of the problem and the best way to solve it. The process of understanding is part of computational thinking. Maybe you are thinking, is this way of thinking needed in everyday life? The answer is it is needed. Because, computational thinking combines two other ways of thinking, namely analytical thinking and critical thinking. The foll

Empowering leadership is a leadership style that supports and develops everyone in the company. Leaders must be able to convey the company's vision, improve their team's skills, and ensure that everyone's opinions are equally important. Empowering leadership is not just a philosophy or leadership style, but a skill that must be learned and developed continuously. A leader may be able to convey the company's vision, but not know how to support the development of the people in h

Business will not grow and profit without new consumers. Therefore, customer acquisition is one strategy to ensure that your business can attract new consumers and its development is stable. Customer acquisition is a science that will help you understand how people find a brand or product and why they want to buy or use it. By knowing this science, you can build an optimal customer journey and increase revenue. Through this article, we will guide you to understand more about customer ac

Currently, digital products are a lucrative business entity. Many new entrepreneurs have emerged thanks to the presence of digital products and the availability of platforms to sell or market them. A digital product business can be started while you are still working in an office. This is because this business can be your additional income or passive income. If you are one of those who are interested in building an online product business, then find out the complete information below. D

What do you think and feel about brands like Apple, Adidas, GoPay? Do you immediately think of innovation, trendy, and financial solutions? Well, those feelings are formed in your mind and many people thanks to an effective brand development strategy. Brand development is known as a way to transform products and brands that were previously ordinary into having distinctive characteristics and are always remembered by many people, especially loyal consumers. Interested in learning more about

To ensure that your digital marketing strategy is successful and generates conversions and sales, the first step you must understand is the audience. The audience is the main target in every promotional strategy you create and they are the ones you want to turn into consumers or buyers. In digital marketing, audience data represents the number of people who are affiliated and interested in your product or brand. Therefore, in this article, understand more about the audience. Starting from

Learning SEO (Search Engine Optimization) is a crucial step for anyone who wants to increase the visibility of their website in search engines. SEO focuses on how to improve a website's ranking so that it is easier for internet users to find it, especially through organic search results. Although it looks complicated, learning SEO can be done by anyone, as long as they have the will to learn and practice. However, many beginners often get caught up in several mistakes that can actually be

Regression analysis is a statistical method used to interpret the relationship between two or more variables. This method is very important in various fields, from business, economics, to social sciences and health. Through this analysis, we can predict the value of a variable based on the value of another variable, identify patterns, and measure the influence between variables. This article will discuss the definition of regression analysis, the benefits and functions it offers, and examp

Mind mapping is one of the thinking aids that is often used in education and professional world. The general goal is for everyone to be more focused in carrying out work and more focused thinking. So what exactly is meant by mind mapping? Can it really be useful to support complex work? Read this article to find out the definition, benefits, and how to do mind mapping. Definition of Mind Mapping Mind mapping is a way to capture the thought process in your head. Mind mapping helps you th

Consumer behavior is the study of how individuals, groups, or organizations make decisions to buy, use, or dispose of goods and services. In the world of business and marketing, understanding consumer behavior is essential to designing effective strategies to meet the needs and wants of the target market. To understand the definition, influencing factors, benefits, types, models, and examples, see the article below. Definition of Consumer Behavior In general, consumer behavior includ

Terms of Reference (ToR) are an important element in project planning. In addition, this one thing also serves as a reference for all parties involved to understand the objectives, responsibilities, and expected results. With clear and comprehensive documents, the potential for misunderstanding can be minimized, so that the project can run smoothly and according to target. So, what exactly is meant by Terms of Reference, what are the components in it, and how to compile it effectively? All

Campaign marketing is one of the important elements in business activities. Because, in an increasingly competitive world, companies need to use various methods to attract consumers' attention and stay relevant to the market. Campaign marketing allows companies to convey specific messages to target audiences through various channels and platforms. This article will review in depth the definition of campaign marketing, the goals to be achieved, its importance for business development, a

A company profile is important information that is not only used to introduce a company, but also to build a professional image and attract potential clients or business partners. Through a company profile, you can tell what your business is like, what it does, and where your company wants to go. In this article, we will discuss in full starting from the definition of a company profile, its function, to the important components that must be in it. Not only that, you will also find pract

Hybrid work is a work model that combines working from home and in the office. With this system, employees have the flexibility to choose where and when they work. This work model is increasingly popular in the modern era because it offers many benefits for employees and companies. However, behind these benefits, of course there are challenges that need to be faced to ensure this system runs well. What is Hybrid Work? Hybrid work is a work system that combines working in the offic

In the digital era like today, geotagging has become one of the most important marketing tools for businesses. Geotagging not only helps consumers find businesses more easily, but also opens up new opportunities in digital marketing strategies. An example of the use of this technology is when posting content on social media and tagging the location of the place. In addition, when searching for the nearest restaurant in a search engine, various recommendations for places to eat will be disp

The retail industry is said to have stable growth so that businesses in this field are still the choice of many people. However, what are the characteristics of a retail business and how does it work? Well, to understand more about the world of retail, let's explore the concept in more depth in this article. What is Retail? Retail is the activity of selling products or services directly to consumers for personal needs. Quoting from Shopify, a transaction is categorized as retail

Keywords are terms that often appear in the world of SEO and digital marketing, but do you really know how important this one is? Keywords are often used by internet users when searching for information on search engines. However, have you ever felt confused when you heard the term "keyword" in the world of digital marketing? Don't worry, this article will help you understand keywords more easily. Starting from the definition to how to choose the right keywords for a digital

One way that can help entrepreneurs and business people in designing the right business strategy is the Business Model Canvas (BMC). This method has become popular among business people because of its ease in visualizing the overall business model. Let's discuss more about what the Business Model Canvas is as well as its goals, components, and advantages and disadvantages! Definition of Business Model Canvas The Business Model Canvas (BMC) is a visual framework used to help under

When you launch a new product, then a week later there are consumers who create content related to how to use and the benefits of your product on social media. This is a form of User Generated Content or UGC. User generated content can be said to be a way for users of a product to show how to use it, its impact, and its benefits in their lives. UGC is not just about creating content, but its impact on the brand and the user itself. Businesses that prioritize UGC can have an impact that is

If you want to be a leader who is able to make good and effective decisions, the answer is to develop self-awareness. Self-awareness is not only about influencing others, but also awareness of one's own abilities and limitations. This skill can help you become someone who is trusted in the workplace and by those around you. Therefore, it is important to develop this ability. Learn more about the types, characteristics, and how to build self-awareness below. Understanding Self-Awa

Storyboards are one way for businesses to get to know their consumers or users and find ways to improve their experience. The experience in question can be the buying and selling transaction process, use of applications and products, to services after purchasing a product. Storyboards can provide values ​​that businesses were previously unaware of regarding their consumers or users. Of course, with the aim of maximizing revenue and increasing customer satisfaction. Learn more about sto

Complaints are a form of customer concern for your product. When purchasing goods or services, customers definitely have expectations that must be met. One example of a customer complaint is about the quality of the product that is not commensurate with the price. So, how do you respond and overcome it? Summarizing HelpScout and Squareup, see 12 examples of customer complaints, how to respond, and overcome them below. 10 Examples of Customer Complaints Products that are damaged befor

Nowadays, many products and brands are competing to get consumers' attention. To be able to win the hearts of consumers, there must be a brand value that makes the product considered worthy of buying and using. If you look at the various big brands on the market, they don't just sell their products. However, they shape the product image according to the target market and current trends. The values ​​they have built are embedded in the market and the minds of their buyers. That

When you sell stocks or personal items for a higher price than when you first bought them, the profit is a capital gain. The stocks and personal items you own now are assets for future capital gains. However, not all items, especially those used for personal interests, can generate profits. Therefore, you may need to start considering carefully before buying new items. Here is a complete explanation of capital gains, from the types, differences with dividends, to tax regulations. Defini

Customer value is one of the important values ​​in determining the success of a business and its products. To measure or improve it, there must be a special and specific strategy. Customer value in your products and services will affect consumer loyalty to the brand. Therefore, learn more about customer value, starting from the meaning, determining factors, how to measure, to developing it in the following article. Understanding Customer Value Customer value is the consumer's

High customer satisfaction is one of the signs of a successful business and loyal consumers to a brand or product. To know how to increase customer satisfaction, you must first understand the definition, various determining factors, to the benefits and impacts on the business. Read more in the following article. Definition of Customer Satisfaction Customer satisfaction is a measure or benchmark of how satisfying your business's products, services, and product services are in the

Lead generation is one of the important processes in marketing that aims to attract the attention of potential customers. If you are curious about how large companies continue to get new customers and increase sales consistently, apparently the answer is lead generation. This article will discuss in depth what lead generation is, its benefits for business, the processes involved, and some examples of its application. Definition of Lead Generation Lead generation is a marketing proces

Procurement is an important process in business that involves purchasing goods and services. It is not just about buying, but also managing how the goods or services are obtained and used. In this article, we will discuss procurement, the basic principles to follow, the steps in the process, and the important components involved. The goal is to help you understand how procurement plays a role in supporting the success and efficiency of a company. What is Procurement? According to Inv

Creative thinking is the ability to consider something in a new or unique way. Creative thinking can be used in discussions, when making decisions, and giving opinions. Creative thinking also means bringing a new, fresh, and unique perspective to a business. In running a business or team, you must ensure that each individual can bring a new and unique perspective. The goal is of course to run a business effectively. Learn more about creative thinking starting from the benefits, examples of

Customer satisfaction indicators describe how satisfied consumers are during the process of interacting, purchasing, and using a business product. These indicators reflect consumer expectations that are met after using a product or service. To increase consumer retention and increase loyalty, businesses must pay attention to and prioritize customer satisfaction indicators. Then, how do you measure customer satisfaction levels? Understand more about why customer satisfaction indicators are

Co branding is one strategy to reach new consumers and expand the sales market. Businesses can collaborate with other brands, whether related or not, to form new products. The goal is to attract attention from each brand's consumer group and introduce products that are sold in limited quantities. However, in some cases, famous co branding products will be maintained by the brand. Want to start co branding for your business? Find out the various considerations, advantages, disadvantages

Cash flow is a term often used in the world of finance and business. This term refers to the flow of money in and out of a company Behind the financial success of a company, there is a continuous flow of money coming in from sales, and going out to finance operations. However, not all business owners realize how important it is to manage cash flow properly. Without proper supervision, a seemingly stable cash flow can turn into a financial disaster in a short time. This article is designed

Copywriting is one of the most powerful tools that can be used in the competitive world of marketing. The reason is because copywriting is the art of writing persuasive texts that are used in various media to promote a particular product, service, or idea. In the business world, copywriting plays an important role in attracting the attention of the audience. The text created by a copywriter has one main goal: to encourage the reader to do something—be it buying, signing up, or clicki

Learning agility is a concept needed to stay relevant in a dynamic or ever-changing world. In a world that is constantly evolving and changing rapidly, the ability to adapt and learn from every experience is becoming increasingly important. More than just the ability to absorb new information, learning agility is the art and science of learning quickly and effectively. For those who want to succeed in the modern era, understanding and developing this ability is not an option, but an urgent

The waterfall model is one of the methodologies developed in the creation of applications or software that is popular because of its effectiveness. This model offers a clear structure and allows the development team to move through linear and well-defined stages. Although there are currently many new methods that are more flexible, the waterfall model remains relevant. Especially in situations where stability and predictability are top priorities. This article will explain the waterfall mo

Business development is one of the key aspects that drives a company's success. In a dynamic business world, a company's success is not only determined by its products, but also its ability to adapt to market changes. This is the central role of business development. Business development is a discipline that combines strategy, innovation, and analysis to create sustainable growth opportunities. It's not just about increasing sales, it's also about building a strong foundati

In the midst of tight business competition, marketers continue to look for methods that can increase the effectiveness of their campaigns. One strategy in digital marketing that is increasingly popular and proven to be effective is remarketing. This article will discuss the concept of remarketing in depth. We will explain why this strategy is so beneficial and how you can optimize it to achieve the best results. In addition, we will also discuss the differences between remarketing and reta

Marketing mix is ​​one of the fundamental concepts in the world of marketing that is important for business people and marketers to understand. This concept has evolved over the years and remains relevant today. This article will discuss in depth what marketing mix is, its purpose, benefits, and concepts related to it. Definition of Marketing Mix Marketing mix is ​​a basic concept in marketing that refers to the combination of elements used by companies to promote and sell their

A project timeline is a very important visual tool to ensure the smooth running and success of a project. Therefore, a good example of a project timeline can help the team understand the workflow, deadlines, and stages in the project. To help you understand it, this article will discuss how to create an effective project timeline along with examples in full. What is a Project Timeline? A project timeline is a visual representation of the schedule and sequence of tasks in a project. R

Affiliate marketing is a business model that is increasingly popular in today's digital era. For those of you who are interested in entering the world of online marketing, it is important to understand the basic concepts and how it works before starting to try it. This article will discuss comprehensively what affiliate marketing is, its types, the benefits offered, and the steps to get started. Definition of Affiliate Marketing Affiliate marketing is a marketing strategy where some

HR Manager is an important position in a company that is responsible for managing human resources. This role is becoming increasingly important as the complexity of the modern workplace increases. Let's explore more about what an HR Manager is, its important role, the skills needed, and how you can start a career in this field! What is an HR Manager? A Human Resources Manager or HR Manager is a professional who is responsible for managing human resources in an organization. This rol

In business, you don't just use feelings and logic in making decisions. Data driven decision making is needed. In making decisions, you must know the risks and data related to the audience or consumer. The goal is to avoid misinterpretation of consumer needs or expectations of your product. Therefore, learn about data driven decision making from various benefits, the process of doing it, to examples of its application. What is Data Driven Decision Making? Data driven decision mak

Increasingly critical consumers make it impossible for businesses to use old promotional strategies such as television advertisements or billboards. Consumers need something unique to attract attention. Therefore, brand activation is one of the right strategies to reach consumers. In a brand activation strategy, businesses must bring their products closer to consumers through relevance, so that the brand can become part of the needs and even the lives of consumers. So, what are the basic p

prasmul-eli has collaborated with the Center for Creative Leadership (CCL) in supporting the “Elevate the System” initiative by assisting in the distribution of the survey and data collection across Indonesia. This partnership underscores CCL’s commitment to advancing leadership development and systemic change in the country, particularly in promoting gender equality in leadership roles. “Elevate the System” is a global initiative led by CCL that seeks to elimina

As your business grows, the needs and expectations of consumers will certainly continue to change. Therefore, as a business owner, you must understand the right customer success strategy. Customer success is important to ensure that your business products or services can meet the needs and solve consumer problems comprehensively. In other words, this strategy has a direct impact on customer satisfaction. To help you develop your business and customer satisfaction, here is a complete explan

Pay per click (PPC) is one of the marketing strategies to promote your business. This strategy can generate traffic or visits to the website until sales occur. PPC involves ads or online advertisements about your business that are displayed on search engines (for example Google) and social media (for example Facebook). Pay per click is also known as an effective online marketing method and requires low costs. Interested in trying PPC, but don't know how to do it? Understand more about

When you come home from work, the condition of your house or boarding room is messy, surely the fatigue you feel increases. Well, to be able to overcome these feelings, one step is self-management. Self-management is a step to understand yourself in depth and how to properly solve problems or interests. This requires emotional intelligence, self-control, and channeling emotions. It is indeed not easy, but self-management can be trained and provides new abilities for everyday and profession

User experience (UX) is often the determinant of the success of a digital product. A bad user experience can make it difficult for you to find the information you need, or even feel confused by an overly complicated display. That's why this one thing is very important in today's digital world and can help brands achieve success. So, how exactly is the process of creating a good user experience? Check out the summary in this article! Definition of User Experience (UX) User

One of the innovations that has changed the way companies manage human resources is by using HRIS or Human Resource Information System. This system is not only beneficial for companies, but also provides various benefits for employees. So, what is HRIS and why is this system called one of the most important innovations in the world of HR? In this article, let's learn together what HRIS is and how this system can make your daily work life easier in the HR field! Definition of HRIS

One of the best ways to understand a company's growth and financial health is through the statement of changes in equity. This financial document, although often overlooked, is actually very important to a business. In this article, let's explore together why this report is so important and how it can provide valuable information to stakeholders! Definition of Statement of Changes in Equity A statement of changes in equity (equity) is a financial report that records changes t

Customer engagement is a key to the success of a business. It's not just about selling products or services, companies will also be successful when they know how to build meaningful relationships with each customer. In this article, we will discuss various strategies and the importance of strategies for building good relationships with customers and building a strong reputation for every company! Definition of Customer Engagement Customer engagement is how companies interact with

Evergreen content is a type of content that remains relevant and useful to readers for a long period of time. Unlike content that follows trends or certain events, evergreen content presents information that is always useful even though it was published years ago. Want to know more about how to create evergreen content that is effective and useful for your business? Check out the explanation in this article! Definition of Evergreen Content In the world of digital marketing, content i

Divergent thinking is the key to unlocking the potential for innovation in today's teams and organizations. Because in an increasingly dynamic and competitive workplace, the ability to think creatively and innovatively is becoming increasingly important. By adopting this approach, companies can overcome stagnation and solve problems more effectively. In addition, companies also become more adaptive to rapid changes in the business environment. This article will discuss the definition o

Lead time management is a must to realize more efficient company operations. Every detail in the business process, from planning to product delivery, plays an important role in determining the success of the company. Lead time or waiting time, refers to the time required from the start of the process to completion. Understanding and managing lead time effectively can have a significant impact on customer satisfaction, operational costs, and the company's competitiveness. Companies that

The Pareto principle is a term in several industries and businesses that is also known as the 80/20 rule. This Pareto principle has been used by many people from different types of industries and businesses to prioritize. The goal is to be more productive at work and even used to observe things in general. For example, when you come to the office in the morning and check your email. If you can't prioritize your work, it's possible that those emails will just be left unanswered.

Branding is a communication weapon that companies create to develop their brands and businesses. Meanwhile, rebranding is an effort to change the image of a company or brand with a specific purpose. In business, rebranding is one of the strategies used to make a business more attractive. However, each company's goals are actually different. Read this article to the end to understand rebranding, its definition, reasons for holding it, and strategies for doing it. What is Rebranding?

Lean Canvas is a very popular method in the startup industry. In the book "Running Lean," it is written that lean canvas functions as an adaptation of the Business Model Canvas created by Alexander Osterwalder. This method provides a more efficient approach for entrepreneurs to identify and solve problems faced by their customers. This is done before they spend valuable resources on product development that may not be in accordance with market needs. Understand more about the def

Successful brand positioning will not only bring rapid business progress, but can also ensure that your business products will be known closely. One example that is successful and strong to this day is Hansaplast. When you get a wound, you will not ask for a 'wound plaster' but will mention Hansaplast. That is an example of strong brand positioning in a product. Therefore, currently implementing this strategy is important for every business. By implementing the right and appropr

In an organization or company, the leadership function must be carried out by a leader properly and in harmony. Leadership is one of the essential components in developing an organization or company to achieve common goals. A leader must be able to be a good supporter and director for their organization. That is why it is important to carry out leadership duties correctly and appropriately. In addition, leadership is also considered to be one of the vital management functions that will

Product knowledge is one of the mainstay weapons for those of you who work in marketing and sales. When a company sells a product, it is important for employees to have knowledge about the product and what problems they solve. Especially for marketing and sales employees, understanding this one thing can make it easier for them to offer products that suit customer needs. Mastery of this matter is also important because when customers do not get a satisfactory answer, they can turn to co

Retargeting is one of the most effective strategies for converting website visitors into loyal customers. Using visitor behavioral data, retargeting helps remind and encourage people to return and complete desired actions. When a user visits a website, a cookie is placed on their browser, allowing advertisers to show them relevant ads as they browse the internet. Ads can then be specifically targeted to individuals who are already interested in a particular product or service, increasing t

One of the common leadership styles in organizations is the democratic leadership style. If you know the definition of democracy, you are ready to understand how to apply the democratic leadership style. Democratic leadership is the way a boss, manager, or company leader guides his team members with a democratic approach. This leadership style involves team members in facing the tasks assigned. To understand more deeply what is meant by democratic leadership, including its characteristics,

Did you know that applying data analysis techniques will provide new insights that can improve business decision-making capabilities? By understanding this one thing, you can answer questions such as when is the best time to launch a marketing campaign? Is the current team structure effective? Which customer segments are most likely to buy your new product? Ultimately, data analysis techniques can be a critical driver of any successful business strategy. However, how can data analysi

A purchase order is a document sent by a buyer to confirm the purchase of a product/service to a provider or supplier. In addition to having to pay attention to effective marketing efforts, creating an appropriate purchase order is also an important part of a business so that it can grow and become more complex. Usually this purchase order is used for large orders or bulk orders with fairly large transactions. So, what are the types of purchase orders and how do you make one that is rig

When you run a business, variable cost is one of the systems that you must know. The reason is, the correct calculation of variable cost will have a big impact on the profit generated. Basically, any form of business definitely requires costs. These costs include all costs needed in the production process until the product is completely finished and ready to be sold on the market. One of the costs that is calculated is variable cost. This one thing can also be used as the main basis in ana

Fixed Costs are costs that remain constant and do not change, regardless of fluctuations in a company's production or sales. Although sometimes considered trivial, a good understanding of Fixed Costs is key to efficient financial management for every business. In this article, let's thoroughly discuss Fixed Costs, starting from the definition, examples, to the types. Watch until the end, okay! Definition of Fixed Cost Fixed Costs are costs that must be paid by a company and t

In today's digital era, many companies are running a B2C (Business to Consumer) business model, which means selling products directly to consumers. Coupled with increasing internet connectivity and the use of mobile devices, online shopping is increasingly becoming the main choice for many people. It is no wonder that global e-commerce sales are projected to reach trillions of dollars. (source: exactitude consultancy) However, behind the convenience of online shopping, there are var

Talent Acquisition is one of the professions in the HR field that is currently in high demand. Companies definitely need this profession because of its important responsibility, namely recruiting prospective employees needed by the organization. Reporting data from Linkedin, the demand for Talent Acquisition continues to increase, along with rapid growth in various industries. In addition, this job also offers attractive career opportunities, with competitive salaries. So, if you want t

Have you ever heard of the concept of Transformational Leadership? This is a concept that is increasingly popular in today's leadership world. Rather than just being a leader who manages subordinates, Transformational Leadership teaches you to be a leader who inspires, motivates, and guides the team. In this article, you will be invited to learn more about what Transformational Leadership really is. Then, what are the components, as well as the advantages and disadvantages of this lead

The financial position report is the main key to understanding how healthy your company's finances are. According to research, companies that routinely analyze and understand their financial position reports tend to be more successful in making the right financial decisions. However, before you can take full advantage of it, it is important to understand what a financial position report is and how to interpret it. In this article, let's learn in depth the basic concepts of a fin

Project management is one of the important aspects in the success of a project/business, the critical path method is one part of it. When building a project roadmap or framework for working on a project, you must be able to map out how the project will run in order to achieve its goals. The critical path method is a tool used to help with this. So, it can be said that the critical path method plays an important role in project management. More information about the critical path method

Newsletter is one of the popular marketing methods or strategies used to increase sales and brand authority. Usually this newsletter is sent via email to customers. The information in the newsletter for marketing also varies greatly. If you are looking for a promotional method that can increase visitors to your brand's website, a newsletter is the right way. To better understand what a newsletter is, here is an explanation of the definition of a newsletter, its benefits, and how to

In today's digital era, Social Media Marketing is one of the main pillars of modern marketing strategies. With millions of people actively using social media platforms every day, the potential to connect, influence, and attract new customers is enormous. But what exactly is Social Media Marketing? How can it benefit your business? Let's dig deeper to understand the definition, benefits, goals, and implementation strategies in this article! What is Social Media Marketing? S

Pursuing a career as a Customer Service requires a deep understanding of the roles and responsibilities that will be carried out later. The reason is because Customer Service is the face of the company. As someone who will be on the front lines of the company, the job of Customer Service is to provide the best service to customers. In addition, you must also be able to solve problems quickly, and ensure that all customers are happy. However, being a Customer Service is not only about good

One of the marketing efforts to create a creative and attractive campaign for consumers is by using the AIDA method. In today's digital era, a brand will depend heavily on the marketing strategy they use. If you want to understand how to create an attractive campaign, studying the AIDA model is the right way. So, what exactly is this strategy and how to implement it? Read more below! What is AIDA? Quoted from Indeed, AIDA is an acronym that stands for Awareness, Interest, Desi

Project management is an ability or effort to run a project or program according to a predetermined plan and objectives. In running a business, this is done to plan and organize company resources, complete work, and more. The success of a project cannot be separated from the role of a good management process. That way, it will be easier to achieve maximum results and get good performance. So, how does project management work and how important is it in business? Let's see more here!

Conceptual skills are abilities that help professionals solve complex problems, ideas, and topics in the workplace. This ability can help you determine the best and most innovative steps for various unique world scenarios. Understanding how to develop this ability will encourage you to become a reliable manager or leader in the company. Therefore, see the following complete explanation starting from the benefits, types, to how to develop conceptual skills in this article. Understanding Con

In digital marketing, email blast is one way to build communication with clients and as a tool of email marketing. However, often email blasts that are done incorrectly will only end up being ignored and considered annoying by potential customers. Well, if you want to get good benefits and results from email blast, it's time to improve its quality to significantly increase your business. How does email blast work properly and what are its benefits? Let's see more about email bla

In business, a budget plan is crucial so that the business can continue to run with the financial estimates that have been made. Not only that, making a budget plan or budgeting in business is also part of seeing the estimated expenses and income of the business in more detail. The budget plan will also be a guideline or guide for making decisions in business/companies. If a business has a good budget plan and financial reports, it can be said that the business can run smoothly in the l

Customer experience (CX) is not limited to activities and transactions in a business. However, Customer experience is a combination of transactions, feelings, empathy, and consumer trust in a business. Good CX also helps your business gain loyal customers and increase sales figures. Therefore, see the explanation of the meaning, examples, how to measure, and improve customer experience in this article. What is Customer Experience? Customer experience is a business process of building

Search engine marketing is one of the important marketing strategies for your business. Understanding the use of search engine marketing will certainly maximize your marketing efforts. In addition, by properly managing your brand's search engine marketing will also help your business grow well. Not only good for business growth, search engine marketing or commonly called SEM has also proven to be optimal for increasing consumers. What is search engine marketing and what are its a

As an important asset in a business, you must be able to understand what a customer journey is in order to know the needs and characteristics of consumers. How consumers interact with your brand, their characteristics, to the interests and problems they face when interacting with the brand are important factors. Through the customer journey, you will be invited to understand the consumer experience at every stage and interaction with the brand. Definition of Customer Journey Quoted f

Brand extension is a business strategy that can take a brand to a new level and market that can increase business profits. Many large companies in Indonesia use brand extension as a step to expand and develop their brands. However, brand extension must be carried out effectively and on target. Otherwise, it will only create unwanted losses. Learn more about brand extension, starting from the definition, advantages, risks, to examples of its application below. Definition of Brand Extensi

Did you know that according to CNBC, 82% of businesses fail due to cash flow problems? That's why knowing how to create financial reports is very important. Creating accurate and informative financial reports is an important skill that can help you monitor your company's financial health. Whether you are a small business owner or a financial manager in a large company, creating accurate and informative financial reports is an important skill to have. This article will provide a

Financial reports are crucial in a company and are important for getting investors. This is because financial reports play an important role in providing information on financial conditions and performance. Reach Reporting even explains that business development is assessed directly from their financial reports. To understand more deeply what financial reports are including their types and uses, see the article below! Definition of Financial Reports Quoted from Indeed, financial r

A clear project timeline will help your team succeed in running a project. Therefore, you must understand how to create a sample project timeline. A project timeline is a picture of the entire project starting from tasks, those responsible, targets, achievements, to deadlines. This visualization helps everyone involved in the project to stay focused and organized. Here we explain the types, how to create, and examples of project timelines that you can use. 8 Steps to Create a Project Ti

Financial reports are crucial in a company and are important for getting investors. This is because financial reports play an important role in providing information on financial conditions and performance. Reach Reporting even explains that business development is assessed directly from their financial reports. To understand more deeply what financial reports are including their types and uses, see the article below! Definition of Financial Reports Quoted from Indeed, financial r

Brand equity is a solution to increase your company's closeness to customers. In an era of easily accessible information like today, customer relationships with companies are no longer limited to the quality of their products. However, image is also influenced by other factors, such as the treatment of employees, concern for the environment, and the company's contribution to society. To stay ahead of the competition, companies must start considering initiatives that can improve the

In marketing and advertising, one approach to calculating the effectiveness of advertising is CPC or cost per click. This metric is used to determine whether the advertisement is successful and attractive to the target audience or not. To understand more about CPC, here we explain the definition, how to calculate, advantages, disadvantages, and how to optimize the costs. What is CPC? Quoting Amazon Ads, CPC is the amount of money spent by advertisers to display their ads on a site. T

Maybe some of you already know that a brand ambassador is a representation of a company. However, what are the responsibilities of a brand ambassador and what is their role in a company? A brand ambassador is not an official employee of the company that carries it. However, as with a strict recruitment process, the company will choose a brand ambassador very carefully and consider it carefully. Understand more about what is meant by a brand ambassador, their responsibilities, and roles in

With the development of technology and innovation, business opportunities are also increasingly varied. The emergence of the B2B business trend that is also growing makes corporate sales an important thing to understand. By definition, the term sales refers to all activities involved in selling products or services to consumers directly (B2C) or businesses (B2B). This article will present information about the definition of corporate sales, characteristics, and how to optimize it. If you a

The decision-making process is a method for gathering information, analyzing alternatives, and creating final results that aim to produce the best decision. In this article, we will discuss the steps of decision-making, the methods that can be used, and how to improve the decision-making process. Decision-Making Methods Before discussing the steps of decision-making, you should know and learn several types of these methods first. Making decisions rationally Quoting Asana, this dec

Business processes are one of the main values ​​of a trusted and well-structured company. A trusted company means having a promising business. To achieve this, business processes must be formed and implemented correctly. So, in this article we will discuss how to form the right business process so that the company or business continues to grow and increase its profits. What is a Business Process? According to Blueprism, a business process is all forms of rules and internal working m

Just like humans who have their own uniqueness, brand identity is the most important thing that can make your brand different from others. However, what exactly is brand identity? Currently, the perception formed about your brand is very important to increase customer trust. Therefore, brand identity is considered as one of the strong foundations to show the difference of your brand in similar industries. Brand identity is not just a name or product, but includes many elements that can str

What your brand's social media followers share is a potential for development and opportunity, and that's where social media monitoring comes in. Every customer message and post related to your industry is an opportunity to grow by gathering information about customer needs. Customer monitoring efforts carried out by a brand are an effort to gather information for a better business strategy. What is social media monitoring and what is its use for your brand? Check out the ful

Digital marketing is a primary need for every brand today, which is why it is also important to understand social listening. The role of social media for marketing is increasing. Not only as an advertising medium, but social media is also a place to evaluate and review your brand's performance. Through social listening, you can get information from conversations that occur on social media. Whether it is good or bad for your brand, social listening can help map potential and problems

The terms merger and acquisition have emerged in the last 10 years. Especially when startups and technology companies emerged. Mergers and acquisitions indicate changes in one or more companies. Both have different meanings and goals. The end result and process of both are also different. However, many people still confuse the meaning of the two terms. So that you don't get confused, understand in depth the differences between mergers and acquisitions in the following article. Defin

A/B testing is an important method in the world of digital marketing that allows marketers to make decisions based on concrete data, not just intuition. This technique involves comparing two versions of an element, such as a web page or ad, to determine which is more effective in achieving the desired goal. By using A/B testing, companies can optimize user experience, increase conversion rates, and ultimately drive business growth. This article will discuss in depth the definition, func

It can be said that tone of voice is the character of your brand that can enter the customer's memory. If as an individual, you have your own way of communicating, so do you as a brand. When you get a message, you might read it in the same tone as the person who sent it. It can be enthusiastic, cheerful, surprised, firm, etc. This also happens when customers read your message. According to SEMRush, up to 65% of customers feel an emotional connection with brands that seem to care about

Angel investor is a term given to someone who funds a business personally or privately. Well, usually angel investors have their own agreement with the business owner, different from venture capital companies. The involvement and benefits that angel investors will get in the business they fund also vary. Some provide investment for special projects, or ongoing capital to help businesses in the early stages. What exactly is an angel investor and what do you need to know? You can learn

Understanding the difference between revenue and income is crucial when you are running a business strategy. Revenue and income are two terms that are often mixed up even though they are two different things. As reported by Paddle, in business, revenue is the top line (income or total income from products or services). Meanwhile, income is the bottom line (revenue minus production costs) so the difference between the two is clear. Both revenue and income have important values ​​f

To create a good business development strategy, it is important to understand what organic and inorganic growth are and the differences between the two. Business growth or development has become one of the determinants of the success or failure of a business itself. Both in product sales and services, business growth needs to be thought through carefully so that the direction is always clear. Well, so that you don't take the wrong steps, you must know what organic and inorganic grow

A Scrum Master is a professional who plays a key role in the implementation of the Scrum framework, a methodology in Agile project management. They are responsible for facilitating and ensuring the effectiveness of the team in implementing the Scrum principles. This article will discuss the definition of a Scrum Master in more depth, explain the roles they play, and outline the essential skills needed to become a Scrum Master. What is a Scrum Master? A Scrum Master is a job position

Have you ever wondered what forecasting is in the business world? If you are running a business, making strategic decisions based on in-depth analysis and accurate predictions is very important. One tool that supports this process is forecasting. Forecasting is not just predicting the future based on historical data; but also becomes the foundation for intelligent and adaptive planning in facing market dynamics. This article will outline the importance of forecasting in a business conte

Customer segment or segmentation is one of the best ways to get information about customer characteristics in a timely manner. By segmenting customers, it will be easier for you to understand customers, including their needs which are beneficial for business. Understanding customers or customers in business is one of the crucial things. It could be said that by understanding customer needs, your business growth will be more precise and targeted. So, for this reason it is necessary to

HRBPs are HR professionals who ensure that human resources strategies are aligned with business goals. HRBP or Human Resources Business Partner also has a crucial role in an increasingly dynamic and competitive world of work. Rapid technological change, globalization, and shifting workforce demographics have changed the way companies operate. Businesses must be more adaptive and innovative to remain competitive and this is where HRBP plays an important role. HRBPs also serve as change agen

Product branding is now increasingly important in the era of ever-growing globalization and digitalization. Technological advances and the development of social media have created a more dynamic and competitive market. Branding is not only about how your product looks, but also about how your product is perceived and remembered by consumers. In essence, branding is the art and science of creating a strong and consistent image for your product or service. Effective branding can create emoti

Human resource management or HRM (Human Resources Management) is something that is important for business owners to know. The reason is, a good company has three resources, namely; physical resources, financial resources, and human resources. Acting as a driving force, human resources must be managed well for the sustainability of the company. Moreover, a successful company depends on the quality of its human resources. This makes good HRM necessary to achieve company goals. Understand

User Experience (UX) is a crucial element in the success of products and services in the digital era. In various applications, UX plays an important role in determining how users interact when using a product. Creating a positive experience is not just about providing an attractive appearance, but also involves a deep understanding of user needs and behavior. Good UX can increase user loyalty, reduce churn rates, and even accelerate product adoption in competitive markets. This article wil

Kanban is a project management methodology originating from Japan. This method is very popular in various industries, especially in software development. This methodology was originally developed by Toyota in the 1940s as a system to increase efficiency in car production. However, over time, Kanban principles have been adapted for various other work contexts. Understand more about what kanban is, its principles, how it works and its advantages and disadvantages by reading this article to t

You must have heard the term customer often. However, what exactly is a customer and what is its function for business development? Customers are always the main concern of every company. The reason is, without customers of course there will be no income. Then, without income, the company cannot survive. Therefore, understanding customers, from their definition to their characteristics, is very important for business success. Customers are not just buyers of products or services; they are

Cold calling is a direct marketing technique that has long been used by many companies. Even though there are many new, more modern marketing methods nowadays, cold calling is still considered effective in some situations. This technique has been the basis of many sales strategies for decades, even before the rapid development of communications technology. Although many people consider cold calling to be an inefficient or annoying method, the facts on the ground are not. When done right, c

Problem solving skills are the ability to identify and solve problems effectively. If you want to improve your problem solving skills, finding out more about problem solving skills is the right step. This article will discuss the importance of problem-solving skills in the world of work and provide practical strategies for developing them! Definition of Problem Solving Skills Problem solving skills are the ability to identify problems, analyze situations systematically, find effectiv

Chatbots are a technological innovation that has changed the way we interact with digital services. This intelligent computer program is designed to carry out conversations with humans via text or voice, providing automatic responses that mimic human interactions. By utilizing artificial intelligence, chatbots are able to understand user input and provide appropriate answers. As a result, chatbots can be said to be very useful tools in various fields, from customer service to e-commerce. I

The GMS is a crucial forum where share owners gather to make important decisions that will affect the future of the company. In it, there are intense discussions about company policies, performance evaluations of leaders, and vital decisions such as structural changes. In this article, let's discuss GMS in more depth, starting from its meaning, function, to types. What is GMS? A General Meeting of Shareholders (GMS) is an official meeting regularly held by a company and attended

An implementation plan will help your project run smoothly and according to plan. Whether for a marketing project or any other type, an implementation plan will help you document the process and progress of a project. This plan should also be the first thing you create before the project gets underway. So, to help you prepare it properly, the following article will explain it in depth. Understanding Implementation Plan An implementation plan is a note and document that contains strategi

Have you ever felt confused when you wanted to solve a user-focused problem? Don't worry, there is an approach that can help you get out of this situation, it's called design thinking! Design thinking is not just for graphic designers or architects, but can be used by anyone who wants to find creative solutions to any problem. A study found that companies that consistently apply design thinking have up to 50% higher financial profits compared to their competitors who do not apply t

prasmul-eli and Talentlytica, a start-up company that focuses on providing assessment technology services for human resource assessment purposes, held a webinar entitled "Improving Assessor Competence in the Digital Age with Online Assessment Center". The webinar thoroughly explores the position of the Assessment Center Assessor in the midst of the onslaught of Artificial Intelligence (AI) technology which can be said to "threaten" the position of the Assessors because AI its

David Altman, PhD, Chief Research and Innovation Officer at the Center for Creative Leadership (CCL), has noted, “The journey to elevate women is not just a moral imperative; it is a strategic necessity.” The World Economic Forum reports that closing the gender gap will take 149 years in South Asia and 189 years in East Asia and the Pacific. Women remain underrepresented in top positions across both the private and public sectors. According to Fortune, women accounted for only 10.

In fast-growing markets, the key to staying ahead often lies in innovation. The ability to generate breakthrough ideas can provide an edge over competitors, driving the growth and sustainability of a business. But how do businesses consistently generate innovative ideas? Here are some strategies, illustrated with real-world examples, to unlock creativity and encourage innovation in your organization. 1. Cultivate Curiosity Innovation thrives in an environment where curiosity is encouraged.

Rational thinking is a way of thinking using reasons and norms in making decisions or acting. Someone who thinks rationally is usually referred to as someone who uses logic and facts, without involving interests or feelings. In this article we will discuss in depth the various aspects of rational thinking, from the benefits to how to develop it. Understanding Rational Thinking Rational thinking is the ability to process and understand a topic with facts, logic, and data. The goal is one

Company culture is an invisible foundation, but is very determining in the success of an organization. Because in a business world full of competition, the success of a company is not only determined by a strong business strategy. Corporate culture is the identity of an organization, including the values, beliefs and norms that shape the way employees work and interact. A positive culture can be a driving force in achieving the company's long-term goals and creating a productive and harmo

Aspiring to get a promotion as a manager in the company or just got the promotion? When occupying a leadership position in a company, there are skills required, one of which is managerial skills. In the complex and competitive world of business, the success of an organization often depends on its leaders' ability to manage teams, projects and resources efficiently. A skilled manager must not only understand the technical aspects of their job, but must also have a variety of other skill

Doing business can be started by using investment credit services. In general, investment credit is a service that helps finance businesses both small and large scale. This type of credit is an alternative type of bank credit, but is still officially supervised by banks in Indonesia. Basically, investment credit is a government program that aims to develop the economy both in the region and in Indonesia. Providing investment credit to entrepreneurs can have an impact on creating job opport

Email marketing is a digital marketing effort that uses media in the form of electronic mail or email. Email marketing can be used to market various types of products or services sold in business. There are no limits for any type of business, email marketing can be used to optimize your business marketing. Based on a survey from Campaign Monitor, 64% of small businesses use email marketing to reach audiences or customers. Not only small scale businesses, many large scale businesses also us

ERP or Enterprise Resource Planning is a system designed to manage all aspects of an organization's business in one integrated platform. With this, companies can automate various business functions such as finance, human resources, production, supply chain, services, and others. The ERP concept developed from Material Requirements Planning (MRP) which first appeared in the 1960s. MRP focuses on production planning and control. As information technology developed, in the early 1990s, MRP e

In the world of digital marketing, CTAs are an effective strategy for increasing conversions. CTA or call-to-action itself is a mandatory element for every website in the world of digital marketing. One of the functions of CTA itself is to attract consumers to a goal that has been set in the digital marketing strategy. Is CTA only used on websites or can it be used in other media? Read this article to find out more about CTAs and also know how to create them effectively for your business!

Risk assessment is an integral part of risk management which involves identifying potential hazards, assessing the probability and impact of risks. This also includes implementing measures to reduce or control risks. In business, carrying out a risk assessment is one of the strategic efforts that needs to be carried out. Because to gain as much profit as possible, of course there is also a risk of possible losses. Therefore, risk assessment exists to analyze the risks that a company can be

One of the determining factors for company stability and success is employee engagement. Behind the company's reputation and success as seen from the outside, it cannot be denied that the active role of the employees is also involved. So, what is included in employee engagement as an effective HR strategy to support successful company branding? This concept, which was first popularized by  Gallup Consultants in 2004, is an attempt to understand the relationship between compan

In a company, changes can result in decreased work productivity and even losses. Therefore, proper change management is needed. There are several types of frameworks that you can use to ensure changes in your business can be implemented and accepted well. In this article we will explain in full about change management. What is Change Management? Change management is a systematic step that companies must take in implementing organizational, operational changes, and the technology adaptat

The relationship between business and consumers must be a primary concern and continue to be maintained. Building strong customer relationships is one way. Consumers always expect business commitment to provide the best products and services. Consumer loyalty is a result that will be directly proportional to business profits. In this article, you will learn in depth about customer relationships, from the meaning, benefits, types, to how to build them. What is Customer Relationship? C

With IDR 200 thousand in the past you could shop for more goods than now. This situation is an example of the time value of money. This situation occurs because the value of the money you have now may change or even decrease in the future. One way to overcome these changes is with long-term investment. Therefore, in this article you must learn in full about the time value of money from various concepts to calculation formulas. Understanding Time Value of Money Time value of money is

Upskilling is one way to meet company targets and needs. This effort takes the form of new skills and experience that can help them complete their work. Upskilling can also be a program created by a company to help its employees. Find out more about upskilling, how to create a program, and program recommendations below. Understanding Upskilling Upskilling is a professional skills development strategy to increase employee productivity and work quality. According to Oracle, in this progra

Inventory is a form of asset that shows that a company has products to produce and sell. Inventory management is not arbitrary, because it will affect the number of sales. Inventory also has various shapes and types, depending on the industry the company operates in. Therefore, get to know what inventory is and how to manage it in this article! What is Inventory? Inventory is the material or raw materials for making a product. Sometimes, according to Investopedia, inventory can also be

In the process of developing ideas and plans, you can use various thinking methods. One of them is SCAMPER. In SCAMPER there are various questions that aim to help you come up with the best ideas. The SCAMPER method can be used to create new products and services. Here we explain more about the SCAMPER Method! Understanding the SCAMPER Method SCAMPER is a creative thinking method and technique that uses a series of questions to provoke innovation and new perspectives. According to In

Workshops are a place that helps you develop a variety of skills, some of which are analysis and collaboration. Unfortunately, there are still many who think that workshops are seminars. Even though both have different forms and results. Learn more about workshops, from objectives, types, examples, to how they differ from seminars, below! What is Workshop A workshop is a structured and interactive discussion session and meeting. According to SessionLab, the workshop is designed so th

Financial reports are an important component in a company. To help you understand the company's financial condition, we have prepared various examples of financial reports. However, before knowing the various examples, we will also explain in detail how to make the following financial reports. How to Make Financial Reports According to Databox, a financial report must be accurate and complete. You can use these financial reports to show the company's performance to old investors

To create a pricing strategy, you need to do in-depth research, consideration and calculations. You can't set prices based solely on the company's wants or needs. There are various important factors and ways to determine prices. The following is a complete explanation of pricing strategies. What Is a Pricing Strategy? Pricing strategy is a method of determining the best price for a product or service. According to HubSpot, this strategy must be based on many things, such a

The question of what consignment is is becoming more common as the business becomes more popular. Consignment has become a business model that is considered effective in various industrial sectors. Basically, consignment is a selling concept where one party entrusts the goods he is selling to another party. In order to expand market share, the consignment concept is being implemented by several business owners. This concept requires in-depth research to determine people's potential nee

You have probably heard the term negotiation often, but what is negotiation actually? In fact, there are still many people who don't understand that negotiation requires special skills. Negotiation itself is a two-way communication process that aims to reach mutual agreement for various interests. Is a form of discussion, negotiation is usually carried out to obtain an agreement. Therefore, negotiations usually consist of many parties. Getting an agreement is not easy. Several stage

For entrepreneurs who want to develop their business, of course they have to understand how to find the right investors. With investors, capital for business development will be safer so that various business plans can proceed in the future. Looking for investors is not something that can be done easily for every business person. Before looking for investors, of course you need to know the business goals and what the current position of the business is. After knowing this, look for investo

Every employee certainly has the capacity related to the workload that can be completed. Getting additional work will certainly cause the quality of work to decline, as will the employee's health. If you are experiencing this, definitely tell your boss that you are experiencing excess workload. Unfortunately, this situation is sometimes less favorable for many employees. Many superiors often judge that those who have excess work are just lazy employees and complainers. For this reason, yo

Creating a marketing strategy in company planning is one of the important things for allocating costs. Proper allocation of costs to carry out a marketing strategy will help the company to achieve returns that are no less profitable. However, this must also be thought out carefully in order to produce optimal conversion value. The use of advertising is often controversial Understanding CPA Cost per action (CPA) is the commission value offered to affiliate partners if the targeted audien

Onboarding is one of the important processes in the recruitment stage of new employees in a company. Basically, the task of the human resources (HR) team does not stop until the employee accepts the job. However, all subsequent processes include ensuring employee attendance during the onboarding process which is usually carried out on the first day of work. As the saying goes, "If you don't know, you won't love", the onboarding process can be said to be an introduction pr

Decision making in business must be based on data and information. The more organizations get data from a variety of different systems, the volume of business data increases exponentially. Therefore, online data management is a system designed to provide insight into business aspects. Not only its role for the company, data management is also a skill that has a positive impact on employee careers. Because of this, many people choose online data management as a way to improve analytical capabi

Career journeys sometimes make someone feel difficult or lack motivation. However, this usually also provides encouragement for self-improvement. There are many efforts that can be made to continue to understand situations that occur in the workplace. If someone has solid principles in life, they tend not to be afraid of being in a difficult position. However, strong support is also needed to achieve this position. This can not only be achieved with your own efforts, but also with the supp

Pain points are one of the most important aspects for business people to understand. By knowing customer pain points, business people can get many benefits from upstream to downstream in the marketing flow. Making your business the solution to every customer problem will prolong the sustainability of the business itself. Identifying pain points generally involves the sales, marketing and customer service teams. Only then will the development team implement the findings from the identificat

The introduction of a product can be done in many ways according to the channels used by the brand. When a brand has a website, prospective customers will come to the website page to look for product-related information. Typically, new audiences will have some general questions about the execution process. For most websites, the questions that arise are often the same even though the prospects that come are varied. This is what prompted the frequently asked question (FAQ) page, meaning questi

In running a business, there is no doubt that content has a significant role in having an impact on decisions. Sometimes without realizing it, there are comments, taglines or promos on social media, influencing your way of thinking. This is known as branded content, whose role is often used by business people to influence their image in the eyes of consumers and the public. However, branded content is also different from advertising in several quite significant contexts. What is branded co

The project manager is a figure who has a crucial role in the success of a project. This profession has an important role in determining the success of a project, directing the team, and ensuring everything goes according to plan. A successful project is not just about meeting deadlines, but also about delivering high-quality results and satisfying stakeholder needs. With so much responsibility, what is the true definition of a project manager? What tasks do they perform? So, what skill

Many things are developing along with the growth and development of the company's business. Therefore, a more specific executive role is usually determined in dealing with problems that become obstacles in developing the company. In designing and executing a company strategy, contributions from the Chief Business Officer (CBO) and Chief Operating Officer (COO) are usually needed. Although in practice there are some similarities, the tasks and skills required are actually different. Thi

Managerial staff have an important role in both operational and administrative matters of a company. The larger the scale of the company, the more interests that must be resolved. Usually, this encourages companies to appoint executive roles in the organizational structure. A company that already has many interests will also involve many people so it needs to be responsible for each field. This role is known as C-level management which represents the position of chief or head of each departme

Decision making is an important skill that influences various aspects of our lives. Starting from everyday decisions such as what we eat, to big decisions that determine the direction of a career or business. This ability is not only needed in the work environment, but also in personal and social contexts. Making good decisions means considering various factors, analyzing information, and choosing the best option from a variety of alternatives. In this article, let's discuss more

Pak Dhino, a Talent Management Manager at a leading banking company in Indonesia, expressed his confusion when tasked with presenting the results of the Management Development Program (MDP). Despite the substantial budget and collaboration with top executive education institutions over two years, field feedback revealed significant shortcomings. MDP graduates have yet to match the knowledge and practical experience of their more seasoned colleagues. While they may possess theoretical understa

In the ever-evolving business landscape, the significance of practical learning in business education cannot be overstated. As the demands of the global marketplace continue to shift, there is a growing recognition that more than theoretical knowledge is needed to equip future business leaders with the skills needed to succeed. Practical learning, with its emphasis on real-world application and hands-on experience, offers a transformative approach that prepares students to navigate the complexit

As the festive lights dim and the holiday season becomes a memory, many professionals find themselves facing the all-too-common post-holiday blues. This phenomenon often brings feelings of sadness, stress, and a drop in motivation as the joyous, carefree days give way to the rigors of the workplace. Recognizing the causes of these feelings and adopting effective strategies to overcome them is vital for maintaining productivity and well-being. Unpacking Post-Holiday Blues Several factors co

Making advanced technology a solution for the market will provide long-term benefits for businesses. Logically, this can be understood because no competitors have emerged if the product being created is a new offering on the market. Not only for technology, this also applies to products in the form of goods sold to the market. Brands that emerge as such pioneers are also known as first movers. There are many benefits that can be obtained by first mover brands. Even so, it is important to pay

Brand loyalty is a concept that reflects the level of loyalty and emotional connection between customers and a particular brand.  This loyalty means customers will continue to choose products or services from that brand, even when there are many other options. In this article, we will discuss in depth what is meant by brand loyalty, the benefits that can be obtained from loyal customers, and various strategies to increase brand loyalty! Definition of Brand Loyalty Brand loyalty

Many startup companies have emerged as newcomers to the business world. Not a few of these companies publish their brands to build general trust and credibility. However, there are also types of companies that choose to become stealth startups. This method has become one of the popular trends developing in the business world. Even so, not everyone considers it a good strategy so in practice there are pros and cons. What is a Stealth Startup? Stealth startup is a business that is launche

Click Through Rate or CTR is a term that is often used in the digital marketing field.  CTR is the percentage of people who click on an ad compared to the total number of people who see it.  CTR can tell you whether your ad or content attracts people's attention or not. If your CTR is high it means a lot of people are interested. However, if the CTR is low, there could be something that needs to be improved. In this article, let's discuss more deeply about what CTR is,

There are many ways that can be used to see the value of a company. One way is to look at the market cap or market capitalization. On the other hand, you can see the revenue obtained in a certain period. These two things are actually very different. Unfortunately, many people still misinterpret the difference between market cap and revenue of a company. To find out more clearly, see the meaning of each of these terms below. Understanding Market Capitalization Market cap is the value of

Due diligence is a term in the investment world that is often used by businesses, company owners, and investors. This term is used to carry out an examination before two business parties make a decision. This process requires a lot of examination into the roots of the business. Carrying out the due diligence process is very important so that all parties do not make the wrong move. To find out more about the due diligence process and its objectives, see the explanation below. Understanding

Mergers are a business strategy often used by companies to strengthen their position in the market. However, what actually drives companies to merge? What are the benefits for the business and shareholders? In this article, let's take a closer look at mergers, starting from the meaning, benefits, types, to the advantages and disadvantages! Definition of Merger A merger is a process in which two or more companies combine into one legal entity. Usually for the purpose of strengt

The use of social media has become one of the main strategies used in building marketing efforts. Almost every brand uses social media Instagram, Facebook, or TikTok as the main communication medium to reach customers. Currently, this type of video content is relatively more popular and performs well in reaching audiences. Because of this, many brands are competing to find ways to create popular content strategies known as FYP content on TikTok. Usually, content that performs well on TikTo

Before deciding to buy a product, it is natural for a customer to do so based on emotional considerations. Usually, it is difficult to change the attitudes that a brand has adopted, especially regarding its associations with consumers. When measured as a metric, this can be something that you may be able to control, but is also out of your control. Different from brand awareness, customers who show whether they like or dislike a brand form a brand perception. In order to be able to underst

Employee retention is an important topic in the world of business and human resource management. Every company definitely wants to retain their best employees, not only because they are valuable assets, but also because they want to maintain a stable and productive work environment. Unfortunately, retaining employees is not easy. Many factors can influence an employee's decision to stay or choose to leave the company. This could be due to company culture, career development opportuniti

There are many reasons for customers to choose a product. Usually, brands will try to optimize the factors that can influence this decision. Not only limited to product quality, but also marketing strategies for the target market. Popular brands usually get higher trust. This has the potential to encourage converted leads quickly to become customers. Regardless of the suitability of a brand to gain trust, brand visibility is important. The higher exposure a brand gets from the public is us

The use of social media is a crucial channel for developing a business. Not only as a brand identity, social media can also be used to increase the prospects for product transactions that you want to achieve. The high competition in creating social media content encourages every brand to always be updated with the latest trend developments. To create appropriate content, you must know your target market and the strategies your competitors use. This will provide an opportunity for brands to st

In the world of technology and software development, agile methods have become a widely used approach. However, what exactly is this method? Why are many software teams adopting it? In this article, let's discuss the agile method, starting from the meaning, objectives, principles, and advantages. Definition of Agile Methods According to Asana, the agile method is a project management framework that divides projects into several dynamic phases known as sprints. Each sprint usua

In a business, ROI or return on investment is a familiar term, especially if the business operates in fields such as commercial, marketing and operations. In simple terms, ROI is the return on an investment made in a business. ROI is a measure of success. Often this return on investment is a measure of the success of a business. When you run a business, it is important to understand what return on investment is. To better understand ROI, here is a complete explanation of what ROI is, its b

Analytical thinking ability is a crucial skill for you to have in the world of work. Starting from the time of looking for a job or being a job seeker, including analytical skills can be a value in itself for you. This ability is included in soft skills that can be obtained and developed from diverse experiences and self-reflection on work. Having analytical thinking skills in the world of work will certainly provide benefits and help you achieve your professional goals better. What

In business, the terms B2B and B2C are often used and associated with each other, although they have quite significant differences. B2B, which means business-to-business, and B2C, which means business-to-consumer, have basic differences in terms of transactions carried out in running a business. Understanding the differences between these two types of business will help understand and improve your business strategy. The following is a complete article about the differences between B2B and

Get to know the SMART method, here are the advantages and examples! The SMART method is a popular and quite effective approach in formulating more specific goals. In business, having goals is the most important part. For this reason, you must know about this method so that business goals become clearer and measurable. By implementing it, every plan that is built has directed steps, so that the goals will be easier to achieve. Simply put, this approach makes project management easier.

One of the terms in marketing strategy that is being widely discussed in the world of e-commerce is omnichannel or omnichannel marketing. In simple terms, omnichannel is the integration of several platform channels used by a business/company to interact with their consumers. Current technological developments have created various types of new innovations in the world of marketing which of course must be taken into account. In an effort to improve a good customer experience, you can try

Financial risk has become part of running a business. Every business person must have the best ways and strategies to gain profits. Every company leader or those who run a business must have knowledge in managing this risk. Financial risks can arise from various causes and this condition is very detrimental. You could experience decreased profitability, loss of capital, unstable cash flow, or the business goes out of business. You need to identify things that might happen from internal and

Retail businesses are always under pressure to deliver more products to customers. For this reason, it is important to be able to improve the supply chain in the retail business in order to optimize output and meet customer demand. A strong supply chain can keep a retail business competitive while providing a real-time picture of the business. You can decide to shift shipping, move warehouses, or optimize inventory according to existing demand. To improve the supply chain process, you need

Every business runs a process that continues to change from time to time. Company executives must be open to business processes that are developing rapidly. If you don't keep up with the times, business planning will not be profitable. Business planning must be carried out continuously and followed by all organizational stakeholders. This will simplify the process, reduce repetitive efforts, and make scenario modeling easier in your business operations. To stay ahead, businesses must b

The increasing use of social media encourages business owners to carry out marketing strategies through social media. Social media is one of the "tools" used by business people to get revenue conversions from social media. Maybe you already realize the importance of social selling from using social media, but are not sure about how to use it. If so, you can pay attention to the following information to be able to take advantage of social selling strategies. What is Social Selling

When gaining exposure through social media, you usually assume that it is a marketing strategy. Not only that, the sales team can use the same channels to build good relationships with potential customers as a social selling tactic. This strategy could be an alternative so that a business can generate additional revenue. However, there are still many mistakes that occur and may not be realized when using social media channels as a means of social selling. Mistakes in Social Selling As m

“To succeed is to thrive and be respected.” Expectation is the cornerstone of all actions. It drives an elementary scholar to pull an all-nighter before the day of the exam. It prompts an athlete to showcase their best performances in competitions. It compels business leaders to implement significant changes, to further drive their corporations forward in not only crucial times but also during periods of sustained growth and evolving market landscapes. Expectation provides individ

From October to November 2023, I had the opportunity to take part in General Business Management activities organized by PT Prasetiya Mulya ELI (prasmul-eli), as part of the company's employee development program. The Program The General Business Management program itself is part of the Public Certified Business Management Program, which means that I experienced this development program together with other participants from various organizations and backgrounds.  For approximately

Employee recruitment is capital that can be used as a long-term investment. When you choose employees with the best talent, you will be able to build a reliable team. The best employees will actively contribute to the company's success. Offering a position in a company is also not something easy. Therefore, the human resources team also needs a strategy to attract the best talent. Effective recruitment consists of the process of searching, identifying and retaining talented professionals

Every company has diverse employee talents, both in terms of experience and the way they interact with each other. However, company involvement is needed to foster employees in a cooperative culture that benefits both parties. Increasing competition for the best talent will be a challenge for companies to maintain employee retention. If the company cannot maintain a positive culture, they may move to another company. The journey of every employee in a company consists of several stages kno

Changes in workforce competition continue to develop along with changing times. The millennial workforce is being reshaped by a more competitive business environment, increasing complexity, and the digital revolution. Meanwhile, the need for reskilling and upskilling is increasing due to various factors, including the increasingly diverse workforce. A digital-based economy requires a reliable workforce. For this reason, every company tries to compete by organizing learning and development pro

The development of the times and the increasingly rapid economic cycle mean that we as resources need to keep up. The step that must be taken is to create a dynamic framework to meet the demands of this work. That way, you can carry out transformations to improve performance, build new skills, and automate the right processes. An important part of building a dynamic framework is the analysis and planning process. According to Mckinsey, as many as 23% of companies fail to transform from the pl

Many questions and uncertainties arise for career changers working in the world of technology. The trend in the world of technology to work remotely is also increasing. However, of course there are challenges that can affect daily work. Apart from salary, the attraction of working remotely is flexible working hours. However, the role of product manager certainly has its own challenges if done remotely. There is a need for expertise and support from tools that support efficient work. Apart

The development of a product will really depend on its users. In this case, user refers to the person who is the target consumer. Usually, the profile of each user can also vary based on the specific product. Based on this, an understanding emerged called user-centered design (UCD). UCD is not about just anyone, but rather the target user you envision as the user of your product. UCD considers the characteristics of target consumers and the things that make them unique. In practice, UCD is

When planning a project or a business, you must be able to create goods or services that are accepted by the market. By creating solutions to consumer problems, your business will be able to survive and continue to grow. In order to be able to create the right product value and suit market needs, business research must be carried out well. You must identify needs, validate ideas, and engage potential consumers by utilizing human-centered design. What is Human-centered Design? Human-cent

Onboarding activities can be the most important moment for new employees. Fresh graduates need an introduction to the world of work that is different from their studies. Likewise, employees who decide to move from another company need to know more about their new company. Given a number of conditions, some companies may opt for online onboarding to welcome new faces. While there may be effective things to do, meeting online via a laptop camera can feel inadequate. For this reason, there ne

Indonesia Landscape on Women Leadership & The Family Business In the heart of Indonesia's economic landscape lies a powerhouse - family businesses. Contributing significantly to the nation's economic growth, these enterprises constitute a staggering 95% of companies, boasting a collective turnover of approximately US$ 5–10 million and holding assets totaling US$ 134 billion, equivalent to 25% of Indonesia's GDP (PwC, 2014). As pivotal contributors to the country's ec

Amid the tumultuous phases of the COVID-19 pandemic in 2020, businesses faced unprecedented challenges, leading many to downsize their teams and halt recruitment efforts to weather the storm. As optimism gradually rekindles within the business sphere, a new challenge emerges: the uphill task of rebuilding workforces. The economic rebound post-pandemic has triggered a surge in demand for skilled professionals. Yet, not all companies are equipped to navigate the fierce competition for top-tier

Performance management is an essential aspect of any organization. It helps managers to evaluate the performance of their employees and provide feedback to improve their work. However, traditional performance management systems that rely on ratings have been criticized for being time-consuming, demotivating, and ineffective. In recent years, many companies have started to shift their focus from ratings to feedback-based systems to improve employee performance. Take, for example, Deloitte, whi

In the dynamic landscape of Indonesia's State-Owned Enterprises (SOEs), a significant shift is underway—one that embraces the ascendancy of young leaders into pivotal management positions. This evolution, instigated by the Ministry of SOE as part of the visionary "Indonesia Emas 2045" development strategy, aims to augment the youthful quotient in leadership by 10% within the upper echelons of these enterprises by 2023, with a gradual increase over the next decade. This ini

Life will change, and so will the workplace and the people in it. The seniors will be replaced by the younger Generation Z (Gen Z). It's not just age that has changed, the way of working and communicating will also experience a slight update. Like it or not, you also have to work together with Gen Z. Not only asking them to adapt, you also have to be able to win their hearts so they can work together well. Get to know more about Gen Z and how to win their hearts below. Getting to Know

Social learning comes from psychology, every principle of which can be applied to work. An introduction to social learning discusses the foundations, elements, strengths and weaknesses, as well as their application in work. Examples of social learning can be found in various examples of everyday life. One simple example is children who can imitate the behavior of family members, friends, or the television characters they watch. This also happens in company culture when new employees may im

An employee who has worked and held a position for years seems to be less relevant to the current situation. As time progresses, employees want to get more out of their professional lives. Companies are also thinking more about career development plans to keep employees motivated. Usually, a career development program is created so that employees continue to develop as the company develops. Career development can be done in various formats, both formal and informal. The series is a process

At all levels of formal and informal study, learning only from books is not enough. More information exchange will be obtained through participant involvement in the social learning process. Not only in the school environment, social learning also plays a significant role at the tertiary and even postgraduate levels. Distance learning centers, virtual classes, and online forums also implement social learning in their sessions. What is Social Learning? Social learning emphasizes how to i

Small business owners usually forget about planning for the future. Maybe you haven't thought about plans to transfer ownership or appoint a family member to take over the business after you decide to leave. It doesn't matter if you're just thinking about it now. You can always start an expansion plan as a business owner. Likewise, in a company operation, there needs to be a solid succession plan to prevent failure. You can prepare talent with talented potential and ready to take

Collaboration is one of the main assets that a team must have. Not limited to a theoretical context, cooperation can also be reflected through elements of an educational approach that contribute greatly to team development in the workplace. Cooperative learning methods will help you socialize with teammates. Learning something together allows you to spend more time with each other, understand different perspectives, and accommodate different work styles. This is an effective strategy for buil

The success of a business basically requires good abilities from its employees. Different from traditional recruitment, skill-based talent management focuses on the abilities of employees, not just their position. This new approach allows companies to make better hiring decisions. Employees will be placed in positions they control. Businesses are always looking for ways to acquire and develop employee capabilities to achieve goals. However, the increasing demand for employee skills is also

The process of self-development in a company can occur in various forms of change. One change that may be aimed at employee self-development is job rotation. Job rotation can help you understand certain ways of working and the industries that best help that process. Job rotation allows employers to reduce employee turnover and helps them learn new skills. What is Job Rotation? Job rotation is a practice undertaken by employers when moving their employees to new roles that are equivalent

An employee will spend at least one third of his total daily time working in the office. It is not surprising that the work environment has a crucial impact on a person's thinking and behavior, even outside the workplace. Keeping employees motivated, safe, and physically and mentally healthy is an effort to manage psychosocial hazards in the workplace. In a safe workplace, motivation will emerge to work and maintain relationships between employees. This is what will make the work environm

Every employer must provide a safe and healthy work environment for employees in accordance with legal provisions. This means that every company must be able to identify and address potential workplace hazards and provide appropriate training and protective equipment. Unsafe conditions and unsafe actions both have the potential to cause accidents and injuries. However, both must be addressed in different ways. The condition that the company must pay attention to is providing safe working cond

Brand Crisis  A brand crisis is a significant and often unexpected event or situation that threatens the reputation, integrity, and value of a brand. It can result from various factors, including product recalls, public relations issues, negative publicity, ethical concerns, or even external events beyond a company's control. Brand crises have the potential to severely damage a company's image and financial performance, making them a critical concern for businesses in today's

Every company has a culture that is formed through experience, attitudes and the environment. While it can develop naturally, there are ways to encourage a positive culture to increase employee productivity, morale and engagement. A positive company culture is reflected through an attitude and environment that is able to foster collaboration, productivity and satisfaction among its employees. In a positive company culture, employees will be trusted to work and make decisions without needin

Employee abilities and achievements will usually be evaluated by human resource (HR) practitioners. This stage is carried out to identify the abilities of employees who are relevant and can contribute to helping business development. Labor productivity is one of the main capital which plays a crucial role in increasing business effectiveness. For this reason, this is usually evaluated periodically. With assessments by HR practitioners, of course not all employees have the same skills. Ther

The effectiveness of the training provided to your team needs to be evaluated. This is important to do so that you can understand the role of employees and the positive impact that the company can have. The evaluation levels in the Kirkpatrick model can help you to evaluate. You can use it to objectively analyze the impact of training. This can be evaluated through four levels according to the groupings of the Kirkpatrick model. What is the Kirkpatrick Model? The Kirkpatrick Model is an

It would be a shame if a trip or experience was considered a one-time learning process. People who think like that will be beaten by their competitors. In the world of work, experience must be understood as a limitless process. This makes employees more ready to adapt to changes in technology and industry. Continuous learning keeps employees motivated after going through the orientation period. Continuous learning is a person's response to the needs of an ever-growing industry. The for

The learning process is actually not limited to specific examples of certain activities. Likewise, self-development can be done as a lifelong lesson (lifelong learning). Everyone can do it for certain personal achievements. Not only limited to training or informal processes outside the organization, lifelong learning can also take the form of formal education. Lifelong learning is more accurately described as an educational process that begins with one's own desire for self-development.

An organization may experience obstacles in the midst of its development to achieve targets. This usually encourages managerial parties to do something that is expected to bring change to their employees. The encouragement that comes from the managerial side is an external variable that may be limited in nature. However, this is often the quickest and easiest motivating factor to implement in reality in a company and is known as extrinsic motivation. Understanding Extrinsic Motivation E

The success of a company is not only realized when the company's financial condition has reached a profit. Basically, a successful company requires contributions from employees. Therefore, employees become an important resource for the company. As a crucial resource for a company's success, it is important to keep employees motivated. Usually, employee motivation can be in the form of rewards that are felt from within or from outside. What is intrinsic motivation? Intrinsic moti

For business owners, the decline in the number of customers and employees is certainly not a pleasant thing. In business terms, this condition is called customer churn rate. So, what causes customer churn rate and how can you prevent it? Check out the explanation below. Causes of customer churn rate Customer churn rate is the rate of customer loss or customer turnover rate in a business. For example, people stop subscribing to newsletters or many employees resign. Several causes that can c

Success in a company is now not about sales. To increase sales, you don't just need a sales team. The involvement of the entire team is necessary so that the products or services you offer meet customer needs. Nowadays, customers also think about the shopping experience (customer experience/CW) before choosing a product and even post-purchase service (aftersales). To measure customer experience, there are various metrics designed to provide insight into product satisfaction. What is cu

Regardless of your position in a company, facing uncertainty will be a common occurrence. Changes can occur at any time without being anticipated in advance. Facing uncertainty and accepting change while working are important skills in the world of work. The reason is, there will always be changes that inevitably have to be faced. Here are some ways to deal with uncertainty and embrace change gracefully. How to deal with uncertainty and accept change Have you ever asked yourself and oth

Have you ever thought about changing careers at the age of 50? This age is no longer young, in fact quite a few have decided to retire early and live a more relaxed life. Changing careers at age 50 may be an unusual and bold move. However, changes may be made to try new challenges. Although it is not a common occurrence, changing careers can be done by anyone at any time. Why do you need to switch careers after 50? Switching careers is not possible when you want a more satisfying job, n

When running a business or already having a position in a company, regulations and ethics become incentives to be more disciplined. Business ethics can shape the values and behavior of all elements within an organization, from staff, managers, to leadership. Business ethics can also create a healthy atmosphere and relationships for fellow colleagues. However, not all managers and employees really understand what proper business ethics are like. To better understand, below is an explanation of

The recruitment process is the best time for candidates and recruiters to get to know each other. In order for the results to meet needs, recruitment must be carried out using the right steps. Recruitment is also an initial process that also influences candidates' decisions before working at the company. Therefore, it is important for every recruiter to pay attention to every process during recruitment. A good candidate is quite easy to see from a resume, but preparing a candidate's e

A company needs to have a comfortable atmosphere with closeness between employees and the company. It is important to create an employee engagement program that can act as a form of gratitude and motivate employees. Activities or activities that can increase closeness between employees are not easy because they may not be in accordance with each person's preferences. The following are various employee engagement ideas so that the office atmosphere can be more 'lively' and employee

In today's fast-paced business world, innovation is the lifeblood of success. Organizations strive to address ever-evolving challenges and meet the demands of a dynamic customer base. Design thinking, a method gaining prominence in innovation management, has become a go-to strategy for companies looking to stay competitive. This article examines the power of design thinking, with a particular focus on Apple's journey through innovation, from the introduction of the lightning port to the

Problem Solving & Decision Making In Day-To-Day Business Most contextual problem solving and decision making in day-to-day business involves assessing and addressing issues within the specific circumstances and environment of the organization. Contextual problem solving and decision making in day-to-day business require a holistic approach that considers the unique circumstances, challenges, and opportunities facing the organization. It involves a combination of data analysis, stakeholder

What comes to mind when you hear about the project? Massive infrastructure development? Procurement of goods worth billions of rupiah? However, are you aware that projects and project management are all around us, including in the films we watch on television or in the cinema? Take for example the film Sherina's Adventure 2. This film was just released on September 28 2023, and to date, the film has been watched by more than 1.5 million people. The success of this film, starring Sherin

Whether you realize it or not, office politics or politics in the workplace is a situation that you will almost certainly encounter. Examples of office politics are not always overt, they can be so subtle that you don't realize it and don't know how to deal with it. For some people, this may not be something to discuss and is considered taboo, even though employees don't just need to complete tasks to completion without understanding the situation. So, what kind of office politics

Conflict in the workplace is not surprising because differences of opinion often occur. Conflicts are not always big, just a small misunderstanding can become a problem in the workplace. Basically, dealing with conflict in the workplace is an important skill that can help maintain healthy relationships between your coworkers. Even though it seems bad, you can overcome conflict in the workplace in several ways, so that the work atmosphere remains good. How to resolve conflict at work Her

Every brand needs to create the right business plan and product positioning when entering the market. Basically, positioning is not a way to maximize product quality, but a step to make the product offered have the best assessment from consumers. Through the right product positioning, your product can steal the attention of consumers according to the target market. For more details, below is an explanation of what product positioning is and how to design it to suit your target market. What

Most business owners basically already know the importance of digital marketing. However, most of them cannot maintain consistency or run out of ideas to continue to improve performance from time to time. A local business owner might become popular thanks to a social media ad or blog post from an influencer. However, local businesses often find it more difficult to budget for marketing activities. They often don't have the resources of commercial networks and large companies to channel

When it comes to digital marketing, there are many platforms to choose from. While Facebook, Instagram, or a company website are also good investments, YouTube can be one of the best places to promote your business. Almost everyone loves videos, goes to the movies, and loves watching videos that people post on Facebook. Because people like videos, it's a good idea to consider videos on YouTube as part of your product marketing strategy. What is YouTube Marketing? YouTube marketing i

Many business decisions taken by every company now rely on big data analysis. There are many things to consider before making a decision, especially if the impact is directly related to long-term business goals. The decision-making process must involve several metrics from existing data, current conditions, and goals to be achieved. When you utilize all existing data, this will be a good lesson to help build your business. What is Prescriptive Analytics? Prescriptive analysis is a data

The evaluation process in companies often involves analysis for decision making that has already occurred. Through these steps, companies can change, replace, or continue an action plan based on existing data. It doesn't stop at that stage, you also need to think about potential situations that will occur in the future. This is known as predictive analysis which can help you to anticipate risks and exploit opportunities for long-term business progress. What is Predictive Analytics?

Business processes always involve the process of identifying problems that need to be resolved. Not limited to product development needs, business analysis is also carried out in the marketing process. Each different activity has a different analysis stage. Action plans that have been carried out over time form a pattern that needs to be evaluated together. Usually, descriptive analysis is needed to be able to track and understand business metrics according to performance or trends that are o

Changes that occur in the workplace mostly have a direct impact on employees. However, this situation is also a consideration that must be taken into account by businesses. One thing that can change the flow of work is job rotation. There are many factors that can cause job rotation in a company. A situation that has been going on for a long period of time will of course be affected. In general, rotation is actually carried out so that someone can gain experience and abilities for new respons

In the current business landscape, the demand for reskilling and upskilling is increasing exponentially. Companies are realizing the importance of developing and nurturing their employees' skills in order to stay competitive in a rapidly evolving market. According to the PwC Asia Pacific Workforce Hopes and Fears Survey 2023 (2023) , 59% of senior executives in Asia-Pacific believe that the skills needed for their jobs will significantly change in the next five years. This statistic highl

Leadership development is a key initiative required by businesses. Not only are we looking for candidates with leadership skills, these abilities also need to continue to be developed among all employees who have contributed to the company. For employees with high motivation, leadership skills play an important role in career development, especially in leadership positions. To be able to meet the demands of the job market, companies also need a leadership development plan. The Importance o

Conflict situations are unavoidable in both personal and professional contexts. When faced with a conflict situation, there are no specific guidelines created to find a solution. There are several ways that can be implemented to find ways to deal with conflict situations. These steps are usually taken in order to get a quick solution as profitable conflict management. Understanding Conflict Management This managerial skill involves using different tactics depending on the situation, neg

Negotiations are often seen as mutually beneficial. However, a win-win mindset and adding issues to the discussion is the key to building value and getting things done. Value formation allows the parties involved in the discussion to integrate through information exchange processes and other agreement-making strategies. For example, in negotiating the purchase of a used car, the problems that can be identified are certainly not just discussing price. When involved in negotiations, the valu

When experiencing problems related to products, consumers will seek help and look for solutions. However, providing customer service agents is not the only way that can be done as a form of post-sales service. If possible, make the role of customer service agents the last resort for consumer assistance. Seeing changes in the customer journey that are developing amidst today's digital evolution, consumers often search for product information via the internet. This also applies to the infor

The launch of a product is often a celebration that is considered important by brands. However, product launch is only the initial stage of the validation process for a product that can be accepted by the public. A product must also be proven to be a solution to the problems faced by customers. For businesses preparing to launch a service or product, it is important to ensure that the product being created has undergone due diligence. Just because it looks good, doesn't mean the product i

When starting a business, you need to determine the market for your product. This is necessary so as not to waste time and energy developing a product that is thought to be liked by many people, but turns out to be unpopular at the time of its launch. The product validation process is a series of idea tests to see whether the idea can be implemented. By doing product validation, you won't spend money and time developing something that people won't buy. Product validation can help y

Basically, a business must be managed and run with careful planning. As a business develops, there will always be risks that arise and are anticipated. For this reason, every business owner must have good risk management. Even though it has been arranged in such a way, the causes of risk may come at unexpected times. This business risk refers to all things that can affect a company's finances. To prepare risk management well, you need to know the causes of risk and prepare for prevention.

Business expansion is not a trivial thing that can be done even though the business is promising. This often causes doubts for leaders to develop their business. However, identifying the right time also requires some care. Business expansion is the stage where the business reaches a growth point and already requires additional options to generate more profits. Forms of business expansion can be done by adding new branches, improving marketing, mergers or acquisitions of other businesses, glob

The task delegation process is much more complicated than you think. This may arise when you feel you have explained the task clearly, but it is not carried out well by your employees. When they think employees will do a task easily, they keep coming back until you end up completing the task. Many managers agree that task delegation is one of the most difficult areas to handle. As a leader, you ultimately have to work with other managers on decisions. Delegation is not the same as handing ove

The role of customer service in a company is at the forefront in dealing with customers. Not limited to receiving complaints, customer service must also know product information that suits customer needs. Customer service spends more time to understand the entire process related to the product. When a problem occurs, escalation is needed to the right team so that customer complaints can be resolved immediately. For this reason, customer service is often in crisis situations which trigger burn

The onboarding phase is one of the crucial phases in the employee life cycle. In this phase, the company ensures that employees can get to know the work environment, their duties and the company culture as quickly as possible. The onboarding phase is an introduction phase for employees that can shape their perception of the company, so that the onboarding experience they experience can be a consideration regarding how likely they will stay in their new workplace. Here are 5 onboarding strateg

Building good relationships with customers is a very important thing to pay attention to for a business. The role of the support team is very crucial to understand customers who continue to grow. Not only by receiving feedback or complaints, but also by understanding their position and understanding customer needs. Once you understand your customers, half the work of keeping them happy can already be done. To achieve such customer satisfaction, you must not just wait for them to come and reac

Returning to work after parental leave is sometimes not an easy challenge. You haven't been to the office for quite some time, then come back as a different person with new priorities and worries. This is very annoying and often overwhelming. Daisy Wademan Dowling, founder and CEO of Workparent, a consulting firm for working parents and employers says that everything is changing. Practical daily schedules, new responsibilities as a parent, and even your identity in relation to how you see

Companies that want to increase the productivity and success of their employees need to carry out performance appraisals. This is also expected to increase the overall level of employee success. Over the years, a variety of performance appraisal methods have been used, some of which are better suited than others to meet modern demands. Each performance appraisal method has a different matrix and objectives. What is Performance Appraisal? Performance appraisal refers to the process of ev

One of the roles of a manager in the workplace is to lead and manage team members to achieve common goals. Therefore, the ability to be able to manage a team  effectively is an important skill for managers. One approach that can be taken by managers is through Team Role Theory, which can help managers identify the roles needed in the team and ensure that each team member contributes optimally. What is Belbin's Team Role Theory? Team Role Theory was first coined in 1981 by Mer

Human resources departments (HRD) usually make performance appraisals as a tool for employees to advance their careers. They provide feedback to people about how well they are doing. The aim is to ensure that they manage and achieve the set goals and to help them if they fail. Performance appraisal can also help employees and managers identify areas for improvement and career advancement. The performance evaluation that you give to employees is also a validation of their contribution to the s

For some or even most people, the performance review process may not be a comfortable thing to do with a manager. This could be caused by feeling reluctant or awkward because of having conversations that are rarely experienced on a daily basis. Keep in mind that performance reviews are not a one-way process carried out by managers to evaluate employees. Each manager will involve employees in his team to provide optimal feedback when conducting face-to-face evaluations. In order to get maxi

In forming a successful business, performance management is an important part of the responsibility. HR staff, executive leaders, and managers have the same weight of responsibility towards their employees to help provide training and feedback so that the work can be done successfully. During his tenure, a comprehensive performance management system is required to guide employees effectively. This can help businesses to get maximum performance results from each employee. In the context of a c

The role of a leader in a company has a significant impact on a business. According to former President and CEO of the Business Development Bank of Canada, Jean-René Halde, building leadership capacity in companies is even more important in turbulent economic times. Through the same source, Halde also revealed the high failure rate among small businesses in Canada due to a lack of leadership in key areas such as human resource management, strategy, and soft skills such as communication

The role of company executives is often a position that is not widely recognized by many people, even the company's employees themselves. This may happen on a large scale company that has more than one branch. Usually, the executive ranks referred to as C-level are divided into several strategic positions. The position of Chief Operating Officer (COO) may not be a role as often recognized in a company as the Chief Executive Officer (CEO). Indeed, not all companies need this position becau

As a consumer, you will often receive service charges, admin fees, or other fees added at the end of the purchase or payment. Typically, service charges are collected to pay for services related to the primary product or service purchased. Many industries charge service fees including restaurants, banking, travel and tourism. Have you ever questioned the need to give tips to waiters if the receipt also states the nominal service charge? In the following article, let's see what is meant by

The role of the Board of Directors (BOD) in a company is often only understood as a line of executives representing protocol tasks. Both from an employee and organizational perspective, a thorough understanding of the attitudes and roles that BOD will carry out is required. In practice, the BOD contributes to driving strategic goals, assessing executive performance, and taking action where necessary. Decisions made by the BOD can have a long-term impact on a company's growth and reputatio

The business development process can develop as planned stages for better company conditions. The development of a business is also greatly influenced by economic conditions. For this reason, decisions taken by a company can be caused by economic problems. One example of changes that occur in business processes is company acquisitions. Some entrepreneurs look for ways to encourage business development by making acquisitions. This is considered one of the methods chosen by entrepreneurs who wa

The startup business is a world full of challenges and opportunities. To achieve success in a competitive market, capital is an important factor that must be considered wisely. This is where the main role of venture capital plays an important role. Venture capital not only provides funding, but also brings valuable knowledge, connections, and experience to the development of startup businesses. This is why, for those of you who are involved in the startup world, you need to know what are t

In the business world, many startup companies face various challenges when trying to achieve success. Each of these challenges can become a serious obstacle, even fatal if not addressed properly. Therefore, it is very important for novice entrepreneurs to have a good understanding of the various crucial challenges in running a startup. Here are five obstacles that can hinder a startup's progress and how to deal with them. Crucial Challenges in Running a Startup Doing business in

Stress is a natural part of life, including at work. However, stress is not always bad. In various stressful events can help you to work harder, and meet deadlines. Not only that, stress is also good for memory. This allows you to remember unavoidable consequences, making you even more careful. Therefore, manage and overcome your stress. By developing good habits and stress management techniques, you can reduce your chances of suffering the long-term health effects of stress. How to Cope w

Employee happiness is one of the most important factors in running a business. Employees who are happy and always active tend to have no absenteeism, are productive, and comply with company rules. When employees get it, the business will get higher profits, one of which is low employee turnover. In this position, the company has a responsibility to always try to provide fair compensation. While money or paychecks are important, they are not the only ways to keep employees happy. There are oth

The workplace is a stressful environment for many people. Days that are passed with deadlines, repetitive work, and pressure from superiors, often make employees feel overwhelmed. Therefore, it is important for business owners to provide health programs for employee welfare. The following describes the importance of having a health and wellness program at the company and strategies to encourage employee health in the work environment. Health and Welfare Program Benefits By providing you

Currently, many employees are very active in their work to the point of forgetting to rest. This can be caused by workload, lack of time management, and conflicts with colleagues or superiors. This habit results in you only really resting on holidays or days off. It is very important to prioritize rest in everyday life. Without adequate rest, you will not be in good mental, emotional and physical health. Meanwhile, these three aspects are closely related to the level of productivity and creat

People who work on a nine to five schedule don't always feel productive during those working hours. There is often no other choice but to continue working even if the results are substandard. Everyone has different productive time. Here's how to identify this period and use this time to increase productivity and quality of work. How to Increase Productivity with Personal Time Management Improving productivity isn't about working more hours, but about determining what times a

This type of green business is increasingly attractive considering that public awareness of the importance of protecting the environment is getting higher. But what exactly is Green business? In this review, we will discuss what a green business is and various green business ideas that you can use as inspiration. What is Green Business? Green business is a type of business that uses sustainable materials to make its products. This green business aims to minimize the use of water, energy an

Business growth is the main goal for every company. To achieve this, you need to rely on data and analysis to make the right decisions in strengthening the digital presence of the business you are in. One particularly effective analytical tool is Google Analytics, which provides you with a variety of key metrics you can use to improve your online marketing efforts. For those of you who are involved in digital business, you can refer to the following review to find out how to measure busine

Employees are the most important asset for your company. Salaries, benefits, and employee compensation are the most important, if not the largest, operational costs for a company. You need to understand that determining the nominal salary and benefits affects your company's cash flow. A balanced calculation is needed so that it is not too burdensome to the cash flow but also commensurate with the positions held by your employees. Laying off employees because you can't pay their wages

Surely you often hear the term expatriate, especially if your work environment is surrounded by a lot of foreigners. Expatriates are individuals who live and/or work in a foreign country other than their home country. Usually, the stay is temporary for work, but many people have the option of living in a foreign country in retirement. Of course, this is not an easy thing because there are many rules and differences that need to be understood, adjusted, and fulfilled if you want to live life a

Many types of insurance are offered to companies or business owners, one of which is important for you to consider is travel insurance. This will be very much needed, especially if your employees often travel out of town or even abroad. Travel insurance is a preventive tool if things happen beyond your control while traveling. This is also a form of attention from the company given to employees when on business trips. To find out more, see the following article. What is Travel Insurance?

Marketing plays an important role in the continuity of a business because it can greatly affect sales. Unfortunately, this section can also be a bottleneck for your business. There are several things related to marketing that can lead to a bad direction. In playing a marketing strategy, funds are needed that are practically not small. It could be that these expenses are not directly proportional to the income generated. If so, the marketing strategy can be considered a failure. Failure may

Transferable skills, also known as "portable skills", are skills that can be transferred from one job to another. Transferrable skills are especially important when you are changing jobs or industries. You likely already have many skills that are transferable by employers, such as organization, communication, relationship building, or attention to detail. What are Transferable Skills? Transferable skills are skills that are useful in a variety of jobs and industries. Transferable

Promotion is a type of award that a company can give to employees who work beyond expectations. Because it is proof that employees are valued and proof that they have done a good job. Not only that, promotion also shows that the company is willing to invest in employees. Promotion also comes with new responsibilities and challenges. This helps employees grow and develop their skills. This good work environment will make employees feel happier. In the long term, promotion will reduce the turno

Increasing business competition will have an impact on all parties involved. Not only for companies, changes must also be followed by employees. What is often forgotten is that companies always need employees who are able to keep up with changes. Therefore, to become a professional employee, you must have maximum knowledge and skills. This ability must always be sharpened and improved. If not, you will lose the competition. In order to avoid this, attending management training can be the answ

There are times when a company will experience difficult times both from the development of the company itself and from the impact of the overall economic crisis. In these difficult times, cutting costs is one of the choices and decisions that must be implemented by the company. It is best if cost cutting is not executed rashly because there are several things that must be considered and also have an impact on the company and its employees. Although not an easy decision, cost cutting is impor

Tracking expenses related to financing in business is very important for the smooth running of a business. Proper accounting will improve cash flow so that your business can survive or even thrive. Plus, careful expense tracking helps your company qualify for valuable tax deductions and reduces your adjusted gross income. Here's what you need to know about business expenses and how to track them. What is Business Expense? Business expenses are expenses that are directly related to s

The times have encouraged many people to start talking about the importance of wellbeing or well-being and its impact on everyday life. This also applies to small business owners and their employees. For this reason, research or literature related to small businesses should not only discuss finances, capital or profits. Prioritizing wellbeing in the process of developing a business can help prevent stress and create a positive work environment. With this step, both individuals and organizatio

In the business world, financial management is very important. One aspect that must be considered carefully is the cost. The costs incurred by the company can be divided into various categories, namely direct costs and indirect costs. Come on, get to know the definitions, examples to the differences between the two. What are Direct Costs? Direct costs are those that a company can easily attribute to a specific "cost object," which can be a product, a department, or a project.

One of the goals in starting a business is to get profit or profitability. Profits can help a business to attract investors, grow the business, and also acquire businesses. This is one of the goals in running a start-up. The time needed to achieve profits will differ from one startup to another. Factors that influence the achievement of profits include the nature of the business itself, the sector it runs, as well as initial capital and costs. As an entrepreneur, you can generate income from

The main goal in doing business is to make a profit, especially in the early years of its journey. The benefits you get will have a major impact on business development such as product and service innovation, moving locations, or the need to hire employees who can help you. Therefore, it is important to survive the first year of business in an effort to increase investment for the continuity of your business. Many things need to be considered before starting a business, both for long-term bus

The most obvious risk of private investment or private investors is the possibility for a business to provide equity in its business. Depending on the terms of the agreement, the investor may be entitled to a portion of the profits or ownership in return for the investment. This can result in you losing control of the business and unable to make decisions without consulting investors first. There is always a risk that investors may not have your best interests in mind. They may pressure you i

Team diversity in the workplace (workplace diversity) is something that will always be found in various organizations and companies. This type of diversity itself varies, ranging from gender, regional origin, religion, and so on. These diverse backgrounds will make employees exhibit a variety of behaviors according to their identity and habits. Why is diversity important to pay attention to? The many variations that exist in a team, this will be able to provide various valuable perspective

Data plays an important role in business operations. By carrying out statistical analysis, starting from collecting, processing, to analyzing data, companies are able to make concrete reports regarding the conditions of business development. The achievement of the invested effort can be illustrated from the results of the statistical analysis. In addition, the results of statistical analysis can also be used as a reference in taking strategic business steps in the future. This article will di

Making reports often takes up a lot of time and effort. Apart from processing existing data, you also need the ability to make it look simple and easy to understand. The existence of a report is often interpreted as a summary of activities or projects that have been completed. In an effort to both attract and hold the attention of report readers, the quality of the report you produce needs to: Looks attractive and easy to understand from the first page Help readers understand that the re

When running a business, there are many positive things that can be done. You can be your own boss, get immediate benefits, and of course face many challenges. Therefore, it is important to take time off by taking time off. The business owner must also be able to manage the work pressure caused by his role while running the business. This big role is often underestimated, even though business owners have less daily rest time than their employees. The responsibilities of running a business

Negotiating is one of the most important skills for workers. Whatever your line of work, negotiation is a skill that you must have as a life skill. If you don't develop it, you will see a lot of repercussions in your work and personal life. From actions to agreements taken, there are many lessons to be learned from the negotiation process. However, this is not easy. It takes a lot of time and effort. Therefore, pay attention to what you need to do and avoid when negotiating. Causes of

Data plays an important role in business operations. By carrying out statistical analysis, starting from collecting, processing, to analyzing data, companies are able to make concrete reports regarding the conditions of business development. The achievement of the invested effort can be illustrated from the results of the statistical analysis. In addition, the results of statistical analysis can also be used as a reference in taking strategic business steps in the future. This article will

Like many issues in business, leadership in a company determines how the entire organization acts. If leaders have good ideas, but don't follow a critical thinking process, their teams won't accept those ideas and the company suffers. This is the cause of the importance of critical thinking skills for positive communication. Critical thinking or critical thinking skills can guide your business to success. However, to truly maximize the problem-solving benefits of critical thinking, it

Changes in business innovation also affect the way of leadership. Today innovative leaders occupy an important role in the success of the company. Executives, managers, or entrepreneurs who are responsible for the initial idea, marketing, and delivering new ideas to the company. Innovative leadership is essential in today's marketplace. Because they are a vital part of the business. It can even be said that business continuity is in the hands of a leader. In order to stay abreast of th

Employees who are often burnt out or bored are people who have a high level of participation because they tend to work more. Although it is often identified with feeling tired due to excessive workload, the results show that a person has worked optimally. However, burnout can be annoying because stress is overwhelming for the mind and body, boredom often leads to fatigue. This condition of having no energy or enthusiasm can affect a person's performance and productivity in the long term.

Customer satisfaction surveys should ideally be carried out routinely and periodically. Not only guaranteeing the company's reputation, the benefits of customer satisfaction surveys can also have a positive impact on business development. Through customer satisfaction surveys, business owners can improve service to be more optimal. Asking questions in the right customer satisfaction survey can provide important information about what is and isn't working from any effort invested into

When compensating employees, it means you are thinking about the overall well-being of the employees. Not only limited to achieving prosperity, compensation is also followed by benefits provided so that employees feel satisfied. Getting benefits that are included in the company's compensation package is an important factor that is considered by employees. Understanding health benefit packages, pension funds, and work leave plays an important role so that companies have comprehensive compe

Business people are always trying to find ways to develop their customer base. Not only getting new customers, business people also need to retain their regular customers so that customers will make transactions again. Having a good customer base will help the early stages of the business grow and generate income. This is one indicator that determines how a product or service works. Based on this understanding, companies can improve their products, services, strategies or operations. What

Companies or business people need to know and meet customer expectations. When the company cannot fulfill it, then this can affect the profits or profits of the company itself. This is why companies need to find out what customers feel and think about their brand. This is what is called customer sentiment. Get to know more about customer sentiment and how to capitalize on it. What is Customer Sentiment? Customer sentiment is a metric to evaluate the feelings that customers have towards

Customer satisfaction is an important concept that must be understood, especially for professionals, salespersons or marketers. As simple as it sounds, it is much more than a money-back guarantee. Satisfaction covers the overall customer experience. A brand can know the reflection of customer interaction with products through customer satisfaction metrics. You can also measure it through surveys to get an idea of customer loyalty. Furthermore, you can make predictions of potential customer re

As a business owner, it's important to be able to make sure customers are satisfied with your service. Satisfied customers will be a solid foundation for a business. They will keep coming back and become loyal customers thanks to a pleasant experience. Customer loyalty is the result of a business's ability to retain its customers. This can only be achieved by creating processes and supports that benefit them. Therefore, it is important to create a comprehensive strategy to achieve cus

Credit cards have become one of the most reliable means of personal payment in recent decades. The payment method by credit card is also a practical alternative for business owners. In addition, credit cards also offer various potential partnerships that can benefit businesses. Along with the times, there are several new technologies that are used with the aim of performance effectiveness in various fields. The emergence of artificial intelligence (AI) is a form of technological advancement t

Freelancing can be a fun and rewarding job. Flexible working hours and being able to work from various places make freelancing the choice of many people. Its flexibility and fast movement also allows you to earn more than a normal job. However, like any other job, freelancers also need financial planning. Because instead of increasing your income, you may be trapped in financial difficulties that make you have to work extra to cover mistakes. Financial Problems that Freelancers Must Antici

Whatever your job, the ability to discuss is a basic skill that must be possessed. Discussions help you process information, but some people may not be well suited to having discussions. Regardless of how smart and intelligent someone is, new ideas can be clouded by the collective knowledge of the team. The good news is discussion isn't the only thought-sharing technique you can use. You can improve your analytical skills through various alternative ways of discussion. How to Brainstor

Every business has a different benchmark for customer satisfaction. Customer service is one of the crucial things for business. When customer satisfaction with your product is high, it means that customers are happy with the service provided, which is good for business. Customer satisfaction in a business will depend on effective and efficient customer service. However, that does not mean that its success only depends on the customer service team. Today, customers may not always be satisfi

Compared to plain text, the human brain processes visuals better. Concept maps serve to illustrate relationships between ideas and reinforce prior knowledge by linking additional information. Therefore, concept maps can be used to analyze information and compare other concepts. Because their function is to see and understand the relationships between things, concept maps can be used for a variety of purposes. Starting from classes, content or projects that require visual elements, to other th

Operational readiness indicates that a product is ready to be applied, operated, maintained without significant problems. A project can fail if it is designed without considering the function in the desired environment. An important component of project cycle management is ensuring operational readiness objectives are included in the project cycle. Your project scope should include sufficient time to ask questions about operational readiness during project initiation, design, project testing

An organization or company still has the potential for failure when executing a project. Regardless of planning before the project starts, project crashing can occur due to various factors such as funding or changes in priorities. The running of a project remains a responsibility that must be completed. For this reason, there are stages that need to be considered even just to end the project. If not done well, managers can have difficulty managing resources. What Is a Stalled Project? A

The planning of a project can be arranged by a manager in several phases which are divided based on the project life cycle. Each project must be completed within a limited budget and deadline. The project life cycle can be used to add structure when facilitating the delivery of a new product or marketing campaign. In general, the phases that occur in a project management chain can help define project roles, increase visibility, and optimize resource use. For this reason, the project life cycl

There are four main phases in the business process automation effort starting from understanding manual processes, visualizing new processes, identifying the right tools, and finally designing the automation process. All major workflows follow the same pattern to prevent confusion. Generally, the automation that companies practice in various work units is required to fill in tasks and approve or reject requests in the entire workflow. The approval will then be passed on to senior managers to

When thinking about creativity, many people tend to associate the work with musicians, writers and design. Quickly many are ignoring other fields of work. Even though creative does not depend on people who work in the field of art and design. Creativity can turn new and imaginative ideas into reality. This is the skill of generating or recognizing ideas to solve problems, communicate, or entertain others. Despite the belief that some people are not born creative, creativity can in fact be enh

In the whole workplace motivation is an important part. As a leader you must constantly try to encourage team members to generate innovative ideas, be able to solve problems, and achieve success. However, in practice many business routines can suppress creative enthusiasm and dull motivation. Because of this, the team feels burdened, bored and stressed. When you see this, as a leader you must not remain silent. How to Motivate a Creative Team for Leaders When a team is not motivated, it

Behind a successful project, there is effective budget management. The correct budget must cover everything, starting from labor, materials, and operational costs for all activities that will be carried out during the project. However, the process of managing a budget can be a hassle. Especially if you have to collect all the data, look at resources, and double check. The time you need is long enough, so it will take time, effort and thought. For that, manage your project budget from the star

Various industries have experienced significant changes in recent years and will continue in 2023. This is also experienced by the consulting industry which continues to adapt and grow in its efforts to meet consumer demands. With new technologies and business models emerging, the client's desire to know the how-to part of a strategy has also increased. Applicable to many industries, companies will expect the consulting industry to be able to improve the desired business results through t

It is undeniable that the website is one of the important things that can determine the success of selling your product. People who are increasingly easy to access technology and the internet prefer to make online transactions. Making a website seem trivial, even though there are many factors that need to be considered so that it functions as expected. Therefore, many companies and brands are giving more focus to websites. Types of Website Users Based on Their Activities Apart from plan

In increasing cross-team collaboration, a company often finds it difficult to communicate thoughts or opinions. This can be triggered by companies that do not have a systematic approach. Lack of accountability and less specific goals will be detrimental for a team. Collaboration across teams drives continuous improvement of the company. However, building trust in a team is also not an easy thing. When you are in a team that collaborates with multiple departments, communication will be a chall

Every consumer has a different way of interacting with a product or a website. The way in which each customer searches is called the customer journey or user journey. Through this mapping, you can find out the various possible interactions made by consumers. Knowledge of each consumer's behavior analysis can help you determine the most appropriate steps to introduce a product in business development. The success of these exploration efforts can be measured using the conversion rate metric

Clear goals or objectives from the process of making or developing products/features are indeed important. However, creating goal-based product initiatives is sometimes not as easy as it seems. A strong product vision can keep your product team focused on business goals or product development objectives. But without strategic goals and product initiatives, you will find it difficult to realize the vision you have set. Basically, product strategy rests on three core components: Produc

Many companies want to increase diversity. However, this is often hampered by the biased recruitment process. A large number of studies show that the recruitment process is biased. This is due to human nature which inadvertently will be more attracted to hiring candidates who are similar in nature. If you as the hiring manager do not have the right processes in place, bias can continue to develop. This can be a form of discrimination against people who have the right qualifications. Overcome

The term ergonomic workplace has been discussed more frequently since three years ago, at the start of the COVID-19 pandemic in 2020. At that time, many companies implemented work from home policies. For people who have the opportunity to work from home, then realize that there is a difference in the comfort of working in an office with a special chair and working from home using only a makeshift chair. Although indeed, working in an office with supportive facilities still does not eliminate

The mission statement is one of the important pillars that must be determined and owned from the start of the company's planning. Not only important for the company's image in public, the mission statement is also important for internalizing it to employees within the company to ensure they are heading in the right direction. A clear mission can give employees the purpose, direction, and ownership to achieve company success. In addition, the mission can also motivate employees to achi

Business is not always about products that must be sold quickly. As a business and marketing person, it's also important to think about long-term sales. Although, marketing is important in business, it is not always a determinant in the consumer's final decision to buy a product. Because there is an emotional side of the consumer who also speaks. From here, empathy becomes a link between consumers and brands. Without realizing it, this bond also affects loyalty and long-term business.

Product differentiation or product differentiation is a strategy that is often used by businesses to differentiate their products from competitors' products. Not only can it help businesses to differentiate products, it turns out that product differentiation also has other benefits that can benefit businesses. Read more about the meaning and benefits of product differentiation below! What is Product Differentiation? Product differentiation is a strategy a business devises to make it

One of the keys to business financial success is having a silent partner. Business owners can receive financial assistance in starting and maintaining their business, while silent partners will get equity in the company. This partnership is one type of relationship that has many advantages for the business owner as well as the partners. If you are interested in becoming a silent partner, it is important to get to know this type of partner and the benefits that can be obtained. Benefits of

Starting a business is not easy, but having a partner allows you to reduce your workload and financial obligations. Therefore, partnerships are a very valuable asset in business. By law, the business partners will share ownership of your company, together with you, including profits and losses. This cooperation can be a relationship that benefits both parties. Before committing to work with someone, you should consider potential business partners carefully. How to Build a Partnership Wh

Managing employee leave can be a challenge for a manager. In general, approval of requests for leave is done through the manager, and the more employees who report to him, the more requests for leave will have to be managed. Although on the one hand managers have a responsibility to ensure the rights and well being of employees are fulfilled to ensure they are productive at work, but on the other hand, managers also have a responsibility to consumers and companies to ensure that they get the

Cheating or fraud is one activity that causes big losses in business. A survey found that a third of businesses fall victim to fraud. Of these, unfortunately only 5% of businesses consider fraud to be a high risk to their business. Fraud can come from anywhere. Generally, the sources of fraud are divided into two, namely internal fraud and external fraud. Internal fraud is usually carried out by the employees themselves. Some examples of fraud committed by employees are embezzlement of funds

In order for a company to continue to grow and operate, it must continuously generate income. This is the reason why companies must have a revenue cycle if they want to continue to grow and develop. To have a revenue cycle, a company needs to have a product or service that can be sold to customers. However, what is the revenue cycle and what are the various examples in business? What is Revenue Cycle? The definition of revenue cycle in a company is a series of business activities in pro

The prequalification stage in business funding plays an important role in the acceptance of loan applications. This process is carried out by banks or equity holders to determine the financial health of a company. Apart from needing funds to start a business, other business activities, such as developing product or service innovations, expanding the area of business operations also require a lot of money. Getting financial assistance by applying for a loan is one way to answer this challenge.

This type of startup company, which incidentally starts from the bottom, requires financial assistance to carry out business operations. One source of financial assistance that is often reported in the mass media is funding from investors. Apart from these choices, in fact there are several other options to get financial support for startups. As a startup company that starts with high operational costs and limited income, startups need financial support. Generally, startup founders finance th

Product backlog is a list that contains the sequence of things that need to be done to increase the value of a product. This list can continue to grow and become the Scrum Team's sole reference work. The goal of the product backlog is so that each team can focus on what is currently being done, but not forgetting other tasks that must be done. This is because there is a deadline for each assignment. However, the product backlog is also flexible. That is, the product owner as the main p

If the goal of a product is to facilitate the user's work, then the business goal that can be achieved is customer loyalty that continues to use the product on an ongoing basis. Product personas (product personas) are developed to be able to link between user needs and business objectives. You need a strong basic understanding of user profiles and how the products offered can answer their needs. How to design a product persona? Consumer and market research can be used to build product per

In doing business, it is important to find an audience that is interested in your product. Chances are they can convert prospects into consumers. For this reason, finding a target audience is one of the crucial things that must be done when you are making a marketing plan. By knowing the audience that is most interested in the product, you can make marketing decisions to be taken. Meanwhile, not all target audiences are the same. However, you can do several ways to be able to find the brand&#

Not only designing strategies to develop marketing and increase sales, running a business also requires competitor analysis. How do competitors or competitors get more sales? What kind of marketing strategy is being carried out, so as to obtain high brand awareness from potential customers/service users? Competitor analysis can be carried out for large-scale businesses or at the MSME level. If done in the right way, competitor analysis can provide benefits for businesses. Finding business opp

Almost all business or business owners will be happy if the products they sell are well received by the wider community. Especially if the product can answer customer problems. This condition is usually referred to as product market fit. Product market fit is achieved when the product being sold can match market demand or needs. To achieve this condition, of course there are many processes that must be passed. What is Product Market Fit? Product market fit is a condition when a company

Every company definitely wants to develop quality and best products for its consumers. However, if the company plans the product for too long, the company risks losing its business market share opportunities. That's why companies need to consider making a simplified version of the final product which is often called the Minimum Viable Product (MVP). Many business people believe that MVP can help their business avoid the risk of loss and business failure in marketing their products. So, wh

Cross-functional cooperation plays an important role in achieving the common goals of a company or organization. The success of collaboration between teams and individuals can increase productivity at work. Not only that, it turns out that there are benefits of cross-functional communication in teams that are a shame to miss. Before further discussing the five benefits of cross-functional communication in teams, let's go deeper into the notion of cross-functional collaboration and communi

There is often an assumption that by delaying work, you are actually avoiding uncomfortable feelings. However, the truth is that if you do it anyway, you will feel even worse. Unfortunately, it happens so often that procrastination isn't a one-time behavior, but a cycle that becomes a habit. This habit is a perfect example that nowadays workers are prioritizing short term needs over long term. If not handled properly, this habit will affect your work productivity. Therefore, learn about s

Healthy employees tend to have stable energy, proactive behavior, higher productivity and focus. Not only at home, the work environment is very influential on the health of employees. This is very reasonable, considering that employees spend a lot of time at work. Therefore, when employees have sedentary and unenthusiastic work habits, this can be harmful to employee health. As an employer, it is only natural for companies to prioritize health in the workplace. That way the welfare of employe

The recruitment process has an important role for businesses in various aspects. Not only finding employee needs, but also adapting to changes, reducing turnover, and increasing morale. Companies that invest in recruitment can ensure that the workforce they have can drive success. In order for the recruitment process to run well, it is important to create a strategy in the recruitment process. The strategy will lead you to find suitable candidates to fill certain positions in the company.

When hiring employees, there are so many different things to dig into. An excellent candidate must be well-rounded and able to meet a variety of qualifications. However, you still need to prioritize certain qualities to build a hiring strategy. It is important to understand what kind of candidate the company needs. The definition and measurement of employee recruitment quality can vary from company to company. However, everyone's involvement in the recruitment process has its own role. Th

Diversity in the workplace occurs when a company decides to hire people with different characteristics, such as ethnicity, religion, cultural background, sexual orientation, and gender. The goal is to create a culture where individual differences are respected. Not only that, all employees are also treated and receive the same opportunity to grow and develop regardless of any differences. The benefits of inclusion are well known. This includes increasing collaboration, employee engagement, re

When you accept a job offer, you don't only think about salary, but also employment status, benefits, and intended career path. There are many considerations when you get a job offer. This is also different for each employee candidate. Both contract and permanent jobs have their pros and cons. This is usually determined by career preferences and life goals. Choosing one of these two options can also be negotiated when accepting a job offer. Difference between Contract and Permanent Wor

The rapid development in the technology industry attracts many workers to have a career there. Its industrial diversification is also increasingly developing into several business sectors such as e-commerce, software and internet services, financial technology, electronics, and telecommunications. Various business sectors that utilize technology continue to develop through innovation and creative processes that regularly create new jobs. A wide range of job options pushes people toward enjoya

Most employees would normally expect a raise after working for a certain period of time. Employees who are able to improve their performance consistently will expect to get a salary commensurate with their hard work and level of responsibility. Employers can offer competitive compensation to maintain employee retention rates. For this reason, it is important to carry out periodic evaluations to ensure employees are properly compensated, especially if the skills required are specific. The I

Every employee has a plan for his career. However, not all of them know how to develop it. A manager's job is to support the career development of employees so that they will improve their skills and be motivated to be better. Without realizing it, managers can help employees find common ground with the career they want. This is the leader's role in increasing company morale and employee confidence. When a leader can provide moral, emotional, and professional support, you can help fac

Accepting a job offer can be a very exciting time. Especially if you've spent weeks or months transitioning to a new career level. You may be ready to start a new activity and develop your potential even better. However, you may also be confused because you don't understand the things that need to be prepared to change jobs. Changing jobs can refer to several contexts, either moving branches, moving divisions, or maybe moving workplaces. However, you still need to observe the protocol

Today's work life is fast and competitive. Everyone competes to be the best. In order not to be left behind by the others, you need to do a good career planning. The career planning process will help you realize the various opportunities that can be done in the future. In addition, you will get clarity when choosing the field and profession that will be occupied later. How to Plan a Career for the Future One of the important things in career planning is to identify where you are now

There are many forms of corporate gratitude for its employees. These things can be done with promotions or rewards for employees who do a good job. While this is considered positive, the reality is that many employees feel that there is nothing better than a raise. Therefore, it is only natural that at one time employees will ask for a raise. Not only for employees, salary increases are very beneficial for the company. Because employees will be more productive and motivated to provide even be

Not only the development of global industry, now the working environment is also increasingly diverse. Every company involves people from various places and different backgrounds to work together. Cultural differences are not only limited to ethnicity, religion or nationality. Many situations place employees at different age gaps. It can also affect different assumptions and behaviors at work. An increasingly developing situation also encourages a company to be able to understand various c

The impact of the Covid-19 pandemic has made several training and courses held online. In fact, after the pandemic has subsided, there are several online trainings that are still running. Online training or courses are considered to be more effective and efficient activities compared to offline training. This is because the participants or employees do not need to come to the training site directly. They only need to open their laptop and connect to an internet connection to take part in o

Most HRD make plans for the future of the company by recruiting people with special skills. With special skills, it takes a bigger cost to the budget. In comparison, it is more efficient for a business to build technical skills internally rather than hiring new workers. Companies can better utilize workflows to develop workforce skills. Developing internal potential can be an alternative way that is adapted by business leaders. In this case, an agreement is needed to be willing to change syst

In business activities, market segmentation is a marketing strategy that is commonly used. Market segmentation is important for business people to learn so that the business they run can benefit. Without clear market segmentation, business people will find it difficult to meet their target consumers and achieve large profits. Market segmentation can also be used as the most basic data to understand the needs of target customers. What is Market Segmentation? Market segmentation is a ma

Approaching the holiday celebration, office workers who plan to spend their holidays and leave to do various fun activities such as visiting tourist attractions or gathering with their families, After a long vacation, it's not uncommon for employees to feel less motivated before returning to the office. This condition is often called the post-holiday blues. Post-holiday blues are negative feelings that arise in a person when he returns to work after a vacation. Some of the symptoms of Pos

It is undeniable that in today's digital era, data plays an important role for many business and work activities. For companies, data is an important commodity that is most valuable and can provide extraordinary benefits for business progress. Meanwhile in the creative industry, data is considered a valuable asset for storing and displaying their works. In fact, data can also be utilized by creative workers in producing an interesting idea or work. Here's how to harness data-inspired

Currently data is not only limited to the IT team, but everyone in the company. Because of its importance, currently there are many jobs that involve the use of data even though they are not technical jobs. In fact, industries such as retail that may never have been associated with big data are also starting to use data to increase customer loyalty. That is why data skills are now very much needed in the professional world. What is skills data? Data skills are the ability to understand

Lately, the term service design has been heard more and more in various developing technology industries. The term is increasingly being heard because many companies are changing their direction in selling services from "Customer Experience" to "Service Design". Service design is an initiative that needs to be carried out by a company or brand when doing business. The reason, this strategy is considered effective in improving customer experience. In various business contex

When running a project, it is important to know the interests of each stakeholder involved. This of course covers the interests of internal and external stakeholders. The roles of both are important to be able to maintain an effective project continuity. Communicating with stakeholders needs attention in order to convey messages and build good communication. With a good strategy, it will be easier to achieve the goals of a project that is being worked on. Effective Stakeholder Engagement S

Starting a business in the digital era is very closely related to benchmarks and business development indicators. Regardless of the difference in the business model being undertaken, the success and effectiveness of the business can be made based on the same measurement. Not limited to businesses that focus on digitization, basically this metric applies to business in general. Some metrics may be more popularly recognized based on digital marketing practices. However, it is generally applicab

The speed of changing times from time to time has brought business conditions to become more strategic. The idea that emerges from a product becomes one of the main selling points that customers consider. Every business is now trying to optimize profits without having to take unnecessary risks. In this stage, the marketing strategy plays an important role in being able to focus on relationships with customers. This is the main strategy so that customers remain loyal and trusted in the market.

An operational process consists of a series of business stages that are interrelated to one another. Several repetitive processes allow a company to make efficiency in carrying out operational tasks. In practice, workflows can be mutually agreed upon through the use of supporting tools or software. If done well, every agile managerial level can create effective collaboration with its team and employees. What are Workflows? Workflow is an end-to-end process that helps teams achieve goals

Building a strong team is not an easy task. It takes time to find people who work well together and have the necessary strengths to achieve your goals. Companies place a lot of value on the hiring process because they want candidates who are outstanding and will last. However, even the best candidates will not survive if they feel they are not being mentored and supported. Creating a training plan that is right on target is one way to improve the skills of your team members. This plan is mutu

People often get confused with the terms stakeholder and shareholder in the business world. These two terms actually have different functions and tasks. Those of you who run a business certainly need to know the role of each of these terms. Definition of shareholders Shareholders are someone who owns company shares. Its shares represent a small portion of ownership in an organization. As a shareholder, a shareholder tends to want to get the biggest financial benefit from the investment he

Entrepreneurs need to think about many things related to business ethics. Thinking about this carefully can help the business run smoothly and make the product well delivered. Knowledge of this business can certainly be learned from many sources and even direct practice. Well, find out about business ethics to make your company better in the future. What Is Business Ethics? Business ethics are principles in making decisions related to business activities. Business people need to learn the

Companies can benefit by carrying out business activities for the community. Therefore, they also need to give it back to the community as a form of business responsibility. This is often referred to as Corporate Social Responsibility (CSR). This corporate responsibility program for social life is very important in helping businesses. The form can be very diverse and can be adjusted to the capabilities of the company. Believe me, all forms of CSR that are given will return in a bigger form fo

A project manager must have a thorough understanding of his work. Even so, there was still something they couldn't control. There are changes that may have an impact on changing deadlines and priorities. The conditions that drive this demand to appear at the last minute will affect the shift in priorities and the reallocation of resources. That's when a project manager is required to be able to manage his team according to the potential and abilities of each according to the challenge

No matter how good you are at something, failure can haunt you any time. However, they cannot be called a failure just because they have such bad luck. Failure can only be given to those who quit when they're down. Therefore, you need to always know how to overcome failure and get back up. Indeed, everything is not as easy as turning the palm of the hand. Need mental readiness and a sense of field to accept the failure for a while. The Importance of Knowing How to Get Out of Failure

One of the important issues in the realm of human resources is the training and development of employees. Employee development needs to be periodically planned and organized to ensure that employees can provide performance according to organizational expectations. Identification of gaps or discrepancies between employee capabilities and expected performance will certainly greatly assist the organization in determining the steps that need to be taken to overcome this gap. However, in designing

The goal of building a business is usually always based on profit or profit. However, all of these benefits are actually the participation of many parties, including the surrounding community. This makes business owners also need to think about the right strategy in determining Corporate Social Responsibility (CSR). Choosing the right type of CSR will certainly bring many benefits to companies that do it. Find out more about implementing CSR for your business here. Then, also choose the right

Organizational restructuring may be necessary to keep the business competitive. Even more so when a business has a plan to maintain a competitive advantage in the face of industrial developments. Understanding the basics of restructuring can help you implement restructuring effectively to achieve your goals. In this article, we explain what organizational restructuring is, explain why, and provide tips on how to restructure your organization. Definition of Organizational Restructuring O

The start of 2023 for some people may be different from the start of the previous year. At the beginning of this year the government finally lifted the implementation of restrictions on community activities (PPKM). Some companies have finally re-imposed office working hours as usual, and workers have started working from the office (wfo). The streets in the morning are starting to get crowded with vehicles, even public transportation is no longer quiet. The “Quiet Quitting” Trend

A business strategy is always needed in carrying out daily operations. However, economic conditions always change over time. Therefore, every business person needs to have a better management strategy. In other words, every business owner needs to develop a strategy so that it has characteristics in it. There needs to be an approach from many aspects to be able to do a competent analysis. For more details, see the presentation below. Know the Characteristics of Strategic Management Stra

Solving problems related to human resources can be very challenging. The reason is, each element will be interconnected. When you want to solve the problem, it means you have to complete all elements related to HR. In a company, human resource matters are a very important element. More or less every individual will definitely influence the success of the company. However, of course you need to overcome existing obstacles. The following are resource planning issues that often arise. 1. Manu

There are many factors that become a success factor for a business. Likewise with the goals to be achieved by a company in developing its business. Planned resources must be able to accommodate business needs in terms of optimizing time and utilization. Optimizing your workforce and allocating it effectively across your projects and business activities is at the heart of operational efficiency. The essence of effective management is applying the right resource management and software projects

Managing customer service ethics is one of the advantages that a business needs to have. Products that are built based on integrated customer service principles will have advantages in the eyes of customers compared to competitors. To create long term customer loyalty, it is important to empower your customer service team. Empowerment of the customer service team is carried out by providing product knowledge and ethics that can represent company values. What Is Customer Service Ethics?

In terminology, data driven means driven or controlled by data. Based on this understanding, data driven marketing can be understood as a management approach based on a collection of information. Usually, modern firms or companies use it actively to ensure business success. Companies that are data-centric are often better identified through experienced analysts and the ability to analyze the market context based on objective information. The most important thing about data-driven marketing

In a business, customers are quite important elements. However, making a customer very loyal with the product that is marketed cannot be done in an instant. You need to make the right customer engagement strategy to be able to do it. Customers who have closeness to a business can contribute revenue to more than 20 percent compared to ordinary customers. In other words, keeping customers can stay close to business and products can maintain a longer business. Of course there are various ways

Career coach is a relatively new profession in Indonesia. This profession is tasked with providing assistance in choosing and developing one's career. Because of these roles and duties, a career coach is one of the most influential professions in the career world. Apart from serving as mentoring, it turns out that there are a lot of tasks that career coaches have. The job of a career coach can assist someone in making decisions about their career development path in the professional world

Customer service is one of the main keys that a business needs to have. Many businesses provide omnichannel customer service, which is using multiple channels to connect with their customers. The higher the number of requests coming from customers will be directly proportional to the need for customer support. Not infrequently the things handled by customer service are trivial issues from many customers. This makes a number of employees experience boredom, stress, and loss of focus at work.

Capital is one of the foundations in a business. If the foundation that is installed is not strong, then the business that is being run will not run well. That is the reason why having sufficient funds in a business is the most important thing to prepare. Currently there are many ways to apply for business capital loans. To be able to get better loans, business owners can take advantage of crowdfunding. However, what is crowdfunding? Definition of Crowdfunding Crowdfunding comes from th

In the late 80's, management thinker Peter Drucker predicted that technology would play a central role in increasing team effectiveness. Although, the full benefits of technology have not yet been felt, it cannot be denied that currently the online system greatly influences team work. Sometimes it even works better than the traditional way. This can be felt by having group brainstorming online. Although there are several ways that are almost the same, replacing face-to-face and oral sessi

Additional capital can be very helpful for business people. This additional capital can be used for business development to save the business from bankruptcy. To get it, business actors need to know how to get business loans from capital owners. It doesn't stop there, the use of this capital must also be maximized. This of course will provide returns that can be used to pay debt repayments and personal benefits. How to Get Business Capital from Capital Owners Sources of business cap

A leader has the responsibility to overcome problems in the workplace and set a good example for his team. Managing a team while being a person in charge also places high expectations on a leader. Even though it is required to be perfect, a leader may also make mistakes. This can also provide space to keep learning and developing as long as it helps employees to do the same. Leader Mistakes to Avoid There are several attitudes that usually arise from employees and need to be corrected.

Franchise business has always been an attractive choice for many business people. Even though many say this business concept is more suitable for beginners, it turns out that many old business people are also interested in this franchise concept. Even so, all capital owners need to figure out how to choose the right franchise business to run. Even though it is relatively easy to run, not a few branch owners of a franchise actually suffer losses. Of course, there is a lot to consider before fi

Looking at the franchise business might be one that is quite appropriate at this time. What's more, there are already many trademarks that open franchise opportunities for capital owners. This franchise business model also promises a myriad of benefits for the business actors. Call it big brands like McDonald's, Starbucks, and Kopi Kenangan, which already dominate the market. Having one of its branches is of course a pretty good long-term investment asset. There are many more benefits

The role and contribution of employees in a company can be the key to long-term business success. This needs to be supported by work productivity for all parties involved in carrying out their duties. Some jobs require employees to work night shifts. This can apply to all or some employees who work from night to early morning. The night shift can indeed affect the physical, mental and social aspects of life. How to Work the Night Shift To Be Productive The night shift is very challengin

Prospects that have appeared in a business will be followed up by a salesperson. In order to generate successful conversions, prospects need to follow up with a good presentation. Not only from the message conveyed, the visualization of a presentation is also important to get a sales agreement. Sales presentations make it easy for clients to understand the business proposition. The salesperson must also be able to offer a product as a solution for their target customers. If presented well, bu

Businessmen certainly want their business to be bigger so that it has many branches. One thing that can be done is to make it into a franchise or franchise business. If you think about this step, of course you need to set a strategy and how to offer this franchise business so that many people catch it. This franchise business system offers an opportunity for capital owners who want to run a business without having to build it from scratch. However, simply marketing it would certainly make it

Synchronous meeting is a type of meeting that is liked by many people. However, according to a Harvard Business Review study from 2017, as many as 71% of senior managers say that this type of meeting is not productive and efficient. Therefore, asynchronous meetings or better known as asynchronous meetings can be another option. In contrast to synchronous meetings, asynchronous meetings allow team members to attend at their own pace with less real time communication. While most of these meetin

The company has a role to set goals that can be achieved in running its business. The goals set by the company also become benchmarks that can be used in developing strategies. The company's strategy becomes a project operational activity that involves every employee to contribute to its success. Stakeholder satisfaction is the main indicator that shows the success of a project. You can increase the effectiveness of effective project continuity by learning how to properly measure project

The challenge for the small business owner or sales team is to avoid a difficult period that affects sales. While developing their business, big companies around the world are always looking for ways to solve this problem. The COVID-19 pandemic accelerated the pace of digital transformation. When the pandemic occurred, everyone switched to the online system, including businesses. Of course this is not easy. Especially like a small business that is not used to the online system. Businesses

The adage that the customer is king has a significant role in the 21st century. Product-based marketing is dying and being replaced by markets that demand personalized customer-centric services. This is in line with online shop services that are increasingly developing according to user needs. The presence of an online store allows brands to treat customers like very important persons (VIP). Personalization can be customized using algorithms and machine learning to collect, store and analyze

Schools are still the main source of teaching and training for formal education in Indonesia. However, not all of them can be taught by school teachers so students need to explore deeper knowledge elsewhere. Course and training institutions (LKP) can be selected to add to the skills needed. Many benefits are provided by course and training institutions for those who want to take part. Knowing all the aspects in it will certainly provide additional motivation for you to be able to take part.

In a company, risk is definitely always there in every step or decision that is made. For this reason, risk management takes over an important role in minimizing or avoiding risk as much as possible. It doesn't seem natural that the company doesn't face risks. Because, in building a business there are many challenges to be faced in order to develop in the long term. Along the way, risks will always be present to test the company's business resilience. Moreover, if unwanted thin

Competition in 2023 will certainly be tougher. Companies are definitely looking for the best human resources to be responsible for their business journey. It's no wonder that online courses are still being sought after by all walks of life, both fresh graduates and those with experience. Online courses are also an investment of your money and time to open up opportunities in the future. Therefore, you have to find a course program that really suits your needs. Find out what skills are in

Certified online training is one way to gain new skills in the professional world. Unfortunately, not many of them forget important aspects when they are about to become participants. To be able to get the essence in it, you need to make careful preparations to follow it. Following it properly will make you not just get a certificate. The reason is, the certificate is meaningless if you cannot master the skills from the training provided. Tips for Taking Certified Online Training Prepar

Online training is actually already known as the internet is spread throughout the world. However, the application of e-learning only really felt when we entered the COVID-19 pandemic. Many online-based trainings have also sprung up by presenting a variety of materials and speakers in them. This method has also become a favorite of many people when living life during a pandemic. Behind it all, there are still a number of people who feel that this training is still not effective. Of course the

The development of business and retail has become an industrial sector that has changed rapidly in line with marketing trends. Every brand needs to do a new, unique way so as not to be left behind. Digital marketing is one of the most effective ways for business. Advertising through social media is a type of marketing that is done by leveraging Facebook, Twitter, Instagram and TikTok to deliver paid advertisements to your target customers. Advertising is a fast and effective way to connect wi

In facing the holiday season or holiday season, the sales team often has difficulty achieving sales targets. This can be triggered by shorter quarters, holiday audiences, and freezes of systems such as codes and websites in the holiday season. Even though it looks difficult, the holiday season can be a great way to increase sales. Of course, this must be done with careful planning so that everyone involved, both the team and the customer, are interested in the strategy being made. How to I

Hard skills are needed in any profession to help complete all existing jobs. However, having it will still be lacking if you don't master soft skills. The reason is, not all of them have good soft skills because they are not taught at the formal education level. This skill is enough to be seen by hiring managers, head hunters, and business owners in finding suitable candidates. In addition, soft skills can also determine the extent to which a person's career can develop. Before talkin

Bagi masyarakat, pendidikan atau pengembangan diri menjadi suatu hal penting yang wajib diikuti demi mendapatkan karier ataupun kehidupan yang baik di masa mendatang.  Untuk itu, ada sebuah wadah yang bernama lembaga kursus dan pelatihan (LKP) yang ditujukan untuk masyarakat belajar. Lembaga ini dinilai bermanfaat bagi masyarakat. Pasalnya, selain menyajikan ilmu-ilmu yang berkualitas dari beraneka ragam kursus yang tersedia, seluruh lapisan masyarakat juga bisa mengikutinya dengan be

All companies certainly want their employees to develop well while working there so that they have high quality and quality. To realize this, the company needs to hold a management development program. As a job provider, it is appropriate to provide the best facilities for its employees so that they feel comfortable working there. Self-development programs are one of the things employees want. The reason is, employees are also happy when they are able to develop rapidly while working in a

Leadership is a soft skill that needs to be well studied by both employees and people who have an organization or business. In practice, there are various kinds of leadership styles that you need to learn. A good leader will be able to attract the attention of his subordinates so that they continue to follow the directions and instructions given. On the other hand, you can also make employees like the leadership style that you apply to them. This is what will be able to create harmony in a

Skill is still an aspect that is considered by someone in the professional world. As good as experience is, a worker will only be considered unable to do anything without the skills needed. To gain certain skills, you can take part in certified job training. What's more, competition in the professional world is also getting tougher. A person needs more skills to be able to get a coveted job. After that, they also have to hone their skills again so they can be promoted to a position and ge

Providing job training for employees is one way that can be done by the company. This activity is important to improve the quality of human resources so they can immediately enter the professional world. This form of job training needs to be interpreted in parallel, both by employees and the company. With good synergy, each party will get the right benefits. To find out information related to job training, see the explanation below. What Is Job Training? Job training is regulated in Gov

Broadly speaking, supply chain management includes processes, systems and strategies to optimize the production and distribution of products. Its aspects include demand planning, inventory management, logistics, procurement and supplier management. In contrast to its original goal of optimizing manufacturing, today supply chain management is closely linked to technology. However, global integration and accurate data are needed to create a successful process. Functional Scope of Supply Chai

Talking about leadership, the image that will emerge is someone with charisma that others can rely on. On the other hand, leadership or leadership is needed by every individual in everyday life. This is also known as self-leadership. Basically, each individual is a leader for himself. You need to manage time in carrying out activities or looking for strategies to get work done. Likewise, every decision taken will reflect your personality as an individual. Unfortunately, not everyone gets c

In the recruitment process, the company will conduct an assessment center to see the skills of the candidates. The same thing will be done in the determination or promotion of positions. The assessment center is carried out to take a broader picture of the candidate in carrying out his activities. Almost all companies use this method in many ways. This is because the assessment center is believed to be able to provide data from many aspects. What is an Assessment Center? Assessment cent

Achieving a goal will only be successful when someone has a good strategy. This does not only apply to individual achievements, but also to a larger scope within a company. Although already familiar, business strategy in a company's management consists of important components that need to be understood together. Business strategy can be understood as a series of actions or a series of decisions that assist entrepreneurs in achieving certain business goals. Practically, a business strategy

Basically, the story about the brand and the way employees engage and interact in their daily work life will form a brand culture. This is influenced by a combination of psychology, ideas, attitudes, and beliefs, so that it influences behavior and will form a brand culture. In order to stand out in this competitive business market, many HR experts say that creating a strong brand culture is very important. Therefore, to be at the forefront brands must position culture at the forefront of thei

It is undeniable that companies often find it difficult to find job applicants that suit their needs. To overcome this, the main thing you need to pay attention to is how to write the right job description for the position you are looking for. For job seekers, the job description is the first thing to look at before submitting an application. If the job description is unattractive or does not match the skills required for the position, applicants will ignore the vacancy. Job descriptions m

When you join a team, there is a collection of people who have different ideas, opinions, and experiences. This allows you to overcome challenges and obstacles in the most innovative and creative ways. Effective communication is essential when working in a team. In some cases, poor communication can hinder teamwork. For example, the viewpoints of staff and managers are not necessarily the same. If not handled properly, these differences can become disputes. How Leaders Communicate Effectiv

Inflation is a phenomenon of rising prices that causes a gradual decrease in purchasing power over time and reduces the value of a currency. Inflation can be caused by a number of different factors, including an increase in the amount in circulation, a decrease in the production of goods and services, or an increase in taxes. Inflation can have both positive and negative impacts on the economy. When inflation occurs gradually at a steady rate, it can be good for small businesses to generate h

If you work in a client-facing or customer-facing team, you probably understand the value of client relationships. A client relations manager helps build relationships with clients as well as maintain them. Someone in this role works with the sales team and other internal teams to keep clients happy and projects running smoothly. However, what does a customer relationship manager or client relations manager job description look like? The Importance of Relationships with Clients Establis

As social beings, not only verbally, but most humans also communicate with body language and non-verbal signals. When conducting interviews to identify and find out more about the candidate's skills, telephone interviews can be more difficult. Since the COVID-19 pandemic, phone interviews have become very common for HRD to do. Not only is it more flexible for both parties, namely HRD and the candidate, phone interviews allow you to be more prepared. Although it doesn't give the same f

Many leaders, both new and experienced, underestimate the power to fight for their employees and teammates. Small wins or small wins are often ignored or simply forgotten. Celebrating small wins can spark joy, engagement, and creativity at work. What is Progress Principle? Progress Principle is a novel written by Teresa Amabile and Steven Kramer that talks about the practice of removing obstacles that stand in the way of progress. This philosophy also talks about ways one can activate prog

The terms “location independent entrepreneur” and “remote worker” have been used more and more in professional circles in recent years. Work is not fixed in one place or office, work can be done anywhere, even in different time zones or countries. Many people are starting to be involved in a work environment like this, so there are many new things or even obstacles in running it. You can choose to run an independent business and choose working hours according to your n

In today's all-digital era, it feels like the presence of a website is very important to support various business and work activities. Starting from the snack business, workshops, goods rental services, to even large companies, it will definitely be easier to market their products and services through website media. Internet, Website, and Bisnis Over the past two decades, the number of Internet users has increased many times. Based on data from the Global Overview Report, more than hal

Many e-commerce or online business customers expect orders to be fulfilled efficiently and delivered on time. As a business owner, of course you don't want to experience overstocking, let alone stockouts. So we need a system and expertise in inventory forecasting that can affect margins, reputation, and the level of customer satisfaction with your business. Definition of Inventory Forecasting Inventory forecasting is the process of calculating the inventory needed to fill future custom

The business industry is full of innovation, forcing business people to attract as much capital as possible. As cliché as it sounds, businesses don't invest in products. They invest in resources. Here networking comes in handy as a fantastic resource. Through networking you will meet high value individuals who might lead you to higher opportunities. With maximum use, good networking can help identify opportunities and form mutually beneficial relationships. How To Build Networki

In this digital age, it feels like almost everyone has experienced shopping online. The development of technology so that various shopping platforms that can be downloaded to your smartphone certainly make the online shopping process easier for anyone and anywhere. Generally, online shopping activities are liked by young people. However, now many elderly people are starting to be interested in buying products online. In the last five years, the trend of people to shop online has increased by

More than half of hiring managers agree that evaluating soft skills is one of the most difficult tasks in the hiring process. This is because you need to determine whether a candidate has a personality that matches the company's expectations and culture or not. To find out, questions about personality and behavior need to be asked. The answers to these questions will show the candidate's performance in the new role and environment. Therefore, it is important for you as the hiring mana

Warehouse management affects customer satisfaction and also the costs of the supply chain. Therefore, warehouse management is an important factor to gain profits and strengthen your company's competitiveness. Warehouse management activities are part of the logistics supply chain. Along with the times, management is not limited to the space used for storage of goods, but can also provide value through a variety of services. Having a warehouse management system or warehouse manageme

As the business situation evolves day by day, customer expectations have changed and your business needs to adjust accordingly. In an effort to keep your business at the forefront, it is necessary to embrace innovative and integrated types of systems or technologies so that they can revolutionize your business operations. One of them is with hybrid logistics. What is Hybrid Logistics? Transportation from point A to point B is more than just the process of moving products, these activities

The selection of the wrong employees can have a big impact on the company. This is because the recruitment process takes a lot of time, effort, and consideration, thus tiring the HRD team and candidates. Meanwhile, currently there are many recruitment processes that have many processes, even though there is no evidence that this method is effective and the best. If the recruitment process is unclear and unstructured, finding the right candidate will be difficult. Therefore, it is important fo

Along with developments in the business world, the term "pre order" is increasingly popular and is often applied by manufacturers. This term is often heard, especially in online sales mechanisms. Even though we often hear about it in a business context, the purpose of preorders actually has a significant role for the company. This strategy can also be used as an easy way to develop and produce goods in the early stages of a startup. Definition of Preorder in Transaction Pre or

Doing a go green campaign seems to have become the main jargon used by almost every business product. This term is increasingly popular along with increasing public awareness of the threat of global warming so that efforts to protect the environment must be prioritized. This campaign was also carried out by transportation and logistics service providers. It is assumed that the transportation sector uses almost half of world oil consumption and also 20% of global energy consumption. Changes

The availability of various types of certified online training is one example of the positive impact of technological advances and ease of internet access. The process of learning and self-development for an individual is not limited to formal schooling. By attending certified online training, a person will get validation and be considered qualified in a skill that is useful in the world of work. Whether taking free certified online training from companies or on your own, many employees and c

Course and Training Institute (LKP in Indonesian)  is a form of non-formal education unit that can be used by the community to improve quality, skills and productivity. However, there are still many people who do not know about LKP. As a non-formal educational institution, LKP has formal education in the form of a short education that focuses on increasing the competency skills of certain fields of interest to students. What is LKP? What is a Course and Training Institute? Acc

In this modern era, every talent within the company is required to continue to grow rapidly. Fortunately, nowadays there are many things that can be done for self-development, one of which is participating in various trainings, both offline training and online training. After the pandemic, online training was in great demand because it was considered time-saving and more efficient. In addition, some online training also does not require a person to pay a penny except for internet quota. Howev

The term supply chain management (SCM) is not a uncommon in business operations, be it manufacturing, retail or wholesale. Also known as supply chain management, its role is important for the smooth flow of production to the distribution of products to consumers. Certain companies have specific fields that play a role in maintaining the continuity of the company's supply chain. What is real supply chain management? What are the functions and processes of supply chain management in a

One way to improve skills and expertise at work is to take part in a certified job training program. By participating in a certified job training program, workers will be equipped with more qualified theoretical and practical knowledge as well as recognition of standardized abilities to work in related fields. In addition, certified job training programs not only benefit workers, but also companies. Productive employees can make contributions that will have a positive impact on business opera

Placing an employee in a certain position or title requires an objective assessment and is not based on assumptions. Assessment center plays an important role in answering these problems. There are times when the leadership of the company places an employee in a certain position or position because of a recommendation. When this happens, the company is advised to review the decision and conduct an assessment test on the candidate by looking at his suitability and expertise for the position or

Business strategy is needed by companies to achieve business goals, dominate the market, and get profits. This business strategy is designed with a strategic and feasible perspective so that it can be implemented into business operations efficiently and effectively. As a foundation for running a business, a business strategy should ideally include guidance for management in making various decisions, from recruiting new employees to developing products or services. What is business strategy

Job training or training is a term that is quite familiar in the professional world. Job training is usually held by a company to improve the quality and work skills of its employees. Not only to improve work quality and skills, job training is also held to see if employees still have a work ethic to hone themselves. If it still exists, job training is something that is needed both for employees and companies. Given the importance of job training, therefore let's discuss in more detail

There are many ways to improve skills and talents, one of which is by taking online courses. Recently, online courses have been in great demand because they are considered more time-efficient and more efficient. Not a few companies have started investing in online courses for their employees. The presence of online courses makes it easier for many people to learn something new. As a result, someone can master one skill or even more to support their future career. Of course, this will also hav

In e-commerce, it is possible for a product that has been ordered to turn out to be empty or out of stock, this situation is called a backorder. This usually happens when there is a new product launch, a big sale, such as a flash sale or double date promotion. However, this can also occur during everyday online shopping. If this situation happened to your customer, what would they do? Will they cancel the purchase? Are they willing to wait for the product to arrive? or they go to another stor

As a professional, you have the responsibility to complete the work optimally and on time. However, you cannot predict the workload. When you have a lot of work and it's difficult, it's not uncommon to overwhelm and stress you out, thus interfering with your productivity.  In order to keep up, it's a good idea to start paying attention to the method of work. With the right work method, your work-life balance and mental health will be maintained. But how can you increase your

Recently, a new term has emerged, namely quiet quitting. This term first appeared from a video on the TikTok platform by someone named Zaid Khan. Since its emergence, this term has been discussed by many people and has become viral as a "trend" among workers.  What is Quiet Quitting? Based on the 17-second video made by Zaid Khan, it can be understood that quiet quitting is not resignation from work. However, stop all ambition to pursue perfection in work. Enough to compl

The company considers knowledge as one of the important assets that must be owned by employees. Therefore, to maintain and hone the skills of employees, companies often conduct training. However, over the last few years, the training model for employees has changed a lot. The most significant change is that individual-focused and text-based training is reduced. Currently, there are many collaborative trainings popping up. A training method that includes several techniques to maximize employee

Many e-commerce or online business customers expect orders to be fulfilled efficiently and delivered on time. If an online business owner runs out of stock, they cannot fulfill orders and will hurt the business. In an effort to avoid running out of stock, business owners must ensure efficient replenishment of inventory. However, many businesses fail to strategically plan their replenishment and end up stockpiling too much inventory. This is also not a wise decision and can be detrimental to t

In running a business, there will definitely be risks that must be faced. Various kinds of risks from all aspects related to business can occur in the future. Wisdom and caution in running a business is a must, but sometimes risks can arise from parties or things that you cannot control. Risk management is an important thing to be discussed and carried out in a business for the smooth and development of your business. If implemented properly, you can prepare plans and even actions to be taken

Both advertising and PR or public relations both build the image of a brand and communicate with the target audience. The most basic difference between the two is that to access a form of advertising, payment is required, while PR is obtained by providing the media with information in the form of press releases or promotions. For advertising purposes, you have to buy or pay for space for promotion, while PR only needs to convey information on platforms that are not paid. There is also what is

Pricing is something that every business should consider. Product pricing with careful research and strategic considerations is one of the important elements for business success. There are several pricing strategies that can be applied to businesses, but on this occasion let's look at one strategy for your business, namely the Bottom Price Strategy. What is Bottom Price Strategy? A bottom price strategy is a pricing strategy that determines the selling price of a product or service by

Succession planning is one of the elements of human resource management in an organization that has an important and strategic position. A professor who is also an expert on succession planning, William J. Rothwell, in his book entitled Effective Succession Planning states that the existence of succession planning has the aim of ensuring the continuity of leadership roles in key positions, maintaining and developing intellectual resources in the future, and encouraging individual progress. By pr

Mengakui kesalahan bisa terasa berat dan emosional. Terlebih jika Anda melakukannya atas nama brand, itu akan terasa lebih menakutkan dan menegangkan. Namun, sebagai seorang manajer media sosial atau communication strategist, Anda harus memastikan bahwa permintaan maaf disampaikan secara tulus dan bijaksana. Jika tidak, brand berisiko menerima lebih banyak komentar negatif. Bahkan pelanggan pun tidak akan  segan untuk mengkritik brand yang mereka sukai. Untuk meredakan amarah publik

Pastinya Anda sudah tidak asing lagi dengan istilah GPS atau Global Positioning System. GPS bekerja dengan bantuan satelit untuk membantu menemukan letak dari setiap benda/obyek di muka bumi secara presisi. Awalnya, teknologi GPS dikembangkan di dunia militer untuk mempermudah sistem navigasi. Sekarang GPS telah semakin berkembang dan dapat dimanfaatkan dalam hampir seluruh aspek kehidupan, tidak terkecuali dalam dunia bisnis. Teknologi GPS di dunia bisnis, khususnya dalam bidang jasa layanan

Media sosial dan Public Relations (PR) berjalan beriringan. Tujuan dari PR adalah menghasilkan sebanyak mungkin pesan dan kesan positif bagi perusahaan, sedangkan media sosial di jaman sekarang menjadi tempat kebanyakan orang mengakses informasi, termasuk pesan yang disebarkan oleh PR.  Informasi yang disampaikan melalui kedua channel ini dapat mencakup informasi produk baru, pencapaian perusahaan, dan kampanye pemasaran. Menyelaraskan media sosial dan PR pada akhirnya memungkinkan Anda

Pada sudut pandang konsumen barang yang out of stock pada e-commerce akan menimbulkan kekecewaan. Bagi pelaku bisnis, tidak tersedianya barang yang ditawarkan merupakan hilangnya kesempatan untuk mendapatkan keuntungan.  Pembeli pada situs atau aplikasi online biasanya mencari spesifik produk yang memang pasti akan dibeli. Ketersediaan produk yang ditawarkan dapat memanfaatkan konsumen yang mengunjungi toko Anda pada saat itu. Jika produk kehabisan stok terus-menerus, dampaknya dapat men

Pasang surut dalam sebuah usaha akan selalu terjadi walaupun Anda telah memperkirakan dan merencanakan segala hal dengan baik. Bagi bisnis e-commerce atau online, lompatan tak terduga dalam pola pembelian dan adanya masalah sewaktu-waktu dengan supplier atau pemasok dapat membuat bisnis Anda kehabisan stok. Menghindari situasi kehabisan stok sangat penting bagi bisnis yang langsung melakukan penjualan ke konsumen. Anda tidak hanya kehilangan penjualan saat kehabisan SKU (Stock Keeping Unit),

Semua orang tahu bahwa membuat kesan pertama itu penting, terlebih dalam bisnis. Karena sebelum melakukan pembelian audiens akan menilai sebuah brand. Jika cocok, mereka akan membeli produk, dan jika tidak mereka akan pergi ke pesaing Anda. Di sini brand image sangat berperan penting untuk menarik pembeli. Pengertian Brand Image Brand image adalah sebuah persepsi audiens terhadap sebuah brand. Persepsi tersebut muncul dari interaksi dan pengalaman mereka dengan brand ataupun keyakinan dan

OKR adalah singkatan dari Objectives and Key Results. OKR merupakan alat penetapan tujuan dan kepemimpinan yang efektif untuk mengkomunikasikan tujuan dan cara untuk mencapainya. Dalam beberapa tahun terakhir, banyak perusahaan mengaplikasikan OKR untuk menetapkan dan menerapkan strategi mereka. Penerapan OKR biasanya dilakukan dalam konteks organisasional perusahaan untuk mencapai tujuan bersama. Bagi para karyawan, OKR akan menjadi acuan yang harus diinternalisasi bersama dalam setiap tinda

Beberapa tahun terakhir digital economy semakin dikenal dan semakin banyak perusahaan yang bermunculan dalam responnya terhadap munculnya fenomena ini. Perusahaan dan bisnis yang mudah menerima teknologi baru dan mau beradaptasi terhadap situasi pasar dapat melihat fenomena digital economy sebagai peluang karir yang besar. Meski sudah terjadi dalam jangka waktu yang cukup panjang, setiap orang memiliki pandangan yang berbeda untuk menyikapi digital economy dalam konteks bisnis. Karena itulah,

Saat ini dan tahun-tahun mendatang, masyarakat akan menghadapi tantangan serius seperti perubahan iklim, hilangnya keanekaragaman hayati, meningkatnya ketidaksetaraan, dan masih banyak lagi. Krisis global sistemik ini tidak dapat ditangani secara terpisah karena semuanya saling terkait. Namun, sistem ekonomi saat ini belum cukup memberikan keseimbangan yang baik antara tujuan lingkungan dan sosial.  Ekonomi pada dasarnya adalah kumpulan aturan dan norma yang menghargai beberapa perilaku

Kombinasi dari ekonomi yang berkembang pesat, pandemi global, dan ketidakpuasan pekerja telah memicu Great Resignation. Selain itu, jumlah pengangguran yang rendah telah memberikan karyawan keuntungan untuk bersikap kritis terhadap pemberi kerja dan kemudahan berpindah-pindah tempat kerja.  Retention dan talent acquisition adalah prioritas yang lebih besar dari sebelumnya bagi banyak perusahaan, terutama yang fokus pada pertumbuhan bisnisnya. Perusahaan akan membutuhkan strategi yang ber

Pikiran yang terlalu banyak bekerja dan stres berlebihan tidak dapat membuat keputusan. Pikiran yang lelah menjadi tidak produktif, padahal banyak orang menghadapi deadline atau tenggat waktu yang tidak realistis sehingga karena adanya tekanan kerja.  Selain itu, mengatakan ‘tidak’ pada pekerjaan pada situasi atau tekanan kerja yang berlebihan dapat menghambat citra profesional Anda. Susahnya menolak pekerjaan dapat membahayakan kesehatan dan hubungan pribadi Anda. Hal terseb

Sistem data pelanggan yang tangguh dapat membantu perusahaan memperkaya dan memelihara data yang dimiliki untuk mendorong hasil bisnis yang lebih baik. Pada beberapa tahun terakhir, banyak perusahaan dihadapkan dengan sulitnya mengolah data yang sudah terlalu besar, kompleks, dan terus bertambah, situasi ini disebut dengan big data.  Adanya big data juga disertai dengan kemudahan untuk mengakses analitik dan memiliki kualitas yang lebih tinggi dari tahun-tahun sebelumnya. Hal ini kemudia

Segmentasi pelanggan berpengaruh pada kesuksesan bisnis. Dengan segmentasi, marketers dapat membuat gambaran yang akurat tentang pelanggan, mengelompokan pelanggan berdasarkan kesamaan, dan merancang message yang tepat untuk segmen pasar tertentu. Untuk menghasilkan jumlah konversi yang lebih tinggi, pesan tersebut akan dipersonalisasi dan disesuaikan dengan masing-masing segmen. Namun, perlu diingat bahwa dari banyak metode, tidak ada satu segmentasi yang sempurna.  Metode Segmentasi

Bisnis adalah tentang menghubungkan pasar dengan brand. Agar produk tetap dapat digunakan dan terus dibeli, penting untuk tim marketing mengetahui target pasar brand. Karena Anda tidak ingin memaksa pasar untuk membeli produk Anda, dan pasar juga tidak ingin dipaksa menggunakan suatu produk yang tidak mereka percayai. Mampu mengidentifikasi target pasar adalah kunci dari strategi marketing B2B. Dalam pengembangan brand, mengetahui dan memahami target pasar akan menjadi informasi yang berguna.

Beberapa hal yang menjadi tantangan utama dari virtual meetings atau rapat virtual adalah para peserta tidak bisa bertemu satu sama lain secara langsung dan banyak distraksi. Saat mengikuti rapat virtual, banyak orang tidak terlalu fokus mengikuti isi atau percakapan dari rapat. Tidak jarang mereka mengikuti rapat virtual sambil mengerjakan hal lain, mulai dari yang sama pentingnya seperti membalas email rekan kerja, mengurus keperluan keluarga, sampai hal-hal sepele yang sangat mengganggu se

Dalam melakukan penjualan, seorang sales sering kali kesulitan meyakinkan calon pembeli untuk memilih produknya. Hal ini dapat dipicu oleh interaksi yang cenderung mengarah pada pertimbangan pilihan calon pembeli dan produk Anda tidak dianggap sebagai opsi utama. Sementara itu sudah menjadi tugas Anda sebagai sales untuk meyakinkan calon pembeli bahwa produk yang Anda tawarkan adalah produk terbaik di pasar. Lalu bagaimana Anda dapat meyakinkan konsumen untuk menerima tawaran Anda? Cara Me

Manusia adalah makhluk sosial. Artinya, secara naluriah manusia dapat menjalin kedekatan dengan manusia lain, termasuk orang asing sekali pun. Terlebih jika mereka terlibat atau melakukan kegiatan bersama-sama secara terus menerus, seperti bekerja. Hubungan tersebut kemudian akan menghasilkan sebuah perasaan diterima, dipercaya, dan dihargai. Namun sayangnya, 40% orang mengatakan bahwa mereka merasa terasingkan di tempat kerja. Hal ini dapat diakibatkan dari sense of belonging karyawan yang c

Saat ini ada begitu banyak pilihan brand. Tidak hanya bisnis dengan skala kecil atau lokal yang menjadi pesaing Anda. Namun, brand besar pun menjadi tantangan yang harus Anda hadapi. Untuk kampanye marketing dan iklan yang menarik perhatian pasar, brand akan menuntut perhatian pasar dan bersaing satu sama lain. Oleh karena itu, jika ingin pasar tertarik dengan bisnis Anda, kampanye yang dilakukan harus menarik dan menonjol, sehingga mereka berhubungan dengan Anda. Untungnya, dengan memaksimal

Di dalam dunia bisnis yang kompetitif, perusahaan harus bersaing untuk menguasai pasar dan konsumen. Situasi pasar yang kompetitif ini diibaratkan sebagai lautan yang harus dihadapi. Untuk dapat meraih profit yang maksimal, pemimpin perusahaan harus dapat terjun ke lautan atau pasar dan industri yang tepat. Di sinilah peran red dan blue ocean strategy dalam bisnis Anda. Red dan Blue Ocean Strategy dan Perannya dalam Bisnis Red dan Blue Ocean strategy adalah alat untuk membantu Anda memilih

When building a business, you want to create a new product that can meet market needs. Unfortunately, if at the same time you are not making a profit, you feel the stress and pressure to sell the new product as soon as possible. You then wonder, are mobile phone applications, clothing designs, or subscription services popular with the market? Or is the product not developing, affecting sales? By using Beta Tester, you can find out the possibilities and causes of your business problems. Wha

Effective marketing strategies can help companies stay innovative, protect against competitors, and build a strong value base for growth. Defensive marketing strategy is one strategy that market leaders can use to protect their image or reputation, customers and profits. Learning about defensive marketing strategies can help you apply these strategies to your company and maintain a high level of success. What is Defensive Marketing Strategy? Defensive marketing strategy refers to marketing

Dalam sebuah perusahaan, kemampuan untuk dapat menunjukkan keterampilan kepemimpinan strategis (strategic leadership) merupakan suatu hal yang mutlak dimiliki oleh para pemimpin; terutama yang berada di jajaran C-Level. Strategic leadership sendiri merupakan kemampuan untuk dapat berpikir, bertindak, dan menunjukkan pengaruh yang dapat mendorong keunggulan kompetitif yang berkelanjutan atas sebuah organisasi.  Dengan fokus pada keunggulan kompetitif yang berkelanjutan, maka para pemimpin di

Perkembangan dan ekspansi sebuah perusahaan besar biasanya mendiversifikasi produk dan layanannya untuk menjangkau lebih banyak konsumen. Kemungkinan besar sudah ada pasar utama yang sangat dominan dimiliki oleh sebuah brand. Sayangnya, kualitas brand tersebut tidak dikenal sebagai produk yang luar biasa di setiap kategori. Karena perusahaan sudah mampu memperoleh beberapa keuntungan di pasar periferal, mereka tidak melakukan dominasi pasar. Hal inilah yang kemudian sering dimanfaatkan sebaga

Inflasi mempengaruhi semua orang, harga-harga semakin naik dan belum ada tanda-tanda akan turun dalam waktu dekat. Berbagai bisnis sudah mulai terombang-ambing dan lelah selama kurang lebih dua tahun pandemi global yang membutuhkan solusi inovatif yang gesit.  Para pemilik bisnis perlu mencari tahu apa yang menurut konsumen saat ini paling menarik dalam hal nilai. Dalam usaha melakukannya dengan baik, gambaran besarnya bagi mereka adalah dengan visibilitas dan wawasan tentang operasional

Starting a business can be fun, especially if you have great ideas that can benefit many people. Even so, building a business is not an easy thing. By understanding and being able to handle these challenges, not only will you become a professional entrepreneur, your business will also become stronger. From time to time, changing situations make entrepreneurs have their own problems. Challenges Often Faced by Entrepreneurs Unlike other business employees, entrepreneurs' challenges ar

To better meet consumer needs, a customer relationship management (CRM) is responsible for identifying consumers. When reading about aspects of CRM, it is often related to consumer prospects for your product. Because by knowing and having a clear view of the status and type of consumer. That way, you can provide relevant messages, offers or support that will have a positive impact on consumers and your brand. Loyalty Loop Stages to be Implemented by Brands Consumers with lower activity

As a business develops, a company may make the decision to hire outsources or third party services in an effort to increase the company's effectiveness and productivity. White label products usually do not use a brand or company identity. White labeling occurs when a business hires a third party to develop product ideas, services or marketing strategies from another company. Many companies use white label marketing to grow their business and reach a larger audience. What is White Label

Sales skill assessments or assessments related to sales skills are an important part of the recruitment process in a business that focuses on sales. Some hiring managers or even sales managers may still be confused about starting this assessment method. If you make an assessment that is too easy, the risk that arises is hiring people who are not suitable for the position. But if the assessment is made too difficult, the possibility of losing candidates with high potential becomes a risk that

Salah satu konsep yang cukup populer untuk memotivasi karyawan dalam manajemen sumber daya manusia adalah Hierarki Kebutuhan Maslow (Maslow’s Hierarchy of Need). Disampaikan oleh Abraham Maslow pada tahun 1943 dalam sebuah publikasi berjudul A Theory of Human Motivation, Hierarki Kebutuhan Maslow menjadi salah satu teori yang sering didiskusikan dalam berbagai sekolah bisnis untuk membantu para manajer dan profesional memahami apa yang memotivasi karyawan mereka--dan bagaimana mereka dapat

Every activity that occurs in a company or business cannot be separated from decisions that have been previously considered. One of the important decisions made by a company is related to pricing. There are several mechanisms for determining prices so that the expected targets can be achieved. Among others are: Cost-based pricing policy, by adding a profit percentage to the overall cost of a good or service. Value-based pricing policy, a combination of customer perceptions of the valu

In the world of digital marketing, buyer personas are important as one of the strategies used to identify consumer desires. Every business must be built based on consumer demand in order to get a clear target market. This is agreed by most business people in order to optimize the buying and selling process in the right market. Buyer personas are believed to be able to make it easier for a business to find ideal target consumers. What is a Buyer Persona? Buyer persona is a representation

Pessimism is one of the most avoided behaviors in social environments. In the world of psychology, pessimism is defined as a person's attitude when they expect unfavorable results when facing events whose emotional impact is unknown. In short, pessimistic individuals will tend to see the positive side of everything. The presence of pessimism in the workplace is certainly considered a negative thing because it can affect the company's work rhythm in general. Like an infectious disease,

Launching a product will definitely spread information too. Various preparations will be made for product releases, such as adjusting or updating existing offers. Of course, the preparations made will be discussed and planned long before the product release date. It is important to determine the position of your business and the message that will be conveyed when a product is released, including regarding the distribution of tasks to the company team and stakeholders. You also need to identif

Any company that invests its energy and time in product research will be ready to increase its knowledge and understanding of the business scenario. If it has plans to launch a new product or service in the market, it is best for a company not to just hire a few people to provide some information and move on with things looking good. Every company that has serious business goals will understand the importance of product research. Product research is of internal interest to any company, but th

The existence of a new or small-scale business will be visible with careful observation when there are two or more competitors. The existence of competitors will change the way you organize your business. In an effort to get one step ahead, businesses will tend to adopt various competitive strategies to increase their competitive advantage. In business competition, one aspect that is very visible is price wars. Price is not only important for consumer needs, but also for business continuity.

Price is an important factor that determines the success of your business. In running any business, various methods and approaches are used by entrepreneurs to set the best prices that can compete with other businesses. Increasingly, the level of buying and selling through e-commerce or online stores is getting higher and more competitive. With online sales, your business does not only compete in one city, but with all similar businesses throughout the country and even abroad. Therefore, the

In introducing new products to the market, brands often experience difficulties. This can be triggered by market conditions that are not ready for innovation, or brands that fail to see what the market needs. When facing innovation, the market will not accept and use the product suddenly. It takes time for the market to get used to an innovation. Designers must proactively address product innovation, so that the market can decide to use the product on its own, and over the long term.

Bundle pricing or package pricing is a sales strategy that is often applied in various types of businesses. This strategy can increase sales of a number of products at once and provide profits for your business. Looking from another point of view, consumers will get a cheaper price than having to buy the products or services in one package separately. This strategy is also often used as a promotional program offered by a brand. Understanding Bundle Pricing Bundle pricing is a business s

Every marketer will face a different challange in executing their business strategy. There are many strategies changes today, from campaign strategy, launching challange, and product distribution. If your busienss face a difficult obstacle, at least there is a strategy that needs to be improved. Marketing challange may come from how to create, distribute, and sell product within a platform. Today, marketing is so dynamic, thus it's hard to identify which area to improve. But, the aim o

The business world always moves dynamically following the times. Several things that play a role in various changes in business include increasingly advanced technology, political and economic conditions, and socio-cultural factors that exist in society. So, how can businesses prepare themselves to face these changes? Should we be ready with various strategies or remain relaxed and follow whatever happens in the future? One thing we need to be aware of is that these changes will certainly hav

  There will be doubts when running a business, is a decision good for business? Will the project worth the resources? etc. To answer those questions, many business and companies will do cost-benefit analysis to know whether the project is profitable or not. To see the profits of your projects, you shout do cost-benefit analysis as well. Cost-benefit analysis is a process to compare projection or estimation of costs and benefit (or opportunities) in a project. Therefore, you can

The COVID-19 pandemic has made many people limit their movements to minimize the spread of the virus. This has a big impact on everyone's daily activities, including going to the office for work. After adapting the working from home (WFH) work scheme, several companies are still implementing this policy even though government regulations regarding this matter have begun to relax. WFH actually provides many benefits for companies, especially cost savings. Land rental/purchase costs, ele

In Indonesian, stakeholder means stakeholder. That is, they are people who have an interest in the company, its products, services or projects. There are various types of stakeholders, such as company employees, suppliers, vendors, investors, or any partners. The existence of stakeholders is no joke. They all have an interest in the company. Their actions can determine the company's decisions and work results. Therefore, the existence of stakeholders can determine the future of the compan

In life, of course you are no stranger to hearing the expression that nothing is perfect in this world. Of course, this also applies to the life of a company. Often the possibility of problems arises even though we try our best to make thorough preparations. Unplanned events and various other failures may occur in every process. Goods that do not reach their destination according to plan, team members experiencing problems or illness, difficulty finding raw materials, or communication errors.

To determine daily decision making, employees always rely on the workplace code of ethics. Because the code of ethics is the main guideline and reference for employees and all other parties in the workplace. Therefore, whatever business industry one is in, whether large or small, it is important for companies to implement ethics in the workplace. This is done to regulate individuals or organizations as they operate. That way, a positive work environment will be created for employees, business

High employee turnover poses several risks to a business or company. This can result in disruption of routines, decreased productivity, and a decline in team morale leading to resignations. Retaining talented employees requires more than just offering higher salaries and benefits. Employees are looking for a business or company that is more aligned with their focus, namely one that can support mental health, well-being and culture. Even though many companies offer different remuneration and b

Career development is an important issue, but sometimes it is not a priority for companies and managers. In fact, a good career development program will be able to motivate employees to stay and perform. Conversely, if employees feel they are not being developed or have a future in a company, then they will be more likely to become unmotivated or even leave the company. Therefore, it is important for managers to have an approach Start with a Discussion Beverly Kaye and Julie Winkle Giulion

More than 90% of companies have some type of customer loyalty program. The program is one of the most effective tactics in increasing revenue, and retaining consumers. As many as 84% ​​of consumers say that they are more loyal to brands that offer customer loyalty programs. Not only for old consumers, this program can also attract new consumers. Without offering products and services, consumers need a reason to continue shopping exclusively with your brand. What is a customer loyalty p

Customer reviews about your business can provide benefits and increase sales. There are several steps you can take to encourage customers to leave messages and impressions after purchasing or visiting your business. One of the first steps before taking further action is to claim your business online via social media. This can be started by creating a free Google My Business profile and making it easier for customers to find your business on Google Search and Google Maps. You can include co

When starting a new business or creating a product, you don't just need confidence. To start a concrete business, real evidence is needed to measure the feasibility of a product. One of the crucial things in starting a business is making a business plan by understanding the value of demand. Market demand is proof that there are people interested in the product or business you are going to do. Through calculating market demand, you can find out financing strategies, market initiatives,

Technological developments have driven many changes in daily activity patterns. Not only in lifestyle, organizational and business patterns are also affected by digital transformation. You may be facing it and need a solution to overcome that challenge. Digital transformation changes companies from within and influences organizational structure and management strategy. Apart from that, the challenges they face also have an external impact on their interactions with customers, partners and com

Nowadays, brands no longer just create complex marketing strategies, excessive tactics, or always prioritize popularity (viral). Without realizing it, combining psychological science with the art of selling can produce profitable marketing strategies for retail brands. The subconscious part of the buyer stores feelings, emotions and hopes. These things form an idea about everything they want. Therefore, it is better for brands to understand what consumers want. Because understanding what c

In running a business, you definitely want to know customer actions. That way, you will know the success of the business strategy you are implementing. To find out customer actions towards products, you can look at customer conversions. In online sales systems, you will often hear about sales conversions. This term refers to the percentage of visitors to your website or e-commerce who make further transactions. The higher the business conversion rate, the better the continuity of your busines

Communication is an important element that needs to be maintained for the smooth running of your business. Apart from internally in your business, smooth communication also needs to be considered between your business and customers, especially providing feedback or input from them. Many businesses or companies only hear complaints or bad experiences experienced by customers. This isn't a bad thing, but a business will have a better chance if it can receive feedback from customers who had

One of the important stages in making a product, but which is often forgotten, is the feasibility study or in Indonesian it means feasibility study. This is very important in running a business, because this process will determine whether your product is suitable for marketing or not. Through a feasibility study, you can also find out the product's weaknesses and advantages. That way you will know the aspects that need to be improved or maintained. Therefore, it is not wrong if feasibilit

It would be impossible for a company to never experience something called a brainstorming process. One of the things that is often discussed in this process is when a company is trying to develop or improve the quality of a product. This process certainly requires us to be able to carry out creative thinking processes and also problem solving. This ability is very important to have, especially when we move in the business world that offers products/services. By having this ability, we can tra

It's hard to believe that so many brands are still devoting most of their resources to attracting new consumers. This is not wrong. However, it is not only new consumers who are the target of a brand, the loyalty of old consumers is also equally important. If you lose loyal customers, it means you have to regain their trust, and keep them actively engaged. However, as you know, consumers are very sensitive. They will not hesitate to leave a brand if the product or service provided is bad.

In order to maintain the continuity and smoothness of a business over a long period of time, a thorough risk management plan is needed. Good risk management will help protect your company's resources, reputation or brand image, and employees. Each business or company communicates risk differently and has a culture and protocol for managing risk management in accordance with their respective policies. When carrying out risk planning, the risk management process must align and integrate a c

A company or business will be careful in monitoring the movement of the products or services offered. This activity is often called the product life cycle. The product life cycle is an important component for companies to understand the journey of their products. Overall, the processes carried out to maintain the product life cycle can apply equally to products. Regardless of the type of product or service, the development stages carried out can be implemented in the same way. What is a Pr

Cashless or cashless payments are starting to be widely adopted in Indonesia. One cashless payment method that is increasingly mushrooming is the use of QRIS. This payment option has also been increasingly promoted since the COVID-19 pandemic. Apart from cashless, the term contactless also suggests additional mechanisms in transactions to avoid touching in order to minimize virus transmission. When using QRIS, users only need to scan with a cellphone (HP) so they don't need to type a PIN

Selling through online stores (e-commerce) is one of the practical ways that many people choose to market their products. Not only limited to physical products, products in the service sector are starting to take advantage of the use of e-commerce. The use of e-commerce does not merely involve moving product catalogs to a website. There are various features that can be used to monitor sales to make them more popular. Like a physical store, various marketing efforts can be made to attract buye

We can increasingly enjoy technological developments, including in the business world. One of them, companies can use to manage relationships with customers. The use of technology in this case is often referred to as customer relationship management or CRM. CRM is a system that is a tool for storing various information related to customers and company sales activities. The purpose of providing CRM is to improve relationships between companies and customers. How CRM Works in Business Loo

Creating a vision and an idea into a product is often one of the biggest obstacles for aspiring entrepreneurs. However, this is the first step in becoming a businessman that must be passed. Like David Barnett who had to learn to use design tools by himself to create PopSockets. The effort is not in vain, because currently PopSocket is a cellphone accessory that many people use. Its success became an inspiration to develop products. However, product development in practice does not only refer

Recruitment and talent acquisition are often used interchangeably. Neither one is better than the other so the two things sound like the same activity. Although recruitment and talent acquisition have similar goals, their approaches are very different. These two things tend to be contradictory. The main difference between recruitment and talent acquisition is short-term and long-term planning. Recruitment is the process of finding and screening qualified candidates for a particular position a

Starting a delivery business aimed at consumers' homes is not an easy choice to make. Many aspiring business owners avoid the venture because of the potential hassles that will arise. Tips for Starting a Delivery Service Business If you are interested in starting this business, several things must be considered including the strategy for running the business, challenges that may arise, and market factors to ensure the best results. Here are some tips for starting a delivery business.

Mengakomodasi kebutuhan bisnis dapat dilakukan dengan berbagai cara, mulai dari upaya konvensional hingga otomatisasi. Hingga saat ini, sudah banyak upaya yang dilakukan perusahaan dengan sentralisasi fungsi yang lebih baik melalui adaptasi teknologi. Tidak hanya untuk kebutuhan pengembangan produk atau pengumpulan data, melainkan adaptasi strategi marketing yang andal. Perusahaan yang memilih Marketing Technology (Martech) dapat memperkuat posisinya dalam menciptakan strategi yang dapat mend

Alignment in sales and marketing is a synergy of communication systems, strategies and shared goals that enable them to operate as a unit. Working together through an aligned team can improve marketing activities, sales effectiveness, and ultimately increase revenue. Historically, sales and marketing have worked in a “silo” which means they were segmented from each other. Sales will be the funnel and marketing will be the bottom. Marketing often prepares leads and hands them over

Feeling tired while working is unavoidable. Not to mention the many problems outside of work that also need attention. To overcome this problem, quite a few employees have decided to take a break from their careers for a moment. Whether you are planning to take a break from work for some reason or want to take a sabbatical leave. Even so, try to stay productive and active to stay up to date when you return to the world of a professional career. How to Develop Yourself When Not Working B

Finding the right candidate for a job requires more effort than simply comparing education and experience. Branding a company is not only done to attract consumers, clients and investors, but also to attract job candidates. This is also done to attract bright and competent candidates. However, did you know, not only companies can do branding. Because job applicants can also do branding which will certainly benefit your professional career. The Role of Personal Branding for Employee Candida

A video can influence a consumer's decision to buy a brand's product. Currently, video has been used as product information, and brands can use it as a tool to help and respond to consumers. People's willingness to look at text is decreasing, so video-based content is increasing. This phenomenon can be seen in the many brands competing to make videos as a marketing strategy. However, many business people and business-to-business (B2B) brands are still hesitant to create video c

Startups are a lucrative business. Known for its business culture that prioritizes creativity, communication and collaboration, startups allow employees to exchange thoughts and ideas. Creativity and out-of-the-box thinking have made many startups emerge. Despite their rapid growth, startups have many challenges that result in failure. Causes of Startup Failure Startups are fast-paced so they must be able to act nimbly in adapting business practices and achieving rapidly changing goals.

One of the abilities that business people must have is the ability to identify consumer needs. This ability is not only for the consumers themselves, but also to attract the attention of other potential consumers, clients and investors. The important thing in starting a business is determining the solution to a phenomenon amidst consumer needs. After knowing consumer needs, what can be done to attract the attention of these clients or investors? The pitching process starts with offering pr

The application of innovation cannot be generalized. This depends on the status or level of your company, whether it is a stable and established company or your business is still relatively new and developing. There are various ways to create value, achieve differentiation, and outpace competition. In your company, innovation has various meanings, from making gradual improvements to existing products to creating technology with new breakthroughs or developing completely new markets. In an

According to a McKinsey Global survey, as many as 84% ​​of executives feel innovation is very important to a company's growth strategy. Understanding the various types of innovation can help identify strategies that suit your business, conceptualize business positioning, and recognize competitors' innovation strategies. There are two types of innovation in business, namely sustaining and disruptive innovation. Both are very important in creating a business strategy. Therefore, it

The use of the term business strategy is often not well defined, even though this is an important component to meet stakeholder needs. However, creating a business strategy is not easy because you have to be able to develop a clear strategy. By developing a good strategy, you can communicate tasks, obligations, and achieve success. For this reason, you must understand business strategy and what skills you can use as a leader in developing strategies. What is business strategy? Business

"That's their business, we don't need to get involved! It's a mistake, we're the ones who got hit!” "Our work is already busy, there's no need to add more work!" "This is the data we are looking for, there is no need to share it with other divisions. It's just delicious! Let them find out for themselves!" Have you ever heard a conversation like the one above? Or is this often said in your work environment? If so, then you just ne

Talent acquisition strategies are very important for companies for business success. Effective talent acquisition is a strategy that can trigger growth. In this stage, the company is able to grow at its own pace by providing a consistent pipeline of available talent. Using such strategies also benefits recruiters as it allows them more time to recruit. Apart from that, this strategy also allows recruiters to plan recruitment activities better. Recruiters can also look for ways to utilize recr

In achieving business targets, implementing the right strategy can develop your business. Of course, before implementing this strategy, you should prepare the things needed to carry out the strategy effectively. Just like when you want to increase your business profits and gain a larger market share, there are a series of steps you must take. Examples include recruiting staff with certain skills, purchasing the most up-to-date production equipment, and the like. An analytical roadmap is your

In the world of human resource management, companies generally want employees who are loyal and committed to the company. This is not without reason. Employees who show commitment to their workplace means that the company will spend less money recruiting employees, can focus on operational activities, and can even have a distinct advantage if the employees are talented. If too many employees leave and enter, this will certainly hinder the company's daily operations, which will impact overall

Not only to maintain a business, data analysis is needed to develop a company. For example, in making decisions, you need to first find out what is at stake, the pros and cons, and the likely outcomes. Likewise, companies are unlikely to make decisions based on bad data. They need information and data. This is where data analysis has an important role for an organization or company. Data analysis is the process of cleaning, transforming, and processing raw data, and extracting relevant, ac

Every business activities, whether it's small or large scale, expects development or business growth. Many strategies can be implemented by a company to develop their business. Business growth itself is a phenomenon that happen when business owner, employee, and various involved factors are able to bring the company to the next level. Business growth can be defined to many things, from becoming an inovator to create a product/services, more income, or expand business globally. Every de

Many companies realize that the data they have is a strategic asset. However, in reality, many do not use this data to develop their company. If left unchecked, you might lose the opportunity to compete with your competitors. Data strategy refers to the tools, processes, and rules that determine how to manage, analyze, and act on business data. Data strategy helps you make informed decisions based on something concrete. This will usually help you to keep your data safe and well managed. Le

One of the business challenges faced by companies is how to achieve competitive advantage or sustainable competitive advantage compared to products and competitors. Let's look at the meaning of competitive advantage and its effect on the company. What is Competitive Advantage? Competitive advantage is a position that benefits a company with the aim of getting more advantages than competitors. In achieving and maintaining a competitive advantage, a company must be able to show a greater

When you are in a buying and selling activity, what are the things that are most often discussed by both the seller and the buyer? Precisely! The answer is: Price. Price is one of the factors that cannot be separated in a buying and selling activity or business. After an item is produced, the next thing to do is determine the price of the item. Reasons for the Importance of Product Pricing It is through pricing that the future of a product is determined. Will the product be accepted in

Making the HRD team that serves as a recruiter to be impressed with our CV and portfolio is not an easy thing. Every day they can get hundreds or even thousands of e-mails sent by applicants. How we can get a good first impression is the key so that background information about ourselves gets the attention of the recruiter team, so that it can then be considered for the next process, either in the form of interview calls, or other assessment activities. Here are 5 ways to impress recruiters with

Resignation is something that happens in companies, with hundreds and even thousands of employees resigning every year. However, there is a unique phenomenon that shows a rapid increase in resignations during the pandemic. This phenomenon, known as The Great Resignation, was first coined by Anthony Klotz, a professor of Management in Texas, who predicted that there would be a wave of employee resignations after the COVID pandemic ended, especially in the United States. There are 4.3 million empl

A good leader is an individual who is able to delegate and entrust his team members to achieve company targets. In a corporate environment, sometimes we find a leader who constantly controls and criticizes in detail. This may be quite good if done in the process of delegating tasks. However, continuously monitoring employee work progress details may feel uncomfortable for employees. The detailed approach to managing tasks is called micromanaging.   Why Should Companies Avoid Microm

The term work burnout (tiredness at work) is something that is increasingly found among workers. In some industries, even this phenomenon has become something that is considered normal, due to the high demands on tasks and work. Whereas prolonged work burnout can not only have a bad impact on employees, but also for the company. If many of the employees in a company experience work burnout, then, they will generally be more likely to become stressed, be less productive, and even result in high t

Along with the acceleration of globalization and digital transformation, online learning appears as a new learning system that offers flexibility, because whenever and wherever you are, you can follow the learning process. However, not only because it is more flexible and affordable, compared to face-to-face learning, online learning also has quality and unique learning content and structure, so it is not surprising that online learning is currently the most popular learning system by many pe

Growth is an important part of a healthy brand so a customer acquisition strategy is a tool that can help a brand to acquire new customers and increase brand awareness. By having lots of new customers and keeping your old ones happy, you will have a lot of income and profit for your business. Let's look at strategies, processes and ways of customer acquisition.   What is a Customer Acquisition Strategy? A Customer Acquisition Strategy is a formula you can use to achieve your

Many factors can affect the image enhancement and profit of a business. Customer involvement in your business is the lifeblood and growth and development of your business image. Therefore, customer engagement metrics are an important element that must be monitored. When you monitor and track regularly, there will be a lot of useful information that can be used to improve offerings and business development. Let's take a look at customer engagement and how to measure customer engagement for

In developing products, most brands often focus on innovation, this triggers a lack of attention to consumer needs. Whereas customer needs can influence product design and purchase rates, because you cannot persuade consumers to buy your product, without knowing what they are looking for. To understand customer needs better, it is very important to know who your customers are. Define your target audience and group them by market segmentation. That way, you not only get a clearer insight into

Many experts agree that people who have networking are the most successful people. Professor Bill Sahlman of Harvard Business School once said that, “All great companies—even those with iconic entrepreneurs—actually have a lot of other people involved and, without anyone, the company probably wouldn't be so big.” Based on this statement, networking is considered as a very important soft skill for every business professional, especially entrepreneurs. Until now, the

The right Software-as-a-Service (SaaS) pricing model will help you attract more customers and sell more subscriptions, increasing your regular monthly income. However, figuring out how to accurately price a SaaS product can be challenging.   What is SaaS Pricing or SaaS Pricing? Software as a Service (SaaS), is a type of software that is hosted online and distributed to customers on a subscription basis. So much about the success of a SaaS product depends on a smart pricing model.

Many people often assume that a high price or cost is proportional to high quality. In addition, people generally have a tendency to believe that a business places high costs on a product or service for a specific reason. That mentality is the basis for a pricing strategy known as prestige pricing. This is a tactic that businesses use to shape the perception of a premium brand by charging a premium price.   Understanding Prestige Pricing in Marketing Products Prestige pricing, w

Have you ever wondered, “What is the best price for a product that is just about to be released?” or “Will drastic price reductions reduce consumer interest in the product?” Both may seem like tough questions, but you can know the answer to the question if you understand the concept of price sensitivity. This will help you to identify the appropriate pricing for the product. Price sensitivity is defined as how much the price of a product affects consumer demand or w

Problems are a natural thing and definitely happen in the company. Given this, of course it becomes very important for companies to equip their employees with various skills in solving problems. When the company is in an effort to solve a problem or challenge, the company will be required to be able to make decisions. Important decisions in the company must be accompanied by the right strategy. This is important so that its implementation can achieve common goals and avoid risks that may aris

Determining willingness to pay or in Indonesian which means willingness to pay to consumers is one of the aspects needed in managing a business. By knowing the customer's willingness to pay, brands can set prices at a certain level that allows the company to maximize profits and customer satisfaction. If you are a professional responsible for determining pricing strategies, it is important to understand how much consumers are willing to pay for the product. A willingness-to-pay concept an

Project Management or project planning is one of a series of activities that a business can carry out on a certain planning scale. Planning a new project is usually one of the steps to increase the productivity and potential of your business or company. The goal is to achieve better profits for the business and cannot be separated from the possibility of major changes and subsequent failures. Therefore, it is important to conduct a feasibility study in order to minimize losses before a new pr

Determining the right price for your product or service is a difficult thing. This is one of the crucial things that must be done by marketers because it has an impact on company profits. An important element of pricing is understanding price elasticity.                                         &n

It is undeniable that innovation is now a highly valued skill in the workplace. The Dean of Harvard Business School, Srikant Datar, said that, “Whether big or small, innovation is the best way to meet human needs.” According to Srikant Datar, this innovation can be formed by changing the mindset and using a systematic approach, namely design thinking. This concept refers to a process popularized by Tim Brown, CEO and design president of IDEO. Since then, design thinking has rec

Have you ever wondered why consumers buy certain brand products? Why do investors invest in certain brands? Or why do employees choose to work for one company over another? The answer to these questions is because there is value to the brand. These values ​​are useful for building a competitive spirit, a positive brand image, and can increase profits. Not only for brands, the value of a business is also very important for stakeholders.   Key Stakeholders in Business Apart fr

Cash flow and profit are important financial terms in business. However, not a few business people who are new to finance and accounting get confused by the two terms. It is very important to understand the difference between these two terms in order to make important decisions regarding the business performance and financial health of your company. Let's look at the difference between cash flow and profit.   What is Cash Flow? Cash flow or cash flow refers to the net balance o

Consumer trust and loyalty must be one important aspect for the continuity of your business. Cooperation and two-way communication to consumers is important for you as a business owner to maintain good relations, this can be done through customer service. Customer service improves logistics performance by making processes more transparent and adding more value to the customer experience. This service provides a thorough explanation to consumers about the reasons for receiving late orders for

In the situation of the Great Recession, many families are still feeling the effects of high inflation rates. The cost of education is increasing, the fashion market is increasing, and the price of clothes is getting more affordable. However, health insurance premiums increase while you have to rack your brain to still be able to make ends meet and guarantee retirement. Anxiety and fear of financial problems will have an impact on employee productivity and morale. To deal with this problem, t

Companies definitely create attractive branding for the products they sell, so that potential customers choose their products. However, not only customers, companies also need to attract the attention of prospective employees. Of course, companies want employees with the best skills and effective performance. Before getting potential employees, companies need to give a good image to their prospective employees. Prospective employees will trust and choose companies with good employer branding.

Making the right decisions is the way to achieve company targets. To make the right business decisions, an objective perspective is needed. Having objectivity to judge a decision is challenging because many factors can influence the decision-making process. One of the factors that determine the decision-making process is bias or prejudice. This makes it difficult for you to think objectively, even though an objective and clear perspective is needed so that you can develop a business. &nbsp

In the business world, marketing is one of the spearheads of the company to make a profit. Various marketing strategies are not only aimed at selling products, but also to dominate a larger market share. Often, companies have difficulty being able to sell their products in a highly competitive and saturated market. Guerilla Marketing is one way to be able to market your products in the midst of fierce competition.   What is Guerrilla Marketing? The term Guerilla Marketing was fi

As a marketer, it is important to make the product acceptable to the customer. You can do A/B Testing as a basis for considering decision making with this purpose. Usually, this term is also carried out in collaboration with designers. For example, you can test the design and certain buttons on a web page to attract people's attention to access it. Not only web pages, you can also change some elements in an email sent to customers. A/B Testing is a method that is carried out by testing

In the business world, negotiation is an activity that is carried out every day. Both negotiating with the company's internal team, external partners, and investors. Negotiation is necessary for anyone working in a company, regardless of title and responsibility. Various business decisions, from the process of recruiting human resources, offering products to potential customers, to collaborating with business partners, all require good negotiation techniques. These skills can be learned b

The increase in the number of product shipments distributed to places of business has led to high operational requirements for the delivery process. It is time for business people to use a logistics system that can manage and monitor the transportation process. Business people can use a system that is quite commonly used by retail and e-commerce businesses, namely the transportation management system. This system serves to track, simplify and standardize your product delivery process. The

There are many reasons why someone starts a business. Business ownership gives a sense of 'security' for the future, especially for the future of the family. Not a few people who create businesses to help secure their retirement or inheritance to their children. Building a business is often aimed at long-term interests. Therefore, preparation in building a business must also be done with careful preparation. The preparation includes operational planning, resources, and also costs.

A high level of traffic on the website is the hope of all brands. However, nowadays it is difficult to attract customers to visit the company's website. This may happen because the display, writing, and delivery of content created by the brand is still not right. To get to know your customers better, you can do A/B testing, which is a test that is done by comparing two different things. The results of this A/B testing can be a good strategy when the results of the comparison are deemed ab

Market segmentation can help you define and better understand your target market and the ideal type of customer for your product. Usually, this allows you to identify the right market for the product in order to be able to target your marketing strategy more effectively.   Using different types of market segmentation allows you to target consumers based on unique characteristics. You can create more effective marketing campaigns and find market opportunities that are more in line with

In every business activity, the use of the term revenue is always the main focus. Revenue is generally used to measure the profits of a business. Seeing the definition, revenue can be interpreted as income generated by a company or business activity within a certain period of time.   Sources of revenue can be generated from the activity of buying and selling goods or services which are the main operational activities. In addition, there is also the term revenue marketing. Do they both

Those of you who are in the business and investment world, of course, are familiar with the terms market share and market capitalization. Although both are often discussed, it is important to be able to know the difference between the two, especially for business or startup owners. This not only needs to be understood by business people or investors, but also company executives who are involved in funding. Therefore, let's look at the following review to find out the difference between ma

Whether in a small or large company, the recruitment process is the most important part of running a business. Those of you who act as the recruitment team know that this process is not easy. It is undeniable that the recruitment process takes a lot of time, effort and cost.   For this reason, you need to minimize errors in the recruitment process as much as possible. Therefore, to help improve the recruitment process and find talented candidates, consider the following recruitment st

In developing its marketing strategy, a brand often finds it difficult to reach consumers. This can be triggered by determining the inappropriate segmentation of target consumers so that brand communication is less precise. To effectively reach your audience, you need to understand their behavior. By knowing the target market, a brand will find it easier to organize marketing campaigns, increase ROI, to increase sales, and greater consumer loyalty. According to a study conducted by Hubspot

A business idea will be easily realized when you have a comprehensive understanding of the idea you have. The Business Model Canvas (BMC) is a great tool for understanding and developing business ideas. BMC is an important document that contains a variety of fundamental information presented in a structured manner with a visual approach. Understanding a good and holistic business idea can be used as a strong foundation to build your company.   Get to know the concept of the Busines

Distribution channel is a way to make sure the product can reach the consumer. The main goal is to accommodate the availability of products in many outlets and at any time. That way, consumers can immediately use the product. Distribution channels must be carried out efficiently because the impact will be directly felt on sales. To ensure that distribution goes well, companies can pay attention to product distribution methods, either through direct channels, indirect channels, or hybrids.

Porter's 5 Forces theory is a method with five main factors used to determine the competition of an industry or business. The purpose of this method is to identify the attractiveness of a company that can affect profits. Talking about profits, you can implement the theory to map the business or business conditions. Based on the theory created by a Harvard Professor, Michael E. Porter in 1979, the following are the determining factors that can affect product profits in a business. 1. Th

To advance the business is not only about having the right strategy, but it is also necessary to maintain and improve the performance of the workers. Is their performance at its maximum as you expect at this time? If not, it could be that these employees lack motivation. If an employee has good motivation, they will be more motivated to finish the job well and work hard. In short, motivation will improve their performance and your business will grow. How does motivation really affect the w

For recruiters, the interview is a crucial thing in the recruitment process. In addition to knowing how the ability and knowledge of the candidates about the job being applied for, but also to measure their motivation. Motivation is the main thing that forms the characteristics that must be possessed by employees. When they are motivated, work performance will exceed expectations than you can imagine. Therefore, the company's success in achieving its goals is indirectly influenced by the

Often, the quality of a company is tied to its employees. The better the quality of the employees, the better the company's image will be. The performance shown by employees cannot be separated from the motivation they have.   Motivation is one of the important elements to encourage employee productivity. The more motivated employees are, the more likely they are to reach their potential and meet targets. This will also have a good impact on your company.   But how exac

People used to look for work for one thing, namely salary or money. Job seekers will go for interviews and try to find the highest paying jobs possible. However, are these conditions still relevant to today's needs? Today, many job seekers who want benefits other than salary. Companies must be able to accommodate the attractive needs of job seekers. Here are some advantages that companies can offer to attract the attention of job seekers. 1. Transport money Without realizing it, man

The business world must be very close to competition between competitors. When you are marketing a product, you definitely want to stand out and be sure to be the number one choice for customers. How to be different and more attractive than your competitors? What strategies should you use to promote in order to win over competitors? Is it necessary to follow a strategy that is currently popular so that your business does not lag behind others? To overcome this, you must have knowledge of t

In business, of course there are ups and downs that will be experienced. Also when your business is idle, of course you have to make a strategy to improve the situation. Do you have to improve the quality of the product or provide an attractive promo for its purchase? In order for sales to increase, there must be progress from your business. To achieve the desired increase, you need to reach a large number of front people in various ways such as advertisements, promotions and attractive offer

Decision making in a company is an important process that can be carried out internally or externally. Often, external decision making must involve a negotiation process in order to form a favorable decision. In establishing and making business decisions, negotiators are considered to be the most skilled and effective bidders. Usually, every company will always place a reliable negotiator to be able to discuss with external parties in establishing cooperation. However, of course, negotiati

When someone has worked for a long time in a company, of course they want to be a leader. Usually, employees expect a promotion to fill the manager position they are after. Of course it takes courage and ability for a manager to be able to lead his team. When a team is faced with a challenge, managers must have the ability to find the right solution. The required solution must also accommodate the needs of the team. It can be said that a manager is a pillar for its members. However, is it

In determining short-term and long-term marketing goals, it is necessary to have a good understanding of the financial calculations of your investment. Customer lifetime value is one of the factors that can encourage decision making to spend less time to get customers with lower values. Customer lifetime value (CLV) is one of the most important metrics in e-commerce. This is related to customer satisfaction with a product that will benefit long-term business continuity, especially for financi

An entrepreneur makes a list and plan to turn the wheels of the company's business in order to get perfect results. Preparation is needed to adapt the strategy so that the business can reach the maximum target. After the entrepreneur succeeded in carrying out his detailed plans and targets, several obstacles appeared in his business. This is usually caused by an error in making a goal. Not only knowing potential problems, business people must also be able to anticipate problems properly.

When the company is in need of new employees, the HR team will immediately advertise job vacancies on various platforms. You can sit and wait for job applications from potential candidates to come in or search from employee search platforms according to company needs. Finding the right candidate is certainly not easy. Sometimes, the large number of job applications that come in does not necessarily make it easier for companies to find the talent they need. Yes, including to process applicatio

As a manager success doesn't just depend on the job, but on what other people, the team, achieve. In this case, managing human resources is not an easy matter because everyone has a different nature and work style. Many managers may not receive management training. The lack of such training can also lead to a lack of team members' loyalty to the manager and the company. So, let's take a look at some of the most common mistakes managers make and how to fix them: 1. Too curious a

The ability to solve problems is a skill that can be learned by everyone, including managers and company leaders. Every day, new challenges and problems are always present in various opportunities, both personally and in the world of work. The ability to be able to solve problems effectively in various situations is an important asset. This is a must-have for many people in the business world, regardless of their position and role. Strategies in Solving Problems People who can solve pro

The company conducts an assessment to predict employee performance in the future. Certain types of assessments can be helpful when someone is being considered as a candidate in a position. The results of the assessment will show whether the prospective employee is able to meet the job criteria and whether the skills possessed are in accordance with the company's needs. Other assessments are also carried out with a focus on the personality of prospective and current employees, as well as t

When recruiting prospective new employees, an assessment is carried out to find out whether they match the vision and needs of your company. It aims to get the best human resources (HR) to carry out work according to their functions and fields. HR also conducts an assessment of employees to find out how far their performance and contribution has been for the company. Not infrequently HR also conducts assessments when employees do not meet the criteria provided by the company.   Def

Risk assessment is a process to identify potential threat and analyze what could happen. There are many threat that needs to be considered. For every one, many scenarios could happen, depends on time, scale, and location. In a simple terms, risk assessment helps companies to enhance its security. But this deep evaluation offers more benefits for any companies. Risk assessment helps to determine the possibilities of accidents and its consequences, also the tolerance of such occurence. The r

To be able to work effectively, leaders must prioritze people within their team. Because employees are the biggest asset of a company, and manager should know as much as possible about each person on their team and how they contribute to the business success. But, knowing everyone isn't easy, especially for a large corporation. Forbes did a study where they ask employess in human resource departmen about insights and what should leaders do to know their employees better.  

Every day, the decision-making process is something that everyone must do. Both decisions for business interests and personal needs. The decision-making process is an important process that you must master. When you have to make a difficult decision, it's important to understand the effective decision-making process. Moreover, if it has a major impact on business continuity and the interests of many people.   Definition of Decision Making Process? The decision-making process

The basic form of income from your time and effort is salary and wage. Although it serves as a main income, there are plenty of other income alternatives you can get so you can obtain financially independence condition. As a business, it's also not impossible to obtain income besides capital. But keep in mind that there are no shortcut for it. By knowing your source of income, you can find potential to add more for your personal or business needs. There are some type of income you shou

In addition to promising business ideas, companies need capital to grow. Of course, there are various ways you as a business owner can raise capital. However, one of the best ways you can do this is by getting funding from a venture capital (VC) company. In addition to providing large amounts of capital, venture capital companies can also help you develop a business strategy. Venture capital can also introduce you to potential buyers, partners, to employees who are experienced in their fields

Starting your own business or building a startup, there are certainly challenges that await. Maybe you already have a brilliant idea that can be a solution for many people. However, the processing of these ideas requires no small amount of capital. In fact, there are many places you can rely on as a source of funding for startups. One of them, of course, must come from a personal pocket. Then, which other types of funding can be used to run a startup? Check out the types below! 1. Bootstra

Before starting a business, it helps you really know what kind of business you want to run. This may sound cliché, but knowing business theory is also important for aspiring entrepreneurs. That way, the determination of the strategy can be done well. There are various marketing strategies that you can do. This should start with the identification of the market so that you can find out the target consumers and business projections in the future. Many people aim for a perfectly competiti

Finding angel investors can be both easy and difficult. There are several steps you can take to find a right angel investor according to your company. Finding a right connection will make your startup or company developed better.   How to Find Angel Investors Always prepare before connect with these investors. Create your startup presentation with catchy display. Here are some ways to find a right angel investor for your business: 1. Do Research Do research about investors yo

Since the Covid-19 pandemic, many have begun to consider the impact of this situation on the company's operational activities. Starting from access to delivery of goods, product releases, employee welfare, and company business continuity. Company executives are responsible for the management, implementation, and use of technology and information processes. Its role is very important in minimizing the impact of the pandemic on the company. To ensure that your company's business can

When you are just starting a business or business, you may not have much of a clue about the structure of the business. There are forms of business in the form of partnerships and corporations. Both can be a solution to business needs and have their respective advantages. You will get the possibility to do business with one or more work partners. That way, you will have more help, more experience, and less financial burden. However, you also have a risk of conflict, and an advantage. You a

Every company has a need to be able to manage finances. Whether you are carrying out a strategic role or in the recruitment process, you may need to know the differences in the specific roles of the people entrusted with these responsibilities. In operational activities, these two roles may often overlap. Therefore, it is important to make proper division of duties and roles within the company. The more specific the tasks, the clearer the responsibilities that will be used by each role. &n

Business visionaries and corporate executives often need to tackle day-to-day tasks across multiple projects. Therefore, it is important to be able to deploy project managers and professionals who are committed to managing the project from planning to completion with project management. Managing projects requires someone who has the talent and ability to improve team performance in order to be able to help the company progress. Here are the reasons why project managers are important in runnin

A good business is not simply profitable business activity. Also, a business without profit does not mean they are a failed business. In running business activities, you must determine target in a specific time period. Business Review can be used as a parameter to evaluate activities. By doing review or evaluation regularly, you can make a correct decision for business development.   Why Business Review is Needed? Doing checkup  on your business may seems like a pile of wor

Risk management is an important process that can empower businesses with the necessary tools. The goal is to be able to identify and adequately address potential risks. After identifying the risks, it will be easier to minimize and overcome them. Individual behavior is partly driven by the environment, including the behavior of others. In these conditions, the leader has a very important role in forming a risk management culture within a team. The leader's behavior also affects the effect

Being a leader during the COVID-19 pandemic is a challenge in itself. Suddenly, things have to change rapidly, including the way you run your business and organize your staff. The role of a leader in the midst of this disruption is very important to ensure the business remains competitive. Leaders are responsible for being able to maintain the productivity of the staff, at any time, including during a pandemic like today. During a pandemic, leaders need slightly different steps than usual to

Today's business management is heavily influenced by facts, trends and statistics. Modern businesses manage information into important decisions that can become strategy. This is used by entrepreneurs to be able to develop their business. Now, data is managed by human resources to determine many things. Functionally, the effective use of data allows one to simplify the product development process. This will also be in line with the more efficient use of funds. Of the many factors that

Fundamentally, financial management is the practice of making business plans that keep the business focus of each department running well. Solid financial management enables stakeholders to provide data that supports the creation of a long-term vision. Usually, financial management will also be a consideration for investment-related decisions, including funding sources, liquidity, profitability, and so on. The financial management system combines financial functions such as accounting, fixed

Supply chain atau rantai pasok merupakan salah satu kunci penting dalam bisnis Anda. Sistem ini akan mengatur proses dari produksi hingga penjualan produk yang Anda jual. Mulai dari, penyediaan barang baku, pembuatan produk, hingga pendistribusian produk ke pelanggan. Pengelolaan supply chain atau rantai pasok haruslah dilakukan sebaik mungkin karena berhubungan dengan pemasukan perusahaan. Oleh karena itu, Anda harus tahu cara mengoptimalisasi supply chain.   Alasan Mengoptimalkan

Public awareness in investing has become increasingly widespread since the Covid-19 pandemic. Digitization opens up more opportunities for the public to obtain information related to investment, including investment in IPO shares. The term Initial Public Offering (IPO) is the process when a business is able to land on the Indonesian stock exchange. By conducting an IPO, a business no longer gets a private source of funding, but can also be traded publicly.   What are the Requiremen

Being in a work environment will make us meet people who are very diverse. Starting from social backgrounds, economics, habits, to different perspectives surely color the situation in our workplace. Differences in perspective and principles owned by a person sometimes lead to the presence of conflict in the midst of work. Therefore, conflict becomes something that cannot be avoided in the work environment, both in daily activities and when working on a project. A psychoanalyst from England, M

The supply chain is one of the important keys in your business. This system will manage the process from production to sales of the products you sell. Starting from the supply of raw goods, manufacture of products, to the distribution of products to customers. Management of the supply chain or supply chain must be done as well as possible because it is related to the company's income. Therefore, you must know how to optimize the supply chain.   Reasons for Optimizing Supply Cha

Supply chain management is a term that refers to a set of strategies and business activities related to the flow of goods and services produced. These activities include planning, supplying, producing, distributing goods and services, until they are accepted by consumers. With proper supply chain management, your business or business will get higher profits because an optimized supply chain results in lower costs and faster production cycles. Each business unit or business has a different man

Financial management is a process in the company's financial activities related to efforts to obtain funds and financial management efforts. The goal is to achieve the financial goals set in the business entity or company. With good and correct management, your business and business can continue to run and will continue to grow. Finance is the most basic aspect and is very risky so it must be managed properly. Therefore, you must plan your finances carefully to avoid problems that could h

Talking about the market will not be complete without talking about supply and demand. These two terms are already familiar, especially in the discussion of microeconomics. Demand and supply describe the tendency of consumer and producer activity in buying and selling activities. The amount of demand will always be inversely proportional to the price so that when the price of goods is high, the demand will decrease and vice versa. Meanwhile, supply is directly proportional to price. If the pr

You may already be familiar with the term job description (jobdesc). Usually, a list related to jobdesc is already included when registering for a position in the company. However, is jobdesc only used for the recruitment process? Basically, job descriptions are made to explain the qualifications a company needs for its employees. The contents are related to the roles, responsibilities of each employee that must be completed, and the company's expectations or expectations of employees. To

Are you looking for a way to create the right business strategy? SWOT analysis can be the answer to support the making of a business strategy based on the facts on the ground. You can use SWOT (strength, weakness, opportunity, threat) to evaluate various things, including your organization, team, product, and even your competitors. This technique can be used in various types of businesses. With SWOT analysis, business planning can be designed more mature and directed, especially in facing

Obstacles during WFH make employees and companies need to adapt. Recognize possible obstacles that arise so that team coordination remains good. The change in habits due to the pandemic suddenly has an impact on the entire community, including employees. Employees inevitably have to work remotely or work from home. This habit is then known as Work from Home (WFH). However, this is also not something easy. Many employees face obstacles during WFH which also affect their productivity. In an

Being your own boss is the dream of many people. No wonder a number of office employees also take advantage of skills and networking from work experience to build their own side business. By staying committed and focused on their main job, not a few people have developed the business and are known as side hustlers. For some people, the sign of being ready to start a business will be obvious. Other people will be able to immediately feel and give an assessment. Even so, there is still a lot of

The term "burn money" has been closely associated with start-ups or startups. Start-up owners will give vouchers to very large discounts for consumers. The naming "burn money" can also be said to be appropriate because the amount of funds used is of course very fantastic. The next question is, do all start-ups have to “burn money” in running their operations? In addition, what is the right amount and until when should this strategy be followed? Check out the ex

It is undeniable that you can be in work mode because you are in the office. The situation will make you feel, think, and behave to work. However, the existence of a pandemic and a work from home (WFH) policy does not mean you can't do this habit at home. Maintaining Work Patterns as a Healthy Company Culture Corporate culture (company culture) is a routine and values ​​that are usually adapted in a company. Corporate culture is manifested in a combination of formal and informal sy

Many associate the term networking with false assumptions, imagery, and selling oneself. Despite its unpleasant connotations, it is undeniable that networking is beneficial for building a long-term reputation. Networking can include everyone, from friends, family, coworkers, or community members. It could be sports communities, hobbyists, professional associations, religious communities, alumni organizations, or even digital networks like LinkedIn. Having a relationship with them can bring

Expanding the number of agile teams is an important step in improving a business. However, the most important thing is to apply agility in interacting throughout the organization. Even Amazon, Spotify, Google, Netflix, Salesforce, Tesla, and SpaceX still operate with a combination of traditional structures. The bureaucratic function is basically still needed. However, it is equally important to ensure that bureaucratic functions do not hinder teamwork or fail to adopt and commercialize innova

Key Performance Indicators (KPIs) are measuring tools to see if aspects of your business performance and marketing activities are working as intended. KPIs can be tied to your entire business, from employee performance to sales. The result indicator can be different depending on how you want to show it. This can be seen when you present this calculation. When dealing with directors, you will focus on sales revenue. With social media executives, however, you'll focus on social engagement,

Being a business person, of course, must be prepared with various possibilities that occur in the future. You need to implement a business strategy to keep the business running well. Not only to get big profits in business, you also have to know the right time to end it. For this reason, you need a business exit strategy that is made early on. There is a lot you can do in business matters. Let's dive into some in-depth information to prepare yourself for exiting your business the right wa

Business developments must now be supported by reliable updates. Various business scales ranging from home industries to company scales can compete fairly. Unknowingly, you may have made some good marketing strategy changes. Technology has made a shift in marketing strategies that can be applied to various circles. Today, the use of the internet and social media takes over most of the interactions that occur in society. Along with that, digital marketing provides significant benefits. What

In an organization, the strategic management carried out by each division is different. It is also designed with the standardization of certain components within the company. Standardization in the strategic management process involves elements of finance, forecasting, and external factors. The strategic management process can increase the effectiveness of a manager or leader in the organization. In addition, this will also help achieve a clear goal to be achieved by the company. If done corr

Marketing is defined as an intermediary between a company, product or service, and the public. Therefore, your role in the company may vary according to the company's needs and expertise. Some people may work in product development, increasing brand awareness, and managing social media. There are many jobs in the marketing field and here are a few that might suit your needs and skills. 1. Marketing Specialist One of the most common types of marketing jobs is that of a marketing spec

Until now, the term work-life balance is still a hot topic, especially among employees and business owners. Not infrequently, business owners and recruiters promote work-life balance when they want to promote the company. This is intended as part of employer branding as well as to recruit potential employees. Moreover, when the current workforce is dominated by millennials who are very concerned about the work-life balance aspect in the companies they are interested in. Apart from recruitm

Remote working is one of the challenges as well as an opportunity for someone to use technology to work together. At the same time, digital collaboration also allows for more opportunities to grow. The reason is, you don't need high operational costs to be able to interact with more people. The push for technology has also become increasingly urgent since the Covid-19 pandemic. The limitations of the situation allow many people to be more creative in finding ways to communicate in a work

What comes to your mind when you hear the word “workaholic”? Someone who continues to work non-stop or someone who feels he has to keep himself busy with various jobs? In fact, bringing work home or getting work done outside of working hours has become so commonplace. This sometimes blurs the line between one's leisure time and work time due to the demands to get work done. Even so, workaholics can be viewed from various points of view of the situation.   Definition

Many people are familiar with hearing the term "mental health", especially during a pandemic. It seems this issue is increasingly being discussed in various places. Although public awareness of the importance of mental health is increasing, it turns out that there are still many who consider this issue as a taboo subject. This view arises because of the low public understanding of mental health and limited access to mental health services. Based on data from the Basic Health Researc

You no longer need to send job applications by mail or take them to companies. Everything can be done online without meeting face to face. Although it seems easy, there are some things that sometimes take time, such as scanning. Therefore, it's a good idea to prepare the documents before applying for a job. So that when you find a suitable vacancy, you are ready to send the required documents. Here are the documents that you must prepare when applying for a job online. 1. Curriculum vi

The Decoy Effect is a price psychology trick when a consumer tends to switch between two options when given an unbalanced third option. These choices make one price unreasonable so the other price range looks very profitable. The choices given will relatively dominate asymmetrically. It is also known as the attraction effect or asymmetric dominance effect. The asymmetric dominance in question refers to a price inducement that makes one of the other options much more attractive. The dominat

During a pandemic, work routines change very quickly unexpectedly. Many employees have to work from home and switch to new work models. It is undeniable, everyone is required to be able to rely on technology and the internet to connect with colleagues and complete various jobs. From the Covid-19 pandemic situation, several new jobs have emerged that are needed in the new normal era. However, these changes will not stop and have the potential to continue to grow in the coming year. In this sit

When starting a business, pricing is one of the most important things that may seem easy. According to profitwell.com, variations in the pricing of a product can affect revenue by up to 20–50% rather than focusing solely on acquisitions. Unfortunately, less than 5% actually consider the pricing strategy. Defining Pricing Strategy Pricing strategy is defined as a set amount of money for your product. It refers to the model or method used to set the best price on a product or service.

Basic principles are needed when selling either online or face-to-face to consumers. In fact, you have to be able to really convince your audience that their lives will be better with the product or service you offer. Regardless of what products you sell or to whom you sell them, the basic principles of how to sell are the same. It is quite difficult to explain how the product or service you offer can sell well. However, there are some things that you feel can help sell your business. 1. M

Business will be very closely related to budgets and finances. This budget must be made in detail and interconnected with the business plan. Therefore, you need financial projection before starting to run a business. Creating a business budget over a period of time can also be very tricky. There will be many factors that affect the size of the funds needed. Not to mention there are unexpected things when the business has started running. Knowing what financial projection is about will help

Viral marketing carries a high risk, but if it works you can earn huge profits. Unfortunately, there is really no guarantee that can determine the success of a campaign to go viral or not. However, you can plan a marketing strategy to increase the potential success of a campaign. Can these things be anticipated to control the appropriate end result? hope. What Viral Marketing Looks Like Basically, viral doesn't always have a positive meaning, neither does viral marketing. Instead of

In an all-digital era, anyone is spoiled by technological developments that are increasingly rapidly and provide convenience in everyday life. This condition also makes the pattern of business competition increasingly tight. Various facilities are available and we can use to introduce a product through a digital platform. One marketing strategy that is quite popular today is paid ads. Paid ads or paid advertising is an advertising feature in digital networks that can help you to find a spe

On March 31 2017, the government officially closed the tax amnesty program. Through this economic policy, the government succeeded in receiving IDR 130 trillion obtained from asset declarations and repatriation. Following this success, in July 2021 the government again implemented Volume 2 of the Tax Amnesty program. Reporting from the website of the Directorate General of Taxes, Ministry of Finance of the Republic of Indonesia, the term tax amnesty can be understood as the elimination of tax

Fungsi curriculum vitae (CV) pada dasarnya dibutuhkan untuk melihat kompetensi seseorang secara administratif. Curriculum Vitae adalah bahasa latin dari “course of life”, sementara resume diambil dari bahasa Perancis untuk “summary”. Baik CV dan resume sebaiknya merepresentasikan diri seseorang sebagai kandidat terbaik untuk sebuah kualifikasi. Tidak hanya untuk kepentingan melamar pekerjaan, CV juga dibutuhkan untuk beberapa keperluan akademik seperti seleksi masuk se

The function of a curriculum vitae (CV) is basically needed to see a person's competence administratively. Curriculum Vitae is Latin for "course of life", while resume is taken from the French for "summary". Both CV and resume should represent a person as the best candidate for a qualification. Not only for applying for jobs, a CV is also needed for several academic purposes such as school entrance selection or scholarship selection. Difference between CV and Resume

The gig economy has actually been built by many large companies in the world for a long time. This term has become more trendy as the world enters the COVID-19 pandemic. The reason is, the gig economy actually opens up more job opportunities in its own way. The system used in the gig economy is short-term work contracts without appointing them as employees. This trend has also spawned more freelance workers (freelancers). These gig workers can work more freely according to the working hours a

In the business world, you will be familiar with the terms trader and businessman. Judging from the ultimate goal, these two professions actually both sell goods. However, there are fundamental differences between traders and business people. However, that doesn't mean one is better than the other. On the other hand, each profession has its own role. Traders may turn into business people. Likewise, business people seem to have to hone themselves to become traders. So, where exactly is

One of the most important things in building a business is creating a digital marketing presence. Creating a website and landing page serves to attract an audience to your business. However, did you know that these two are different things? In some situations, one function will be more effective than the other. So, what does your business need? Is it a website or landing page? To find out the difference between these two things, let's look at the following discussion. What is a website

The Covid-19 pandemic which started in mid-2020 made everyone more familiar with the term webinar. Webinar is an abbreviation of web seminar, referring to an activity held online either by individuals or groups or organizations. In a webinar, generally there is a speaker who will share his expertise or a particular issue with the audience. Because it is held online, webinar participants can take part in it from any part of the world. A webinar generally has two main objectives, namely:

Brands have a very important role in product development. A successful business is usually inseparable from the success of a brand in managing its marketing strategy. You may be building a brand from your business product. Until now, brands also have trends that continue to change from time to time. There are many perceptions that someone believes in building a brand. However, basically the goal of brand management must be to represent the vision and mission of a business. Quoting from 99desi

The success of a business is always determined by good managerial processes. For creative workers, good time management will provide crucial benefits for turning ideas into effective work results. A healthy organizational culture is also crucial for having a positive impact on daily work routines. Not limited to creative workers, you may be a morning person who can stop working at bedtime. On the other hand, maybe you have to stay up late to come up with an idea. However, remember that creati

Consumers don't just want to use a brand's products or services. They want a connection or personal bond with a brand. This relationship will later influence consumer loyalty to a product or service. Therefore, a business is advised to carry out brand awareness, namely a soft selling business introduction strategy. You can do this through posts on social media, podcasts, and blogs. In practice, strategy is very important because you are not only asking people to buy a product or servi

There are various ways to attract potential customers and increase revenue. One of them is by introducing the products of your business. This is known as product marketing. Marketing strategies are usually carried out through digital media such as email marketing, social media marketing, and paid advertising. Digital marketing strategies have their own advantages and disadvantages. Some of them are more effective than others in line with the profits generated. Leveraging different media is

The images, shapes and colors in a logo are not random. This needs to be chosen carefully because the logo is a symbol that represents a company. Logos are usually made based on something related to the background or vision that a company wants to convey. Logo color and brand identity In the Journal of The Academy of Marketing Science, it is explained that the relationship between color and brand identity is very strong. Like names, colors are a brand's identity. Its contribution is to

Just like a good relationship with a partner, it takes effort to adapt Customer Relationship Management (CRM). Even though it doesn't happen overnight, CRM can be pursued with commensurate results. Whether you're starting a new CRM initiative or continuing an existing one, you need to start with the mindset of implementing a new system as a transformative process. This process will involve organizational culture, thoroughness and perseverance from its leaders. CRM aligns marketing,

The role of marketing communications (MarCom) is very vital in a company. This division bridges all communications, both internal and external to the company. People in it usually need to convey messages or help others to introduce all elements of the company MarCom must deal with media crew to build a good image in the news. Apart from that, MarCom's job is also to carry out direct marketing, sales presentations and sponsorship at large events. On the other hand, they also need to inform

Not a few people have difficulty speaking in public. What might be the cause is that at school, students are trained more to be listeners than speakers. Hyde School founder, Joe Gauld in the Hyde Public Speaking Course tries to change that by providing self-development in building a persona and potential for public speaking. Not only for business needs, students become comfortable talking and establishing more synergistic relationships with other people. Building an attractive persona for

Quoting from the 2018 State of Inbound Report, it was stated that a company with a service level agreement (SLA) showed that sales and marketing were effective in attracting customers and revenue was three times higher than others. However, only 26% of respondents have formal SLAs within the company. Both sales and marketing have the same main function, namely generating income for the company. The two are so closely related that it is sometimes difficult to differentiate them. However, the t

Customer Relationship Management (CRM) is a very vital need for business. Those of you who run a startup or work in a large company need to use it. The benefits of using CRM and its tools make sales people more productive, efficient and effective in carrying out their duties. A CRM tool is software that can manage everything related to customers. You can find out the interactions carried out by each customer and their impact on business development. You will get accurate data that can be used

Many people think that just one or two products can make a business run forever. Unfortunately, there is one important thing, business is continuous innovation that you must always carry out. Various types of business innovation will not only save the business, but make it bigger. Innovation is a process of creating ideas, products and methods to solve problems in business. The problems often faced in business are actually quite diverse. Some business actors often experience problems with the

Various business sectors that are successful in today's corporate climate survive for a variety of reasons. There are several causes that trigger this success, including the quality of products, services and other factors that determine brand loyalty. However, if you pay attention, businesses or companies that are currently prominent in their industry are always innovating. Both businesses operating in the fields of transportation, services and technology make continuous innovation in car

In a pandemic situation, shocks to the economic sector have a big impact on daily life. This is certainly not something that can be predicted, so strategic steps are needed to get the wheels of the national economy moving again. Behind the sluggish economic activity occurring in various regions, there is still hope that economic recovery can be realized. It is believed that the spirit of entrepreneurship that is manifested in the people's economic efforts of Micro, Small and Medium Enterp

It is every company's dream to have employees with a high enthusiasm for learning to broaden their knowledge and hone their abilities. This characteristic will be an added value for employees, making it more attractive to the company. Apart from that, companies must be careful in mapping the characteristics of their employees. In order to continue to develop, every company leader needs to understand the various conditions, needs and aspirations that arise from employees in the company.

Indonesia has experienced various industrial dynamics from year to year. Now, many technology companies provide attractive compensation for employees. Various interesting facilities are provided, such as membership to sports facilities, massage chairs, and even sleeping space in the office. The various compensations provided by companies for their employees may not be comparable. However, the facilities or compensation provided to employees is a "package" that can attract the attent

When you're thinking about getting a promotion, it might be worth it. In an organizational process, promotion can be a natural thing that happens and can be proposed by anyone. The Hartford�s 2015 Millennial Leadership Survey shows that 80% of young professionals have a desire to fill leadership positions. However, only 12% actually have an official managerial position in their industry. Therefore, getting a promotional increase becomes a natural thing rather than waiting for opportunit

What is meant by a multigenerational workforce? Multigenerational workforce refers to a work environment with workers from across generations. Thus, diversity in the work environment is no longer only based on gender, ethnicity, or the character each person brings, but there are also differences in terms of age. Wow, definitely a millennial kid! It's hard, working with old-fashioned forces! Today's young people are difficult to discuss with! Are you familiar with the words

Building good working relationships is very important to achieve success in your career. Good working relationships lead to good teamwork. This will be the main capital that will help you contribute more easily and be productive. Now many types of work are changing rapidly. Some work from home so their knowledge and appreciation for how to communicate is also growing. So, it is important to maintain good relationships when taking on a new role in a team. Initially, the office was a place w

Becoming a professional allows someone to achieve the career they want. Everyone tries to act professionally in work, business, and even the little things in everyday life. However, there are still a large number of people who do not understand the meaning of the word professional. Professional attitude is behavior that shows quality in achieving goals with good character. Simply put, if you come to the office or meet with business colleagues in a clean and tidy condition, it is considered to

Business development will continue to persist when customer desires continue to be properly accommodated. This can of course happen when a business can take advantage of the opportunities available. The more you know your customers, the easier it is to find out what needs can be provided and developed. A successful business needs to know its customer database as an important component. A customer database is a collection of information about all the customers who are part of your business.

Leading a team is a huge challenge in the workplace. You need to communicate well with everyone. Without good communication, you will probably encounter many problems in the workplace together. However, what type of communication should be used? There are four basic communication styles used by people in the world of work. In fact, there is no one better communication style. Each type of communication has its own advantages and disadvantages. You just need to use it appropriately. The reas

A Pulse of the Profession study conducted by the Project Management Institute (PMI) revealed that hard skills are no longer enough for the world of work. For the sustainability of a project, soft skills are as important as hard skills. What are Soft Skills? Soft skills or also known as people skills are skills that all job positions must have, especially a leader. Soft skills include good communication skills, building trust, and the ability to solve problems. PMI has developed the Tale

Customer retention is a business strategy that aims to build relationships with customers, so that they become loyal customers, and how to maximize revenue for each customer. This is important because you want to ensure that the customers you serve become loyal customers, that your customers receive good service, and that they continue to get what they want from your product. How to create a customer retention strategy Whatever market segment your business is in, it must be reflected in

Making a profit is one of the goals in running a business. Unfortunately, there are still many businesses that rely on intuition in calculating profit and loss figures. You need to know what is called financial analysis to find out business performance. Financial Analysis is needed in various business scales, both MSMEs and large companies. Financial analysis helps you to plan and have an accurate view of the stability and profitability of the business. However, you need to be careful when

Many business people see a brand from its name and logo. However, only a few have raised brand essence for awareness between a brand and consumers. Brand essence is the embodiment of the character felt by customers of a brand. This experience can be built from customer experience with a brand. However, the brand itself can build it from scratch. With all the activities carried out, the company will form its own brand essence. Later, customers will make perceptions without realizing it. So,

Customer satisfaction is very important in the business world, both small and medium to large businesses. As a business owner or entrepreneur, you will compete to win the hearts of customers in various ways. Therefore, it is important for you to know about customer satisfaction and relationships in the business world. The following is a complete explanation. Assessment factors in customer satisfaction (customer satisfaction and relationship) The goal of every company is to keep customers s

When doing marketing, it is not uncommon for business actors to do digital marketing. Digital marketing is a way of marketing products or services via the internet using various communication media. There are many marketing media that you can try, such as social media, websites, free and paid advertising on the internet, and promotions through images and videos. Types of digital marketing Digital marketing has an important role in marketing a business because it can reach a wider mark

The business situation for small, micro and medium enterprises (MSMEs) or startups is not always easy. There are many things that need to be done in order to always adapt to changes and developments over time. It is important to maintain a team that can contribute as a whole so that the business can develop well. According to the Harvard Business Review, there are three negative motivations that often cause a decline in performance and this has increased due to the Covid-19 pandemic. Emotiona

In a business or startup, you may have often heard the term agile. However, agile can be interpreted as an attitude, culture and capabilities according to your business needs. Not limited to organizational settings, agility can also be adapted to everyday life. If applied well, agility can increase productivity and morality. A team with agile characteristics can continue to develop and compete positively in achieving common goals. Understanding Business Agility Business agility is defin

When you put one crab in the bucket, the crab will claw it out easily. However, try putting a bunch of crabs in a bucket. If one of them tries to climb out, the rest pull it back into the bucket. If the crab tries to climb out a second time, another crab will attack again to completely prevent the other crab from trying to break free. That is, no crabs will escape because they are all working against each other. Unfortunately, this mentality is also found in human behavior. However, the im

It is undeniable that the work environment has its own pressures for its employees. Completing tasks, racing against deadlines, setting work agendas, to dealing with minor conflicts among co-workers may have become things that we often encounter during work. Not to mention the limitations that arise due to the pandemic, it is not uncommon for workers to experience stress to burn out. Burn out describes a state of mental, physical, and emotional exhaustion caused by prolonged stress. Based

When planning to run a business, the first thing a business owner needs to do is understand the right strategic brand management. This method is very important to make it easier for you to achieve business goals. Branding strategy determines the favorable view of consumers towards a brand. It can be said, branding strategy is the key to progress for a business. Goals and ways to achieve the ideal business with the right strategic brand management Branding is a characteristic of a product o

Leaders in a business are always required to be able to respond to company goals and strategies. Everyone who holds a position as a leader in a team has a function both inside and outside the corporate environment. There is no right or wrong way to structure the managerial structure of a business. The structure can be adapted to the actual needs of your organization or company. For this reason, you may find different managerial patterns in each company. The standard hierarchical leadership

The love of writing can be a source of income. In the digital era like now, it is easier for writers to show their writings. Starting from sharing stories on personal blog sites, writing for the media, published novels, to making marketing strategies. How to improve writing skills for marketing strategy Writing activities have a very broad scope. You can share about hobbies, tell interesting personal experiences, make a review of a film, novel, tourist destination, or write a journal. H

In a company, Supply Chain Management is needed as an effort to meet consumer needs. The e-commerce business is no exception. For companies that are just starting out and large companies require different Supply Chain Management. Check out the explanation about Supply Chain Management, along with its benefits for e-commerce business. Definition of Supply Chain Management Supply Chain Management is a series of important activities in a business that is carried out starting from planning, co

Risk is a closely related part of business. Although inseparable, risks can be managed so that bad results can be reduced. The biggest challenge for small business owners is finding a balance between peace of mind and profitability. It is unrealistic for a businessman to try to completely eliminate risk from his business. When a person tries hard to avoid risk, his business will never thrive. Definition of Risk Management Launching from ClearHouse Accountants, risk management refers to

Different businesses, different ways of negotiating. Especially if the negotiations both involve two companies or business to business (B2B). You need the right way of negotiating so that each party benefits. Good negotiation skills are certainly needed in this case. This is because B2B negotiations will be more difficult and challenging than negotiating with end users. To be successful, consider a few steps to be able to carry out B2B negotiations well. 1. Make thorough preparations Be

The Covid-19 pandemic has made many changes in the form of communication. Not only personally, the pandemic also has a very strong impact on the business sector. You must be able to focus on the market in order to survive in the midst of very fast changes. It is undeniable, marketing is also very dependent on the use of technology (digital). Even in the midst of limitations, digital market competition is becoming increasingly difficult. All industrial sectors try to read the market needs and

Since the Covid-19 pandemic, people have started to live side by side with the pandemic. A condition that was never expected before. For some people, the pandemic may be a stumbling block for the previously spinning economy. Many businesses were forced to go out of business and not even a few people had to lose their jobs as a result of the company's efficiency. However, for those who are creative and keen to see opportunities, it turns out that the pandemic has not succeeded in killing t

Positive thoughts have many benefits for one's life. You also need positive thinking while at work. The reason is, positive thinking will make you more productive as well as being able to establish good relationships with coworkers. Starting to think positively will also affect others around you. However, it must be started from yourself to eliminate all bad thoughts in yourself. After that, you can only transmit positive energy to others. Then, how to start thinking positively at work

A marketing framework is a visual representation or logical flow of a business's marketing plan. It is made up of components that work together as a whole to achieve your marketing goals. Its function can develop a small business so that it can be more clear. You can create a workable plan to promote your product or service. Even if you already have a marketing plan, the framework of a marketing framework can help simplify the plan and break down the steps or actions in each component.

Creating a brand is a great thing. However, a good brand is certainly more than just a good name, logo design, or packaging. Branding is everything that encompasses your business and helps set it apart from the rest. In practice, a brand doesn't even need to be an expensive logo or design. In a brand, there must be a value that is reflected in a tangible way. Although not visible, a good brand can be felt by someone through the products or services provided. Understanding Branding in B

Along with the times, every industry recruits and employs cross-generational resources in its workforce. Ranging from traditionalists, baby boomers, Gen X, millennials, and Gen Z. This demographic is embedded in the business environment and will at least have an impact on organizations for the next twenty years. By 2025, millennials (21–34 years) have surpassed baby boomers (50–64) and Gen X (35–49) in the US workforce. Estimated percentage in 2025 will be reach 75% of the w

As a leader, there are important aspects that you must have in your own leadership style or self-leadership. Self-leadership ability is a leadership stage that every leader needs to have. For more details, here understanding of self-leadership and 4 aspects you need to have as a leader. Self-leadership is the way a leader can influence the thoughts, feelings, and actions of others, for the goals and targets set. The term self-leadership or self-leadership was first used by Charles Mans in 198

Behind a big company, there is always a big role of a customer service who is the gateway for the exchange of information related to the company. Not only that, a customer service person is often the front liner to accommodate complaints, suggestions, and questions from customers regarding the company's services or products.  Customer service has a very decisive position, especially in establishing good relationships with consumers. This applies to various industries such as banking,

Increasingly complex industries and businesses are accompanied by rapid changes in technology. For the entrepreneurial sector, the right ability is needed to anticipate all changes related to business competition, regulations, and various other things customer needs.  Effective leadership in entrepreneurship plays an important role in ensure a business can adapt quickly to changes in today's global economy.  Various studies have shown that leadership skills in entrepreneurial

Organizational leadership is a managerial approach that positions leaders to help set the organization's strategic goals. In achieving goals, the leader must motivate individuals in the group to successfully carry out tasks to achieve these goals.   In every organization, a person is needed who is responsible for directing or guiding the group. Some examples of representative roles the basic components of organizational leadership are carried out by the company CEO, general arm

Word of Mouth (WOM) marketing is an effective marketing strategy to sell a product. This applies to the form of products in the form of goods and services. Unconsciously, everyone must have done this method to market a product. Communication media for marketing is getting full of shouts from various brands. Consumers may no longer believe in advertising. At the same time, advertising costs are also getting more expensive so the results may not be what you expect. According to Nielsen, 92%

When you get a promotion to reach a higher position, someone needs to be equipped as a leader in a team. Of course it's not easy because this is your first time being a leader in a team. To introduce and hone your skills as a first line leader, you need basic training. The following is an explanation of first line leadership that team leaders need to know.   Definition of First Line Leadership First Line Leadership is the front line position of a company. The position of the

Training Needs Analysis, also known as Training Needs Assessment, is a process to determine training and development needs. Training includes the knowledge and skills that employees need, while development includes something more long-term in nature related to one's career, for example taking formal education or assignments in certain positions. Through these stages, the company can conduct training and development programs that are right on target and in accordance with the basic needs a

Employee engagement is a topic that in recent years has increasingly become an important agenda for organizations, for-profit and non-profit organizations. Evidently, in the last survey conducted by Deloitte Consulting, this topic was ranked number two in the top urgent trend for HR professionals. Although more and more are discussed and thought about, the understanding of employee engagement itself is still diverse. This diverse understanding starts from the diversity of definitions, framewo

Stress streeeessss... that's what people often complain about. Sometimes this is considered trivial or something that is given naturally and is impossible to control or avoid. As a result, many people surrender and just accept the situation. If our subordinates or colleagues are stressed, doesn't this have an impact on us (directly or indirectly)? According to surveys, stress causes work accidents and increased absenteeism rates, decreased productivity, fatal heart disease, and increa

Ten years ago, I had an inspiring conversation with the CEO of a company. He has an impressive track record at major global companies, but he made the decision to quit. Then he took up a position as a leader in a small, lowly prestigious company. I asked him the reason why he came to that big decision. He said that it was not an easy process for him. It took him several months to come to a final decision. He looked for the best reason for himself to accept the job. During that time, he often vis

Although profit is only a milestone in the company's long journey of value creation, profit remains the most commonly used indicator of business management performance. However, creating high profits is an outcome that should be appreciated because profit is a form of returns from a business. The next challenge is how to create or maintain the sustainability of this good performance. Sustainability or the sustainability of good performance is the key to creating company value, which is of co

Imagine one time when you were in need of an emergency fund of Rp. 800,000 for one month and someone offers you funds with the following calculation: You get Rp. 800,000 now and have to pay back Rp. 1,000,000 one month later. The person said that the interest for this scheme is 20% (interest is IDR 1,000,000 - IDR 800,000 = IDR 200,000 divided by IDR 1,000,000). What is your comment? Is this calculation method correct?  There is something that needs to be straightened out from the calcul

As leaders we believe that leadership is not actually limited by a period of leadership. Leadership traces will always continue into the future, even when we are no longer leading. Therefore, leadership cannot be separated from inheritance (legacy). Beautiful trails in the form of performance achievements can just be a record that inspires and spurs the next generation to do better. Sweet traces of business management can be a structural capital to continue the next business journey. But th

Our fingers teach us about cohesiveness. Different in sizes and shapes, the five fingers are synergistically capable of playing beautiful tunes on piano . The metaphor has enlightened me on how to manage human resources within an organization. Like it or not, every organization should accept the fact that each employee comes with a different set of characteristics. Ranging from different inherited features (such as gender, height, skin color), to nonphysical attributes (such as trait, intelle